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ROUNDTABLE DISCUSSION



 To deliver solutions for business excellence and growth


COMMUNICATING IN A CRISIS: WHEN WORDS AREN’T ENOUGH

WHAT HAPPENS WHEN AN ORGANIZATION FINDS ITSELF DROWNING IN A CRISIS? HOW DO YOU
COUNTER THE MISINFORMATION, RUMORS, AND INCENDIARY COMMENTS THROWN IN YOUR
DIRECTION? WHO SPEAKS ON YOUR BEHALF, TO WHOM, AND THROUGH WHICH COMMUNICATIONS
CHANNEL? WHY DOES SOMETHING WE DO EVERY DAY – COMMUNICATION – SEEM TO GO SO
WRONG WHEN CRISIS STRIKES? THE WINDSHEAR GROUP’S MANAGING DIRECTOR AUGUST
WHITCOMB WILL SHARE AN OVERVIEW OF WHAT ORGANIZATIONS CAN DO IN ADVANCE OF A
CRISIS AND HOW TO BEGIN THINKING OF A STRATEGY THAT WILL HELP YOU SURVIVE THE
ONSLAUGHT THAT COMES WITH ENHANCED PUBLIC SCRUTINY.

AFTER ATTENDING THIS WEBINAR, YOU SHOULD BE ABLE TO:
 


 * UNDERSTAND COMMUNICATIONS BASICS


 * DETERMINE YOUR ORGANIZATION’S COMMUNICATIONS CHALLENGES


 * IDENTIFY A STRATEGY TO PROACTIVELY CREATE A CRISIS COMMUNICATIONS PLAN


SPEAKER:

August E. “Gus” Whitcomb

Head of Group Business Resilience, Retired

Cathay Pacific Airways Ltd.

 * Gus has personally served on the crisis management teams for five fatal
   aircraft accidents, the 9/11 terrorist attacks, and numerous legal and
   reputational crises.

 * A regular guest lecturer on crisis management at the Hong Kong International
   Aviation Academy, Gus also serves as a Business and Industry Advisory Board
   Member for the Family Assistance Education and Research Foundation (FAERF).

 * Gus practices and teaches holistic crisis management with a keen focus on the
   effect of nuance on crisis planning and response.



August E. “Gus” Whitcomb recently retired from Cathay Pacific Airways directly
and under contract to Cathay Dragon and Air Hong Kong as Head of Group Business
Resilience with responsibility for global emergency planning and response as
well as business continuity in more than 30 countries.



Whitcomb has personally served on the crisis response teams for the following
aviation accidents, primarily in the area of external communications:



 * American Airlines #587 – Belle Harbor, Queens, New York, USA – 12 November
   2001

 * American Airlines #965 – Guadalajara de Buga, Colombia – 20 December 1995

 * American Eagle #3379 – Raleigh, North Carolina, USA – 13 December 1994

 * American Eagle #4181 – Roselawn, Indiana, USA – 31 October 1994

 * Aloha IslandAir #1712 – Hoolehua, Molokai, Hawaii, USA – 28 October 1989

 

He also served as the deputy crisis communications official for American
Airlines during the 9/11 terrorist attacks in New York City and Washington, DC,
in 2001. Based in the United States at the time, Whitcomb wrote Cathay Pacific’s
first humanitarian response manual in 1997 to ensure the airline complied with
the Foreign Air Carrier Family Support Act. The FACES (Family Assistance:
Compassion, Empathy, Support) Team became an early forerunner of the airline’s
current Care Team, which provides humanitarian support during a crisis. Whitcomb
speaks at the emergency response and business continuity conferences throughout
Asia. He is also a regular guest lecturer at the Hong Kong International
Aviation Academy. A Wall of Fame alumnus of the California State University,
Fullerton, Whitcomb’s formal education includes attending courses at the United
States National Transportation Safety Board Training Centre, including
Transportation Disaster Response – Family Assistance and Managing Communications
during an Aircraft Disaster.

“THE ONES WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD, ARE THE ONES
THAT DO.”


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