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 * 11-11-19


YOUR DISCARDED WATER BOTTLES ARE BEING MAGICALLY TRANSFORMED INTO THIS LUGGAGE


LUGGAGE IS MADE LARGELY FROM PLASTIC, BUT ONE DTC LUGGAGE BRAND IS SWITCHING TO
RECYCLED MATERIALS.

1/3 [Photo: courtesy of Paravel]
 * 
 * 
 * 
 * 

By Elizabeth Segran2 minute Read

The luggage industry is crowded with hip direct-to-consumer startups, including
Away, Arlo Skye, and Roam. Paravel, a three-year-old brand founded by
entrepreneurs Indré Rockefeller and Andy Krantz, wants to stand out from the
crowd with sustainable materials.



Until now, the brand has been best known for its lightweight nylon bags,
backpacks, and packing cubes. Last month, it announced that all of these
products would now be made from recycled plastic derived from plastic water
bottles. And the brand has just launched wheeled luggage, every single part of
which will be made from recycled materials, from the polycarbonate shell to the
lining to the zippers and telescopic handles. The suitcases appear to be priced
to compete directly with Away. The carry-on comes in two sizes, a smaller one
priced at $255 and a larger one at $275. (Away’s cost $225 and $245
respectively.) The suitcases are now available for pre-order and will ship in
early December. 



[Photo: courtesy of Paravel]In the modern world, luggage tends to be made
largely from plastic, since the material is lightweight, durable, and
waterproof. But as we’ve seen over the last few years, the world is drowning in
plastic. Humans produce more than 300 million tons of plastic every year (8
million tons of which ends up in the ocean). While half of this plastic is
single-use, such as disposable plastic bottles and food wrap, the other half is
designed to be used for a long time, such as a suitcase. But since plastic does
not biodegrade, all of it will end up sitting in landfills or the ocean for
hundreds of years.



Paravel is the first of the direct-to-consumer luggage brands to switch to
recycled materials. This is a step in the right direction, since it means using
plastic that already exists on the planet. Manufacturing from recycled plastic
produces fewer carbon emissions than using brand-new plastic, and this also
means diverting plastic from landfills. There are several other large suitcase
brands, such as Heys and Samsonite, that have begun to make a small part of
their line from recycled plastic, and eco-friendly brands such as Patagonia and
Eco Traveler that do the same.

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Paravel is targeting a slightly different market than these companies as a
direct-to-consumer lifestyle brand. Until now, the brand has focused on making
products that have a vintage feel, bringing back the romance of travel. But now,
the brand is making the case that if we want to have a world left to explore, we
need to think about how we manufacture our suitcases.




A refreshed look at leadership from the desk of CEO and chief content officer
Stephanie Mehta

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ABOUT THE AUTHOR

Elizabeth Segran, Ph.D., is a senior staff writer at Fast Company. She lives in
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 * 10-19-22


5 TIMELESS LESSONS ABOUT INNOVATION FROM SOME OF THE MOST SUCCESSFUL FOUNDERS


THE BEST MOMENTS FROM THIS SEASON OF ‘MOST INNOVATIVE COMPANIES’ PODCAST.

[Source Photo: Getty Images]
 * 
 * 
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By James Vincent 8 minute Read

Times are tough, headwinds are strong, and uncertainties lie ahead. The economic
climate is shifting in real time and will continue to shift in the coming weeks
and months. But what hasn’t shifted—and won’t ever—is the need for innovation,
and the role that intentional narrative plays in business success. 




Intentional narrative is agnostic to market trends. In periods of growth, it has
the power to elevate a brand: becoming a category leader or a category of one.
In downward-trending market conditions, intentional narrative is the float that
allows companies to weather the storm, and even stay ahead. 

On this week’s Most Innovative Companies podcast, we highlight the strongest
insights around narrative innovation that we’ve learned during our 12
conversations with founders and innovators—summing up what they’ve shared into 5
core themes that hold as much resonance today as they will in future times.


1. INNOVATION IN CRISIS

Innovation and creativity aren’t a luxury afforded to us in good times, but a
necessity, said Brian Chesky, cofounder and CEO of Airbnb. “Have you ever had
those bad trade-offs where there’s no good solution? That’s when creativity is
really helpful. When you have two bad options, creativity sometimes allows you
to design a win-win. A third path.”



Challenging moments can also serve as the foundations for transformation. Joe
Percoco, cofounder and co-CEO of fintech startup Titan, sees an opportunity in
moments like these. “You actually need a disorienting event to build something
transcendental,” he said. “If you abandon your customers, abandon
innovating—you’re abdicating an amazing opportunity to grow.” 

The ability to sense opportunity in times of difficulty is also something Danny
Rimer, a partner at venture capital firm Index Ventures, spoke about. As he puts
it, this is the moment when we’ll see the best founders emerge, who will be more
resilient and more resourceful than those who came before them.

“If you are starting a company right now, you mean it,” Rimer said. “You’re
ready for a very difficult environment, you’re ready for the fact that you’re
not going to raise as much as you would [otherwise]. . . . The fact that you
don’t have as much money on your balance sheet is going to make you a much more
creative, much more resourceful, company.”




2. CREATING AN INNOVATION CULTURE

Companies excel when they focus on creating a resilient, innovation-first
culture. 

Take Irving Fain, cofounder and CEO of Bowery. Fain is revolutionizing the
vertical farming industry, and claims this is, in large part, due to his ability
to constantly embrace change. As he puts it, people love consistency, but every
company needs constant change. “The willingness to tear it [all] down and
rebuild it again—that is a critical component to an enduring company,” he said. 

Alexandr Wang, founder and CEO of Scale AI, has built one of the most successful
startups in recent history. He’s also someone who cares a great deal about the
people who work both for and with him. According to him, the number one thing is
to “hire people who give a shit.” 



When you’re small, you can only hire people who really care. But as you grow and
scale, more people want to work for you, most for reasons other than the dent
you want to make in the universe. Instead of “missionaries,” Wang said, you get
“mercenaries,” and “it’s nearly impossible to make magic if nobody around you
cares about what they’re doing.”

Wang also believes that ambition shapes reality, describing a phenomenon by
which people tend to accomplish the magnitude of their ambition. “It’s so
important that you create a culture where people dream big. Where people have
incredible optimism for what you’re going to accomplish.”


3. HUMAN-NEEDS INNOVATION

As Nick Barham, my partner at FNDR, noted during our partners episode, there’s a
new wave of companies responding to 21st century demands, thinking about
questions like how should we feed ourselves—such as Bowery—or where we get our
energy from; how we move around cities, how we can better understand each
other. 



Brian Chesky, for example, is thinking about how Airbnb can help create a
community for the next generation and solve for our human needs at the same
time. 

During our conversation, Chesky shared how he understood that the global
pandemic had created an epidemic of loneliness, and recognized that Airbnb could
provide solace by understanding its role in culture. 

“Loneliness is a dark thread that runs through—it’s not the 100% cause—but it
runs through addiction and suicide and depression and anxiety,” he said. It’s a
problem rooted in the promises made by our digital world. But by helping people
walk in each others’ shoes while staying in their residences, he’s trying to
help people feel as though “the other is not so other.”



Chesky is just one of several founders we’ve seen seeking to utilize technology
to better the human condition. Wang is another; he views machines as a means
toward liberating human creativity—not a replacement. “Yes, [machines are] going
to get to a point where they can do very, very interesting and incredible
things, but they’re not going to be able to do all the things that humans can
do.” Rather, it’s up to us to harness AI’s abilities to help us get to the next
level of creativity, and ideally enable humanity to accomplish greater things.


4. INNOVATION & LEADERSHIP

Hard times require clear leadership, and one of the key roles a leader can plan
is to create the conditions necessary for innovation. 

Patrick Spence, CEO of Sonos, knows firsthand what can happen when a company
grows complacent, having worked at Blackberry when the iPhone was first
introduced: “I have the experience of having lived through, and put my blood,
sweat and tears into 14 years of building a company and seeing what happens when
you’re not continuing to push yourself outside your comfort zone.” 

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“[At the beginning] you need to focus to get your company to a certain
point—you’re testing product-market fit—you’re getting to a point where this
works, and suddenly you have lightning in a bottle. And then what happens is, if
you’re not careful, you can get complacent with that and think, Okay, we’ve got
the thing, we’re going to be fine.” But that’s a mistake, he said. You’ve got to
keep pushing.  

Another key lesson about innovation and leadership comes from Joanna Coles, CEO
of Northern Star Acquisition Company, and a board member of Snap and Sonos,
among others. Coles explains how it is essential for leaders to surround
themselves with independent voices—to advise, support, and weigh in. You can’t
let yourself get stuck within your own ‘yes bubble,’ she said. 

“What’s valuable about having an independent outside voice is they can just ask
questions. And sometimes, in the nature of the questions, you find an answer, or
you try to shine a light on something that you think might need some more
oblique angles.”




5. INNOVATING FOR THE FUTURE

Together, we must try to understand the various significant disruptions that are
going on in the physical and digital worlds we live in, and create solutions
accordingly.

Stephen Butler, my partner at FNDR, said it’s not enough to just have
innovation, however. How you frame your innovation is equally important.

“You don’t want to create a great innovation and then position it as a solution
to an old-world problem,” he said, but instead position it as an interaction
with the new world. “A problem-solution model is a limited business model.
Whereas an interactive model is an infinite model.”



Throughout the 12 episodes of Most Innovative Companies, we’ve had multiple
glimpses into what interactions with the new world might look like, by the
people working to build it. 

In the world of fashion: José Neves, founder, chairman, and CEO of global luxury
retail platform Farfetch, believes that fashion is our second persona.
Technology, he said, should help us achieve and enjoy that: “We always think of
technology as enhancing the human interaction between curators, creators, and
levels of fashion, as opposed to replacing that human connection.” 

As it relates to sports, Nicolas Julia, cofounder and CEO of Sorare, which
blends a love of collectible playing cards, fantasy sports, and NFTs, said that
he’s focused on using digital experiences to unlock physical ones and vice
versa. For him, there’s no divide between the digital and physical worlds—but he
also recognizes the dangers of being hyper-connected. 



“You collect your cards, you compose your team, and then you can go outside,
have fun with your friends or do sports, but you don’t need to play in front of
the screen,” he says. “That’s something that’s very important to me. I really
don’t want to contribute to this hyper-connection that we’re living in. I want
to help to at least stabilize, if not decrease it.”

In terms of shopping, Albert Saniger, founder and CEO of Nate, a platform where
people can shop without being tracked, envisions a future where privacy and
convenience aren’t a zero-sum game. A place where we can operate within and also
outside of the digital world without risking our privacy—without “shopping
traps.”

“Most people think that there is this inherent conflict between wanting to
protect your identity and wanting to share who you are with your friends,”
Saniger said. “I want to make sure that you can have both. Machines supporting
you to make sure that you can be as human as possible, while you are
intentionally controlling all the data points that you are leaving behind.”



Finally, Jack Conte, cofounder of Patreon, said that the world has woken up to
the fact that artists deserve to be paid for their value. There is a new trend
of power shifting away from institutions and back toward individuals, he claims,
“and in particular toward creators getting autonomy and control and leverage of
their businesses, of their media, of their ownership, of their payment methods,
of everything. What is happening right now is a sea change in favor of creative
people.”

When you put all of the threads together, one thing is clear: We find founders
and innovators who are working to intentionally design companies and using the
power of storytelling to unify their efforts. 

Stephen Butler put it best when he said that we’re at an incredible inflection
moment: “If we are going to change our world, we need to change the narrative.
It’s important to recognize that brands and businesses can be one of our most
effective vehicles for narrative change. If we can raise the bar at that level,
there’s no limit to what we can achieve. Business can be part of our human
future. It doesn’t need to be its own story. And narrative is this way of
reconciling and realigning businesses, ethics, and humanity.”




Subscribe to Most Innovative Companies on Apple Podcasts, Stitcher, Spotify, or
wherever you get your podcasts.




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 * 10-19-22


5 TIMELESS LESSONS ABOUT INNOVATION FROM SOME OF THE MOST SUCCESSFUL FOUNDERS


THE BEST MOMENTS FROM THIS SEASON OF ‘MOST INNOVATIVE COMPANIES’ PODCAST.

,

Times are tough, headwinds are strong, and uncertainties lie ahead. The economic
climate is shifting in real time and will continue to shift in the coming weeks
and months. But what hasn’t shifted—and won’t ever—is the need for innovation,
and the role that intentional narrative plays in business success. 

Read More

--------------------------------------------------------------------------------

Further Reading:

 * Gen Z workers don’t love their jobs—so, they’re changing work culture

 * Kyla Scanlon on why Gen Z is redefining the concept of job satisfaction

 * How to build credibility as a leader, according to a Stanford Business School
   lecturer

 * Managing Gen Z: Fast Company’s 142-point guide for leaders

--------------------------------------------------------------------------------



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