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 * About
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 * Solutions
   * Commerce Protection Platform
     * Platform overview Maximize conversion while eliminating fraud & abuse
     * Fraud Protection Shift liability & convert more good orders
     * Abuse Prevention Manage abuse beyond payment fraud
     * Account Protection Defend account integrity & inspire customer loyalty
     * Seamless SCA Provide the smoothest path to purchase
     * Payments Optimization Platform
       * Platform overview Increase revenue, retain & grow your merchant base
   * for merchants
     Fearless Conversions
     
     * Commerce Protection Platform overview The complete commerce protection
       solution, designed for merchants
     * Commerce Protection Platform overview The complete commerce protection
       solution, designed for merchants
     * Account Protection Defend customer accounts, inspire customer loyalty
     * Account Protection Defend customer accounts, inspire customer loyalty
     * Automated Risk DecisioningAutomating order decisioning with speed and
       accuracy
     * Dynamic Exemption ManagementUtilise PSD2 to optimise revenue and boost
       conversion rates
     * Auth Rate Optimization Influence bank auth rates with enhanced data
     * Auth Rate Optimisation Influence auth rates with enhanced data
     * Guaranteed Fraud Protection Trust customers, grow fearlessly
     * Complete Chargeback Protection Total freedom from chargebacks
     * Complete Chargeback Protection Guaranteed protection against both fraud
       and non‑fraud chargebacks
     * Chargeback Recovery Take charge of your chargebacks
     * Chargeback Recovery Take charge of your chargebacks
     * Return Abuse Prevention Encourage return shoppers, not return abuse
     * Return Abuse Prevention Encourage return shoppers, not return abuse
   * for payments providers
     Fearless Payments
     * Payments Optimization Platform overviewA powerful conversion amplifier,
       designed for payment providers
   * Commerce verticals
     * Apparel, Accessories & Footwear
     * Electronics & Computers
     * Health, Beauty & Cosmetics
     * Housewares, Garden & Furnishings
     * Sporting Goods
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     * Revenue optimization
     * Cross-border expansion
     * PSD2 compliance & SCA in retail
     * Order automation
     * Omnichannel commerce
 * Pulse
   * Global insights
     * Global Pulse hub
     * 2023 holiday season sales insights
   * Vertical deep dives
     * Apparel, Accessories & Footwear
     * Electronics & Computers
     * Health, Beauty & Cosmetics
     * Housewares, Garden & Furnishings
     * Sporting Goods
   * Menu Item
     
     * 2023 Holiday Pulse Tracker
       
       HOLIDAY SALES & FRAUD PREDICTIONS
       
       Explore the data →
 * Customers
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 * Community
 * Events
 * Contact us
 * Resources
 * About
   * Company
   * Careers
   * Life at Signifyd
   * Blog
   * Newsroom

 * Solutions
   * Commerce Protection Platform
     * Platform overview Maximize conversion while eliminating fraud & abuse
     * Fraud Protection Shift liability & convert more good orders
     * Abuse Prevention Manage abuse beyond payment fraud
     * Account Protection Defend account integrity & inspire customer loyalty
     * Seamless SCA Provide the smoothest path to purchase
   * for merchants
     Fearless Conversions
     
     * Commerce Protection Platform overview The complete commerce protection
       solution, designed for merchants
     * Commerce Protection Platform overview The complete commerce protection
       solution, designed for merchants
     * Account Protection Defend customer accounts, inspire customer loyalty
     * Account Protection Defend customer accounts, inspire customer loyalty
     * Automated Risk DecisioningAutomating order decisioning with speed and
       accuracy
     * Dynamic Exemption ManagementUtilise PSD2 to optimise revenue and boost
       conversion rates
     * Auth Rate Optimization Influence bank auth rates with enhanced data
     * Auth Rate Optimisation Influence auth rates with enhanced data
     * Guaranteed Fraud Protection Trust customers, grow fearlessly
     * Complete Chargeback Protection Total freedom from chargebacks
     * Complete Chargeback Protection Guaranteed protection against both fraud
       and non‑fraud chargebacks
     * Chargeback Recovery Take charge of your chargebacks
     * Chargeback Recovery Take charge of your chargebacks
     * Return Abuse Prevention Encourage return shoppers, not return abuse
     * Return Abuse Prevention Encourage return shoppers, not return abuse
   * for payments providers
     Fearless Payments
     * Payments Optimization Platform overviewA powerful conversion amplifier,
       designed for payment providers
   * Payments Optimization Platform
     * Platform overview Increase revenue, retain & grow your merchant base
   * Commerce verticals
     * Apparel, Accessories & Footwear
     * Electronics & Computers
     * Health, Beauty & Cosmetics
     * Housewares, Garden & Furnishings
     * Sporting Goods
   * Commerce challenges
     * Revenue optimization
     * Cross-border expansion
     * PSD2 compliance & SCA in retail
     * Order automation
     * Omnichannel commerce
 * Pulse
   * Global insights
     * Global Pulse hub
     * 2023 holiday season sales insights
   * Vertical deep dives
     * Apparel, Accessories & Footwear
     * Electronics & Computers
     * Health, Beauty & Cosmetics
     * Housewares, Garden & Furnishings
     * Sporting Goods
   * Menu Item
     
     * 2023 Holiday Pulse Tracker
       
       HOLIDAY SALES & FRAUD PREDICTIONS
       
       Explore the data →
 * Customers
 * Partners
 * Community
 * Events
 * Contact us
 * Resources
 * About
   * Company
   * Careers
   * Life at Signifyd
   * Blog
   * Newsroom




HOLIDAY SEASON 2023


GET REAL-TIME INSIGHTS INTO ONLINE SALES PERFORMANCE THIS HOLIDAY SEASON

Signifyd’s Holiday Season Pulse Tracker compiles a live look at online sales
with real‑time adjusted projections to bring you the fastest, most immediate
insights into seasonal performance.

Powered by Signifyd’s Commerce Network, the Holiday Season Pulse Tracker
leverages data from thousands of retailers from a variety of verticals around
the world.

Explore the Data



LIVE HOLIDAY SEASON PULSE TRACKER

Updated Nov 2 2023

Signifyd’s live tracker will provide insights and sales data from the current
holiday season and evaluate how it stacks up with seasons past.


2023 HOLIDAY SEASON AT A GLANCE

-
Sales
YoY % change
holiday season to date
-
Average order value
YoY % change
holiday season to date
-
Fraud pressure
YoY % change
holiday season to date


LOOKING FOR CUSTOM BENCHMARKS FOR YOUR BUSINESS?

REQUEST A CUSTOM DATA BRIEFING


REQUEST A CUSTOM DATA BRIEFING

MEET WITH SIGNIFYD DATA EXPERTS TO EXPLORE HOLIDAY TRENDS AND BENCHMARK
PERFORMANCE DATA FOR COMPANIES LIKE YOURS.


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THANKS FOR REACHING OUT!

We will get in touch with you shortly.


HOLIDAY DEEP DIVE

Drill into ecommerce categories below to see how your specific industry is
stacking up this holiday season.

All industries Alcohol, tobacco and cannabisAuto, parts and tiresBeauty and
cosmeticsBusiness suppliesCollectiblesConsumer medical supplies and
supplementsElectronicsFashion, apparel and luggageGeneral merchandiseGrocery and
household goodsHome goods and decorLeisure and outdoorLuxury goods
Holiday sales Season forecast Mobile shares Average order value Share of GMV
Fraud pressure First-party fraud
 * Holiday sales
 * Season forecast
 * Mobile shares
 * Average order value
 * Share of GMV
 * Fraud pressure
 * First-party fraud


Prev


HOLIDAY SALES

The most important metric of the holiday period — sales growth. This chart
compares this year’s daily U.S. sales to last year and shows how the entire
holiday period stacks up overall.

4%
Sales YoY % change holiday season to date

YEAR OVER YEAR CHANGE IN SALES



 * All — Last year evaluated GMV

 * All — This year evaluated

 * All — YoY % change

4%
Sales YoY % change holiday season to date


REAL-TIME ADJUSTED SEASON PREDICTIONS

5%
GMV growth in 2023 Q4 YoY
4%
GMV growth in Cyber 5 YoY

HOLIDAY SEASON FORECAST



 * GMV

 * GMV forecasted

 * YoY% change

 * Forecasted YoY% change

5%
GMV Growth in 2023 Q4 YoY
4%
GMV Growth in Cyber 5 YoY


MOBILE SHARE OF SALES

Consumers are constantly shifting shopping habits – one constant in recent years
has been the growing importance of mobile shopping. See the proportion of mobile
vs. desktop sales.

SALES BY DEVICE TYPE
OCT 1 TO NOV 1



 * All — Mobile browser

 * All — Mobile app

 * All — Desktop browser


AVERAGE ORDER VALUE (AOV)

With various economic headwinds, including rising prices and supply chain
constraints, average order value (AOV) can act as a barometer for
consumer behavior.

Will consumers spend big early or wait until peak sales?  

1%
AOV YoY % change holiday season to date

YEAR OVER YEAR CHANGE IN AVERAGE ORDER VALUE



 * All — YoY % change

 * All — Last year evaluated AOV

 * All — This year evaluated

1%
AOV YoY % change holiday season to date


SHARE OF GMV WITH DISCOUNT CODE APPLIED

With the increased competition around the holidays, merchants often utilize
promotional activity and offer discount codes to consumers. This measure
highlights how readily available merchants discount codes are, as well as the
appetite of consumers to seek out and apply a discount code for a better deal.

SALES WITH AND WITHOUT DISCOUNT CODES
OCT 1 TO NOV 1



 * All — % of GMV without discount code applied

 * All — % of GMV with discount code applied


FRAUD PRESSURE

Fraudulent activity and risky transactions will be prevalent this holiday
season. Plotting this year’s fraud pressure (transactions deemed very risky by
Signifyd models) shows the unpredictable, yet growing, pattern of fraud attacks.

17%
Fraud pressure YoY % change holiday season to date

YEAR OVER YEAR CHANGE IN FRAUD PRESSURE



 * All — Last year fraud pressure (GMV)

 * All — This year fraud pressure (GMV)

 * All — YoY % change

17%
Fraud pressure YoY % change holiday season to date


FIRST-PARTY FRAUD

First-party fraud, also known as “friendly fraud,” is defined as fraud committed
by the consumer and rightful cardholder, as opposed to “criminal fraud”
committed by a professional fraudster with stolen credentials. The chart below
examines the proportion of all chargeback claims that can be classified as
first-party fraud.  

CLAIM TYPE BY CLAIM AMOUNT
OCT 1 TO NOV 1



 * All — Buyer experience

 * All — Criminal fraud

 * All — Friendly fraud

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LOOKING FOR WAYS TO REDUCE COSTS AND PROTECT YOUR BUSINESS FROM FRAUD THIS
HOLIDAY SEASON?

Request a Free Fraud Assessment


REQUEST A FREE FRAUD ASSESMENT


NOTE: TURN ON JAVASCRIPT




THANKS FOR REACHING OUT!

We will get in touch with you shortly.

2023 Holiday Spending Statistics & Trends...

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