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Submitted URL: https://mint.ai/
Effective URL: https://www.mint.ai/
Submission: On December 11 via api from US — Scanned from DE
Effective URL: https://www.mint.ai/
Submission: On December 11 via api from US — Scanned from DE
Form analysis
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<option value="Another option">10.000.000 € +</option>
<option value="Another option">4.000.000 - 10.000.000 €</option>
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<option value="Second">18.000 - 180.000 €</option>
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<option value="">How did you hear about us?</option>
<option value="First">My professional network</option>
<option value="Second">Event / Conference</option>
<option value="Third">Instagram</option>
<option value="Another option">Twitter</option>
<option value="Another option">LinkedIn</option>
<option value="Another option">Search Engine</option>
<option value="Another option">Press article</option>
</select></div>
<div class="padding-bottom padding-custom2 without-padding-mobile">
<div class="max-width-medium">
<div class="text-size-small">By clicking the “Talk to an Expert” button, you hereby acknowledge that MINT will process your personal information in accordance with our
<a href="https://mint-ai.webflow.io/privacy-policy" class="text-style-link is-black text-size-small">Privacy Policy</a>.</div>
</div>
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Name: email-form — GET
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<div class="form_field-wrapper is-newsletter"><input type="text" class="form_input is-newsletter w-input" maxlength="256" name="name-5" data-name="Name 5" placeholder="Enter your e-mail" id="name-5" required=""><input type="submit" value=""
data-wait="Please wait..." class="button is-newsletter w-button"></div>
</div>
<div class="padding-bottom padding-small">
<div>* read our Privacy Policy <a target="_blank" href="/privacy-policy" class="text-style-link is-blue">here</a></div>
</div>
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Text Content
* * * * What is ARM solutions BY JOB ROLE By job Role CMOHead of MediaCFOCTOFinanceCTO/CIO BY PRODUCT & SERVICE ARM EnterpriseARM RetailAdvisory & Services BY COMPANY TYPE BY COMPANY TYPE BrandsRetail NetworksAgencies integrations Resources Case studiesWhitepaperBlogClient stories company AboutCareersNewsroomResources blogAcademy login request demo login Contact Us * * * * WE COMPLETE THE ENTERPRISE SOFTWARE ECOSYSTEM TO ENABLE THE REAL DATA DRIVEN COMPANY. Watch video Winner INTRODUCING ADVERTISING RESOURCE MANAGEMENT We bring automation and AI to advertising, empowering human thinking. Watch video Winner “A MOMENT WITH...” Andrea Pezzi, the CEO and Founder of MINT, discusses how the disruptive technology developed by MINT is poised to make a global impact and reshape the future Watch video Winner MINT IN THE USA ONE World Trade Center, New York Contact our US team MINT’S AWARDS Highly Commended Platform of The Year 2023 winner international Revelation 2023 trusted by THE CHALLENGES YOU FACE EXTREME ECOSYSTEM GROWTH 6,521% Marketing and Advertising Technology Vendors growth 2011-2022 (150 to 9932) What would solve your problems? Orchestrating from a unified platform. DATA QUALITY 54% Companies saying that data quality and completeness is the biggest challenge with data-driven marketing What would solve your problems? Increasing transparency, leading to better governance Cookie Chaos 99% Marketers struggling with data deprecation caused by third-party cookie’s demise What would solve your problems? Future-proofing your company growth. Budget constraints 6.4% Average 2021 Marketing budget as percentage of revenue, the lowest value in modern history What would solve your problems? Improving efficiency through tools supporting decision-making It's time for a new approach Facing fragmentation in both media and technology, the advertising industry finds itself at a crossroads. If the industry is to continue being able to operate and understand performance across all channels, a completely new approach is required. Advertising Resource Management (ARM) is a new category of technology that enables organizations in the advertising industry to consolidate all resources, processes, workflows, and information into a single system to better support their advertising operations. Emerging technologies will empower brands to manage complexity for themselves without adding headcount. Andrea Pezzi, MINT CEO Key Features Real-time media spending and pace tracking CUSTOMIZABLE DASHBOARDS WITH HOLISTIC OMNICHANNEL DATA AUTOMATED MEDIA PLANNING WITH PRICE ESTIMATION AND KPI FORECASTING MEDIA PLAN VERSIONING AND HISTORICAL ARCHIVE AD OPERATIONS COST CALCULATOR AUTOMATED TRAFFICKING AND AD OPERATIONS IN-FLIGHT CAMPAIGN AI-BASED CROSS-CHANNEL BUDGET ADJUSTMENT SUGGESTIONS WITH KPI FORECASTING ACTIONABLE CAMPAIGN PERFORMANCE ALERT SYSTEM CARBON EMISSION CALCULATOR WITH CERTIFIED OFFSETTING ALL YOUR ADVERTISING IN ONE PLATFORM 450+ Integrations 17 Channels ONE Platform Discover the MINT Advertising Resource Management Ecosystem see all our integrations As featured in The Inefficiencies Of Media Planning And Buying Process Watch MINT’s COO Carlo De Matteo discuss the inefficiencies of media planning and buying, pain points, task automation and client strategy. read more 9 hot European digital-marketing companies that experts say are prime acquisition targets for 2023 As companies are looking to expand geographically or to acquire experience in privacy and data, MINT has been named as one of the prospects ripe for acquisition. read more Forbes interviews MINT’s CEO, Andrea Pezzi At IAB Italy, Andrea Pezzi is talking to Forbes about the new category of Advertising Resource Management and how it fills in the gap in the current enterprise software ecosystem. Read More 100% DATA INTEGRITY Trust what you see With 100% data integrity across all sources 3-hour refresh cycle Stay on top of the game With a 3-hour refresh cadency for realtime updates. 0.002 SEC AI PROCESSING Make smarter decisions With millions of data points processed in 2 ms by AI -25% MANUAL ACTIVITY Save time and resources With a workload reduction of up to 25% from automation 100% DATA INTEGRITY Trust what you see With 100% data integrity across all sources 3-hour refresh cycle Stay on top of the game With a 3-hour refresh cadency for realtime updates. 0.002 SEC AI PROCESSING Make smarter decisions With millions of data points processed in 2 ms by AI -25% MANUAL ACTIVITY Save time and resources With a workload reduction of up to 25% from automation Governance. Transparency. Efficiency. IN THE WORDS OF OUR CLIENTS Andy Alden Data & Service Director, Mastercard UK IN THE WORDS OF OUR CLIENTS “I have been working with MINT for the last 4 years. Our own clients have been blown away by the work we’ve shown and it has made my life much easier. Would recommend them and will continue working with them in the future.” IN THE WORDS OF OUR CLIENTS Gianmarco Mottolese Head of Digital Marketing, Eataly North America IN THE WORDS OF OUR CLIENTS “With MINT, I can confidently plan my campaigns, optimize my media mix, and activate all our channels in a simple and centralized way. The capitalization of these campaigns and their performance also allows me to improve campaign after campaign, and to try new strategies.” IN THE WORDS OF OUR CLIENTS Daniele Mastroberti Head of Growth, Flowe IN THE WORDS OF OUR CLIENTS “With MINT ARM we got a better understanding of data and thus a real impact on strategic choices that become more informed and timely, thanks also to a simple process of optimization, campaign management, and automation along the entire advertising process.” IN THE WORDS OF OUR CLIENTS Graziana Pesce Head of Brand, Acquisition, Marketing Engagement IN THE WORDS OF OUR CLIENTS “Illimity has been collaborating with Mint since 2019: a partnership that takes form in digital campaign activities, through an automation model that has made it possible, over the years, to identify new room for action, speed up go-to-market, and optimize performance. A partnership that has been enriched over time and that today also touches the areas of market research/insight and digital awareness.” IN THE WORDS OF OUR CLIENTS Enel Group IN THE WORDS OF OUR CLIENTS “Thanks to MINT ARM we increased exponentially the automation of our advertising processes into a single end-to-end system, supporting our operations and optimizing our ADV strategy. Through automation and AI we also achieved greater control over efficiency and operational costs giving the opportunity to focus on higher-value tasks.” BE AHEAD OF YOUR COMPETITION WITH ARM Speak with our experts to discover how AI and Automation can help your Brand Your locationAfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamas (the)BahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBolivia (Plurinational State of)Bonaire, Sint Eustatius and SabaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBritish Indian Ocean Territory (the)Brunei DarussalamBulgariaBurkina FasoBurundiCabo VerdeCambodiaCameroonCanadaCayman Islands (the)Central African Republic (the)ChadChileChinaChristmas IslandCocos (Keeling) Islands (the)ColombiaComoros (the)Congo (the Democratic Republic of the)Congo (the)Cook Islands (the)Costa RicaCroatiaCubaCuraçaoCyprusCzechiaCôte d'IvoireDenmarkDjiboutiDominicaDominican Republic (the)EcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEswatiniEthiopiaFalkland Islands (the) [Malvinas]Faroe Islands (the)FijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern Territories (the)GabonGambia (the)GeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard Island and McDonald IslandsHoly See (the)HondurasHong KongHungaryIcelandIndiaIndonesiaIran (Islamic Republic of)IraqIrelandIsle of ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea (the Democratic People's Republic of)Korea (the Republic of)KuwaitKyrgyzstanLao People's Democratic Republic (the)LatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacaoMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall Islands (the)MartiniqueMauritaniaMauritiusMayotteMexicoMicronesia (Federated States of)Moldova (the Republic of)MonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlands (the)New CaledoniaNew ZealandNicaraguaNiger (the)NigeriaNiueNorfolk IslandNorthern Mariana Islands (the)NorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippines (the)PitcairnPolandPortugalPuerto RicoQatarRepublic of North MacedoniaRomaniaRussian Federation (the)RwandaRéunionSaint BarthélemySaint Helena, Ascension and Tristan da CunhaSaint Kitts and NevisSaint LuciaSaint Martin (French part)Saint Pierre and MiquelonSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint Maarten (Dutch part)SlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia and the South Sandwich IslandsSouth SudanSpainSri LankaSudan (the)SurinameSvalbard and Jan MayenSwedenSwitzerlandSyrian Arab RepublicTaiwan (Province of China)TajikistanTanzania, United Republic ofThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks and Caicos Islands (the)TuvaluUgandaUkraineUnited Arab Emirates (the)United Kingdom of Great Britain and Northern Ireland (the)United States Minor Outlying Islands (the)United States of America (the)UruguayUzbekistanVanuatuVenezuela (Bolivarian Republic of)Viet NamVirgin Islands (British)Virgin Islands (U.S.)Wallis and FutunaWestern SaharaYemenZambiaZimbabweÅland IslandsYour annual media budget10.000.000 € +4.000.000 - 10.000.000 €2.000.000 - 4.000.000 €350.000 - 2.000.000 €180.000 - 350.000 €18.000 - 180.000 €100 - 18.000 €Rather not say / Don't know How did you hear about us?My professional networkEvent / ConferenceInstagramTwitterLinkedInSearch EnginePress article By clicking the “Talk to an Expert” button, you hereby acknowledge that MINT will process your personal information in accordance with our Privacy Policy. Thank you for contacting us. One of our experts will be in touch with you shortly. Oops! Something went wrong while submitting the form. STAY UPDATED WITH OUR NEWSLETTER * read our Privacy Policy here Thank you! Your submission has been received! Oops! Something went wrong while submitting the form. SolutionS ARM EnterpriseARM RetailIntegrations COmpany AboutNewsroomCareersBecome a Partner Useful links Platform StatusPlatform LoginSupport Page Legal Privacy PolicyCodice EticoMOG 231Relazione di ImpattoPolitica per la Qualità Social MEDIA Twitter Linkedin Instagram YouTube Copyright © 2023 - MINT S.p.A. Sede legale: Ripa di Porta Ticinese 113, 20143 Milano Tel.: +39 02 36769250 Capitale sociale € 54.116,00 interamente versato C.F. / P.IVA / Registro Imprese di Milano: 06128680961 REA di Milano: 1871588 Axeptio consent