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Marketwired


ATHOC, INC. COMPLETES ACQUISITION OF ALERTING SOLUTIONS, INC.


ACQUISITION BOLSTERS ATHOC'S LEADERSHIP IN FULLY INTEGRATED, IP-BASED MASS
NOTIFICATION SOLUTIONS FOR HOMELAND SECURITY AND INFRASTRUCTURE PROTECTION

Read full article
Marketwired
January 21, 2013


SAN MATEO, CA--(Marketwire - Jan 21, 2013) - AtHoc, Inc. (www.athoc.com), the
pioneer and leader in emergency mass notification and crisis communication,
today announced it has acquired California-based Alerting Solutions, Inc. (ASI),
a provider of warning systems for homeland security and infrastructure
protection used by national, state and local governments around the world.

The ASI acquisition extends AtHoc's product offerings, which combine the latest
advances in mobile, cloud, multi-media and social networks to enable
enterprise-class unified emergency communications for the defense, homeland
security, government, healthcare and industrial markets. ASI will operate as a
wholly-owned subsidiary of AtHoc. ASI founder and renowned homeland security
expert Efraim Petel will continue to lead ASI as chief executive officer and
will also serve as an AtHoc vice president.

The acquisition gives AtHoc and ASI customers one-stop shopping for a complete
and fully integrated suite of crisis communication capabilities. ASI,
headquartered in Martinez, Calif., is a recognized innovator in bringing
IP-based technologies to the emergency mass warning market. ASI has been a
trusted and long-term OEM partner to AtHoc, providing IP and Common Alerting
Protocol (CAP) based integration technology for fire alarms, indoor public
address (PA) systems, outdoor sirens, digital displays, and radios. It also
provides integration capabilities with the Emergency Alert System (EAS), NOAA
Weather Radio and FEMA's Integrated Public Alert and Warning System (IPAWS).

With the market presence and knowledge ASI brings, AtHoc now expands the markets
it serves, including: homeland security from the federal level to the state and
local level as well as international markets, critical infrastructure and
industrial/petrochemical facilities protection. Some of ASI's customers include
the government of Mexico for a national earthquake alerting system, the
governments of Caribbean nations, State of Hawaii, Contra Costa County in
California and its oil refineries, and various large industrial organizations.
Solutions include covering industrial and infrastructure facilities as well as
their surrounding cities and communities for notifying residents for such
emergencies as biological, chemical, nuclear, severe weather, terrorist attacks
and other threats.

Story continues

"The world's most advanced and demanding customers continue to select AtHoc for
our innovative and fully integrated, unified crisis communication solutions,"
said AtHoc CEO Guy Miasnik. "We are aggressively expanding through organic
growth and strategic acquisitions. Alerting Solution's strength in homeland
security and infrastructure protection reinforces our dynamic expansion plans in
the U.S. and abroad. Their entire team is highly respected throughout the
industry for their technical expertise, customer intimacy and market knowledge,
so the synergies inherent in this relationship are exceptional."

"All of us at ASI are very proud of the company we've built, and we never stop
seeking ways to enhance the offerings we provide for the safety and security of
our loyal customers," said Efraim Petel, CEO of Alerting Solutions and AtHoc
vice president. "After many years working collaboratively with AtHoc as a
partner, it became self-evident that a more formal union of forces was a
positive and strategic venue for both organizations to achieve our objectives of
maintaining customer excellence and market leadership. The staff and leadership
team at ASI are excited by this merger, and we are confident our combined
customer base will experience many benefits."



According to Gartner "The need for EMNS continues to grow among governments,
private enterprises, educational institutions and operators of critical
infrastructures." Moreover, "As buyer needs mature around business continuity
management (BCM), EMNS customers are increasingly looking for suite solutions to
reduce vendor complexity. Consolidation is expected over the next five years
with potential M&As in the facilities management; physical security; fire
safety; crisis management; environmental, health and safety (EH&S); disaster
event information analytics/situational awareness." - The Emergency or Mass
Notification Service Market: Now and for the Next Five Years, authored by
Roberta J. Witty, John Girard, January 2012.

About AtHoc
AtHoc is the pioneer and recognized leader in providing network-centric
emergency mass notification systems to military, homeland security, government,
healthcare, industrial, and commercial organizations. AtHoc's products are used
for physical security, force protection, personnel accountability, recall and
regulatory compliance. Millions of end-users worldwide, in organizations such as
the U.S. Air Force, U.S. Army, U.S. Navy, U.S. Marine Corps, U.S. Coast Guard,
U.S. Department of Veterans Affairs, Transportation Security Administration,
U.S. Customs and Border Protection, UCLA, Microsoft, and Raytheon rely on
AtHoc's unified notification systems for their emergency alerting and critical
communication needs. AtHoc was recently awarded Government Security News' (GSN)
2012 Homeland Security Award for Best Mass Notification System and has also been
recognized by Gartner, Inc. as a leader in its Magic Quadrant for Emergency Mass
Notification Services. For more information about AtHoc, please visit
http://www.athoc.com

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