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ANNIE EISSLER | CUSTOMER JOURNEY MAPPING AND THE IMPORTANCE OF CUSTOMER
EXPERIENCE | CUSTOMER MARKETING CATCH-UP

In this episode of Customer Marketing Catch-up, Annie Eissler, VP of Customer,
Partner & Expert Insights Marketing at AlphaSense talks to us about the
importance of customer experience and how customer journey mapping can help
align teams to support retention and growth....

 * Eve Chatfield

2 min read
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UNLEASH THE POWER OF CUSTOMER STORIES: TIPS TO MAXIMIZE REAL ADVOCATE VOICES

How a product or service positively impacted someone's life or business always
tugs at the heartstrings more than any stats or corporate speak. Customer
stories bring that emotional connection and credibility that keeps us
engaged....

 * Tiffany Knight Raymond
 * Michelle Viray
 * Callie Rojewski

6 min read
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CMANOW | FIRESIDE CHAT: BUILDING BUY-IN & LAUNCHING SUCCESSFUL CABS

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 * Emma Buitendag

1 min read
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Customer marketing


EVENT STRATEGY SIMPLIFIED: CHOOSE THE RIGHT FORMAT FOR YOUR GOALS

With so many event formats and types, how do you determine the right approach?
Today we’ll explore seven relationship-building event types for marketers.
You’ll learn the distinct purpose and best practices for each one - from
intimate interviews to large user conferences....

 * Dave Hansen

7 min read
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CUSTOMER MARKETING AWARDS 2023: INTRODUCING THE WINNERS

Have you ever wondered who stands at the pinnacle of customer marketing
excellence? The moment you've been eagerly waiting for has arrived! After a
meticulous evaluation of all the nominations in their respective categories, we
are thrilled to unveil the 2023 Customer Marketing Award Champions....

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FROM ZERO TO HERO: LEVELING UP OUR AWARDS PROGRAM TO WOW CUSTOMERS

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that truly shine. You’ll discover how we gained executive buy-in, fostered
cross-team collaboration, and created advocates for life....

 * Cathy Jordan

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Upcoming customer marketing events.



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TOP 6 CUSTOMER MARKETING EVENTS TO ATTEND IN 2023

Get your diaries ready - here are the top customer marketing events to attend in
2023. 🎉...

4 min read
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CUSTOMER MARKETING SUMMIT | OCTOBER 26, 2022

Share the virtual stage with your customer marketing peers, for a day of panels,
fireside chats, knowledge-sharing, keynotes, networking, and more at Customer...

1 min read
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Event List
Customer Marketing Summit
Nov 29 & 30, 2023
London
Harness the power of peer reviews [webinar]
November 30, 2023
Online
Customer Marketing Summit
September 4 & 5, 2024
San Francisco






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