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ORCHESTRATE

Plan campaigns, create content, and seamlessly collaborate across teams.
 * Content Marketing Platform
 * Content Management System
 * * Digital Asset Management
   * Content Recommendations


EXPERIMENT

Run tests, uncover insights, and continuously refine every customer interaction.
 * Feature Experimentation
 * Web Experimentation
 * * Advanced Personalization
   * Experiment Collaboration


MONETIZE

Deliver modern, relevant commerce experiences your customers will love
 * Customized Commerce
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Digital Experience PlatformCombine AI-accelerated workflows with
experiment-driven digital experiences.
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and so much more – register today.


ORCHESTRATE

Plan campaigns, create content, and seamlessly collaborate across teams.
 * Content Marketing Platform
 * Content Management System
 * * Digital Asset Management
   * Content Recommendations


EXPERIMENT

Run tests, uncover insights, and continuously refine every customer interaction.
 * Feature Experimentation
 * Web Experimentation
 * * Advanced Personalization
   * Experiment Collaboration


MONETIZE

Deliver modern, relevant commerce experiences your customers will love
 * Customized Commerce
 * Configured Commerce
 * * Product Information Management
   * Product Recommendations

Digital Experience Platform Combine AI-accelerated workflows with
experiment-driven digital experiences.
Enhancements
 * Data Platform
 * Email Campaign

 * Integrations
 * Developer docs
 * Roadmap


INSIGHTS

Be inspired to create digital experiences with the latest customer stories,
articles, reports and more on content, commerce and optimization

Insights


LEARN

 * Blog
 * Customer stories
 * Optimization glossary
 * Events and webinars
 * Sample size calculator


DEVELOP

 * Developers
 * Documentation
 * Forum
 * Slack community

Join us at Opticon! Inspiring keynotes, hands-on learning, industry networking
and so much more – register today.



WHY CUSTOMERS CHOOSE OPTIMIZELY OVER AB TASTY

AB Tasty lacks the speed and sophistication that experimentation teams need to
succeed. See how Optimizely outclasses AB Tasty at every level of digital
maturity and every stage of your experimentation lifecycle.




 


COMPARE FOR YOURSELF

  Optimizely AB Tasty Error-proof Stats Engine for superior results
Easy to use sequential testing with enterprise-grade reporting, and false
discovery rate control Stats Accellerator for faster results
Have the option to speed up getting to learnings, by allowing the system to send
more traffic to one variant when more data is needed Show the winning variant
sooner
Using multi-arm bandit machine learning, serve more people the outperforming
variant Mutually exclusive experiments
Prevent unwanted cross-contamination from running multiple experiments at once
on the same pages Easy-to-use visual editor
Quickly edit any element on your website by clicking, dragging and previewing
live Test using offline events
Include even more valuable data in your experiments like offline sales and
events from other applications, allowing you to optimize anything Share data
with Snowflake and other powerful integrations
Send your data anywhere with easy raw data exporting and integations to apps
like Snowflake Ideate, collaborate, build and dashboard tests 
Work together and gather ideas from anywhere in your organization. Then, score
impact and view results in one place Run unlimited concurrent experiments on
feature flags or any campaign
Unlock a culture of hypothesis thinking that spreads throughout your
organization Easy to develop on and extend
Roll out features in-code using SDKs available in 10+ programming languages for
those more technically inclined Advanced personalization tools
Designed to build the richest, most relevant experiences and use machine
learning to power audience creation Global ROI focused support
On-demand services, and strategic consulting team to increase your experiment
velocity and win rate Advanced Feature Management
Roll out (or back) new features to users in-code with controls anyone on your
team can use Basic



SLOW LOAD TIMES AND DECISIONING LATENCY

AB Tasty Performance

 * Optimizely reduces client-side latency by moving experiment evaluation from
   the browser to the Edge. AB Tasty has no Edge-based experiment delivery and
   customers cite AB Tasty’s latency as a key concern. 
 * Complaints in public reviews cite AB Tasty’s page load times, library widgets
   and the weight of AB Tasty’s tag as key concerns impacting performance and
   latency.



LIMITATIONS TO RUNNING MANY TESTS AT THE SAME TIME


AB TASTY SCALE

 * AB Tasty lacks a Stats Engine to support experimentation at scale and lacks
   an elegant way to avoid collisions when running multiple tests at the same
   time. Instead, AB Tasty offers a cumbersome and manual workaround using
   filters to identify conflicts. 
 * Optimizely eliminates spill-over effects natively so digital teams can run
   multiple experiments on the same page or in a single app.



CUMBERSOME QA REQUIRED


AB TASTY SINGLE PAGE APPS & MOBILE TESTING

Publicly-available comments by AB Tasty customers reveal challenges on mobile
and single page applications (built in REACT, Angular, Vue, etc.) citing
time-consuming QA. Reviews flag the following issues:

 * Time-consuming QA due to the tag reloading and a capricious page editor with
   single-page application websites
 * Difficult QA process on mobile, as editorial changes aren't reflected
   accurately
 * Technical/expert profile is recommended for complex setups especially on
   Single Page Applications 

WHEN ASKED WHAT ALTERNATIVES WERE CONSIDERED? “AB TASTY”… “OPTIMIZELY HAS BETTER
CUSTOMER SERVICE IF YOU NEED TO TALK TO A PERSON AND A GREAT LIBRARY OF
DOCUMENTATION IF YOU RUN INTO ISSUES AND WANT TO TROUBLESHOOT YOURSELF…
OPTIMIZELY ADDED MANY NEW POSSIBILITIES THAT WERE NOT AVAILABLE ON THE OTHER
TESTING PLATFORM.”



Source:





37 WINNING SPLIT TESTING CASE STUDIES





THE SCIENCE BEHIND DIGITAL GROWTH





2023 GARTNER® MAGIC QUADRANT™ FOR DIGITAL EXPERIENCE PLATFORMS





FORRESTER: EXPERIMENTATION AND ITS ROLE IN THE OVERALL DIGITAL EXPERIENCE





GET STARTED WITH OPTIMIZELY TODAY


GO WITH THE LEADER IN WEB EXPERIMENTATION

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