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<form role="search" class="search searchform-new" action="https://www.sabre.com/">
  <div class="search-keywords__wrapper">
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Text Content

Sabre
 * Products
   * Airline Offer Order
   * Channel Delivery
   * Customer Touchpoints
   * Data & Analytics
   * Departure Control
   * Developer Experience
   * Inventory Management
   * Network Planning & Optimization
   * Pricing & Revenue Optimization
   * Retail Intelligence
   * Order Management
   * View all products
 * Industries
   * Airlines
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Search all Agency Retailing Airline Retailing Hotels Innovation NDC
Sustainability Technology Travel Trends
Search
Sabre
 * Products
   * Airline Offer Order
   * Channel Delivery
   * Customer Touchpoints
   * Data & Analytics
   * Departure Control
   * Developer Experience
   * Inventory Management
   * Network Planning & Optimization
   * Pricing & Revenue Optimization
   * Retail Intelligence
   * Order Management
   * View all products
 * Industries
   * Airlines
     * Full Service Carrier
     * Low Cost Carrier
   * Agencies
     * Leisure Travel Agencies
     * Online Travel Agencies (OTA)
     * Travel Management Companies (TMC)
   * Corporations
     * Corporate Travel Buyers
   * Hoteliers
     * Hotels & Hospitality Partners
   * Travel Suppliers
     * Rail Providers
     * Car Rental Companies
     * Leisure Suppliers
   * Developers
     * Developers & Developer Partners
 * News & Insights
   * Innovation
     * Modern Retailing
     * Multi-source
     * NDC
     * Sabre Travel AI
     * Google Partnership
     * Sabre Labs & Research
   * News & Views
     * Blog
     * Events
     * Newsroom
     * Customer Success
 * Careers
   * Our Story
   * Our Teams
   * Benefits & Perks
   * #insidetheshift
   * Inclusion & Engagement
   * Discover Sabre
   * University
     * Internships
 * Company
   * About Us
   * Executive Leadership
   * Locations
   * Sustainability
   * Investor Relations
   * Alliances
   * Trademark
 * Contact Us
 * 


Search all Agency Retailing Airline Retailing Hotels Innovation NDC
Sustainability Technology Travel Trends
Search
Get started

Seamless retailing, distribution and fulfillment across the value chain. It’s
time to create and distribute offers in real time like never before. To create
experiences for travelers that are relevant, seamless and valued. Get started
today and evolve the way you retail.

Beyond NDC



HOW INTELLIGENT IS YOUR RETAIL STRATEGY?

Take our Airline Retailing IQ Test to find out.

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INDUSTRIES

We partner with airlines, hoteliers, agencies and other travel partners to
retail, distribute and fulfill travel. Select your industry below to learn more.




AIRLINES



Full Service Carriers

Low Cost Carriers




AGENCIES



Leisure Travel Agencies

Online Travel Agencies (OTA)

Travel Management Companies (TMC)




CORPORATIONS



Corporate Travel Buyers




TRAVEL SUPPLIERS



Rail Providers

Car Rental Companies

Tours Operators




HOTELIERS



Hotels and Hospitality Partners




DEVELOPERS



Developers & Developer Partners



--------------------------------------------------------------------------------

> As the industry looks to recovery, we want to ensure we move forward with the
> right technology partner to modernize our fares management model, enhance our
> business processes and offer our customers the right fares every time.
> 
> 
> Navin Chellaram
> General Manager | Cathay Pacific

> Thanks to our new partnership with Sabre, we’re able to provide the ability
> for more organizations than ever before to quickly book and modify travel with
> just a few clicks.
> 
> Dave Harvey
> Vice President | Southwest Airlines

> Sabre believed in our vision when Hopper was in its infancy and has continued
> to support us as our strategic retailing and distribution partner since our
> beginning. Together our innovations have made Hopper the stand-out brand it is
> today.
> 
> Fred Lalonde
> CEO and co-founder of Hopper

> The travel landscape has evolved dramatically following the pandemic, and that
> required a fresh outlook at our digital transformation and technology
> investments. Sabre has the technology and innovation strategy to support our
> goals, advance our technology and operations and enable our digital
> transformation to compete on a global level.
> 
> Dinesh Poojary
> General Manager | Eihab Travels

> This is a really successful tool to drive incremental revenue, even
> considering there has been little to no international travel in 2021. Also, we
> can provide more variety of products for guests to choose from, including free
> residence tours which we saw really improved customer satisfaction.
> 
> Monique Fung
> Asst. Director of Distribution | Cordis Hong Kong

> Anything we needed in regard to additional marketing they were able to dig out
> a solution for us.Ever since the pandemic, we have been able to maximize all
> the opportunities we have within the staycation market. We’ve seen record
> levels of brand website revenue. Which is even more amazing considering it’s a
> time where hotels are largely not doing as well.
> 
> Terrence Wu
> Corporate Director of Digital Marketing & eCommerce | Capella




INNOVATION

Sabre is investing in next-generation technology applications that will advance
the intelligence behind our products and services, such as artificial
intelligence, machine learning, and real-time data and analytics.




EXPLORE BEYOND NDC

We empower our partners with a powerful system, unmatched industry experience
and an open platform that enables innovation and customization.

Explore more


SABRE RETAIL INTELLIGENCE

Sabre Retail Intelligence personalizes, packages and prices offers with advanced
machine-learning capabilities. This innovative product suite enables embedded
intelligence, continuous learning and scale at speed.

Learn more


SABRE TRAVEL AI ™

Our AI-driven technology that learns continuously from consumer behavior unlocks
more revenue opportunities by helping travel businesses redefine their retailing
and customer strategies.

Go deeper


DIGITAL TRANSFORMATION

To help advance the travel industry with next-gen solutions, Sabre is building a
cloud-based technology environment to unlock greater efficiencies and new
capabilities.

What’s the benefit?


SABRE & GOOGLE: PARTNERING TO MAKE TRAVEL SMARTER AND FASTER

See how our partnership is creating innovative AI solutions to improve travel
and deliver exceptional customer experiences

Sabre & Google



LATEST NEWS

Industry leading articles, announcements, research, expert insights and newsroom
updates on the cutting edge trends, stories and innovations shaping the future
of travel.




INSIGHTS BLOG

Read all blogs
 * September 11, 2024
   
   
   SABRE STRENGTHENS SUPPORT OF GBTA FOUNDATION
   
   
   
   Read more
 * 
   September 1, 2024
   
   
   BOOKING NDC CONTENT IS EASY IN THE SABRE GDS. HERE’S WHY.
   
   With Sabre, agencies can seamlessly shop, compare, book and service NDC
   offers alongside traditional options. Here are 10 reasons why booking NDC
   content with Sabre is easy.
   
   Read more
 * 
   August 26, 2024
   
   
   5 THINGS YOU NEED TO KNOW ABOUT ORDER MANAGEMENT
   
   Today, the process of selling and servicing travel is too complex. Order
   management seeks to streamline fulfillment and delivery by simplifying
   systems, enabling airlines to unlock significant revenue.
   
   Read more
 * 
   August 23, 2024
   
   
   STOP, COLLABORATE, AND LISTEN: THE BENEFITS OF AN OPEN ECOSYSTEM FOR AIRLINE
   RETAILING
   
   SabreMosaic’s open ecosystem empowers airlines with the flexibility to choose
   and integrate the best solutions for their needs, fostering innovation and
   collaboration. By embracing modularity and openness, airlines can enhance
   their retailing strategies, diversify offerings, and leverage advanced AI,
   all while staying traveler-centric and competitive in the evolving market.
   
   Watch video



Read all blogs

--------------------------------------------------------------------------------


PRESS RELEASES

All press releases
 * September 17, 2024
   
   
   MALAYSIA AIRLINES SELECTS SABRE’S PRISM TO OPTIMIZE THE EXPERIENCE FOR
   CORPORATE TRAVELERS
   
   SOUTHLAKE, Texas – Sept. 17, 2024 –  Sabre Corporation (NASDAQ: SABR), a
   leading software and technology provider powering the global travel industry,
   today announced that Malaysia Airlines, Malaysia’s national carrier, has
   selected PRISM to power and optimize its…
   
   Read more
 * September 10, 2024
   
   
   AIR SERBIA TO DRIVE THE FUTURE OF TRAVEL RETAILING WITH SABRE’S NDC IT
   CAPABILITIES
   
   SOUTHLAKE, Texas, Sept. 10, 2024 – Sabre Corporation (NASDAQ: SABR), a
   leading software and technology provider that powers the global travel
   industry, today announced a strategic partnership with Air Serbia, Serbia’s
   national carrier. This agreement establishes Sabre…
   
   Read more
 * September 9, 2024
   
   
   INTERPARKTRIPLE SELECTS SABRE GDS TO BOOST GROWTH AND DRIVE INBOUND TOURISM
   TO SOUTH KOREA
   
   The ambitious travel technology platform is aiming to appeal to millions of
   tourists around the world, including increasing numbers of ‘set-jetters’
   SINGAPORE and SEOUL, South Korea – Sept. 9, 2024–  Sabre Corporation (NASDAQ:
   SABR), a leading software and…
   
   Read more
 * August 29, 2024
   
   
   FURLONG-FOX SELECTS SABRE DIRECT PAY TO MODERNIZE ITS PAYMENT STRATEGY AND
   MAXIMIZE REVENUE
   
   SOUTHLAKE, Texas, Aug. 29, 2024 – Sabre Corporation (NASDAQ: SABR), the
   leading software and technology company that powers the global travel
   industry, and Furlong-Fox, the largest corporate travel agency in Argentina,
   today announced a multi-year agreement…
   
   Read more

All press releases




SHIFT YOUR CAREER IN A NEW DIRECTION

--------------------------------------------------------------------------------

Sabre careers
 * About
 * Careers
 * News & Insights
 * Investor Relations
 * Contact
 * Privacy
 * Cookies
 * Trademark

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