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    * By Industry
      * For EnterpriseScalable go-to-market for large enterprises
      * For Financial ServicesSmarter go-to-market orchestration
    * By Use Case
      * Build a B2B GTM FoundationComplete GTM suite that breaks silos
      * Find In-Market AccountsAI-powered insight to spot hidden intent
      * Engage Target AccountsConnected ABX, advertising, & sales intelligence
      * Close Opportunities EfficientlyInsight & action join forces
      * Expand & Retain CustomersPredictive models that reveal customer needs
    * Featured Content
      * The Clear & Complete Guide to Smarter GTM™Account-based experience
        remakes ABM around how B2B buying teams want to buy.Get the guide

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      * IntegrationsPlug-and-play with leading technologies
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      * Service PartnersExperienced and vetted implementation partners
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    * How We Compare
      * Demandbase vs. 6SenseMore precise data and targeting
      * Demandbase vs. TerminusBetter account insight
      * Demandbase vs. ZoomInfoThe smarter choice for GTM

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YOUR GO-TO-MARKET, SMARTER


INJECT ACCOUNT INTELLIGENCE INTO EVERY STEP OF THE BUYER JOURNEY — THROUGH
ADVERTISING, ACCOUNT-BASED EXPERIENCE, AND SALES INTELLIGENCE.

 

Watch a Demo
Introducing Smarter GTM



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WE’RE A GARTNER® MAGIC QUADRANT™ LEADER (BUT YOU KNEW THAT)

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ABX CERTIFICATION: THE BEST WAY TO GROW YOUR GTM EXPERTISE

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2022 FORRESTER NEW WAVE FOR ACCOUNT-BASED MARKETING PLATFORMS

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News

Are You Suffering from Account Blindness in B2B Marketing?

Learn more


FRAGMENTED B2B GO-TO-MARKET FORCES SMART PEOPLE TO DO STUPID THINGS



Account blindness, channel silos, data puddles, and manual processes mean you’re
missing too many opportunities — and spamming prospects with intrusive and
irrelevant interactions.

We hate that. We’re here to help B2B get better by getting smarter.


ACCOUNT INTELLIGENCE IS THE ANTIDOTE

When you inject Account Intelligence — intent, firmographics. technographics,
contacts, account ID, and a whole lot more — into every step of the buying
journey, you end account blindness and spread relevance everywhere.

Then activate that intelligence through Demandbase One, so you can orchestrate
every marketing and sales motion. That’s the new, low-friction Smarter GTM™ …
and you’re about a click away.




DEMANDBASE ONE. SUITE!

Four cloud solutions floating on one Account Intelligence layer.
Buy it in modules or as one beautiful whole.

Account-based engagement

ABX Cloud

Coordinate all GTM touches for spam-free, low-friction buying.

See ABM done right

Digital air cover

Advertising Cloud

Reach the right buying teams with digital ads tailored for them.

Check this out

Inside advantage

Sales Intelligence Cloud

Show your team who matters most to you — and what matters most to them.

Click to upgrade your selling

Intelligence everywhere

Data Cloud

Integrate insight where your people (and systems) touch your prospects.

Discover what smarter data looks like



SMARTER GTM™ BEATS, WELL, THE ALTERNATIVE. EVERY TIME.

Good things happen when you inject Account Intelligence into every step of the
B2B buying journey. You:

 * Spot opportunities earlier and progress them faster
 * Stop spammy interactions and enjoy the magic of relevance
 * Glue sales and marketing together to create remarkable buying experiences
 * Measure every impact to constantly improve your GTM engine




SAY NO TO CLUNKY, FRUSTRATING BUYER JOURNEYS AND YES TO SMARTER GTM™

Digest a Dazzling Demo

SALES TEAMS LOVE THIS

Better convos with way stronger opportunities.
What’s not to love?

Sales leaders start here



B2B MARKETERS SOMETIMES CRY

Happy tears. We’ve been there. Account Intelligence changes everything.

Marketing leaders start here



POST-SALES TEAMS HATE SURPRISES

Your customers leave subtle clues when they’re thinking of leaving or buying
more. Spot the signals. Stop churn. Expand customer value.

Post-sales leaders start here



OUR GORGEOUS CUSTOMERS

The best B2B marketers and sales leaders on the planet? Yeah, them.



WANT TO SEE ALL THESE NEW IDEAS IN ACTION?

Read some riveting customer stories.

Let’s do this

So many happy stories

HOW SMARTER GTM™ WORKS IN YOUR WORLD

Video

How Gar unifies intel

Mimecast multiplies insights out of the gate.

Watch now

Video

How Lindsay & Sarah personalize

SAP Concur engagement rates skyrocket.

Watch now

Video

How Josh reaches VIPs

Smashfly zooms in on target accounts.

Watch now

TOOTING OUR OWN HORN



However you like to learn, we got you covered

Playbook

Prefer to read a how-to guide?

A step-by-step guide to help you build a solid data strategy for a Smarter GTM™.

Read now

DBTV

Prefer to watch a video?

You can stream our award winning content anywhere, anytime.

Watch now

Podcasts

Prefer to listen?

Check out our wildly popular podcast series. See what all the buzz is about.

Listen now

Dive deep into


ACCOUNT-BASED EXPERIENCE

Account-based experience (ABX) is a customer-centric rethinking of account-based
go-to-market — one that incorporates account-based marketing (ABM) and so much
more.

What is Account-Based Experience?

Everything you need to know to wrap your head around ABX, ABM, and using both to
drive revenue growth.

The Clear & Complete Guide to Smarter GTM™ ABM 101

Getting Started

Find out, step by step, how to get started and set yourself up for max
account-based success.

Start Simply Keep current with our blog

Scaling Your ABM

Ready to go big? Great. Let us talk you through key considerations as you put
together your plan.

Scale up Evaluate your tech stack

Getting ABM Certified

Get up-to-speed quickly on account-based marketing best practices with our
certification courses.

Get certified

Never stop learning.

B2B never stands still. Subscribe for updates and you won’t either.



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