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A headset is seen in front of a screen projection of Spotify logo, on April 1,
2018. (Dado Ruvic/Reuters)
Companies


SPOTIFY TAKES ON AMAZON’S AUDIBLE, LAUNCHES 300,000 AUDIOBOOKS FOR US USERS

By Toya Bayar
Toya Bayar


View profile
Follow
September 21, 2022 Updated: September 21, 2022
biggersmaller
Print
0:001:57

1



Music streaming giant Spotify Technology S.A. launched on Tuesday its audiobook
service for U.S. consumers after its acquisition of global audiobook distributor
Findaway back in June.

The Swedish company has made over 300,000 audiobooks available on a
pay-per-download basis, from independent authors to major
publishers, challenging the U.S.’s largest audiobook service Audible of Amazon
Inc.

Users will be able to browse the catalog on the Spotify app and purchase through
the website, similar to the purchase of a Spotify subscription, the company
said.

Spotify is also currently battling Apple over its in-app purchase policy, over
time it will direct users to buy audiobooks through a web browser rather than
in-app, meaning Apple won’t get up to a 30 percent commission on downloads.

Spotify said it will work to add algorithmic recommendations based on user
listening habits.


$4.8 BILLION AUDIOBOOK MARKET

The audiobook market was valued at $4.8 billion in 2021 and is expected to grow
at a compound annual growth rate of about 14 percent to $9.3 billion by 2026,
according to media consultancy Omdia.

Spotify’s vice president and head of audiobooks Nir Zicherman said that
audiobooks represent 6-7 percent of the global book market, but are growing at
20 percent year on year.

Spotify has charted an aggressive expansion path as it looks to supplement its
earnings from music streaming with other revenue-generating formats such as
podcasts, on which it has spent more than $1 billion to add popular names such
as Joe Rogan to its roster.

Reuters contributed to this report

From NTD News

Toya Bayar

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