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THE OPTIMIZATION OF SANITIZATION


THE OPTIMIZATION OF SANITIZATION

SAFER • SOUNDER • SIMPLER • ALL SURFACE

DISINFECTION AND SANITIZATION

SAFER • SOUNDER • SIMPLER • ALL SURFACE

DISINFECTION AND SANITIZATION


THE NEW NORMAL FOR THE NEW NORMAL




THE NEW NORMAL


FOR THE NEW NORMAL

2020 was a year few will ever forget. One that reminded us of nature’s power and
our frailty, as the tiniest of organisms brought our planet to its knees.

COVID-19’s arrival also revealed an urgent need for new standards, a New Normal,
for how we clean, sanitize and disinfect the environments in which we live our
lives.  

Managing microbial growth in these spaces has proven crucial to maintaining good
health and keeping infectious diseases at bay. It’s an essential task for which
PermaSafe is Ideally suited.


THE IDEAL SELECTION FOR SENSIBLE DISINFECTION

CHECKS ALL THE BOXES

U.S. CENTERS FOR DISEASE CONTROL AND PREVENTION
PROPERTIES OF AN IDEAL DISINFECTANT
BROAD SPECTRUM: Should kill wide range of pathogens
FAST ACTING: Should quickly eliminate microorganisms
NONTOXIC: Should not be harmful to installers or others
EASY TO USE: Should have clear-cut label use directions
FRIENDLY TO ENVIRONMENT: Should not harm environment
ECONOMICAL: Should not be unreasonably expensive
SURFACE COMPATIBILE: Should not damage surfaces
WATER SOLUBLE: Should be water-based, water-soluble
ODORLESS: Should have pleasant scent or be odor-free
UNAFFECTED BY ENVIRONS: Is effective in all conditions
HIGHLY STABLE: Should be stable in all use conditions
POWERFUL CLEANER: Should be a very effective cleaner
PROVIDES RESIDUAL EFFECT ON TREATED SURFACES: Should provide ongoing,
post-application antimicrobial protection
Learn more about the CDC’s Properties of an Ideal Disinfectant here.


OUR PRODUCTS


PERMASAFE STEP 1

1 STEP DISINFECTANT CLEANER … AND MORE



STEP 1 is a 1 STEP, Multi-Purpose, Multi-Surface, 7-in-1 Germicidal Cleaner;
No-Rinse, No-Wipe, Hard, Soft and Food Contact Surface Sanitizer;
Broad-Spectrum, Tuberculocidal, Hospital Disinfectant; Allergen Remover; Heavy
Duty Odor Eliminator; and Mold, Mildew and Fungi Killer, which, according to the
CDC, might just also be the “Ideal Disinfectant.”

Learn More


THE PERMASAFE SYSTEM

DISINFECTION & LONG-TERM ANTIMICROBIAL PROTECTION



THE PERMASAFE SYSTEM is a comprehensive Surface Disinfection and Long-Term
Antimicrobial Protection Strategy. Comprised of both CLEAN and SHIELD, the
System combines fast, effective 1-Step cleaning, disinfection and deodorization
with long-term* antimicrobial protection, peace of mind and more.

Learn More



THE PERMASAFE SYSTEM

DISINFECTION & LONG-TERM ANTIMICROBIAL PROTECTION



THE PERMASAFE SYSTEM is a comprehensive Surface Disinfection and Long-Term
Antimicrobial Protection Strategy. Comprised of both CLEAN and SHIELD, the
System combines fast, effective 1 – Step cleaning, disinfection and
deodorization with long-term* antimicrobial protection, peace of mind and more.

Learn More


PERMASAFE CLEAN

SAME EFFECTIVE CHEMISTRY, WITH A TWIST



CLEAN is essentially the same proven product, utilizing the same active
ingredients as our STEP 1 – 1 STEP Disinfectant Cleaner, but is specifically
configured, and only available when purchased in combination with PermaSafe
SHIELD, to clean, disinfect and decontaminate surfaces before SHIELD is applied,
helping to ensure it achieves an effective, durable bond.

Learn More


PERMASAFE SHIELD

LONG - TERM ANTIMICROBIAL PROTECTION



SHIELD is our Long-Term Antimicrobial Surface Protectant. Effective on almost
every indoor and outdoor surface, from roof tiles to flooring, cell phones to
silverware, and everything in between, SHIELD creates an invisible barrier on
surfaces that inhibits the growth of microorganisms, and helps prevent the
growth and spread of bacteria for up to 3 months.

Learn More


PERMASAFE SHIELD

LONG - TERM ANTIMICROBIAL PROTECTION



SHIELD is our Long-Term Antimicrobial Surface Protectant. Effective on almost
every indoor and outdoor surface, from roof tiles to flooring, cell phones to
silverware, and everything in between, SHIELD creates an invisible barrier on
surfaces that inhibits the growth of microorganisms, and helps prevent the
growth and spread of bacteria for up to 3 months.

Learn More



INDUSTRIES WE SERVE

AUTOMOTIVE SALES & SERVICE

Learn More

HEATING & AIR CONDITIONING

Learn More

COMMERCIAL PROPERTIES

FOOD SERVICE BUSINESSES

AVIATION

RESIDENTIAL PROPERTIES

SCHOOLS AND UNIVERSITIES

MARINE

@2021 PermaSafe. Privacy Policy | Accessibility Statement

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GOODWILL PERCEPTION

AT PRESENT, THERE MAY NOT EXIST A BETTER DISPLAY OF CUSTOMER-SERVICE THAN
COMPLEMENTARY VEHICLE SANITIZATION OF VEHICLE HIGH-TOUCH POINTS, AND FOR JUST
PENNIES AND SECONDS PER CAR.

 


OP-CODE X RO

PERMASAFE PRODUCTS SHOULD BE ASSIGNED AN OP-CODE IN DMS TO CONNECT THE DOTS
INTERNALLY AND ADD VALUE TO CUSTOMER’S RO.

 


SHOP SUPPLIES

CONSIDER BUMPING “SHOP SUPPLIES” A COUPLE OF DOLLARS PER RO TO ACCOUNT FOR THE
APPLICATION OF 1 OZ. OF STEP 1 CHEMISTRY.

 


UPSELL

WHEN THE ADVISOR REVIEWS THE TECHNICIAN’S NOTES AND RECOMMENDATIONS WITH THE
CUSTOMER, RECOMMEND THAT THE CUSTOMER HAVE THE VEHICLE TREATED WITH PERMASAFE
FOR A NOMINAL FEE AND NO SIGNIFICANT ADDITION TO DELIVERY TIME.

 


HYBRID

IMPLEMENT A COMPLIMENTARY SANITIZATION OF HIGH-TOUCH SURFACES (STEERING WHEEL,
GEARSHIFT, WINDOW SWITCHES, CENTER CONSOLE ARMREST, DOOR HANDLES, AND
TOUCHSCREEN) AND INFORM CUSTOMERS OF SAME. OFFER THE OPTION TO EXPAND TREATMENT
TO ALL INTERIOR CABIN SURFACES AND HVAC SYSTEM, AND THE AVAILABILITY OF STEP 2
FOR LONG-TERM ANTIMICROBIAL PROTECTION, ODOR RESISTANCE, AND MATERIAL SURFACE
PRESERVATION.

 


TRANSPORT VEHICLE & RIDESHARE SERVICE

HIGH-OCCUPANCY AND HIGH-PASSENGER TURNOVER VEHICLES GATHER MANY PEOPLE QUICKLY,
AS WELL AS THEIR BIOLOGICAL FOOTPRINTS. SHEDDING SKIN CELLS, SALIVA, NASAL
MUCUS, SWEAT, SPIT PROJECTILES DURING CONVERSATION AND CELL PHONE CALLS… WE ALL
PRODUCE IT. ADD IN FILTH TRACKED IN ON SHOES AND DISLODGED BY FLOORMAT CARPET
FIBERS, AND A TRANSPORT VEHICLE HAS BECOME ONE OF THE MOST GERM-RIDDEN
ENVIRONMENTS THAT ANYONE MAY EVER ENCOUNTER.

 


PROBLEM VEHICLES

HVAC ODORS? SPILLED SOMETHING ON THE FLOOR? FUNKY SMELL COMING FROM SOMEWHERE IN
THE CAR?

 


PRE-SCHEDULED MAINTENANCE

ADD PERMASAFE TO ALL MAJOR SERVICE INTERVALS, SO EVERY
LOF/ROTATION/MICROFILTER/FLUID SERVICE IS ENHANCED.

 


MENU

ADD PERMASAFE TO READER BOARDS AND SERVICE MENUS. POSITION MARKET MATERIALS ON
ADVISOR COUNTERS, CUSTOMER WAITING AREA/LOUNGE, REFRESHMENT AREAS, AND OTHER
HIGH VISIBILITY AREAS. REMEMBER TO INFORM 100% OF CUSTOMERS 100% OF THE TIME!

 


INTRO/WALK-AROUND

WHEN CHECKING-IN THE VEHICLE AND CONDUCTING WALK-AROUNDS, CHECK FOR THE
PERMASAFE DOOR CLING ON DRIVER’S DOOR JAMB OR UPPER-LEFT CORNER OF THE
WINDSHIELD. INFORM THE CUSTOMER THAT YOU DON’T SEE RECORD THAT THEIR VEHICLE HAS
EVER BEEN SANITIZED OR PROTECTED WITH PERMASAFE. IF STICKER IS PRESENT, INFORM
THE CUSTOMER THAT IT HAS BEEN X-MONTHS SINCE THE PASSENGER CABIN AND HVAC SYSTEM
HAS BEEN DISINFECTED AND PROTECTED. EXPLAIN OPTIONS AVAILABLE AND INFORM THEM
THAT A TREATMENT WILL NOT ADD ANY SIGNIFICANT AMOUNT OF TIME TO THEIR SERVICE.

 


MARKED LOANERS

ALL LOANERS SHOULD BE PRETREATED WITH PERMASAFE, FITTED WITH A PERMASAFE
REARVIEW MIRROR HANGTAG, AND “SEALED” WITH A B-PILLAR DOOR SEAL FOR THE CUSTOMER
TO ACKNOWLEDGE AND REMOVE. INITIAL IMPRESSION UPON ENTRY WILL BE MAXIMIZED.

 


VALET SERVICES

AN EXPONENTIALLY GROWING SERVICE FOR DEALERSHIPS. WHILE IT REDUCES CUSTOMER
TRAFFIC THROUGH THE DEALERSHIP PROPERTY, IT DOESN’T REDUCE THE NUMBER OF
DIFFERENT OCCUPANTS THAT ENTER THE VEHICLE. UPON RETURN TO THE CUSTOMER, THE
DELIVERY REPRESENTATIVE CAN SPOT-TREAT THE HIGH-TOUCH SURFACES (STEERING WHEEL,
GEARSHIFT, WINDOW SWITCHES, CENTER CONSOLE ARMREST, DOOR HANDLES, AND
TOUCHSCREEN) AND APPLY A B-PILLAR SEAL FOR THE CUSTOMER TO ACKNOWLEDGE AND
REMOVE.

 


CAR WASH AND DETAIL BUNDLES

ADD COMPLIMENTARY STEP 1 TO ALL CAR WASHES AND INTERIOR CLEANINGS AND OFFER STEP
2 UPGRADE A LA CARTE.

 


RECALL PARTICIPATION

ENHANCE RECALL PARTICIPATION BY INFORMING AFFECTED OWNERS THAT ALL VEHICLES WILL
RECEIVE COMPLIMENTARY PERMASAFE STEP 1 BEFORE THE VEHICLE IS RETURNED TO THE
CUSTOMER – ONLY COSTS A FEW DOLLARS IN PRODUCT AND LABOR.

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HEAVY DUTY ODOR ELIMINATION

CARS THAT SMELL BETTER, SELL BETTER. AND FOR MORE! SIGHT AND SMELL ARE THE TWO
DOMINANT (AND INFLUENTIAL) SENSES OF FIRST IMPRESSION… AND CAN AFFECT VEHICLE
TRANSACTION PRICES UP TO $3K!

 


PREOWNED RECONDITIONING

THE ONLY DIFFERENCE BETWEEN NEW AND USED VEHICLES IS CONDITION, RIGHT? USE
PERMASAFE TO ELIMINATE THAT “WHAT HAPPENED IN HERE?!” FEELING.

 


HVAC MOLD – MILDEW REMEDIATION

DUBBED “TOXIC CAR SYNDROME”, VIRTUALLY EVERY VEHICLE IS VICTIM TO HARMFUL,
OFFENSIVE MICROBIAL CONTAMINATION CHARACTERISTIC OF, AND CIRCULATED BY, HVAC
SYSTEMS. ELIMINATE VIRUSES, MOLD, MILDEW, FUNGI, BACTERIA, ALGAE, AND EVEN
ALLERGENS KNOWN TO OCCUPY, MULTIPLY, AND DECAY IN DARK, WET, STALE ENVIRONMENTS
INHERENT OF HVAC SYSTEMS, AND PREVENT THEIR ODORS, STAINS, DISCOLORATION, AND
DEGRADATION FROM REOCCURRING.

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ONE-STEP SOLUTION FOR THE NEW NORM

STEP 1 IS A 1-STEP GERMICIDAL CLEANER, ODOR AND ALLERGEN ELIMINATOR, HARD AND
SOFT SURFACE SANITIZER, AND BROAD-SPECTRUM HOSPITAL & TUBERCULOCIDAL
DISINFECTANT.

 


LOW COST AND LABOR

1-STEP MEANS NO PRE-CLEANING REQUIRED, NO PPE TO DON, NO RINSING OR WIPING
REQUIRED AFTER USE. WITH “ULV” FOGGING AND ELECTROSTATIC SPRAYING APPROVAL FROM
THE EPA, PERMASAFE CAN BE DISPENSED IN A VERY FINE ATOMIZED MIST THAT USES
1/25TH OF THE AMOUNT OF PRODUCT AS OTHER ANTIMICROBIALS, DOESN’T SATURATE
SURFACES THAT CAUSES MORE CLEAN-UP, AND CAN BE DISPENSED FROM 20+ FT. AWAY FROM
TARGET SURFACES WITH NO ADVERSE EFFECT. SAID MORE SIMPLY: PERMASAFE IS MORE
EFFECTIVE AND REQUIRES LESS HANDS-ON LABOR THAN MANY OTHER TRADITIONAL
DISINFECTANTS.

 


ALL-SURFACE SAFE AND EFFECTIVE

PERMASAFE IS APPROVED AND SAFE FOR USE ON HARD NON-POROUS SURFACES, SOFT POROUS
SURFACES, CARPETS, LEATHER, METALS, ACRYLIC PLASTIC, RUBBER, GLASS, FOOD CONTACT
SURFACES, APPLIANCES, ELECTRONICS, TOUCHSCREENS, HVAC SYSTEM DUCTWORK AND
COMPONENTS, AND EVEN CHILD AND PET TOYS.

 


HIGH-VISIBILITY | GENERATES AWARENESS + INTEREST | TEES-UP ADOPTION

WHEN A CUSTOMER SEES THAT PERMASAFE IS USED THROUGHOUT THE DEALERSHIP (STICKERS
ON DOORS, PERCEIVED “SMELL” OF CLEANLINESS, PLACARDS ON INVENTORY, SEALS ON DOOR
PILLARS, EASELS ON DESKS AND COUNTERS, POSTERS ON WALLS, NOTICES IN BATHROOM,
ETC), THEY ARE MORE LIKELY TO EXPRESS CURIOSITY FOR THEIR OWN USE, STARTING WITH
THEIR VEHICLE.

×


PRE-TREATED CABIN MICROFILTERS

TO PREVENT PREMATURE COMPRESSOR FAILURE AND A POSITIVE-PRESSURE ENVIRONMENT,
MOST FILTERS ARE DESIGNED WITH PLEAT SPACING TO TRAP LARGE CONTAMINATES SUCH AS
DUST, DANDER, AND POLLEN SIZED PARTICLES THAT IS GENERALLY INEFFECTIVE AT
INHIBITING MICROSCOPIC MATTER SUCH AS HARMFUL AND DAMAGE-CAUSING MICROORGANISMS.
AND EVEN IF SUCH MATTER COULD BE FILTERED, IT WOULD ONLY BE TEMPORARILY TRAPPED,
NOT KILLED OR INACTIVATED, AND EVENTUALLY PERMEATE THROUGH. CONSIDER PRETREATING
CABIN AIR MICROFILTER ELEMENTS WITH PERMASAFE STEP 2 AND INFORM CUSTOMERS WHY
YOUR FILTERS ARE DIFFERENT AND BETTER THAN OTHERS. OTHERWISE, OFFER AN UPGRADE
TO INSTALL STEP 2 WHEN SELLING MICROFILTER REPLACEMENTS TO ADD LONG-TERM CONTROL
OF MICROBES INCLUDING MOLD, MILDEW, FUNGI, ALGAE, BACTERIA, AND ODORS THAT THE
HVAC SYSTEM CIRCULATES.

 


INSURANCE COMPANY ALLOWANCES

IT HAS BEEN REPORTED THAT AUTOMOBILE INSURANCE COMPANIES HAVE BEEN EITHER
ALLOWING OR REQUIRING BODY SHOP/COLLISION CENTERS TO PERFORM VEHICLE
SANITIZATION AND DISINFECTION WITH ALLOWANCES OF $25-$50.

×


MENU

ADD PERMASAFE TO F&I’S MENU OF PRODUCTS PRESENTED TO EACH CUSTOMER. PRO-TIP: ADD
PERMASAFE TO EXISTING APPEARANCE PROTECTION PRODUCT TO ENHANCE A TRADITIONALLY
LOW-PENETRATION PRODUCT WITH MEANINGFUL, ATTENTION-GRABBING VALUE.

 


PPM BUNDLE

ADD PERMASAFE TO YOUR PRE-PAID MAINTENANCE PROGRAM SCHEDULE. EACH MAINTENANCE
INTERVAL WILL BE ENHANCED WITH REAL, PERCEIVABLE VALUE. BUMP PRICE, PROFIT, AND
VALUE OF AN OTHERWISE “BORING” PRODUCT.

 


UPGRADE

PRELOAD ONLY STEP 1 ONTO VEHICLE AND THEN OFFER AN UPGRADE TO STEP 2 IN F&I.
PRO-TIP: BUNDLE ENOUGH PROFIT INTO THE PRELOADED/PREINSTALLED STEP 1 SO THAT ANY
UPGRADES UPSOLD IN F&I ARE A “FREE” PRODUCT FOR THE DEPARTMENT (100% PROFIT).

 


LOSS LEADER

USE THE INEXPENSIVE/HIGH PERCEIVED VALUE PERMASAFE SYSTEM AS A “GIVE-AWAY” TO
ENCOURAGE UPTAKE OF HIGHER-DOLLAR PRODUCT SALES LIKE VSC (VEHICLE SERVICE
CONTACTS).

×


PRELOAD

PREINSTALL PERMASAFE STEP 1 (WITH OR WITHOUT STEP 2) UNTO THE INTERIORS OF NEW
AND/OR PREOWNED VEHICLES DURING PREP, GET-READY, PDI, UCI, OR RECONDITIONING AS
LAST STEP PRIOR TO DISPLAYING THE VEHICLE FOR SALE. MARK TREATED VEHICLES WITH
THE 5” WINDOW CLING OR REARVIEW MIRROR HANGTAG TO DISCERN TREATED UNITS FROM
UNTREATED AND INFORM CUSTOMERS OF THE STEPS YOU’VE TAKEN TO PROTECT THEM AND
PRESERVE THE INTERIORS OF YOUR VEHICLES.

 


ADDENDUM

LIST THE PERMASAFE SYSTEM AND BRIEF DESCRIPTION ON AN ADDENDUM STICKER AFFIXED
TO THE GLASS BESIDE THE MANUFACTURER’S MONRONEY WINDOW STICKER INDICATING THAT
YOU’VE ALREADY INSTALLED PERMASAFE ONTO THE UNIT. CAN BE PRICED OR $0.

 


WHY BUY HERE

THE HIGH-VALUE, LOW COST, TIMELY NATURE INHERENT OF THE PERMASAFE SYSTEM MAKES A
PERFECT ADDITION TO A NEW OR EXISTING COLLECTION OF BENEFITS THAT YOUR
DEALERSHIP CAN PROMOTE THE BENEFITS THAT SEPARATE YOURSELF, YOUR COMPANY, AND
YOUR INVENTORY FROM OTHER COMPETITORS.

 


TEST DRIVES

PERFORM AND PROMOTE THAT ALL VEHICLES ARE SANITIZED AND DISINFECTED AFTER EVERY
TEST-DRIVE. ADD STEP 2 SHIELD FOR ADDED PEACE-OF-MIND DURING THE TEST DRIVE.

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