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Automotive Parts & Accessories Baby Beauty & Personal Care Books CDs & Vinyl
Cell Phones & Accessories Clothing, Shoes & Jewelry    Women    Men    Girls
   Boys    Baby Collectibles & Fine Art Computers Credit and Payment Cards
Digital Music Electronics Garden & Outdoor Gift Cards Grocery & Gourmet Food
Handmade Health, Household & Baby Care Home & Business Services Home & Kitchen
Industrial & Scientific Just for Prime Kindle Store Luggage & Travel Gear Luxury
Stores Magazine Subscriptions Movies & TV Musical Instruments Office Products
Pet Supplies Premium Beauty Prime Video Smart Home Software Sports & Outdoors
Subscribe & Save Subscription Boxes Tools & Home Improvement Toys & Games Under
$10 Video Games Whole Foods Market

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Security and Privacy  ›  Legal Policies  › 


AMAZON.COM PRIVACY NOTICE

Last updated: March 31, 2024. To see prior version, click here.

We know that you care how information about you is used and shared, and we
appreciate your trust that we will do so carefully and sensibly. This Privacy
Notice describes how Amazon.com and its affiliates (collectively "Amazon")
collect and process your personal information through Amazon websites, devices,
products, services, online and physical stores, and applications that reference
this Privacy Notice (together "Amazon Services"). By using Amazon Services, you
are consenting to the practices described in this Privacy Notice.

Please read our Additional State-Specific Privacy Disclosures and Consumer
Health Data Privacy Disclosure for additional information about the processing
of your personal data and your rights under applicable U.S. state data privacy
laws.

 * What Personal Information About Customers Does Amazon Collect?
 * For What Purposes Does Amazon Use Your Personal Information?
 * What About Cookies and Other Identifiers?
 * Does Amazon Share Your Personal Information?
 * How Secure Is Information About Me?
 * What About Advertising?
 * What Information Can I Access?
 * What Choices Do I Have?
 * Are Children Allowed to Use Amazon Services?
 * EU-US and Swiss-US Data Privacy Framework
 * Conditions of Use, Notices, and Revisions
 * Related Practices and Information
 * Examples of Information Collected




WHAT PERSONAL INFORMATION ABOUT CUSTOMERS DOES AMAZON COLLECT?

We collect your personal information in order to provide and continually improve
our products and services.

Here are the types of personal information we collect:

 * Information You Give Us: We receive and store any information you provide in
   relation to Amazon Services. Click here to see examples of what we collect.
   You can choose not to provide certain information, but then you might not be
   able to take advantage of many of our Amazon Services.
 * Automatic Information: We automatically collect and store certain types of
   information about your use of Amazon Services, including information about
   your interaction with products, content, and services available through
   Amazon Services. Like many websites, we use "cookies" and other unique
   identifiers, and we obtain certain types of information when your web browser
   or device accesses Amazon Services and other content served by or on behalf
   of Amazon on other websites. Our physical stores may use cameras, computer
   vision, sensors, and other technology to gather information about your
   activity in the store, such as the products and services you interact with.
   Click here to see examples of what we collect.
 * Information from Other Sources: We might receive information about you from
   other sources, such as updated delivery and address information from our
   carriers, which we use to correct our records and deliver your next purchase
   more easily. Click here to see additional examples of the information we
   receive.


FOR WHAT PURPOSES DOES AMAZON USE YOUR PERSONAL INFORMATION?

We use your personal information to operate, provide, develop, and improve the
products and services that we offer our customers. These purposes include:

 * Purchase and delivery of products and services. We use your personal
   information to take and handle orders, deliver products and services, process
   payments, and communicate with you about orders, products and services, and
   promotional offers.
 * Provide, troubleshoot, and improve Amazon Services. We use your personal
   information to provide functionality, analyze performance, fix errors, and
   improve the usability and effectiveness of the Amazon Services.
 * Recommendations and personalization. We use your personal information to
   recommend features, products, and services that might be of interest to you,
   identify your preferences, and personalize your experience with Amazon
   Services.
 * Provide voice, image and camera services. When you use our voice, image and
   camera services, we use your voice input, images, videos, and other personal
   information to respond to your requests, provide the requested service to
   you, and improve our services. For more information about Alexa voice
   services , click here.
 * Comply with legal obligations. In certain cases, we collect and use your
   personal information to comply with laws. For instance, we collect from
   sellers information regarding place of establishment and bank account
   information for identity verification and other purposes.
 * Communicate with you. We use your personal information to communicate with
   you in relation to Amazon Services via different channels (e.g., by phone,
   email, chat).
 * Advertising. We use your personal information to display interest-based ads
   for features, products, and services that might be of interest to you. We do
   not use information that personally identifies you to display interest-based
   ads. To learn more, please read our Interest-Based Ads notice.
 * Fraud Prevention and Credit Risks. We use personal information to prevent and
   detect fraud and abuse in order to protect the security of our customers,
   Amazon, and others. We may also use scoring methods to assess and manage
   credit risks.


WHAT ABOUT COOKIES AND OTHER IDENTIFIERS?

To enable our systems to recognize your browser or device and to provide and
improve Amazon Services, we use cookies and other identifiers. For more
information about cookies and how we use them, please read our Cookies Notice.


DOES AMAZON SHARE YOUR PERSONAL INFORMATION?

Information about our customers is an important part of our business, and we are
not in the business of selling our customers' personal information to others. We
share customers' personal information only as described below and with
subsidiaries Amazon.com, Inc. controls that either are subject to this Privacy
Notice or follow practices at least as protective as those described in this
Privacy Notice.

 * Transactions involving Third Parties: We make available to you services,
   products, applications, or skills provided by third parties for use on or
   through Amazon Services. For example, you can order products from third
   parties through our stores, download applications from third-party
   application providers from our App Store, and enable third-party skills
   through our Alexa services. We also offer services or sell product lines
   jointly with third-party businesses, such as co-branded credit cards. You can
   tell when a third party is involved in your transactions, and we share
   customers' personal information related to those transactions with that third
   party.
 * Third-Party Service Providers: We employ other companies and individuals to
   perform functions on our behalf. Examples include fulfilling orders for
   products or services, delivering packages, sending postal mail and email,
   removing repetitive information from customer lists, analyzing data,
   providing marketing assistance, providing search results and links (including
   paid listings and links), processing payments, transmitting content, scoring,
   assessing and managing credit risk, and providing customer service. These
   third-party service providers have access to personal information needed to
   perform their functions, but may not use it for other purposes.
 * Business Transfers: As we continue to develop our business, we might sell or
   buy other businesses or services. In such transactions, customer information
   generally is one of the transferred business assets but remains subject to
   the promises made in any pre-existing Privacy Notice (unless, of course, the
   customer consents otherwise). Also, in the unlikely event that Amazon.com,
   Inc. or substantially all of its assets are acquired, customer information
   will of course be one of the transferred assets.
 * Protection of Amazon and Others: We release account and other personal
   information when we believe release is appropriate to comply with the law;
   enforce or apply our Conditions of Use and other agreements; or protect the
   rights, property, or safety of Amazon, our users, or others. This includes
   exchanging information with other companies and organizations for fraud
   protection and credit risk reduction.

Other than as set out above, you will receive notice when personal information
about you might be shared with third parties, and you will have an opportunity
to choose not to share the information.


HOW SECURE IS INFORMATION ABOUT ME?

We design our systems with your security and privacy in mind.

 * We work to protect the security of your personal information during
   transmission by using encryption protocols and software.
 * We follow the Payment Card Industry Data Security Standard (PCI DSS) when
   handling credit card data.
 * We maintain physical, electronic, and procedural safeguards in connection
   with the collection, storage, and disclosure of customer personal
   information. Our security procedures mean that we may ask to verify your
   identity before we disclose personal information to you.
 * Our devices offer security features to protect them against unauthorized
   access and loss of data. You can control these features and configure them
   based on your needs. Click here for more information on how to manage the
   security settings of your device.
 * It is important for you to protect against unauthorized access to your
   password and to your computers, devices, and applications. We recommend using
   a unique password for your Amazon account that is not used for other online
   accounts. Be sure to sign off when finished using a shared computer. Click
   here for more information on how to sign off.


WHAT ABOUT ADVERTISING?

 * Third-Party Advertisers and Links to Other Websites: Amazon Services may
   include third-party advertising and links to other websites and apps.
   Third-party advertising partners may collect information about you when you
   interact with their content, advertising, and services. For more information
   about third-party advertising at Amazon, including interest-based ads, please
   read our Interest-Based Ads notice. To adjust your advertising preferences,
   please go to the Your Ads Privacy Choices page.
 * Use of Third-Party Advertising Services: We provide ad companies with
   information that allows them to serve you with more useful and relevant
   Amazon ads and to measure their effectiveness. We never share your name or
   other information that directly identifies you when we do this. Instead, we
   use an advertising identifier like a cookie, a device identifier, or a code
   derived from applying irreversible cryptography to other information like an
   email address. For example, if you have already downloaded one of our apps,
   we will share your advertising identifier and data about that event so that
   you will not be served an ad to download the app again. While we do not share
   your specific shopping actions like purchases, product views, or searches
   with ad companies, we may share an advertising identifier and an estimate of
   the value of the ads they show you on our behalf so they can serve you with
   more effective Amazon ads. Some ad companies also use this information to
   serve you relevant ads from other advertisers. You can learn more about how
   to opt-out of personalized advertising (such as cross-context behavioral
   advertising) by going to the Your Ads Privacy Choices page.


WHAT INFORMATION CAN I ACCESS?

You can access your information, including your name, address, payment options,
profile information, Prime membership, household settings, and purchase history
in the "Your Account" section of the website. Click here for a list of examples
that you can access.


WHAT CHOICES DO I HAVE?

If you have any questions as to how we collect and use your personal
information, please contact our Customer Service. Many of our Amazon Services
also include settings that provide you with options as to how your information
is being used.

 * As described above, you can choose not to provide certain information, but
   then you might not be able to take advantage of many of the Amazon Services.
 * You can add or update certain information on pages such as those referenced
   in What Information Can I Access?. When you update information, we usually
   keep a copy of the prior version for our records.
 * If you do not want to receive email or other communications from us, please
   adjust your Customer Communication Preferences. If you don't want to receive
   in-app notifications from us, please adjust your notification settings in the
   app or device.
 * You may adjust your personalized advertising preferences by visiting Your Ads
   Privacy Choices.
 * The Help feature on most browsers and devices will tell you how to prevent
   your browser or device from accepting new cookies or other identifiers, how
   to have the browser notify you when you receive a new cookie, or how to block
   cookies altogether. Because cookies and identifiers allow you to take
   advantage of some essential features of Amazon Services, we recommend that
   you leave them turned on. For instance, if you block or otherwise reject our
   cookies, you will not be able to add items to your Shopping Cart, proceed to
   Checkout, or use any Services that require you to Sign in. For more
   information about cookies and other identifiers, see our Cookies Notice.
 * If you want to browse our websites without linking the browsing history to
   your account, you may do so by logging out of your account here and blocking
   cookies on your browser.
 * You can manage the recommendations you receive in our store here, remove
   recommendations you don’t want to see here by selecting View All and Manage
   then selecting the Remove Items toggle that appears at the top of the page,
   and edit your browsing history here.
 * You will also be able to opt out of certain other types of data usage by
   updating your settings on the applicable Amazon website (e.g., in "Manage
   Your Content and Devices"), device, or application. For more information
   click here. Most non-Amazon devices also provide users with the ability to
   change device permissions (e.g., disable/access location services, contacts).
   For most devices, these controls are located in the device's settings menu.
   If you have questions about how to change your device permissions on devices
   manufactured by third parties, we recommend you contact your mobile service
   carrier or your device manufacturer.
 * If you are a seller, you can add or update certain information in Seller
   Central, update your account information by accessing your Seller Account
   Information, and adjust your email or other communications you receive from
   us by updating your Notification Preferences.
 * If you are an author, you can add or update the information you have provided
   in the Author Portal and Author Central by accessing your accounts in the
   Author Portal and Author Central, respectively.
 * If you shop in our physical stores, you can manage how certain data is used
   to analyze the performance of our products and services, as well as learn
   more here.

In addition, to the extent required by applicable law, you may have the right to
request access to or delete your personal information. If you wish to do any of
these things, you may go to Data Privacy Queries. Depending on your data
choices, certain services may be limited or unavailable.


ARE CHILDREN ALLOWED TO USE AMAZON SERVICES?

Amazon does not sell products for purchase by children. We sell children's
products for purchase by adults. If you are under 18, you may use Amazon
Services only with the involvement of a parent or guardian. We do not knowingly
collect personal information from children under the age of 13 without the
consent of the child's parent or guardian. For more information, please see our
Children's Privacy Disclosure.


EU-US AND SWISS-US DATA PRIVACY FRAMEWORK

Amazon.com, Inc. participates in the EU-US Data Privacy Framework, the UK
Extension to the EU-US Data Privacy Framework, and the Swiss-US Data Privacy
Framework*. Click here to learn more.

*We will not rely on the Swiss-US Data Privacy Framework or the UK Extension to
the EU-US Data Privacy Framework until they enter into force, but we adhere to
their required commitments in anticipation of their doing so.


CONDITIONS OF USE, NOTICES, AND REVISIONS

If you choose to use Amazon Services, your use and any dispute over privacy is
subject to this Notice and our Conditions of Use, including limitations on
damages, resolution of disputes, and application of the law of the state of
Washington. If you have any concern about privacy at Amazon, please contact us
with a thorough description, and we will try to resolve it. Our business changes
constantly, and our Privacy Notice will change also. You should check our
websites frequently to see recent changes. Unless stated otherwise, our current
Privacy Notice applies to all information that we have about you and your
account. We stand behind the promises we make, however, and will never
materially change our policies and practices to make them less protective of
customer information collected in the past without the consent of affected
customers.


RELATED PRACTICES AND INFORMATION

 * Conditions of Use
 * Seller Program Policies
 * Help pages
 * Most Recent Purchases
 * Community Guidelines




EXAMPLES OF INFORMATION COLLECTED

Information You Give Us When You Use Amazon Services

You provide information to us when you:

 * search or shop for products or services in our stores;
 * add or remove an item from your cart, or place an order through or use Amazon
   Services;
 * download, stream, view, or use content on a device or through a service or
   application on a device;
 * provide information in Your Account (and you might have more than one if you
   have used more than one email address or mobile number when shopping with us)
   or Your Profile ;
 * talk to or otherwise interact with our Alexa Voice service;
 * upload your contacts;
 * configure your settings on, provide data access permissions for, or interact
   with an Amazon device or service;
 * provide information in your Seller Account , Kindle Direct Publishing account
   , Developer account , or any other account we make available that allows you
   to develop or offer software, goods, or services to Amazon customers;
 * offer your products or services on or through Amazon Services;
 * communicate with us by phone, email, or otherwise;
 * complete a questionnaire, a support ticket, or a contest entry form;
 * upload or stream images, videos or other files to Prime Photos, Amazon Drive,
   or other Amazon Services;
 * use our services such as Prime Video;
 * compile Playlists, Watchlists, Wish Lists , or other gift registries;
 * participate in Discussion Boards or other community features;
 * provide and rate Reviews;
 * specify a Special Occasion Reminder; or
 * employ Product Availability Alerts, such as Available to Order Notifications.

As a result of those actions, you might supply us with such information as:

 * identifying information such as your name, address, and phone numbers;
 * payment information;
 * your age;
 * your location information;
 * your IP address;
 * people, addresses and phone numbers listed in your Addresses;
 * email addresses of your friends and other people;
 * content of reviews and emails to us;
 * personal description and photograph in Your Profile;
 * voice recordings when you speak to Alexa;
 * images and videos collected or stored in connection with Amazon Services;
 * information and documents regarding identity, including Social Security and
   driver's license numbers;
 * corporate and financial information;
 * credit history information; and
 * device log files and configurations, including Wi-Fi credentials, if you
   choose to automatically synchronize them with your other Amazon devices.



Automatic Information

Examples of the information we collect and analyze include:

 * the internet protocol (IP) address used to connect your computer to the
   internet;
 * login, email address, and password;
 * the location of your device or computer;
 * content interaction information, such as content downloads, streams, and
   playback details, including duration and number of simultaneous streams and
   downloads, and network details for streaming and download quality, including
   information about your internet service provider;
 * device metrics such as when a device is in use, application usage,
   connectivity data, and any errors or event failures;
 * Amazon Services metrics (e.g., the occurrences of technical errors, your
   interactions with service features and content, your settings preferences and
   backup information, location of your device running an application,
   information about uploaded images and files such as the file name, dates,
   times and location of your images);
 * version and time zone settings;
 * purchase and content use history, which we sometimes aggregate with similar
   information from other customers to create features like Top Sellers;
 * the full Uniform Resource Locator (URL) clickstream to, through, and from our
   websites, including date and time; products and content you viewed or
   searched for; page response times, download errors, length of visits to
   certain pages, and page interaction information (such as scrolling, clicks,
   and mouse-overs);
 * phone numbers used to call our customer service number; and
 * images or videos when you shop in our stores, or stores using Amazon
   Services.

We may also use device identifiers, cookies, and other technologies on devices,
applications, and our web pages to collect browsing, usage, or other technical
information.

Information from Other Sources

Examples of information we receive from other sources include:

 * updated delivery and address information from our carriers or other third
   parties, which we use to correct our records and deliver your next purchase
   or communication more easily;
 * account information, purchase or redemption information, and page-view
   information from some merchants with which we operate co-branded businesses
   or for which we provide technical, fulfillment, advertising, or other
   services;
 * information about your interactions with products and services offered by our
   subsidiaries;
 * search results and links, including paid listings (such as Sponsored Links);
 * information about internet-connected devices and services linked with Alexa;
   and
 * credit history information from credit bureaus, which we use to help prevent
   and detect fraud and to offer certain credit or financial services to some
   customers.

Information You Can Access

Examples of information you can access through Amazon Services include:

 * status of recent orders (including subscriptions);
 * your complete order history;
 * personally identifiable information (including name, email, password, and
   address book);
 * payment settings (including payment card information, promotional certificate
   and gift card balances, and 1-Click settings);
 * email notification settings (including Product Availability Alerts, Delivers,
   Special Occasion Reminders and newsletters);
 * recommendations and the products you recently viewed that are the basis for
   recommendations (including Recommended for You and Improve Your
   Recommendations);
 * shopping lists and gift registries (including Wish Lists and Baby and Wedding
   Registries);
 * your content, devices, services, and related settings, and communications and
   personalized advertising preferences;
 * content that you recently viewed;
 * voice recordings associated with your account;
 * Your Profile (including your product Reviews, Recommendations, Reminders and
   personal profile);
 * If you are a seller, you can access your account and other information, and
   adjust your communications preferences, by updating your account in Seller
   Central.
 * If you are an author, you can access your account and other information, and
   update your accounts, on the Kindle Direct Publishing (KDP) or Author Central
   website, as applicable.
 * If you are a developer participating in our Developer Services Program, you
   can access your account and other information, and adjust your communications
   preferences, by updating your accounts in the Developer Services Portal.

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