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DEMANDTOOLS FEATURES

Assess

Understand how strong or weak your data is and know where to focus remediation
efforts.

DupeBlocker

Put a protective barrier around Salesforce and prevent duplicates at the source.

Import

Cleanly add records to Salesforce and eliminate pre-import data prep.

Tune

Use a grid-based view for on-the-fly data management and modification.

Dedupe

Clean up existing duplicates and maintain a duplicate-free CRM.

Modify

Mass modify your data and get customer insights with just a few clicks.

Export

Transfer Salesforce information to other business systems, extract specific data
sets, or back up Salesforce records.

Reassign

Maintain correct record ownership when employees or territory assignments
change.

Match

Compare external data against Salesforce records to find matches and populate
missing information in spreadsheets.

Convert

Keep your lead queue duplicate free.

Delete and Undelete

Remove old records, free up storage space, and stay in compliance with data
regulations.

Email Verification

Verify email addresses in Salesforce to keep communication flowing with your
customers.

Notifications

Get alerted when your Salesforce data is being worked on and avoid surprises in
your data quality process.

Run History

Keep an eye on every scenario being run against your data.



×


DEMANDTOOLS FEATURES

Assess

Understand how strong or weak your data is and know where to focus remediation
efforts.

DupeBlocker

Put a protective barrier around Salesforce and prevent duplicates at the source.

Import

Cleanly add records to Salesforce and eliminate pre-import data prep.

Tune

Use a grid-based view for on-the-fly data management and modification.

Dedupe

Clean up existing duplicates and maintain a duplicate-free CRM.

Modify

Mass modify your data and get customer insights with just a few clicks.

Export

Transfer Salesforce information to other business systems, extract specific data
sets, or back up Salesforce records.

Reassign

Maintain correct record ownership when employees or territory assignments
change.

Match

Compare external data against Salesforce records to find matches and populate
missing information in spreadsheets.

Convert

Keep your lead queue duplicate free.

Delete and Undelete

Remove old records, free up storage space, and stay in compliance with data
regulations.

Email Verification

Verify email addresses in Salesforce to keep communication flowing with your
customers.

Notifications

Get alerted when your Salesforce data is being worked on and avoid surprises in
your data quality process.

Run History

Keep an eye on every scenario being run against your data.



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       * * Keep your team more focused on growing your business than updating
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       * * Campaign intelligence for ecommerce teams
           
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       * * Protect your email deliverability.
           
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           5 Ways AI Can Take Your Emails to the Next Level 
           
           In the past few years, AI has revolutionized…well, everything. Tech
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           their generative AI tools, offering marketers a wealth of options...
           
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           everyday data management hurdles. Can’t wait to see you there!
           
           
           
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           VanBoskirk, VP, Principal Analyst and Jess Burn, Pr
           
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           The State of CRM Data Management in 2024
           
           …and found that new consumer privacy regulations, technological
           advances, and job market shifts are all changing the status quo for
           data managers—and significantly impacting data quality.  Our key
           findings include:...
           
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           Danielle Gallant and Guy Hanson know what works in email—and know the
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       * * Hi. We’re Validity.
           
           For over 20 years, tens of thousands of organizations throughout the
           world have relied on Validity solutions to target, contact, engage,
           and keep customers – using trustworthy data as a key advantage. The
           Validity flagship products – DemandTools, BriteVerify, Everest,
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           for CRM data management, email address verification, inbox
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           applications. These solutions deliver smarter campaigns, more
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THE ULTIMATE SALESFORCE DATA CLEANSING TOOL

Validity® DemandTools® is the secure data quality platform that enables
organizations to clean and manage Salesforce data in less time, enabling
everyone to do their jobs more effectively, efficiently, and profitably.

Start Free Trial Get Demo

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0:38










Trusted in thousands of Salesforce Orgs.





IMPROVE ACCURACY AND PROFITABILITY WITH
SALESFORCE DATA CLEANSING TOOLS.

The advanced capabilities of Validity’s data cleansing tools for Salesforce can
elevate your customer relationship management (CRM) efficiency and overall data
management processes.

Manage your data in minutes, not months.

Manage all aspects of your data in bulk with repeatable processes instead of
record by record or need by need.

Learn More

Get accurate, report-ready data you can trust.

Dedupe, standardize, and assign records automatically as they come in from
spreadsheets, end user entry, and integrations.

Learn More

Enable everyone to do their jobs more effectively, efficiently, and profitably.

Get clean data to improve the performance of sales, marketing, and support, as
well as the revenue and retention they generate.

Learn More


LEARN ABOUT ALL THE FEATURES IN DEMANDTOOLS

Download the product sheet


MANAGE YOUR DATA IN MINUTES, NOT MONTHS.

Deduplicating, standardizing, importing, managing record ownership, and
manipulating data in your CRM is so time-consuming that it becomes inconsistent,
taking a back seat to other priorities. With DemandTools, businesses manage all
aspects of their data in a fraction of the time so prioritizing data quality is
a benefit instead of a burden. Clean and maintain CRM records faster to run your
business on high-quality data today and every day after with DemandTools.



SAVE TIME WITH SALESFORCE DATA CLEANING TOOLS.



On-demand, bulk deduplication and duplicate prevention. Identify and merge
duplicates quickly, whether there are hundreds or hundreds of thousands in your
CRM.

Bulk import, update, upsert, export, delete, and undelete functions. Move data
between your CRM and spreadsheets equipped with automatic data formatting to
decrease time spent prepping source data.

Mass modification. Increase data maintenance frequency by applying uniformed
changes across data sets to standardize or change field values and align record
ownership.

Saved processes for easy reuse or automation. Your common use cases take only
moments to initiate or no longer require manual intervention to execute.

“DemandTools is a highly recommended tool for any data operations/management
team. My team was able to clean up and standardize a lot of Salesforce data
within two months of procuring the tool vs. something that would’ve taken at
least a couple of years to do it manually. DemandTools has enabled us to
initiate multiple new data-specific initiatives and has become key to our
success.”

Veer Makwana
Senior Manager, Strategy & Operations – Akamai


GET ACCURATE, REPORT-READY DATA YOU CAN TRUST.

Data enters your CRM from many sources, all with their own formats, field naming
conventions, and duplicates. Because of this, businesses can’t trust their
reports to represent accurate and complete datasets. DemandTools removes
doubt in the accuracy of your data and restores confidence in your reports by
automatically deduping, standardizing, and assigning records as they come in
from different sources. For trustworthy insights to direct your data-driven
strategy, get your data report-ready using DemandTools.



TRUST YOUR DATA EVERY TIME WITH SALESFORCE DATA QUALITY TOOLS.



On-demand data quality assessment. Evaluate your data quality to understand the
current state of your data and where to focus remediation efforts.

Pre-import deduplication. Safeguard your CRM from duplicate records caused by
combining business systems due to mergers and acquisitions, as well as event and
purchased list imports.

Automated standardizations, modifications, and record ownership management. Run
data maintenance around the clock so your reports are reliable every day of the
week.

Automated deduplication and duplicate prevention. Remove duplicate records
before they cause friction in sales processes and the customer journey, or
inaccurate marketing campaign results.

“DemandTools is absolutely necessary for an org to be able to efficiently
cleanse and manipulate data. Unlike its out-of-the-box counterpart, DemandTools
allows for data transparency and contextualization before any actions are taken.
It gains days back in terms of project timelines and makes data manipulation and
cleansing projects, that seemed impossible previously, manageable.”

Kaitlin Draper, Sales Technology Supervisor
Jack Henry & Associates, Inc.


ENABLE EVERYONE TO DO THEIR JOBS MORE EFFECTIVELY, EFFICIENTLY, AND PROFITABLY.

Poor data quality wreaks havoc on businesses. It can add friction to the
customer journey, increase customer acquisition costs, decrease conversion
rates, confuse and slow down sales follow-up, and ultimately tarnish your brand
reputation. DemandTools keeps your data quality high to improve the
effectiveness of your sales, marketing, and customer support teams. It can also
improve the revenue and retention these teams generate. Protect your customer
journey and decrease sales, marketing, and operational costs by maintaining
clean data with DemandTools.



DRIVE REVENUE GROWTH WITH SALESFORCE DATA QUALITY TOOLS.



Bulk, on-demand email verification. Ensure your most relied-on communication
channel for sales, marketing, and service keeps you in touch with customers and
prospects.

Recurring automation of data quality routines. Continuously deliver
standardized, report-ready data your teams can use to strategize and execute
successfully.

Real-time duplicate prevention. Stop multiple inquiries from the same customer
or prospect from interfering in your sales process or customer journey.

En masse and on-demand data management. Immediately resolve new data quality
issues as they occur before they impact teams relying on your CRM data.

“We recently underwent a large project involving our Salesforce data, and
DemandTools made the process so much easier. We utilized DemandTools to perform
mass updates, apply custom scoring on duplicate records, and update existing
records using external files. We completed the project ahead of schedule and
saved a significant amount of time and resources. I would absolutely recommend
DemandTools to anyone responsible for maintaining data integrity within their
Salesforce CRM.”

James Drees, Director, Sales Operations
Plantronics, Inc.


SEE WHY CRM DATA PROFESSIONALS CHOOSE DEMANDTOOLS®.

Salesforce data cleaning is pivotal to ensuring data gets properly organized and
managed. DemandTools is a comprehensive suite of tools designed to address all
aspects of Salesforce data cleansing and management. See why CRM data
professionals love the capabilities the platform provides.



“I had to combine two separate instances in Salesforce, and I don’t know how I
could have done that without DemandTools. It would have been a data nightmare.
To make sure I wasn’t importing duplicate data was just immeasurable. Prior to
DemandTools, I had no other way to do this other than manually.”

Leyna Hoffer,
Salesforce Hall of Famer and 9x MVP

Read The Case Study

Gerry Marletta,
Director of Technology Operations

Read The Case Study

“In terms of productivity, I’m easily shaving off 80 to 90 percent of the manual
work that would need to be done without these tools.”

“The most prevalent return on investment is in the freeing up resources. Not
having to pay a $30,000, $40,000 or even $50,000 a year salary for one or more
people to update records or do various other Salesforce jobs manually is a big
savings to any company.”

Karen Hayum,
Experienced Salesforce Administrator

Read The Case Study


BE THE GUARDIAN OF YOUR MOST VALUABLE BUSINESS ASSET WITH DEMANDTOOLS.

Start your free trial today and see how DemandTools strengthens your business by
giving you clean data you can trust.

Start Free Trial
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