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Submission: On May 22 via manual from CA — Scanned from CA
Submission: On May 22 via manual from CA — Scanned from CA
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YOUR PRIVACY Welcome to 6sense! We’re glad you’re here and want you to know that we respect your privacy and your right to control how we collect, use, and share your personal data. Please read our Privacy Policy to learn about our privacy practices. PreferencesAccept All Skip to content * Search * Integrations * Contact Us * Log In * Marketing 6sense Revenue AI™ for Marketing Who We Help CMO Unite your revenue team and drive strategy across the business. DEMAND GEN Focus on in-market accounts and take the guesswork out of demand gen. DIGITAL Reach the people and accounts that matter to your business. HOW WE DO IT ACCOUNT IDENTIFICATION Accurately match anonymous and known buyer behavior to accounts. INTENT DATA Uncover 3rd party buying signals at the keyword or topic level. PREDICTIVE ANALYTICS AI-driven buying stage predictions align teams on the best time to engage. DATA ENRICHMENT Enrich accounts, leads, and contacts with accurate firmographic data. SMART FORM FILL Autofill and shorten forms with automated, real-time form enrichment. AUDIENCE BUILDING Create audiences for segmentation, activation, and analysis across channels. ADVERTISING Reach target buyers with display, video, retargeting, and social ad campaigns. CONVERSATIONAL EMAIL Leverage AI to craft personalized emails that qualify & convert accounts at scale. ORCHESTRATIONS & WORKFLOWS Scale data operations with accurate engagement of accounts and contacts. CREATE YOUR VERY OWN AI EMAIL ASSISTANT Use AI to craft relevant, on-brand email campaigns that compel conversations and get more meetings booked. Learn More * Sales 6sense Revenue AI™ for Sales Who We Help CRO 6sense gives sales leaders the intel they need to deliver on big revenue goals. INSIDE SALES When working hundreds of accounts, knowing where to prioritize is critical. REVOPS Use clean, complete data and scalable processes. HOW WE DO IT COMPANY & PEOPLE SEARCH B2B account and contact data with insights for when to engage prospects. ACCOUNT INTELLIGENCE Arm reps with account insights in CRM & SEP for prioritization and personalization. PRIORITIZATION DASHBOARDS Dashboards that help sellers uncover which accounts to engage and when. CHROME EXTENSION Access Revenue AI insights directly from LinkedIn and other B2B websites. PREDICTIVE ANALYTICS AI-driven buying stage predictions align teams on the best time to engage. BUYER INTENT DATA Uncover 3rd party buying signals at the keyword or topic level. PROSPECTING WORKFLOWS The insights sellers need in the tools they use, everyday. GET STARTED FOR FREE Access FREE credits to unlock relevant contact info, and see our packages for teams of all sizes. Start for Free * Solutions Solutions INDUSTRIES BUSINESS SERVICES Drive efficiency with a data-driven approach. FINANCIAL SERVICES Acquire loyal customers with rich secure data. MANUFACTURING Modernize revenue creation with AI-driven data. TECHNOLOGY & SOFTWARE Drive growth and boost customer adoption. TRANSPORTATION & LOGISTICS Boost conversions with targeted audiences. DATA OUR DATA 6sense delivers the most complete dataset for B2B. DATA APIS Real-time enrichment and personalization anywhere. DATA PACKS Reduce manual processes to achieve database connectivity. ECOSYSTEM INTEGRATIONS Explore our powerful integrations with leading technologies. AGENCY PARTNERS Need some help? Get support from our partners. BECOME A PARTNER Let's do more than just work together – let's revolutionize B2B. DIVE INTO 6SENSE REVENUE AI™ Reinvent the way your team creates, manages, and converts pipeline to revenue. Explore Platform * Resources Resource Library RESOURCE LIBRARY Dive into various topics and content types. BLOG Short insights, designed to educate. IN-MARKET DEMAND REPORT Know which companies are interested in you. GUIDES Follow our in-depth articles & how-to’s. 6SENSE FOR 6SENSE See how the 6sense team uses 6sense. REVENUE MAKERS PODCAST Steal playbooks from industry-leading brands. RECORDED DEMOS RESEARCH EVENTS & WEBINARS REPORTS & EBOOKS TOOLS ONE PAGERS GLOSSARY VIDEOS TALKINGSENSE THE SCIENCE OF B2B PIPELINE GENERATION TUESDAYS 6SENSE NAMED A LEADER IN GARTNER MAGIC QUADRANT FOR ABM FOR THE 3RD YEAR IN A ROW No email required to get a copy of this objective evaluation of the ABM vendors. Read the Report * Customers Customers MEET OUR CUSTOMERS See how companies like yours leverage 6sense to drive efficiency. CUSTOMER STORIES Dive into the success and journeys of our customers . CUSTOMER REVIEWS Read real reviews to understand what 6sense can do for you. REVCITY Connect with your peers, share successes, and learn about 6sense. KNOWLEDGE BASE & SUPPORT Explore our help articles, product updates, and submit support tickets. WE GET YOU. WE GOT YOU. Introducing the 6dimensional Success Model™ – a methodology that empowers customers to unleash their full revenue potential and and achieve extraordinary outcomes. Explore Our Success Model * Company Company ABOUT 6SENSE Learn about our company values, vision, employee benefits, and more. LEADERSHIP TEAM Dreamers and data nerds; Meet the leadership team behind 6sense. CAREERS We want 6sense to be the best chapter of your career. NEWSROOM Read press releases, thought leadership, company announcements and more. COMMUNITY Dive into the communities 6sense hosts and takes part in. BECOME OUR PARTNER Let’s do more than work together. Let’s revolutionize B2B together. Explore Our Partners BOOK A DEMO BOOK A DEMO * Marketing * Marketing Overview * CMO * Demand Generation * Digital Advertiser * Lead to Account Matching * Audience Building * AI Email Assistant * B2B Intent Data Provider * B2B Programmatic Digital Advertising * B2B Data Enrichment * Form Conversion & Optimization Tool * Predictive Marketing Analytics * Orchestrations & Workflows * Sales * Sales Overview * CRO * Inside Sales * RevOps * Account Intelligence Software * B2B Buyer Intent Data Tool * B2B Contact Database * 6sense Chrome Extension * Predictive Analytics * Sales Leads Dashboard * B2B Sales Prospecting Tool * Solutions * Platform Overview * Our Data * Data APIs * Data Packs * Integrations * Manufacturing * Financial Services * Technology & Software * Transportation & Logistics * Business Services * Agency Partners * Resources * Resource Library * Blog * Guides * 6sense for 6sense * In-Market Demand Report * Recorded Demos * Revenue Makers Podcast * Events & Webinars * Glossary * Customers * Meet Our Customers * Customer Stories * The 6dimensional Success Model * Customer Reviews * RevCity * Knowledge Base * Company * About Us * Leadership Team * Careers * Newsroom * Community LOG IN BOOK A DEMO * Register * Agenda * Venue * Room Block * Sponsors * FAQs Menu * Register * Agenda * Venue * Room Block * Sponsors * FAQs More Template is not defined. Enterprise Software HOW CUMULUS NETWORKS TURNS ENABLEMENT INTO IMPACT WITH 6SENSE Mountain View, CA Revenue AI for Marketing Share 1. Home 2. Customer Stories 3. How Cumulus Networks Turns Enablement Into Impact with 6sense Backed by 6sense data, Cumulus Networks went from traditional Account Based Marketing (ABM) methods like static target account lists to a hyper-targeted, account engagement approach focused on the best accounts that are in-market, and therefore, more likely to close. With this approach: * account click-through rate on advertising rose 53% * the team layered 6sense with Google Analytics to gain global visibility * marketing-qualified leads became data-qualified leads THE CHALLENGE Cumulus Networks was already on board with ABM, but they were reliant on traditional ABM methods like static target account lists and marketing-qualified leads (MQL). Without information on whether those target accounts were even in an in-market stage, the sales team was spending their time pursuing accounts that were unlikely to close. And because today’s buying journey is often spread across a team, they didn’t have information to contact all the personas who might be involved in the decision-making. They needed a better way. SELLING WITH SCIENCE With the help of 6sense, the Cumulus Networks team moved to a hyper-targeted, focused approach, driven by – as Ari Capogeannis, Senior Director of Marketing at Cumulus Networks said — science and data. The account-based approach began with the sales team, which curated a target account list. Click for sound 1:12 Once that list was finalized, marketing leveraged 6sense predictive analytics to unveil which accounts were in-market for their solutions and who was displaying various research behaviors in the different buying stages. Using that information, the team ramped up digital marketing spend for those in-market accounts, creating hyper-targeted campaigns that are personalized based on intent clusters by keyword. And those efforts paid off – with personalization, account advertising click-through rate rose 53%. FROM MQLS TO AQLS Standard marketing teams are focused on generating as many MQLs as possible. But Capogeannis and the marketing team at Cumulus have developed a lead classification model based heavily on 6sense data, combining account buying stage and profile fit with lead strength based on intent and recency. These leads are known as Automation Qualified Leads (AQLs). Basing prospecting on the relevant, real-time data in AQLs allowed Cumulus Networks SDRs to efficiently target the best accounts. And the level of detail meant SDRs could measure immediate shifts in account engagement levels within their target account lists. On a larger scale, the management team could see the full picture by taking a snapshot of their target account list on a quarterly basis. This view of how awareness and engagement shifted throughout their global list allowed them to quantify and measure the output of their team. SEEKING OUT THE BUYERS “You can’t force someone to have a need for you, but you can get much more targeted in your tactics,” Capogeannis said, explaining their persona targeting work. The Cumulus team recognized that in the mid-market space and beyond, the decision-making unit has varying roles and personas; in other words, today’s buying journey is fragmented. In order to combat this common issue, sales leveraged the 6sense Sales Intelligence persona map to see who else in the account they should be engaging — and if there were other personas showing intent sales has not reached out to. EVEN DEEPER REPORTING The Cumulus team was able to dig another layer deeper into the data by leveraging the 6sense API to push segment data into custom Google Analytics (GA) dimensions, taking reporting to a new level of granularity. With that approach, they could — on a global scale —see the mix of visitors on their website by region or sub-region in the past day, week, and/or month, as well as other key information through 6sense. That combination of 6sense and GA allowed the team to see who was “raising their hand,” who was researching (and what) on the Cumulus website or elsewhere, and which accounts were in-market for their solutions. And with that level of account insight, they created plays to warm up those accounts through digital campaigns and capture them in a targeted manner. THE RESULTS Shifting their ABM strategy required rethinking many of Cumulus Network’s practices, but breaking their old habits by using 6sense allowed them to experience impressive success. * Account click-through rate on advertising rose 53%. * 6sense paired Google Analytics offered the team global visibility into accounts. * Outdated marketing-qualified leads became high-potential data-qualified leads. ABOUT THE CUSTOMER Cumulus Networks provides open networking software for the modern data center, with clients including 34% of the Fortune 50. Related Resources Sales How 6sense Contact Data Changed the Game for Netskope SDRs Sales KBX Logistics Sees 318% More Pipeline in Just One Quarter with 6sense Sales Transforming EdTech Marketing: How Anthology Leveraged 6sense to Reframe Its Approach FEATURED CUSTOMER STORIES HOW 6SENSE AND 2X TRANSFORMED SANDLER’S ABM STRATEGY FROM 0 TO REVENUE IN SIX MONTHS Sandler needed a way to bring technologies together with in-depth data to understand the customer journey. 6sense was the answer. Software IVANTI DRIVES ENGAGEMENT AND INCREASES WIN RATES BY 154% WITH 6SENSE Ivanti’s use of 6sense spans the entire revenue team — from business development representatives (BDRs) to paid media marketers. Software HYLAND MAXIMIZES ROI AND REDUCES AD SPEND BY 6 FIGURES USING 6SENSE Two of Hyland’s main growth drivers are 6sense and 2X, a Tier 1 6sense services partner that specializes in helping B2B sellers get the most from our platform. 6sense powers Hyland’s account-based marketing (ABM) strategy, while 2X’s Marketing Resource Center (MRC) provides extra 6sense-certified talent to help the Hyland marketing team boost ABX campaign scale and efficiency. Software READY TO BECOME A CUSTOMER? Activate relevant and efficient audience targeting, with industry-leading account identification, intent data and predictive models. Book a Demo Linkedin-in Instagram Twitter Facebook-f Youtube MARKETING * Account Identification * Intent Data * Data Enrichment & Management * Predictive Analytics * Orchestrations & Workflows * Audience Building * Advertising * Conversational Email * Smart Form Fill * Integrations SALES * Company & People Search * Account Intelligence * Prioritization Dashboards * Chrome Extension * Predictive Analytics * Intent Data * Prospecting Workflows * Integrations * Learn more & Sign up SOLUTIONS * Business Services * Financial Services * Transportation & Logistics * Manufacturing * Technology * FinTech * Asset Management * Banking * Insurance * Workplace Solutions CUSTOMERS * Meet Our Customers * Customer Stories * Customer Reviews * RevCity * Knowledge Base RESOURCES * Blog * Guides * 6sense for 6sense * Reports & Ebooks * Glossary * Tools * Events & Webinars * One Pagers * Revenue Makers Podcast COMPANY * About * Leadership Team * Careers * Newsroom * Community * Trust Center BROWSE 6SENSE DATA * Our Data * Data Packs * Data APIs * Technographics * Comparing Technologies * Company Search * Terms * Privacy Policy (updated 4/24/24) * Privacy Center * Do Not Sell or Share My Personal Information ©2024 6sense word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word word mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1 mmMwWLliI0fiflO&1