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MARKETING
HACKATHON

A 1-Day Collaborative Workshop to help you (and your teams) Solve Your Biggest
Sales Problems with Fresh, Low-Cost and Actionable Marketing Ideas.

SIGN ME UP!

Watch a 90-Second Video Highlight

GENERATE NEW IDEAS     |     ACTIVATE NEW OPPORTUNITIES    |     ACCELERATE YOUR
RESULTS

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IN A NUTSHELL


HERE’S WHAT WE HAVE IN PLANNED FOR YOU (AND YOUR TEAM).

We will hand-hold you (and your team) through one full day of structured
marketing planning designed to help you achieve ONE 90-day Marketing Goal.

Whether it’s to gain 5,000 new followers, generate 500 new leads, secure 50 new
appointments or close 5 new clients, let us help you map out a 90-day plan to
achieve them.

> A good plan today is better than a perfect plan tomorrow
> – George S. Patton

But what if you’re out of ideas on how to achieve those goals?

That’s why we guarantee you will walk home with at least THREE fresh, low-cost
and actionable marketing ideas!

With our M4 Framework and the Marketing Ideation Canvas, these “low-hanging
fruit” ideas are unique to your business, and designed to be executed within a
week!

Speed of Execution beats Marvels of Perfection!



But what if you’re out of ideas on how to achieve those goals?

That’s why we guarantee you will walk home with at least THREE fresh, low-cost
and actionable marketing ideas!

With our M4 Framework and the Marketing Ideation Canvas, these “low-hanging
fruit” ideas are unique to your business, and designed to be executed within a
week!

Speed of Execution beats Marvels of Perfection!

Ever been to a one-day “training”, wrote down tons of great ideas but nothing
changed because you bumped into some roadblocks during implementation?

We’ve been there, and that’s why you (and your team) will join us in 3 check-in
calls.

 * 1 week after the hackathon – so we can help remove any roadblocks when it
   comes to activating your new marketing ideas.
 * 1 month after the hackathon – so we can help tweak your approach and navigate
   any detours.
 * 1 quarter after the hackathon – so we can help replicate your success and
   plan for the next 90 days.

Sounds like something you’ll like to be part of?

SIGN ME UP!


MARKETING HACKATHON


3-STAGE GAMEPLAN

Online Portal Access

Pre-Hackathon Resources

Preparation Videos

1-Day Live & In-Person Session

Hands-On Implementation + Rapid Masterminds

Business Canvas + Worksheets

3x Post-Hackathon Check-In
(1 Week, 1 Month & 1 Quarter)

Online Community Support

Downloadable Worksheets


THE BACKSTORY.

The founders at Authority Institute – Dato James, Candy and Maverick – are often
asked out for coffee to have their brains picked, usually by business owners who
needed fresh, low-cost and practical marketing ideas.

 


THE REALITY.

If you’ve been active in business for ~3 years, you probably have a couple of
low-hanging fruits that your competitors would wish they had.

 


THE PROBLEM.

A coffee is often too short a time to walk through the ideation process, since
each business is uniquely different. Plus, we don’t have enough time to follow
up on the outcomes of the ideas we came up with.

 


THE SOLUTION.

We invite them (and their teams) to a marketing hackathon where they can:

💡 Generate New Marketing Ideas using our M4 Framework (Medium x Method x
Message x Measurement)

🚦 Activate the Right Opportunities with the A.R.M. Test (Attention. Responses.
Money.)

✅ Validate the Action Plans using Rapid Hive Masterminds (with other business
owners from different industries)

🧭 Accelerate the Marketing Results with Week-, Month- and Quarter-Checkins
Calls.

🚀 Replicate the Success by repeating the process every 90 days.

 


WHO SHOULD ATTEND?

To make sure we get results for each participating company, we design the
Marketing Hackathon for:

 1. Business Owners with existing teams
 2. Key Leaders (Department Heads) from marketing, sales and business
    development
 3. Solopreneurs with validated offers

As a matter of fact, if you’ve been active in business for more than three
years, you’ll be among the businesses that will walk away with the MOST value.

*This Marketing Hackathon is NOT suitable for businesses in ideation stages. 

 



Be part of our next


MARKETING
HACKATHON

COUNT ME IN




LEVERAGE THE EXPERIENCE AND EXPERTISE OF THE BUSINESS CONSULTING TEAM WHO HAS
WORKED WITH:




DATO JAMES FOO

Business Model Strategist


CANDY MOY

PR & Operations Strategist


MAVERICK FOO

Marketing & Sales Strategist


MARKETING HACKATHON


HIGHLIGHTS

90-DAY MARKETING
ACTION PLAN



PRE-HACKATHON
MATERIALS

LIVE & IN-PERSON
SESSION



COMMUNITY
SUPPORT

POST-HACKATHON
CHECK-INS



Downloadable Worksheets

REGISTER ME NOW!

You can claim the training fees from your HRDF Funds!


MARKETING HACKATHON


HIGHLIGHTS

90-DAY MARKETING
ACTION PLAN



POST-HACKATHON
CHECK-INS



COMMUNITY
SUPPORT

LIVE & IN-PERSON
SESSION



PRE-HACKATHON
MATERIALS



DOWNLOADABLE
WORKSHEETS

REGISTER ME NOW!

You can claim the training fees from your HRDF Funds!


MARKETING HACKATHON


RESOURCES



Strategy maps, frameworks, and worksheets designed to Elevate your Execution,
Accelerate your Results, and Replicate your Success.

(You’ll get both the hardcopies and softcopies!)


MARKETING HACKATHON


RESOURCES



Strategy maps, frameworks, and worksheets designed to Elevate your Execution,
Accelerate your Results, and Replicate your Success.

(You’ll get both the hardcopies and softcopies!)


HACKATHON DETAILS


DATE

Saturday, 6th May 2023


TIME

9.30am to 5.30pm


LOCATION

VE Hotel, Bangsar South, Kuala Lumpur, Malaysia


FEES (HRDF CLAIMABLE)

Normal Price RM2,000

FOR THE FIRST 10, ONLY RM1,000

SIGN ME UP


FREQUENTLY ASKED QUESTIONS


ARE THE FEES HRDF CLAIMABLE?

Yes it is. Please email hi@authority.institute so we can prepare the necessary
documents for you.


CAN I BRING MY BUSINESS PARTNERS OR MY TEAM?

Yes, you can. As a matter of fact, if you’re working on the same business
offering, they will get to come at 50% off.


WILL THE MEALS BE COVERED?

Yes. We will provide lunch, morning and afternoon tea breaks.


WILL I BE GETTING SOFT COPIES OF THE WORKSHEETS AND CANVASES?

Yup. They can be accessed from the online learning portal.


CAN I REATTEND FUTURE SESSIONS?

Yes, you are more than welcome to attend future sessions at a subsidized rate.


WILL THERE BE RECORDINGS OF THE PHYSICAL SESSION?

No, the recordings are mainly for our internal program valuation purposes.


WILL THERE BE RECORDINGS FOR THE CHECK-IN SESSIONS?

Yes, they will be uploaded to the online learning portal.


CAN I ACCESS THE MATERIALS THROUGHOUT THE PROGRAM?

Yes. You can access all the materials and downloads through our online learning
portal.


HOW LONG CAN I HAVE ACCESS TO THE ONLINE PORTAL?

You will be able to access it upon signing up for the program, and up to 120
days after the 1-day Marketing Hackathon.


WHAT’S INCLUDED IN THE PROGRAM?

 * Access to a live & in-person 1-day event
 * Access to our learning portal to access downloadable materials (worksheets,
   canvases, templates etc), pre-program videos and for on-going program support
 * Access to 3 virtual group check-in calls 1 week, 1 month and 1 quarter after
   the 1-Day program.


WILL PARKING AND TRANSPORT BE INCLUDED IN THE PROGRAM FEES?

While we’ll try to negotiate preferred parking rates for the venue, you will
have to bear the cost of the parking and transport.


DO I HAVE TO PAY FOR THE 3 CHECK-IN SESSIONS?

Nope, it’s included in the program.


WILL THE CHECK-IN SESSIONS BE DONE PHYSICALLY OR VIRTUALLY?

Check-In sessions will be conducted virtually over Zoom.


HOW LONG WILL BE CHECK-IN SESSIONS BE?

As it depends on the questions we will be asked and also the number of active
participants, it will be between 45 to 90 minutes.


WILL YOU BE UPSELLING ME ANYTHING?

Nope. However, if you’d like to explore, there are options for us to work
closely with you and your team after the hackathon. Let’s go through the program
first before we decide?


IF WE HAVE A LARGE GROUP, CAN WE HAVE THIS MARKETING HACKATHON IN-HOUSE?

Yes, sure you can. Please drop an email to hi@authority.institute and we can
discuss further.

SIGN ME UP