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Skip to main content Company Overview Vision Global Footprint History Leadership JAGUAR LAND ROVER REIMAGINES THE FUTURE OF MODERN LUXURY BY DESIGN Full Story BRANDS & SERVICES Jaguar Jaguar SV Jaguar Classic Land Rover Land Rover SV Land Rover Classic InMotion JAGUAR LAND ROVER’S INMOTION VENTURES INVESTS IN BATTERY RECYCLING AND MANUFACTURING TECHNOLOGY Full Story Innovation Innovation Research and Future Tech POWERTRAIN INNOVATION Component & Technology Sales SUPPLIER INNOVATION JAGUAR LAND ROVER TO DEVELOP HYDROGEN-POWERED DEFENDER FUEL CELL PROTOTYPE Full Story People Diversity and Inclusion Jaguar Land Rover Academy Careers THOMAS MÜLLER JOINS JAGUAR LAND ROVER AS EXECUTIVE DIRECTOR OF PRODUCT ENGINEERING Full Story Responsibility Customer Community Environment Partnerships COVID-19 RESPONSE JAGUAR LAND ROVER AND GOOGLE MEASURE DUBLIN AIR QUALITY WITH ALL-ELECTRIC I-PACE Full Story Investor Relations Investor News Annual Report Results Centre Governance Financial Calendar FOURTH QUARTER SALES IMPROVING BUT REMAIN CONSTRAINED BY SEMICONDUCTOR SHORTAGES Full Story NEWS & MEDIA LATEST NEWS Twitter LINKEDIN Corporate Media Jaguar Media Land Rover Media JAGUAR LAND ROVER’S FUTURE AIR PURIFICATION TECHNOLOGY PROVEN TO INHIBIT VIRUSES AND BACTERIA BY UP TO 97 PER CENT Full Story SEARCH * SEARCH * JAGUAR LAND ROVER REIMAGINES THE FUTURE OF MODERN LUXURY BY DESIGN LEARN MORE > We have always been at the avant-garde of technologies and design in luxury > vehicles, and we intend to continue… > > Today, it’s time to reimagine the next chapter for this unique business and > for the two unique brands it represents: Jaguar and Land Rover. THIERRY BOLLORÉ CHIEF EXECUTIVE OFFICER NEW GLOBAL STRATEGY – REIMAGINE – ANNOUNCED UNDER THE LEADERSHIP OF CEO THIERRY BOLLORÉ Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands. “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group. We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.” Watch the full announcement of the Reimagine strategy below. WATCH NOW PRODUCT NEWS NEW RANGE ROVER WORLD PREMIERE: BREATHTAKING MODERNITY, PEERLESS REFINEMENT AND UNMATCHED CAPABILITY Land Rover has revealed the New Range Rover at the Royal Opera House in London. The next generation defines modern luxury by design, providing more refinement, customer choice and scope for personalisation than ever before. Range Rover is the original luxury SUV and has led by example for 50 years, combining serene comfort and composure with all-conquering capability. The New Range Rover is the most desirable yet, effortlessly combining breathtaking modernity and aesthetic grace with technological sophistication and seamless connectivity – with space for up to seven adults for the first time. LEARN MORE JAGUAR ENHANCES E-PACE WITH NEW R-DYNAMIC BLACK EDITION AND ADVANCED TECHNOLOGY The R-Dynamic Black Edition expands the E-PACE range, which features Jaguar’s advanced Premium Transverse Architecture, a choice of efficient Ingenium powertrains – including Plug-In Hybrid (PHEV) and Mild Hybrid Electric Vehicle (MHEV) technologies – state-of-the-art connectivity and luxurious interiors. New technologies, including wireless Apple CarPlay® will provide added convenience and connectivity*. Wireless Android Auto™ will also become available at the same time*, making E-PACE ownership more connected than ever. LEARN MORE ELEGANT NEW BRONZE COLLECTION EDITION AND SPORTY P300 HST BROADEN RANGE ROVER EVOQUE LINE-UP The sophisticated new Range Rover Evoque Bronze Collection Special Edition features bespoke design elements inside and out, plus enhanced technology with the latest Pivi infotainment, while the new Evoque P300 HST brings a purposeful new look to the compact member of the Range Rover family. The Evoque Bronze Collection Special Edition is available with a range of powerful and efficient powertrains, while the sporty Evoque P300 HST takes inspiration from the larger Range Rover Sport HST and is exclusively available with Land Rover’s potent P300 Ingenium petrol engine. LEARN MORE NEWS NEW RANGE ROVER WORLD PREMIERE: BREATHTAKING MODERNITY, PEERLESS REFINEMENT AND UNMATCHED CAPABILITY READ MORE JAGUAR LAND ROVER TO PROVIDE FLEET OF ALL ELECTRIC VEHICLES FOR WORLD LEADERS AT COP26 READ MORE Q1 SALES AND PROFITABILITY IMPROVED FROM COVID IMPACT A YEAR AGO BUT SIGNIFICANTLY CONSTRAINED BY CONTINUING SEMICONDUCTOR SHORTAGE READ MORE NEW CHIEF COMMERCIAL OFFICER APPOINTED TO DRIVE INNOVATION AT JAGUAR LAND ROVER READ MORE FIRST QUARTER 21/22 RETAIL SALES SIGNIFICANTLY UP YEAR-ON-YEAR SEMICONDUCTOR SUPPLY CONSTRAINT INCREASES IN THE NEAR TERM READ MORE JAGUAR LAND ROVER TO DEVELOP HYDROGEN-POWERED DEFENDER FUEL CELL PROTOTYPE READ MORE SUSTAINABILITY TO DRIVE JAGUAR LAND ROVER STRATEGY WITH NEW EXECUTIVE APPOINTMENT AND REORGANISATION READ MORE HRH THE PRINCE OF WALES OFFICIALLY OPENS THE NATIONAL AUTOMOTIVE INNOVATION CENTRE READ MORE * TWITTER VISIT TWITTER Land Rover ✔ @LandRover New Range Rover Sport | Launching May 10 2022 7:00PM BST#RangeRoverSport 7h Jaguar Land Rover ✔ @JLR_News Smart bus platform @GoZeelo, which is supported by our @InmotionVC fund, has been acquired by @SwvlEgypt. Together, the companies will deliver their shared goal of increasing affordability, safety and #sustainability in the global mass transit market. https://tcrn.ch/373lrNi May 5, 2022 Jaguar Land Rover ✔ @JLR_News As part of our new Open Innovation Strategy, we’re collaborating with #innovation platforms and sector experts around the world including @PlugandPlayTC, @firjan and @cubo_network. Find out how we'll innovate together to deliver Modern Luxury: https://bit.ly/3Mssuhp May 3, 2022 Jaguar Land Rover ✔ @JLR_News Together with the Islamic Society, our employee-led network, we at Jaguar Land Rover would like to wish you and your loved ones a very happy Eid. May 2, 2022 Jaguar Land Rover ✔ @JLR_News We’re proud to share our new #OpenInnovation strategy: a global programme in conjunction with @PlugandPlayTC, @cubo_network and @firjan to drive collaboration with innovative organisations on electrification, digital services, sustainability and more.https://bit.ly/3Mssuhp Apr 27, 2022 Jaguar Land Rover ✔ @JLR_News Our Project Tucana team have gained international recognition by winning the 'Automotive & Road Transportation – Structural' award at the @JECComposites #Innovation Awards 2022. Congratulations to you all! Find out more: https://bddy.me/3l9SMdb Apr 26, 2022 Jaguar Land Rover ✔ @JLR_News New Range Rover Sport | May 10 2022#RangeRoverSport Apr 25, 2022 Jaguar Land Rover ✔ @JLR_News After seven days, @InvictusGamesNL have come to an end. Congratulations to all medallists and thanks to all competitors for another inspiring Games that have again demonstrated your remarkable resilience in the face of adversity.https://bit.ly/36QGT7H #InvictusGames #IG22 Apr 23, 2022 * News * Code of Conduct * Terms & Conditions * Cookie Policy * Privacy Policy * Contact Us * Twitter * LinkedIn * subscribe JAGUAR LAND ROVER AUTOMOTIVE PLC REGISTERED OFFICE: ABBEY ROAD, WHITLEY, COVENTRY, CV3 4LF. REGISTERED IN ENGLAND NO: 1672070 Jaguar Land Rover is part of Tata Motors. 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