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PORSCHE STEPS INTO THE NFT WORLD WITH THE RELEASE OF ITS FIRST COLLECTION

By
Mina Baig
-
December 1, 2022
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The latest automobile manufacturer to enter the NFT market is Porsche, as the
company announced to launch of its first NFT collection in January 2023. While
providing details, Lutz Meschke, Deputy Chairman and Member of the Executive
Board for Finance and IT said, “This project is an additional element of our
digitalization strategy. We’ve made our commitment for the long haul and our
Web3 team has the autonomy to develop innovations in this dimension as well.
Innovation management at Porsche also sees potential in the purchasing
experience, the metaverse and the supply chain. Vehicle and sustainability
issues are also being considered.”




PORSCHE NFT PROJECT

The NFT collection will feature a white Porsche 911 Carrera 4S as the
centerpiece; the community members will have access to 7,500 NFTs, with a
maximum buying limit of three per customer. However, those who are willing to
secure a guaranteed spot can apply to join the Allowlist, starting 20th December
2022 through 6th January 2023.

According to the company, the owners of the Porsche NFTs will gain exclusive
access to experiences in the virtual and real world. The NFTs holder can
participate directly in Porsche’s journey into the world of Web3 and enter into
a dialogue with the brand. Detlev von Platen, a Member of the Executive Board
for Sales and Marketing, said, “The NFT artworks enable us to take our
understanding of modern luxury and the unique brand positioning of Porsche into
the digital world.”


‘THE ART OF DREAMS’



Porsche’s ‘The Art of Dreams’ initiative has traveled to America, with a
larger-than-life digital art – titled ‘Dream big’ – installed on the beach of
the Pérez Art Museum Miami. The art pays homage to childhood dreams and invites
viewers to think over the questions such as: Are we following our dreams? Where
will our dreams lead us?

Also read: 12-Year-Old NFT Creator set to earn $400k within Two Months of
Selling NFTs


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Next articleAlibaba’s Co-founder Jack Ma Found Living in Japan After China’s
Tech Crackdown
Mina Baig
A passionate writer and an avid book reader, who finds solace in the writer's
fictional world and intrinsic detailing.



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