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100 MILLION TREES CONSERVED, RESTORED AND GROWN BY 2030


100 MILLION TREES CONSERVED, RESTORED AND GROWN BY 2030

Pledge by


SALESFORCE

Supporting and mobilizing the conservation, restoration and growth of 100
million trees by 2030, by tapping into the full power of Salesforce, including
our technology, capital, and influence.


Type Conserving, Restoring & Growing, Enabling This pledge will take place from
2020 to beyond 2030 Location Australia, Canada, Denmark and more

Company website


PLEDGE OVERVIEW

At Salesforce, we believe business is one of the greatest platforms for change.
We strive to serve all stakeholders, including our shareholders, customers,
employees, partners, communities, the planet, and society as a whole. We believe
that the business of business is improving the state of the world.

We consider the environment to be a key stakeholder and we are committed to
harnessing our culture of innovation to improve the state of the world. We
leverage the power of our people and our products to reduce the impact that we
and our customers have on the planet. Salesforce has Net Zero emissions for its
operations globally and delivers customers a carbon neutral cloud. We are
committed to doing everything we can to step up to the urgent challenge of
climate change and create a sustainable, low-carbon future for all. That means
reducing emissions and protecting and improving carbon sinks like forests.

Forests, critical to the health of our planet, covered about half the earth
before the agricultural revolution began. In the 8,000 years since, while we’ve
managed to feed and house billions of people, we’ve also lost or degraded half
of those forests, fueling a biodiversity collapse and the climate crisis. It’s
time we stop taking from our natural ecosystems and start giving back.

That’s why in January 2020, as a founding partner of 1t.org and in support of
its mission, Salesforce announced our goal to support and mobilize the
conservation, restoration, and growth of 100 million trees by the end of 2030.
We do so for humans and other life on this planet, to help mitigate climate
change, to improve livelihoods, and so much more.

Since our ambitious goal was announced last year, we have supported 20+ projects
throughout the world and funded over 43 million trees. Our current projects are
visible at https://trees.salesforce.com/, and we plan to continue expanding our
work globally to reach our 100 million trees goal by 2030. We hope to continue
to catalyze change on a much bigger scale by demonstrating, enabling, and
advocating for it. As we work to meet our goals and set the world on a more just
path, we encourage every company, every community, and every person to join us.
Together is the only way we can meet the challenges of this moment and leave a
better planet for future generations.

Guiding our work are four principles, which we continue to refine. We are
developing tools for ourselves and others to put these principles into action:

1. CUT EMISSIONS - Nature-Based Solutions are powerful solutions to capture
carbon from the atmosphere. They are not a substitute for cutting greenhouse gas
emissions. In this climate emergency, we need to do many things at once: cutting
fossil fuel emissions, decarbonizing our economy and maintaining, sustainably
managing, and restoring ecosystems.

2. CONSERVE & PROTECT EXISTING ECOSYSTEMS - Intact soils, forests, mangroves,
grasslands, shrublands, and other ecosystems are vital repositories of carbon
and biodiversity. Yet we are losing them at an alarming rate. Protecting these
last remaining strongholds of nature is critical.

3. BE SOCIALLY RESPONSIBLE - We must genuinely engage Indigenous peoples and
local communities and respect and uphold their rights and leadership. We must
proactively contribute to fair and sustainable economic models that create new
employment opportunities while avoiding competition with existing activities
such as food production.

4. BE ECOLOGICALLY RESPONSIBLE - Nature-Based Solutions must be founded on
rigorous ecological principles. Biodiversity is vital for healthy ecosystems
which are more productive, resilient and beneficial. Diverse mixtures of native
species provide desired benefits such as carbon storage, food production, and
protection from floods, drought and disease. Monocultures of exotic species or
low-diversity plantations are unlikely to provide these desired benefits.


ACTIONS IN THIS PLEDGE

 * CONSERVING TREES AND FOREST LANDSCAPES
   
   SUPPORTING ACTIONS
   
   Conservation support activities Support the operating costs and activities of
   existing conservation areas, including advocacy for conservation policy
   
   ADDITIONAL DETAILS
   
   
   
   For reforestation projects we support through grant funding, we also
   encourage them to conserve and maintain these forests over time. In addition
   to this conservation of funded forestry projects, we primarily support tree
   and forest conservation through our carbon credit purchases. Salesforce has
   been purchasing carbon credits from forestry projects since 2017. We are
   currently working with a range of partners to translate carbon credit
   purchases into credible and conservative numbers of trees conserved which can
   then count towards our 100M tree goal.
   To support the highest quality carbon projects, we use international best
   practices and guidance. We also rely on the advice of qualified experts and
   organizations with expertise in carbon accounting, social and environmental
   co-benefits and safeguards. We use our own internal criteria for selecting
   carbon projects. These criteria currently include: the strength of underlying
   standards and methodologies; financial, legal and common practice
   additionality tests; the quality and transparency of the baseline/reference
   scenarios; transparent and accurate reporting; risks and leakage assessments,
   mitigation, and insurance/buffer pools; community participation, benefits and
   protections; expected longevity of climate benefits; environmental and
   ecosystem co-benefits and safeguards; quality, resolution and usefulness of
   monitoring systems; potential to scale climate solutions; and potential to
   use story-telling and communications to grow and improve the climate change
   and trillion tree movement.
   
   
   
   CONSERVING

 * RESTORING AND GROWING TREES AND FOREST LANDSCAPES
   
   SUPPORTING ACTIONS
   
   Assisted natural regeneration Actions that support natural regeneration
   without tree planting, such as Farmer Managed Natural Regeneration, forest
   soil remediation, exotic species control, disease prevention, and wildfire
   protection Reforestation Re-establishment of forest through planting and/or
   deliberate seeding on land classified as forest, that has been degraded or
   where trees are unlikely to regenerate naturally Agroforestry Activities that
   establish and manage the integration of trees into agricultural landscapes,
   silvopastoral systems, farming in forests and along forest margins and
   tree-crop production Mangrove restoration Establishment or enhancement of
   mangroves along coastal areas and in estuaries Watershed protection and
   erosion control Establishment and enhancement of forests on very steep
   sloping land, along water courses, in areas that naturally flood and around
   critical water bodies Urban tree planting Planting and maintaining trees
   within urban areas
   
   ADDITIONAL DETAILS
   
   
   
   Salesforce lists the reforestation projects we support and are counting
   towards our 100M tree goal at https://trees.salesforce.com/. As of summer
   2021, we have committed to provide funding for 13+ million trees, through 20+
   projects and a dozen partner organizations. These projects have varying
   implementation timelines and approaches.
   
   
   
   RESTORING & GROWING

 * ENABLING ACTIVITIES FOR TREES AND FOREST LANDSCAPES
   
   SUPPORTING ACTIONS
   
   Nursery and seedling development Establish tree nurseries, including actions
   such as identification and collection of seeds and/or growing seedlings
   Sustainable forest management Activities that support the stewardship and use
   of forests (including by local communities and indigenous peoples), to
   maintain their biological diversity, productivity, and regeneration capacity,
   as well as their potential to fulfil relevant ecological economic and social
   functions Market development for sustainable forest products Activities that
   create markets and demand for ecologically and socially responsible timber
   and non-timber forest and agroforestry products, e.g. capacity-building for
   the harvesting and processing of agroforestry products, forest certification
   standards, etc. Education and capacity building Forest / tree species
   conservation and restoration education programmes, targeted educational and
   behaviour change campaigns, training and capacity building, including
   promotion of local and traditional knowledge and practices Community
   mobilisation Community mobilisation and engagement activities for
   conservation, restoration and reforestation, including enabling systems of
   community governance, etc. Youth engagement Engagement of young people and/or
   youth networks to catalyse a restoration generation Data collection,
   management and technological tools Activities that provide data and/or
   technological tools to support conservation and restoration (e.g. monitoring
   etc.) Financial innovation Activities that create additional financial
   opportunities and incentives for conservation, restoration and reforestation
   (e.g. blended financing vehicles, etc.)
   
   ADDITIONAL DETAILS
   
   
   
   Founding partner of 1t.org
   Founding member of the LEAF Coalition
   Founding member of the Business Alliance to Scale Climate Solutions
   Founding partner and technology provider for Uplink; supporter of several
   challenges including the Carbon Market and the Trillion Trees Challenge(s)
   Public education and global mobilization through our partnership with Global
   Citizen 2021
   Professional education through our Trees to Combat Climate Change Trailhead
   Supporting an American Forests nursery technician to work in Hawaii’s Hakalau
   Forest National Wildlife Refuge’s nursery and a four-person “strike team”
   Salesforce employees helped build Salesforce tree tracker
   salesforce.com/trees and white labeled it for others to replicate
   Supporting the REPLANT Act which calls for planting 1.2 billion trees over
   the next 10 years and would generate ~49,000 jobs
   Deepening our long commitment to ambitious climate targets by making climate
   a part of the company public policy platform, joining priorities like equal
   rights, privacy and security, and others.
   Partnering with Jane Goodall’s Roots for Shoots to accelerate the youth
   climate movement
   
   
   
   ENABLING


OUR ECOLOGICALLY AND SOCIALLY RESPONSIBLE APPROACH

We evaluate every project we support to ensure they're
conserving/restoring/growing the right trees, in the right place, by the right
people, for the right reasons. To do so, we have used global best practices and
worked with several leading organizations and experts to develop a set of
criteria (which we continue to improve upon) that incorporates leading science
and builds off the IUCN Nature Based Solutions framework. To select projects, we
issue targeted RFPs on a rolling basis which utilize these criteria to identify
leading projects. On an ongoing basis we update these criteria and monitor the
projects we’ve funded against them. We hope to share a draft of these criteria
in the future, and are excited to learn from others on ways to collectively
improve our work.


OUR SYSTEM OF ACCREDITATION

In terms of accreditation and third-party verification related to our pledge, we
are currently: Using 3rd party accreditation for our carbon projects, using
leading internationally recognized standards and registries such as VERRA, CCB,
CAR, and Gold Standard.Undergoing independent reviews by our financial auditing
firm for our Net Zero claims, for which our carbon offsets are used;Listing all
of our grant-funded forestry projects at trees.salesforce.com, which denotes
polygons where our funds are being used by partner organizations. Overtime, all
of these projects will use Plant for the Planet‘s TreeMapper app, enabling
potential independent analyses of results over time. While not an accreditation
or third party verification system, combined the polygons and the TreeMapper app
will significantly add to the transparency of our grant-funded forestry
projects.In addition to the above on-going activities, we also hope to: Visit
some projects we support with third party on-the-ground reviews, once it is
COVID safe;Work with new earth observation organizations and others to
independently verify claims related to trees and associated social and
environmental metrics;Explore ways with the 1t.org community to bring additional
rigor and best-practices related to accreditation, verification, and auditing
for forestry projects.


OUR PARTNERS



Plant for the Planet, American Forests, Arbor Day Foundation, The Nature
Conservancy, Natural Capital Partners, Cool Effect, Greenfleet, National Forest
Foundation, Global Forest Generation, Growing Trees Network, One Tree Planted,
Eden Reforestation, and others are being added regularly.




OUR LOCATIONS

We are working at locations across Australia, Canada, Denmark, Ireland, Kenya,
Madagascar, Peru, Tanzania, Uganda, United Kingdom (UK), United States of
America (USA), and Zambia.

We count progress towards our 100M tree goal from the projects listed at
https://trees.salesforce.com/ which are in the following countries: United
States (12), Madagascar (2), Scotland (2), Tanzania, Kenya, Australia, Peru,
Denmark, Uganda, Ireland, Canada, and Zambia.

About us
Our mission 1t.org Advisory Council Partners & communities FAQs
Corporate engagement
Why engage 1t.org Corporate Alliance 1t.org pledges
Regions
Regional engagement United States Sahel and Great Green Wall The Amazon Basin
India China
Innovators
Resources
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