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URNER BARRY'S
EXECUTIVE CONFERENCE 2021


SEPTEMBER 26-28, 2021 - THE VENETIAN | LAS VEGAS, NV




Register Now! Book A Room Agenda Speakers


Keynote Announcement



Network | Learn | Advance




Where the protein industry's most influential members go to network, learn and
advance their professional development.


 * Sunday, September 26th
 * Monday, September 27th
 * Tuesday, September 28th
   


1PM - 6PM

Registration

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6:30PM - 8:30PM

Welcome Reception at Palazzo Pool 1-3, Venetian


7:30AM - 8:30AM

Breakfast

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8:30AM - 8:45AM

Opening Ceremony

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8:45AM - 9:45AM

INDUSTRY INNOVATOR KEYNOTE ADDRESS

Hear a food industry senior executive discuss the challenges faced over the last
year and how teamwork and creative, out of the box thinking, served to overcome
them.
Bo Jackson, President & CEO, Jackson & Partners

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9:45AM - 10AM

Awards Ceremony

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10AM - 10:15AM

Coffee Break

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10:15AM - 11:15AM

ECONOMIC TRENDS, GLOBAL TRADE, LABOR AND WHAT’S AHEAD

COVID-19 and volatility continue to impact U.S. and world growth, while
complexities with the USMCA, Europe and China are creating new supply chain and
investment risks. Combined with the energy revolution, new drivers of growth,
and shifting demographics, these issues are shaping our future. In this session,
our speaker will examine trading relationships, analyze sectors, and explore
critical issues involving labor, skills, automation, and immigration.
Additionally, it offers survival strategies and provides insight on what's
ahead.
John Manzella, Founder, The Manzella Report


John Manzella is a world-recognized speaker, author and nationally syndicated
columnist on global business, trade policy, labor, and the latest economic
trends. His valuable insight, analysis and strategic direction have been vital
to many of the world's largest corporations, associations and universities
preparing for the business, economic and political challenges ahead.

John's views have appeared in The Wall Street Journal, New York Times, Chicago
Tribune, Bloomberg, NPR, Newsday, Houston Chronicle, Denver Post, and other
publications in China, Singapore, Mexico and across the globe.

His books include Global America: Understanding Global and Economic Trends and
How To Ensure Competitiveness, Grasping Globalization: It’s Impact and Your
Corporate Response, and Mexico & NAFTA: The Real Impact, among others.

John is founder of the ManzellaReport.com, a premier source for global business
and economic analysis, and Manzella Trade Communications, Inc., a public
affairs, publishing and consulting firm.

He also is chair of the Upstate New York District Export Council, a position
appointed by the U.S. Secretary of Commerce, former Executive Director of
goTRADE New York, an advocacy coalition sponsored by the Washington, D.C.-based
Business Roundtable, and former President and CEO of World Trade Center BN.

John Manzella was a keynote speaker at our October 2020 event and interviewed on
Urner Barry's Market Digest podcast in November 2020.

For more information, including his articles and videos, visit JohnManzella.com

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11:15AM - 11:45AM

UNDERSTANDING THE GRAIN MARKET

What factors have impacted grain and feed production over the last year and how
have these affected the protein industry? In this session, our speaker will
address how leaders can best prepare for changing trends in grain and feed
markets.
Nicole Thomas, Vice President – Information Services, McKeany-Flavell

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12PM

Golf Outing at Bear's Best Golf Course

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7PM - 9:30PM

Cocktail Party at SUSHISAMBA Restaurant, Venetian


7:30AM - 8:45AM

Breakfast

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8:45AM - 9:45AM

LEADING THROUGH ADVERSITY - KEYNOTE PRESENTATION

To begin the second day of Urner Barry’s Executive Conference, we will hear,
through experience, the key qualities’ leaders need to possess, and the biggest
considerations to take when leading through difficult times. Our keynote speaker
will draw on their own experiences to outline the biggest lessons in leadership
they have learned, and the difficult decisions that have needed to be made
during their career.
Capt. Florent Groberg, Medal of Honor Recipient


Florent “Flo” Groberg currently leads the Azure Global Government Expansion
Mission solution team. He is responsible for working with governments around the
world to identify key missions and systems that should operate on the Azure
Cloud.

Prior to joining Microsoft, Flo was the Deputy Vice President and Business
Director for Sales and Marketing team of the Russia and Central region in
February 2020. He was responsible for leading business operations for all
commercial airplanes and services sales in the region.

Prior to that role, he was the Chief of Staff for Commercial Airplanes and the
Director for Sales and Marketing team of the Russia and Central region. He was
responsible for simplifying and managing the management system and operating
rhythm and leading a focus across the business on simplification. His role also
included partnering with other leadership team members to maximize the use of
digital and analytic tools and drive the Boeing Behaviors and cultural change
throughout Commercial Airplanes.

Prior to joining Boeing, Groberg served as an official spokesperson for
LinkedIn. He was responsible for the promotion of LinkedIn’s veterans program, a
tailored job search tool for veterans transitioning out of military roles and
into the civilian workforce.

Before LinkedIn, Groberg worked as an operations officer for the U.S. Department
of Defense. In this role, he served as special advisor for strategic defense
projects, providing expertise to defense policymakers and military planners.

Groberg’s military career began in July 2008 when he enlisted in the U.S. Army.
After completing officer training and both U.S. Army Airborne and U.S. Army
Ranger Schools, he was assigned to the 4th Infantry Division at Fort Carson,
Colo., serving as a platoon leader. Following progressively more challenging
assignments, Groberg was promoted to the rank of Army captain in July 2012.

Groberg is a recipient of the Medal of Honor, the United States' highest
military honor, for his extraordinary gallantry, intrepidity and heroism while
serving in combat operations in Afghanistan in 2012He holds a master’s degree in
management with a specialization in intelligence policies from the University of
Maryland University College in College Park, MD.

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9:45AM - 10AM

Coffee Break

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10AM - 11AM

HOW COVID-19 CHANGED CONSUMERS

The COVID-19 pandemic drastically changed the ways in which consumers not only
thought about the kinds of food they consume, but also the ways in which they
were able to purchase food. In this session we will explore the impact that the
pandemic has had on consumer buying patterns, and what this impact means for the
protein industry.
Laurie Demeritt, Owner and CEO, The Hartman Group

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11AM - 11:45AM

THE IMPORTANCE OF BRAND RECOGNITION

As the pandemic forced everyone to stay inside, online search and ordering
traction skyrocketed. In this sponsored session from Improove, one of Google’s
chosen SEO companies, our speakers will address the digital transformation
currently being seen amongst customers of the food industry. They will outline
the current Google search trends within this space, and how these can be
utilized to create brand recognition and presence to position a company as a
leader in the world of digital search.
SESSION SPONSORED BY IMPROOVE:
Mandi Ciocca, Head of Operations and Consulting

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Michael Schwarz, Founder and CEO

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11:45AM - 1PM

Lunch

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1PM - 2PM

THE FUTURE OF FOODSERVICE

The foodservice industry has been one of the hardest hit over the last year.
Many companies have been forced to operate in completely new ways, while others
have had to shut their doors completely. What trends have we seen arise during
the last year, and how will those impact the post-pandemic world? Our speaker
talks about the impact the last year has had on their business, and how they’ve
been able to maintain a stronghold during uncertainty. We’ll also discuss what
the future of the industry might look like, touching on trends that we’ve seen
over the past six months.
Michael Seidel, Vice President of Procurement, Performance Foodservice

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2PM - 2:30PM

THE US AND CHINA; WHAT DOES THE FUTURE HOLD?

A strong relationship with China has great potential for the US. But with
political uncertainty, increasing tariffs and back-and-forth negotiations,
navigating the current and future relationship is no easy task. This session
will outline the current situation between China and the US and discuss the
potential outcomes for this partnership based on changing trends.
Anna Tucker-Ashton, Senior Director of Government Affairs, US-China Business
Council


Anna began her tenure at the US-China Business Council in January 2016. Since
August 2019, she has led the Council’s government affairs team, developing and
implementing US advocacy on behalf of member companies. She previously served as
the director of business advisory services, leading staff across USCBC’s three
offices in providing member companies with analysis of China’s commercial
policies, business operating environment, and best practices.

Anna regularly speaks at programs for business and policy audiences. She has
appeared in a range of broadcast media such as Bloomberg, Yahoo Finance, CGTN,
BBC, NPR, CNBC, and Fox Business. She also provides on-the-record and
on-background perspectives on US-China issues for publications including
Newsweek, the South China Morning Post, Barron’s, Voice of America, and Inside
US Trade.

Anna served as a China analyst in both public and private sector positions. She
began her career as an intelligence officer for the Department of Defense, where
she prepared intelligence briefings for the Vice President, the Secretary of
Defense, and top military officials on strategic China issues.

Following her time at the Defense Department, Anna worked for her home state of
Arkansas at the Arkansas Economic Development Commission, where she helped to
develop a strategy for recruiting Chinese investment, organizing and managing
visits by Chinese trade delegations and identifying a Chinese consultant to
represent Arkansas in Beijing.

From 2008 through 2012, she worked in the International Division of the US
Chamber of Commerce, primarily focused on China trade and investment issues. She
then worked as an economic and trade analyst at the US-China Economic and
Security Review Commission while pursuing a JD at Georgetown University.

Anna began her China studies in 1997. In addition to her JD from Georgetown Law,
she holds a BA in Chinese Studies from Wellesley College, and an MA in East
Asian Languages and Civilizations from the University of Colorado at Boulder.
Anna serves on the Congressional Circle for the US-Asia Institute, and is a
member of the National Committee on US-China Relations. She and her family live
in northern Virginia.

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2:30PM - 3:15PM

INDUSTRY LEADERS’ PANEL DISCUSSION
In this panel discussion, senior leaders will address the biggest challenges
they face in today’s markets. From consumer demand to supply, procurement and
labor, our panelists will discuss the issues they are tackling while striving to
meet the needs of customers.
Moderated By Jamie Chadwick, Director, Editorial, Urner Barry
Allen Ligon, Director of Strategic Procurement and Commodity Analysis, BJ’s
Wholesale Club

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Bill Rehm, President and CEO, Daybreak Foods

Bill graduated from St. Norbert College in 1983 with a BA in accounting. In
1991, after a successful career in public accounting, Bill joined Daybreak
Foods, Inc., the company founded by his father in the 1965. Bill started his
career with Daybreak as the CFO and was promoted to President in 1998. In
January of 2000 Bill assumed the dual roles of CEO and President. Under Bill’s
leadership the company has grown from 3 Million hens and 3 processing in plants
to over 15 Million hens and 10 processing plants across 4 states.

He is a Certified Public Accountant, a member of the AICPA and WICAP, a St.
Norbert College Board of Trustees member, UEP board member and US Poultry and
Egg Association board member. Bill and his wife Jackie have three grown sons
Russell, Clayton and Barrett and two grandsons. The family enjoys spending time
together outdoors.

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Clint Rivers, President, CEO and Chairman of the Board, Wayne Farms

Clint Rivers, President, Chief Executive Officer and Chairman of the Board of
Wayne Farms LLC, has more than 39 years of poultry industry experience. He
joined Wayne Farms in October 2012 as Vice President and General Manager of the
Fresh Business Unit. In 2014, he was promoted to Chief Operating Officer, and in
2017, promoted to President and Chief Executive Officer. Prior to joining Wayne
Farms, Mr. Rivers served in executive positions with Pilgrim’s Pride and Perdue
Farms. Clint began his career with Golden West Foods in Bedford, Virginia. Clint
is currently the Chairman of the National Chicken Council and served on the
board of the US Poultry & Egg Association. He holds a degree in Animal Science
from Virginia Polytechnic Institute and State University. Married with three
children, he and his wife, Tammy, have five grandchildren.

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Daniel Romanoff, President, Nebraskaland

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3:15PM - 3:30PM

Coffee Break

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3:30PM - 4:45PM

Market Reporter Roundtables
The Current Market and What Lies Ahead

Urner Barry Market Reporters will outline the current markets across Beef, Pork,
and Poultry, highlighting major trends and events over the last 12 months.
URNER BARRY MARKET REPORTERS:
Russell Barton, Director, Pork Market
Matt Busardo, Poultry Market
Dylan Hughes, Poultry Market
Gary Morrison, Vice President, Beef Market
Russ Whitman, Senior Vice President

US and European Egg Market Perspectives

Urner Barry Market Reporters cover the key factors that impacted the egg and egg
products markets in the US and Europe over the last 12 months. Gain valuable
insights on key supply statistics, production trends, demand drivers,
international conditions, and learn how these factors affected egg and egg
product prices and which factors to keep an eye on in the future.
URNER BARRY MARKET REPORTERS:
Randy Pesciotta, Vice President
Karyn Rispoli, Market Reporter


Plus special session from Emily Metz,
President & CEO, American Egg Board


Emily Metz is president & CEO of the American Egg Board, the national marketing
organization for the U.S. egg industry. In this role, she directs strategy and
oversees national programs spanning consumer marketing and PR; innovation; CPG
manufacturing, foodservice and retail engagement and support; health and
nutrition research and communications; and exports — all with the ultimate
objective to drive demand for U.S. eggs and egg products domestically and
abroad. Metz is a professional communicator, marketer and strategist who has
built her career around a passion for agriculture in roles supporting U.S.
dairy, beef, pork and poultry farmers. An attorney specializing in food and drug
law, she has held communications, marketing and advocacy positions at the USDA,
the Animal Agriculture Alliance, National Milk Producers Federation and, most
recently, at the world’s largest animal genetics company, Genus Plc. She is
delighted and honored to now serve America’s egg farmers and advance the
nation’s love affair with the incredible egg.

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4:45PM - 6PM

Closing Cocktail Party

QUESTIONS: EMAIL LYNN DEKOVITCH OR CALL 732-240-5330.

FOR SPONSORSHIP OPPORTUNITIES, EMAIL BILL LYNSKEY AT BLYNSKEY@URNERBARRY.COM

TO REGISTER VIA MAIL OR FAX, PRINT OUT AND SEND US THIS PDF

REGISTRATION PROCEDURE AND CANCELLATION POLICY: PDF

URNER BARRY ANTITRUST STATEMENT: PDF

 * 
 * 
 * 
 * 


A MUST-ATTEND EVENT FOR
DECISION MAKERS IN THE PROTEIN INDUSTRY.

Network, build camaraderie, and stimulate professional business thinking with
peers in the poultry, egg and red meat industry. Expand your knowledge through
industry-related topics, market analytics, sales and marketing sessions.

   Join lectures from motivational, political, and economic speakers which have
   included:
 * Sally Smith, President & CEO, Buffalo Wild Wings, Inc.
 * Randy Day, CEO, Perdue Farms
 * John W. Chidsey, formerly President of Burger King Corp., NA
 * Dinesh D'Souza, Political Commentator and Author




THANK YOU TO OUR VALUED SPONSORS




ALLIED SPONSORS






INDUSTRY SPONSORS









FOR SPONSORSHIP OPPORTUNITIES:


PLEASE EMAIL BILL LYNSKEY AT
BLYNSKEY@URNERBARRY.COM


SPONSORSHIP OF THE 2021 EXECUTIVE CONFERENCE GIVES YOUR ORGANIZATION UNRIVALED
VISIBILITY TO THE PROTEIN INDUSTRY’S MOST INFLUENTIAL MEMBERS AND DECISION
MAKERS.

SPONSORS WILL BENEFIT FROM PHENOMENAL EXPOSURE AND NOTORIETY THROUGHOUT THE REST
OF THE YEAR, GARNERING THE ATTENTION OF MORE THAN 16,000 MEMBERS OF THE PROTEIN
INDUSTRY.

KEEP YOUR BUSINESS DEVELOPMENT AND MARKETING EFFORTS ALIVE IN 2021 THROUGH
EXECUTIVE CONFERENCE.


OVER 400 EXECUTIVES FROM THE MOST INSTRUMENTAL PROTEIN COMPANIES

WHO ATTENDS?

Over 400 of the highest-level executives from the most instrumental companies in
the protein industry and their spouses attend the event each year. The attendee
list is comprised of the c-suite, VP, director, and management level members of
these organizations. They are the producers, processors, buyers, brokers, and
association members that have the biggest impact on the marketplace in the US
and around the world. We also host select allied attendees who sponsor the
event.

WHY SHOULD YOU ATTEND?

The Executive Conference is the must-attend show of the year in the protein
industry. It offers a one-of-a-kind networking experience with the key decision
makers in the marketplace. The speakers are unmatched and uniquely cover the
most impactful topics with unparalleled perspective. The venues are top-notch,
rotating through the best resorts Las Vegas has to offer. Simply put, there is
no event quite like Urner Barry’s Executive Conference, and that is clear in our
attendance, with our guests returning year after year.

WHAT TOPICS ARE COVERED?

The Executive Conference’s agenda is littered with sessions focusing on the most
pressing industry topics, trends, and concerns. Speakers have included CEOs of
fortune 500 companies, political figures, motivational speakers, consumer trends
analysts, global trade experts, analysts covering key inputs, and of course,
Urner Barry’s own market reporters. This unique blend of perspective gives
attendees a full and complete picture of the marketplace. Our guests come with
questions and leave with answers.

WHY SHOULD I SPONSOR?

Sponsorship of the Executive Conference gives your organization unrivaled
visibility to the protein industry’s most influential members and decision
makers. Sponsors benefit from onsite exposure and notoriety throughout the
event. They have the ability to distribute marketing collateral and branded
gifts to attendees. Their logos appear on signage before, during, and after the
conference. They also receive the benefit of exposure on Urner Barry’s suite of
online services, garnering the attention of more than 16,000 members of the
protein industry.
For more information, please email Bill Lynskey at blynskey@urnerbarry.com

Copyright © 2021 Urner Barry
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