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Call Us Today!   |   888-202-4614 |  JOTO PR IS READY TO HELP YOU DISRUPT THE
STATUS QUO
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 * ANTI-PR
    * ANTI-PR
      
      Measurable PR that delivers results
   
    * Tech Companies
      
      Become your market’s trusted thought leader
   
    * Tech Startups
      
      Break into your market with revenue results, not smoke and mirrors
   
   
 * SERVICES
    * Research & Plan
      
      Smart Market Research and Strategic Comm Plan
   
    * Publicity & PR
      
      Getting you the right media exposure
   
    * Content Dev
      
      Match your vision to your public’s needs
   
    * Press Releases
      
      Hard news is the lifeblood of your Anti-PR campaign
   
    * Crisis Mngmt
      
      Restore your image and protect your brand assets
   
    * Social Media
      
      SOME BOOMBOX amplifies your message across social media
   
   
 * ABOUT JOTO PR
    * Our Story
      
      We exist to change standards and revolutionize PR
   
    * Leadership
      
      Meet the Kick-ass Woman Anti-PR Disruptor & Her Team
   
    * Disruption Interruption Podcast
      
      Ideas to disrupt your market from true rebels and innovators
   
    * Contact Us
      
      How can we help you?
   
   
 * CLIENTS
    * Case Studies
      
      Real-world ROI. Real Clients.
   
    * Testimonials
      
      See what JOTO PR can do for you and your company
   
    * In The News
      
      Industry disruption, economic news, trending events
   
    * Media Relations
      
      Need a Thought Leader for your media story?
   
    * Anti-PR Eval
      (Complimentary)
      
      No BS. Just the best PR intelligence in 30 minutes
   
   
 * TESTIMONIALS
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TIRED OF PR HYPE?
SO ARE WE.


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HOME PAGE 2023TD2024-03-14T12:10:54-04:00


WHAT’S NEW


NEWSLETTER



Wins, failures, and advice from the biggest disruptors in business

Join our newsletter this month to get exclusive access to:

 * The anatomy of a $1.4B exit
 * How to harness advertising’s relationship to the GDP for your next big break
 * The top 6 Most Disruptive Marketing Strategies

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ROI E-BOOK



Increase Corporate ROI & Take Your Company to The Next Level

Find out how PR makes marketing and sales more effective, including:

 * The 3 Stages of Public Relations that fuel your Return On Investment (ROI)
 * Real examples of PR metrics
 * Why not all PR agencies consider ROI and how to find one that does

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FREE PR EVALUATION



Request a FREE 30-Minute PR Evaluation

We maximize your ROI, so you get public relations that delivers. Learn:

 * Where You’re Losing Revenue from Poor PR Strategy
 * Your Potential PR Liabilities
 * The Timeline for You to Reach Opinion Leader Status

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GOODBYE TO THE STATUS QUO OF PR.
HELLO TO ANTI-PR.

PR THAT DELIVERS ROI



Anti-PR is a new way of thinking about public relations. It’s hyper-focused on
setting measurable goals and achieving results. It’s a response to many of
today’s PR agencies that are content to maintain the status quo and don’t
deliver measurable results.

MEASURABLY GAIN BRAND AWARENESS



Rooted in crisis management principles, Anti-PR sets measurable goals to gain
brand awareness and turn the tide of public opinion. Instead of relying on
traditional PR tactics, Anti-PR takes a data-driven approach to determine how
much press a company needs to achieve its goals.





LEAVE SMOKE AND MIRRORS BEHIND:
EXPERIENCE MEASURABLE PR RESULTS WITH
JOTO PR DISRUPTORS


LEAVE SMOKE AND MIRRORS BEHIND:
EXPERIENCE MEASURABLE PR RESULTS WITH JOTO PR DISRUPTORS

DISRUPTION • EXPOSURE • INFLUENCE = ROI




ANTI-PR HAS THREE STAGES OF ROI.



Our Anti-PR strategy warms up your market, breaks down resistance in a
measurable way, and makes people more interested and comfortable doing business
with you.

 * Disruption: We shake things up, so you stand out in the crowded media and
   internet space. Then we target the right channels, publications, and key
   influencers to embrace your disruptive message.
 * Exposure: We use mathematics from our crisis management backgrounds to know
   how much exposure you need to create a perception shift from
   new-kid-on-the-block to a steadfast pillar of the industry.
 * Influence: Our Anti-PR Strategists know what it takes to pervade your market
   with your message, turning you into an influencer, then a thought leader, and
   finally reaching the tipping point of adoption where your brand is so well
   known it makes the sale.

Learn More About Our 3 Stages of PR ROI
more




ANTI-PR & HOW IT HELPS YOUR BRAND

ANTI-PR CREATES MEASURABLE RESULTS




ANTI-PR CREATES MEASURABLE RESULTS




ANTI-PR CREATES MEASURABLE RESULTS



To us, slow equals smoke and mirrors. As Crisis Management alumni, we know
explanations and excuses are never acceptable substitutes for speed, precision
and effectiveness. We use math & science to control the messaging and pull out
all the stops to get you the kind of results and exposure you were seeking in
the first place. We don’t wait for some scandal to get you the continual
coverage you need.

We break the old, rusty PR mold. We clear away the smoke and mirrors. We use
crisis management math & science to control the messaging and provide clear,
measurable results.

Learn More About Anti-PR
more




DISRUPTIVE LEADERS NEED DISRUPTIVE MESSAGING

WE DELIVER THE MEASURABLE PR IMPACT THAT YOU NEED!



The PR industry has lost touch with reality resting on past accomplishments and
failing to deliver the results today’s companies need. We exist to change that
standard and revolutionize not only how PR is perceived but also we bring
accountability back to PR with measurable ROI. As entrepreneurs and Crisis
management veterans, we know every dollar must work hard for our company, so we
share same that sentiment with our clients.

The PR industry has lost touch with reality resting on past accomplishments and
failing to deliver the results today’s companies need. We exist to change that
standard and revolutionize not only how PR is perceived but also we bring
accountability back to PR with measurable ROI. As entrepreneurs and Crisis
management veterans, we know every dollar must work hard for our company, so we
share same that sentiment with our clients.

Learn More about JOTO PR
more




SEE WHAT OUR CLIENTS HAVE TO SAY.

WE TURN WOULD-BE DISASTERS INTO NEW OPPORTUNITIES. WE’VE CHANGED THE TRAJECTORY
OF ENTIRE INDUSTRIES. WE KNOW BECAUSE OUR CLIENTS TELL US SO…



> With JOTO PR Disruptors’ Anti-PR Strategy, we’ve gotten media exposure that
> increased our website traffic by 266% in 8 months.

Heather Gonzalez, Vice President of Global Communications and Strategic
Alliances, Technologent

> JOTO PR Disruptors really gets it. They matched our fast-paced, no-nonsense
> business approach and kept pace with us, helping Payscout to stay one step in
> front of our growth curve. 

Cleveland Brown, Founder & CEO of Payscout, Inc.

> The coverage we got with JOTO PR Disruptors propelled us into a national
> spotlight. We went from 50 to over 400 employees. The PR positioned us as the
> market leader and has led to hundreds of times ROI.

Dev Pathik, Founder & CEO Sports Facilities Advisory | Sports Facilities
Management
0+
Anti-PR Stories Told
0
Media Reach*
0
Decision Makers Reach*
0%
Avg Revenue Increase*


*Average Per Client




IMAGINE WHAT WE CAN DO FOR YOU!


GET STARTED



LATEST NEWS







THE GOVERNMENT’S SOFTWARE BILL OF MATERIALS (SBOM) MANDATE IS PART OF A BIGGER
CYBERSECURITY PICTURE

Karen Barth2023-03-29T22:29:19-04:00March 13th, 2023|Business Anti-PR, Featured|



Cybersecurity attacks have become all too commonplace in the government and
private sectors. A recent presidential executive order seeks to minimize the
persistent cyber threats to national security by [...]

Read More



HOW MUCH SHOULD YOU SPEND ON ADVERTISING IN A RECESSION?

Karen Barth2023-03-29T22:28:01-04:00February 22nd, 2023|Business Anti-PR,
Company Blog, Featured|



Can Thought Leadership Make B2B Businesses Recession-Proof? Business owners face
tough decisions regularly. Faced with inflation, economic contraction, skilled
labor shortages, and higher rates of dise [...]

Read More



ECONOMIC TURMOIL BUSTER: HOW LAW OF FAMILIARITY HELPS BUSINESSES COME OUT ON TOP

Karen Barth2023-03-29T22:30:40-04:00January 16th, 2023|Business Anti-PR,
Featured, JoTo PR|



Economic and market turmoil has caused businesses to retract advertising dollars
across the board; however, crisis management veteran, Karla Jo Helms, says this
is the opposite of what brands should be [...]

Read More





“PR IS ABSOLUTELY CRITICAL. A GOOD PR STORY IS INFINITELY MORE EFFECTIVE THAN A
FRONT PAGE AD.”




-RICHARD BRANSON



CONTACT US NOW!
CONTACT US NOW!

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FREE CONSULTATION


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Disclosure

The following are trademarks, registered trademarks and service marks are owned
by JOTO VENTURES, LLC Tampa, Florida, USA.
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Anti-PR®
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© Copyright 2023 JoTo PR | All Rights Reserved

View Privacy Policy – Terms – Disclosure

The following are trademarks, registered trademarks and service marks are owned
by JOTO VENTURES, LLC Tampa, Florida, USA.
JOTO PRTM
JOTO PR DISRUPTORSTM
Anti-PR®
JOTO SoMe Boombox®


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