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Bethany ice cream shop's signs in Woodbridge ignite zoning debate
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BETHANY ICE CREAM SHOP'S SIGNS IN WOODBRIDGE IGNITE ZONING DEBATE
Austin Mirmina, Staff Writer
July 19, 2023Updated: July 19, 2023 1:58 p.m.
Comments
Wendy Kriz, owner of Kriz Farm Ice Cream, photographed at the ice cream shop in
Bethany on July 18, 2023.Arnold Gold/Hearst Connecticut Media
WOODBRIDGE — At two busy intersections along Route 67, two large signs directed
travelers to a nearby Bethany farm that doubles as an ice cream shop.
Watch More
The signs belong to Kriz Farm Ice Cream, a three-year-old startup on Bear Hill
Road that borders the Woodbridge line. Since the shop's opening, the
advertisements have stood intermittently at the Route 67 intersections of Bear
Hill Road and Acorn Hill Road, situated on the private property of Woodbridge
residents with their consent, according to Wendy Kriz, the business owner.
Cars pass signs for Kriz Farm Ice Cream at the corner of Bear Hill Road and
Route 67 in Woodbridge on July 18, 2023.
Arnold Gold/Hearst Connecticut Media
But in May, Kriz received a letter from a Woodbridge zoning official notifying
her that the shop's signage violated that town's zoning regulations. As a
result, the signs would need to be removed, according to a copy of the letter
obtained by the New Haven Register.
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Now, Kriz is challenging the ruling through an appeal that has sparked a debate
among Woodbridge zoning officials over the intent and the effectiveness of the
town's regulations. She said she hopes to come to a compromise with the town
"which will allow us to draw new business to our ice cream shop and community."
In her letter to Kriz Farm Ice Cream, dated May 17, Zoning Enforcement Officer
Kristine Sullivan wrote that, "Business signs for businesses not located in
Woodbridge are not allowed."
Sullivan said in the letter that she received "numerous complaints" about the
signs, and requested they be removed by May 26, or else the town's Public Works
Department would remove them. The business also could face "further enforcement
action," Sullivan stated.
Wendy Kriz, owner of Kriz Farm Ice Cream, photographed at the ice cream shop in
Bethany on July 18, 2023.Arnold Gold/Hearst Connecticut Media
The town's zoning regulations allow for businesses to install signs in
residential districts, such as the areas where the signage for Kriz Farm Ice
Cream is located.
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However, according to Sullivan's interpretation of the regulations, those
businesses must operate on the properties where their signs are placed.
"The signs that are there are not on property where the use occurs," Sullivan
said during a hearing before the Zoning Board of Appeals last week. "There’s no
doubt they are wayfaring signs, but under our regulations, which are my duty to
enforce, they are not signs which can be allowed to remain."
Sullivan said she consulted with Town Attorney Gerald Weiner prior to issuing
the violation, and he agreed with her interpretation. The regulation is
necessary, Sullivan added, because, "Otherwise, you could have signs sprouting
up all over town for anything as long as someone said you can put a sign there."
Some ZBA members disputed Sullivan's ruling, saying that the regulation's
ambiguous language does not allow for a clear interpretation.
"I think these regulations are quite confusing," ZBA member Celia Walters said
during the hearing. "I don’t think the regulations specify. It doesn’t
say anywhere that the business has to exist on the property."
Walters said the regulations should state specifically that out-of-town
businesses are prohibited from advertising on private property in Woodbridge.
"It’s ambiguous from this language and we haven't had this issue before us," she
added. "For those reasons, either (the regulations) need to be amended or we
need to approve the sign."
ZBA member Shawn Flynn, who also serves on the town's Economic Development
Commission, said Woodbridge and Bethany, although two separate municipalities,
are part of the same community. He added that, "Everyone in our town should be
aware that we need to be supportive of businesses … to help all of our
residents."
Cars pass signs for Kriz Farm Ice Cream at the corner of Bear Hill Road and
Route 67 in Woodbridge on July 18, 2023.
Arnold Gold/Hearst Connecticut Media
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Besides Kriz Farm Ice Cream, Woodbridge has several business signs that violate
the town's zoning regulations, according to a member of the public who spoke
during the appeal hearing. Sullivan said she would look into the illicit signs.
"We clearly have other signs that are in violation," ZBA member Cynthia Gibbons
said. "We all drive by them everyday."
The board voted to continue the appeal hearing until its Aug. 8 meeting. In the
meantime, members said they expected to seek a second opinion on the matter
from Weiner.
"I think what we’ve uncovered is that this is something that we need to dig
into," Flynn said.
Kriz Farm was started by the late brothers Johnny and Joseph A. "U.J." Kriz more
than 60 years ago. Originally a dairy farm, it now raises horses and other farm
animals, according to Wendy Kriz.
The Kriz family opened its ice cream shop in July 2021 to help sustain the farm
business, Kriz said in a phone interview this week.
Kriz said the two Woodbridge signs have been "crucial" to attracting new
business: the signs are the only ones that the business uses to direct traffic
to its property.
Many customers, she added, have reported finding the ice creamery through those
advertisements.
austin.mirmina@hearstmediact.com
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