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Submitted URL: http://www.diageo.com/
Effective URL: https://www.diageo.com/en
Submission: On November 21 via manual from IN — Scanned from US
Effective URL: https://www.diageo.com/en
Submission: On November 21 via manual from IN — Scanned from US
Form analysis 1 forms found in the DOM
Name: Age Gateway Form —
<form name="Age Gateway Form" class="groupC">
<div class="age_logo"> <img src="https://www.diageoagegate.com/images/logo.svg" alt="Diageo" id="age_logo_img" style="margin: 10px;" width="120" height="26"> </div>
<h1 class="age_header_title" style="color: rgb(255, 255, 255); font-weight: normal; font-size: 16px;"> <span class="langable" data-lang="enter_site">Great to see you! We must check if you are over 21</span> </h1>
<div class="age_group" id="age_facebook_basic_top" style="display: none;">
<div id="facebook_social"> <a class="facebookBtn socialGlobalBtn" href="#" onclick="fb_login(); return false;"> <span id="facebook_connect_title" class="langable" data-lang="facebook_connect">CONNECT WITH FACEBOOK</span> </a> </div>
<div class="age_facebook_or_label"> <span class="langable" data-lang="or">OR</span> </div>
</div>
<div id="age_age_group" style="display: nonex">
<div id="age_group_b" style="display: none">
<h1 class="confirm_age_title_group_b" style="color: rgb(255, 255, 255); font-weight: normal; font-size: 16px;"> <span class="langable" data-lang="enter_site">Great to see you! We must check if you are over {LPA}</span> </h1> <input
type="button" id="age_no_group_b_confirm" class="age-group-b-confirm-btn" value="No"
style="color: rgb(0, 0, 0); font-weight: normal; background-color: rgb(250, 241, 234); border-radius: 0px; border-style: solid; border-width: 3px; border-color: rgb(0, 0, 0);"> <input type="button" id="age_yes_group_b_confirm"
class="age-group-b-confirm-btn" value="Yes" style="color: rgb(0, 0, 0); font-weight: normal; background-color: rgb(250, 241, 234); border-radius: 0px; border-style: solid; border-width: 3px; border-color: rgb(0, 0, 0);">
</div> <!-- start group D -->
<div id="age_group_d" style="display: none">
<h1 class="confirm_age_title_group_d" style="color: rgb(255, 255, 255); font-weight: normal; font-size: 16px;"> <span class="langable" data-lang="enter_site">Great to see you! We must check if you are over {LPA}</span> </h1> <input
type="button" id="age_no_group_d_confirm" class="age-group-d-confirm-btn" value="No, I'm under 21"
style="color: rgb(0, 0, 0); font-weight: normal; background-color: rgb(250, 241, 234); border-radius: 0px; border-style: solid; border-width: 3px; border-color: rgb(0, 0, 0);"> <input type="button" id="age_yes_group_d_confirm"
class="age-group-d-confirm-btn" value="Yes, I'm 21 or older" style="color: rgb(0, 0, 0); font-weight: normal; background-color: rgb(250, 241, 234); border-radius: 0px; border-style: solid; border-width: 3px; border-color: rgb(0, 0, 0);">
</div> <!-- end group D -->
<div id="age_age_date_input_textfield" style="">
<div id="age_inputs">
<div id="age_input_mm" class="age-field-con" style=""> <label for="age_select_month_of_birth" data-lang="month" class="age-input-field-label age-input-field-label-month" style="color: rgb(255, 255, 255); font-size: 12px;">Month</label> <input
id="age_select_month_of_birth" class="age_select_date_of_birth" type="tel" name="age_date_month_textfield" size="2" maxlength="2" aria-label="Input the month you were born on" placeholder="MM"
style="border-style: solid; border-width: 0px; border-color: rgb(0, 0, 0);"> </div>
<div id="age_input_dd" class="age-field-con" style=""> <label for="age_select_day_of_birth" data-lang="day" class="age-input-field-label age-input-field-label-day" style="color: rgb(255, 255, 255); font-size: 12px;">Day</label> <input
id="age_select_day_of_birth" class="age_select_date_of_birth" type="tel" name="age_date_day_textfield" size="2" maxlength="2" placeholder="DD" aria-label="Input the day of the month you were born on"
style="border-style: solid; border-width: 0px; border-color: rgb(0, 0, 0);"> </div>
<div id="age_input_yy" class="age-field-con" style=""> <label data-lang="year" for="age_select_year_of_birth" class="age-input-field-label age-input-field-label-year" style="color: rgb(255, 255, 255); font-size: 12px;">Birth Year</label>
<input id="age_select_year_of_birth" autocomplete="off" class="age_select_date_of_birth" type="tel" name="age_date_month_textfield" size="4" maxlength="4" aria-label="Input the year you were born on" placeholder="YYYY"
style="border-style: solid; border-width: 0px; border-color: rgb(0, 0, 0);"> </div>
</div>
</div>
<div id="age_age_date_picker" class="age_always_hidden_no_use" style="display: none;"> <input id="age_select_date_picker" type="date" class="placeholder" placeholder="MM/DD/YYYY" min="0000-1-1" max="9999-12-31"> </div>
</div>
<div id="age_province_group">
<div id="province_field_block" style="display: none;"></div>
</div>
<div id="age_confirm_non_muslim" class="age_field" style="font-size: 12px; display: none;"></div>
<div id="age_confirm_btn_position_mark"></div>
<div id="age_confirm"> <button id="age_confirm_btn" class="langable age-gate-btn-disabled" data-lang="enter"
style="color: rgb(0, 0, 0); font-weight: bold; background-color: rgb(185, 151, 91); border: 1px solid rgb(185, 151, 91); border-radius: 0px;" disabled="disabled">Enter</button> </div>
<div id="age_missing_message" style="font-size: 18px; display: none;"> <span class="langable" data-lang="missing_fields" style="color: rgb(220, 8, 20);">Please enter your date of birth</span> </div>
<div class="age_field" id="age_remember_me_row" style="font-size: 12px;"> <label id="age_remember_label" style="font-size: 12px;">
<div class="round checkbox"> <input name="age_remember_me" id="age_checkbox_remember_me" checked="" type="checkbox" aria-label="Remember me on this device (unless shared)"><label for="age_checkbox_remember_me"></label> </div> <span
class="langable age_remember_me_basic" data-lang="remember_me" style="color: rgb(255, 255, 255);">Remember me on this device (unless shared)</span>
</label> </div>
<!-- <div class="age_facebook_group" style="display: none" id="age_facebook_basic_bottom" > <div class="age_facebook_or_label"> <span class="langable" data-lang="or"></span> </div> <div id="facebook_social"> <a class="facebookBtn socialGlobalBtn" href="#" onclick="fb_login(); return false;" > <span id="facebook_connect_title" class="langable" data-lang="facebook_connect" >Connect with Facebook</span > </a> </div> </div> -->
<div class="age_drinkiq">
<div class="age_drinkiq_message" id="age_header_subtitle" style="font-size: 12px; color: rgb(255, 255, 255);"> <span class="langable" data-lang="site_header">This info is all part of our commitment to responsible drinking</span> </div>
<div class="age_drinkiq_logo">
<a id="age_drinkiq_logo_img_url" aria-label="Drink IQ Logo Click to visit" target="_blank" href="https://www.drinkiq.com/"><img src="https://www.diageoagegate.com/images/drinkiq.png" id="age_drinkiq_logo_img" alt="Drink IQ Logo Click to visit" width="82" height="24.2812"></a>
</div>
</div>
<div class="age_terms age_conditions_of_user" style="font-size: 12px;"> <span class="langable"
data-lang="terms_content"><a href="https://footer.diageohorizon.com/dfs/assets/www.diageo.com/TnC_en.html?locale=en-us&tnc=true" rel="noopener" class="age_tnc_link" style="color:#ffffff" target="_blank" tabindex="0">Conditions of Use</a></span>
</div> <span id="responsible_footer">
<div id="responsible_div" class="site_header"></div>
</span>
<div class="age_group agegate_country_lang">
<ul id="age_select_country_group">
<li class="country" style="text-align: center;">
<a aria-label="United States" href="#" id="show_selected_country" onkeydown="checkToShowDropdown(event, 'age_select_country')" style="font-size: 12px; font-weight: normal; color: rgb(255, 255, 255);">United States</a> <select
aria-label="Select Country Or Region" id="age_select_country" class="select_drop_menu_default_style" tabindex="-1">
<option value="-1" disabled="">-----Select Location-----</option>
<option value="FR">France</option>
<option value="GB">United Kingdom</option>
<option value="US" selected="">United States</option>
<option value="-1" disabled="">--------</option>
<option value="AX">Åland Islands</option>
<option value="AF">Afghanistan</option>
<option value="AL">Albania</option>
<option value="DZ">Algeria</option>
<option value="AS">American Samoa</option>
<option value="AD">Andorra</option>
<option value="AO">Angola</option>
<option value="AI">Anguilla</option>
<option value="AQ">Antarctica</option>
<option value="AG">Antigua And Barbuda</option>
<option value="AR">Argentina</option>
<option value="AM">Armenia</option>
<option value="AW">Aruba</option>
<option value="AU">Australia</option>
<option value="AT">Austria</option>
<option value="AZ">Azerbaijan</option>
<option value="BS">Bahamas</option>
<option value="BH">Bahrain</option>
<option value="BD">Bangladesh</option>
<option value="BB">Barbados</option>
<option value="BY">Belarus</option>
<option value="BE">Belgium</option>
<option value="BZ">Belize</option>
<option value="BJ">Benin</option>
<option value="BM">Bermuda</option>
<option value="BT">Bhutan</option>
<option value="BO">Bolivia</option>
<option value="BQ">Bonaire, Sint Eustatius and Saba</option>
<option value="BA">Bosnia And Herzegovina</option>
<option value="BW">Botswana</option>
<option value="BR">Brazil</option>
<option value="BN">Brunei</option>
<option value="BG">Bulgaria</option>
<option value="BF">Burkina Faso</option>
<option value="BI">Burundi</option>
<option value="KH">Cambodia</option>
<option value="CM">Cameroon</option>
<option value="CA">Canada</option>
<option value="CV">Cape Verde</option>
<option value="KY">Cayman Islands</option>
<option value="CF">Central Africa</option>
<option value="TD">Chad</option>
<option value="CL">Chile</option>
<option value="CN">China Mainland</option>
<option value="CX">Christmas Island</option>
<option value="CC">Cocos Islands</option>
<option value="CO">Colombia</option>
<option value="KM">Comoros</option>
<option value="CD">Congo, Democratic Republic of the</option>
<option value="CG">Congo, Republic of the</option>
<option value="CK">Cook Islands</option>
<option value="CR">Costa Rica</option>
<option value="CI">Cote D'ivoire</option>
<option value="HR">Croatia</option>
<option value="CU">Cuba</option>
<option value="CW">Curaçao</option>
<option value="CY">Cyprus</option>
<option value="CZ">Czech Republic</option>
<option value="DK">Denmark</option>
<option value="DJ">Djibouti</option>
<option value="DM">Dominica</option>
<option value="DO">Dominican Republic</option>
<option value="EC">Ecuador</option>
<option value="EG">Egypt</option>
<option value="SV">El Salvador</option>
<option value="GQ">Equatorial Guinea</option>
<option value="ER">Eritrea</option>
<option value="EE">Estonia</option>
<option value="ET">Ethiopia</option>
<option value="FK">Falkland Islands</option>
<option value="FO">Faroe Islands</option>
<option value="FJ">Fiji</option>
<option value="FI">Finland</option>
<option value="FR">France</option>
<option value="GF">French Guiana</option>
<option value="PF">French Polynesia</option>
<option value="TF">French Southern Territories</option>
<option value="GA">Gabon</option>
<option value="GE">Georgia</option>
<option value="DE">Germany</option>
<option value="GH">Ghana</option>
<option value="GI">Gibraltar</option>
<option value="GR">Greece</option>
<option value="GL">Greenland</option>
<option value="GD">Grenada</option>
<option value="GP">Guadaloupe</option>
<option value="GU">Guam</option>
<option value="GT">Guatemala</option>
<option value="GG">Guernsey</option>
<option value="GN">Guinea</option>
<option value="GW">Guinea-Bissau</option>
<option value="GY">Guyana</option>
<option value="HT">Haiti</option>
<option value="HM">Heard Island & McDonald Islands</option>
<option value="VA">Holy See</option>
<option value="HN">Honduras</option>
<option value="HK">Hong Kong S.A.R</option>
<option value="HU">Hungary</option>
<option value="IS">Iceland</option>
<option value="IN">India</option>
<option value="IO">Indian Ocean Territory</option>
<option value="ID">Indonesia</option>
<option value="IR">Iran</option>
<option value="IQ">Iraq</option>
<option value="IE">Ireland</option>
<option value="IM">Isle Of Man</option>
<option value="IL">Israel</option>
<option value="IT">Italy</option>
<option value="JM">Jamaica</option>
<option value="JP">Japan</option>
<option value="JE">Jersey</option>
<option value="JO">Jordan</option>
<option value="KZ">Kazakhstan</option>
<option value="KE">Kenya</option>
<option value="KI">Kiribati</option>
<option value="KP">Korea, Democratic People's Republic of</option>
<option value="KR">Korea, Republic of</option>
<option value="KW">Kuwait</option>
<option value="KG">Kyrgyzstan</option>
<option value="LA">Lao People's Democratic Republic</option>
<option value="LV">Latvia</option>
<option value="LB">Lebanon</option>
<option value="LS">Lesotho</option>
<option value="LR">Liberia</option>
<option value="LY">Libya</option>
<option value="LI">Liechtenstein</option>
<option value="LT">Lithuania</option>
<option value="LU">Luxembourg</option>
<option value="MO">Macau S.A.R</option>
<option value="MK">Macedonia</option>
<option value="MG">Madagascar</option>
<option value="MW">Malawi</option>
<option value="MY">Malaysia</option>
<option value="MV">Maldives</option>
<option value="ML">Mali</option>
<option value="MT">Malta</option>
<option value="MH">Marshall Islands</option>
<option value="MQ">Martinique</option>
<option value="MR">Mauritania</option>
<option value="MU">Mauritius</option>
<option value="YT">Mayotte</option>
<option value="MX">Mexico</option>
<option value="FM">Micronesia</option>
<option value="MD">Moldova</option>
<option value="MC">Monaco</option>
<option value="MN">Mongolia</option>
<option value="ME">Montenegro</option>
<option value="MS">Montserrat</option>
<option value="MA">Morocco</option>
<option value="MZ">Mozambique</option>
<option value="MM">Myanmar</option>
<option value="NA">Namibia</option>
<option value="NR">Nauru</option>
<option value="NP">Nepal</option>
<option value="NL">Netherlands</option>
<option value="NC">New Caledonia</option>
<option value="NZ">New Zealand</option>
<option value="NI">Nicaragua</option>
<option value="NE">Niger</option>
<option value="NG">Nigeria</option>
<option value="NU">Niue</option>
<option value="NF">Norfolk Island</option>
<option value="MP">Northern Mariana Islands</option>
<option value="NO">Norway</option>
<option value="OM">Oman</option>
<option value="PK">Pakistan</option>
<option value="PW">Palau</option>
<option value="PS">Palestine, State of</option>
<option value="PA">Panama</option>
<option value="PG">Papua New Guinea</option>
<option value="PY">Paraguay</option>
<option value="PE">Peru</option>
<option value="PH">Philippines</option>
<option value="PN">Pitcairn Islands</option>
<option value="PL">Poland</option>
<option value="PT">Portugal</option>
<option value="PR">Puerto Rico</option>
<option value="QA">Qatar</option>
<option value="RE">Reunion</option>
<option value="RO">Romania</option>
<option value="RU">Russian Federation</option>
<option value="RW">Rwanda</option>
<option value="BL">Saint Barthélemy</option>
<option value="SH">Saint Helena</option>
<option value="KN">Saint Kitts And Nevis</option>
<option value="LC">Saint Lucia</option>
<option value="MF">Saint Martin</option>
<option value="VC">Saint Vincent And The Grenadines</option>
<option value="PM">Saint-Pierre Et Miquelon</option>
<option value="WS">Samoa</option>
<option value="SM">San Marino</option>
<option value="ST">Sao Tome and Principe</option>
<option value="SA">Saudi Arabia</option>
<option value="SN">Senegal</option>
<option value="RS">Serbia, Republic of</option>
<option value="SC">Seychelles</option>
<option value="SL">Sierra Leone</option>
<option value="SG">Singapore</option>
<option value="SX">Sint Maarten</option>
<option value="SK">Slovakia</option>
<option value="SI">Slovenia</option>
<option value="SB">Solomon Islands</option>
<option value="SO">Somalia</option>
<option value="ZA">South Africa</option>
<option value="GS">South Georgia & S. Sandwich Islands</option>
<option value="SS">South Sudan</option>
<option value="ES">Spain</option>
<option value="LK">Sri Lanka</option>
<option value="SD">Sudan</option>
<option value="SR">Suriname</option>
<option value="SJ">Svalbard and Jan Mayen</option>
<option value="SZ">Swaziland</option>
<option value="SE">Sweden</option>
<option value="CH">Switzerland</option>
<option value="SY">Syria</option>
<option value="TW">Taiwan</option>
<option value="TJ">Tajikistan</option>
<option value="TZ">Tanzania, United Republic of</option>
<option value="TH">Thailand</option>
<option value="GM">The Gambia</option>
<option value="TL">Timor-Leste</option>
<option value="TG">Togo</option>
<option value="TK">Tokelau</option>
<option value="TO">Tonga</option>
<option value="TT">Trinidad And Tobago</option>
<option value="TN">Tunisia</option>
<option value="TR">Turkey</option>
<option value="TM">Turkmenistan</option>
<option value="TC">Turks And Caicos Islands</option>
<option value="TV">Tuvalu</option>
<option value="UG">Uganda</option>
<option value="VG">UK Virgin Islands</option>
<option value="UA">Ukraine</option>
<option value="AE">United Arab Emirates</option>
<option value="GB">United Kingdom</option>
<option value="US">United States</option>
<option value="UM">United States Minor Outlying Islands</option>
<option value="UY">Uruguay</option>
<option value="VI">US Virgin Islands</option>
<option value="UZ">Uzbekistan</option>
<option value="VU">Vanuatu</option>
<option value="VE">Venezuela</option>
<option value="VN">Vietnam</option>
<option value="WF">Wallis and Futuna</option>
<option value="EH">Western Sahara</option>
<option value="YE">Yemen</option>
<option value="ZM">Zambia</option>
<option value="ZW">Zimbabwe</option>
</select> </li> <!--<li class="pipe"> | </li>-->
<li class="pipe" style="font-size: 17px; height: 16px; display: none;"></li>
<li class="language" style="display: none;">
<a aria-label="Select Language" href="#" id="show_selected_language" onkeydown="checkToShowDropdown(event, 'age_select_language')" style="display: none; font-size: 12px; font-weight: normal; color: rgb(255, 255, 255);"></a> <select
aria-label="Select Language" id="age_select_language" class="select_drop_menu_default_style" tabindex="-1"></select> </li>
</ul>
</div>
</form>Text Content
GREAT TO SEE YOU! WE MUST CHECK IF YOU ARE OVER 21
CONNECT WITH FACEBOOK
OR
GREAT TO SEE YOU! WE MUST CHECK IF YOU ARE OVER {LPA}
GREAT TO SEE YOU! WE MUST CHECK IF YOU ARE OVER {LPA}
Month
Day
Birth Year
Enter
Please enter your date of birth
Remember me on this device (unless shared)
This info is all part of our commitment to responsible drinking
Conditions of Use
* United States -----Select Location-----FranceUnited KingdomUnited
States--------Åland IslandsAfghanistanAlbaniaAlgeriaAmerican
SamoaAndorraAngolaAnguillaAntarcticaAntigua And
BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBonaire,
Sint Eustatius and SabaBosnia And
HerzegovinaBotswanaBrazilBruneiBulgariaBurkina
FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral
AfricaChadChileChina MainlandChristmas IslandCocos
IslandsColombiaComorosCongo, Democratic Republic of theCongo, Republic of
theCook IslandsCosta RicaCote D'ivoireCroatiaCubaCuraçaoCyprusCzech
RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl
SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe
IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern
TerritoriesGabonGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadaloupeGuamGuatemalaGuernseyGuineaGuinea-BissauGuyanaHaitiHeard
Island & McDonald IslandsHoly SeeHondurasHong Kong
S.A.RHungaryIcelandIndiaIndian Ocean TerritoryIndonesiaIranIraqIrelandIsle Of
ManIsraelItalyJamaicaJapanJerseyJordanKazakhstanKenyaKiribatiKorea,
Democratic People's Republic ofKorea, Republic ofKuwaitKyrgyzstanLao People's
Democratic
RepublicLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacau
S.A.RMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall
IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMontserratMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew
CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorthern Mariana
IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New
GuineaParaguayPeruPhilippinesPitcairn IslandsPolandPortugalPuerto
RicoQatarReunionRomaniaRussian FederationRwandaSaint BarthélemySaint
HelenaSaint Kitts And NevisSaint LuciaSaint MartinSaint Vincent And The
GrenadinesSaint-Pierre Et MiquelonSamoaSan MarinoSao Tome and PrincipeSaudi
ArabiaSenegalSerbia, Republic ofSeychellesSierra LeoneSingaporeSint
MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSouth Georgia & S.
Sandwich IslandsSouth SudanSpainSri LankaSudanSurinameSvalbard and Jan
MayenSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzania, United Republic
ofThailandThe GambiaTimor-LesteTogoTokelauTongaTrinidad And
TobagoTunisiaTurkeyTurkmenistanTurks And Caicos IslandsTuvaluUgandaUK Virgin
IslandsUkraineUnited Arab EmiratesUnited KingdomUnited StatesUnited States
Minor Outlying IslandsUruguayUS Virgin
IslandsUzbekistanVanuatuVenezuelaVietnamWallis and FutunaWestern
SaharaYemenZambiaZimbabwe
*
*
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ICONIC BRANDS
FOR ICONIC MOMENTS
Discover more
INNOVATION
WE MOVE AT PACE
WITH THE LATEST TRENDS
We’re a company built on the shoulders of great innovators like Arthur Guinness
and Johnnie Walker. From much-loved, established brands to the latest
innovations, we move at pace with the latest trends, creating products, tastes
and experiences for people to enjoy as part of celebrations big or small.
Diageo launches Breakthrough Innovation Team to shape innovation beyond new
products
Our drones driving farming efficiency and environmental benefits across tequila
farming.
Don Julio goes beyond the bottle for Apple Vision Pro experience
Diageo launches Breakthrough Innovation Team to shape innovation beyond new
products
1 / 2
AMBITION
Our resilience
is rooted in diversity
We understand the best stories are the most diverse. That's why we put
inclusivity at the heart of our organisation and the communities we work with.
It's also why 44% of our leaders globally are female and 46% of our leaders
globally are ethnically diverse.
WE ARE COMMITTED TO BEING ONE OF THE WORLD'S BEST-PERFORMING, MOST TRUSTED, AND
RESPECTED CONSUMER PRODUCTS COMPANIES.
Why invest?
Preliminary Results 2024
“Diageo delivers resilient performance with improved market share in the second
half of the fiscal year, despite volatile operating environment.”
Debra Crew
Chief Executive
growth
A WELL-POSITIONED PORTFOLIO
Our growth algorithm powers our long-term ambition to increase our TBA market
share from 4% to 6% by 2030.
View growth
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We reap the benefits of revenue growth management and productivity by
strategically reinvesting in our brands.
We reap the benefits of revenue growth management and productivity by
strategically reinvesting in our brands.
We foster a culture of everyday efficiency and supply chain
re-engineering.
We foster a culture of everyday efficiency and supply chain
re-engineering.
We leverage our advantaged portfolio and global footprint to continue growing in
new markets.
We leverage our advantaged portfolio and global footprint to continue growing in
new markets.
We employ rigorous discipline to manage and maintain revenue growth.
We employ rigorous discipline to manage and maintain revenue growth.
Building world-class brands
We're global innovators who pair creativity and science to forge new paths and
push the limits when it comes to recruiting consumers and delivering long-term
growth. Spirits is an attractive dynamic category, capitalising on
macro-consumer trends.
WE BUILD NEW BRANDS
AND NURTURE MATURE ONES
We’re focused on using our deep consumer understanding to leverage consumer
demands for premiumisation, convenience and moderation. This will help us
succeed in our ambition of delivering a 50% increase in our TBA share from 4% to
6% by 2030.
Our world-class brands
MODERATION
We are proud to have met our 2030 targets for DRINKiQ and we've reached 1
billion people with dedicated moderation messages.
CAPTAIN MORGAN'S SPICED GOLD 0.0 – THE SCIENCE BEHIND THE LIQUID.
PREMIUMISATION
People are choosing to drink better, not more. Over the last decade, premium and
above spirits grew from 26% of category value to almost 35%.
The super-premium plus price-tier has grown in value more than two times faster
than other price tiers in the category.
12 %
Tequila net sales growth in markets outside NAM and LAC
TEQUILA
Diageo's tequila portfolio grew share of the spirits industry in fiscal 24, with
acceleration in the second half, led by Don Julio.
ESG
SPIRIT OF PROGRESS
Our ongoing ESG action plan, addresses the most significant environmental and
social opportunities and risks Diageo faces. It has three priorities to promote
positive drinking, champion inclusion and diversity and pioneer grain-to-glass
sustainability. Doing business the right way underpins everything we do.
Our ESG action plan
Positive drinking
PROMOTE
POSITIVE DRINKING
Our ambition is to change the way people drink for the better. This is why we
promote moderate drinking and invest in education programmes to discourage the
harmful use of alcohol.
Responsible Drinking
SAVOUR EVERY MOMENT
We partnered with Suho of Kpop group EXO to promote responsible and moderate
alcohol consumption. The campaign features an original song by Suho and
emphasises the importance of savouring each moment.
Read article
Inclusion and Diversity
CHAMPION DIVERSITY & INCLUSION
Championing inclusion and diversity is at the heart of what we do, and is
crucial to our purpose of 'celebrating life, every day, everywhere'
Diversity, Equity and Inclusion
ELEANOR MORGAN INCLUDED IN MANAGEMENT TODAY’S 35 UNDER 35 LIST FOR 2024
We’re delighted that Eleanor Morgan, Marketing Manager Captain Morgan, has been
included in this year’s Management Today 35 Women Under 35 list, the annual
celebration of the UK’s most impressive women in business.
Read Article
Grain-to-grass sustainability
PIONEER GRAIN-TO-GLASS SUSTAINABILITY
Our ambition is to build a resilient supply chain that helps our communities to
adapt to climate change, protects our licence to operate and benefits the bottom
line of our business. We are accelerating our focus on water and carbon, to
address our most significant risks and greatest opportunities.
Grain-To-Glass Sustainability
WORLD ENVIRONMENT DAY – COLLABORATIVE ACTION IS REQUIRED NOW
This World Environment Day, we’re calling for greater collaboration to achieve
the world’s climate goals. Many companies are committing to reducing their
impact on the environment – but we need business, NGOs and governments to work
together.
Read Article
CAREERS
CHAMPIONING OUR PEOPLE
We invest in our people and our communities because we believe in the value and
impact they have on our business. Their contributions directly impact our
sustainability and longevity.
EXPLORE CAREERS
Previous 1/2 Next
HEAR FROM OUR PENSIONS TEAM LEADER, AMANDA PENNYCOOK, ABOUT WHY HAVING CARERS
LEAVE IS IMPORTANT TO HER
Read article
INCLUSIVITY IS OUR MAGIC INGREDIENT, HELPING US BLEND IDEAS AND REDEFINE THE
FUTURE
Read article
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Our DRINKiQ programme aims to
raise the 'collective drink IQ' by increasing
public awareness of the effects of alcohol and supporting responsible drinking.
DRINKiQ.com
DRINKiQ QUIZ
Annual Report 2024
Annual Report 2024
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