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John Sahagun: Resume




JOHN SAHAGUN: RESUME


INFO & CONTACT

jlhsahagun@gmail.com
in/jlhsahagun



WORK EXPERIENCE


FREELANCE COPYWRITER

May 2021 – Present

 * Key Achievement: Redesigned an e-commerce website and revamped their email
   marketing with strategic email flows. These led to a 3X increase in customer
   engagement and a 6.64% lift in conversion rates.
 * Wrote conversion copy for websites, landing pages, emails, and ads,
   increasing customer engagement and sales for clients across various
   industries.
 * Planned integrated marketing campaigns for a wedding photography service,
   improving website copy, updating blog keywords, and building automated email
   flows to nurture leads.
 * Developed lead-gen funnels and new offers for a digital marketing agency
   promoting their ClickFunnel 2.0 bespoke setup and migration service.


EMAIL COPYWRITER

Cause Fulfilled LLC

Aug – Oct 2023

 * Produced high volumes of compliant email copy for 7+ affiliate ClickBank
   brands and products in the natural therapy and alternative healing space.
 * Conducted in-depth research to understand target audiences and client brands,
   ensuring email copy resonated with subscribers and drove action.


BRAND COPYWRITER

The Huddle Room

Apr – Jul 2022

 * Created daily Facebook and Instagram content for an enterprise account,
   resulting in increased engagement and brand awareness.
 * Collaborated with designers, creative directors, and account managers to
   create newsletters, press releases, and social media ads that aligned with
   overall marketing objectives and brand messaging.


ADDITIONAL EXPERIENCE:


FREELANCE COPYWRITER

Xiklab Digital

Apr – Jul 2022


SHOPIFY PARTNER

Hello Happy Skin

May – Dec 2021




PROJECTS

↓ Click on each project to learn more about its process, goal, and outcome.


CATALOG

Focusing on text-heavy, image-light ecommerce emails

Focusing on text-heavy, image-light ecommerce emails
Google DocsKlaviyoShopify
Better conversions with clear website copy that resonates

Better conversions with clear website copy that resonates
Google DocsAdobe XDGempagesShopify
Favorite catalog of affiliate emails

Favorite catalog of affiliate emails
Google DocsActiveCampaign
Working with an enterprise local client: social media content

Working with an enterprise local client: social media content
Google WorkspaceMETA Business Suite
I spent 60+ hours doing my homework to apply as an intern for a SaaS startup.
Here’s where it led me so far…

I spent 60+ hours doing my homework to apply as an intern for a SaaS startup.
Here’s where it led me so far…
Google DocsGoogle WorkspaceUserTesting



CORE SKILLS

 * E-commerce Copywriting: Experienced in creating persuasive product
   descriptions, website copy, and promotions that resonate with ideal prospects
   and drive action.
 * Email Marketing: Skilled in designing and managing automated email flows in
   any email marketing software, optimizing customer journeys for improved
   conversions.
 * Direct Response Marketing: Trained in writing compelling copy for email
   campaigns, landing pages, and ads that leverage proven DRM principles to
   achieve measurable results.
 * Data-Driven Approach: Uses analytics tools (Google Analytics 4, Facebook Ads
   Manager) to track campaign performance, identify areas for improvement, and
   implement data-backed optimizations.
 * Adaptable Brand Voice: Proven ability to quickly understand and emulate
   diverse brand voices, ensuring consistent and effective messaging across
   various industries.
 * Team Collaboration: Thrives in collaborative environments, partnering
   effectively with strategists, designers, and other stakeholders to accomplish
   shared goals.




EDUCATION


UNIVERSITY OF SANTO TOMAS

Bachelor of Arts in Literature

Jun 2012 – Jun 2016




FOR THE PDF VERSION OF THIS RESUME, YOU CAN DOWNLOAD IT HERE:

JOHN SAHAGUN: RESUME.pdf51.1KB