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I’M MADY, A BRAZILIAN PRODUCT DESIGNER LIVING IN STOCKHOLM. I’M ALWAYS CURIOUS
TO EXPLORE OUR BEHAVIOUR AND IDENTITY WHEN INTERACTING WITH ART AND CULTURE.
OUTSIDE WORK, YOU CAN CATCH ME FAILING TO MAKE SOUP DUMPLINGS, RUNNING AFTER MY
DOG, OR CHASING SUMMER AROUND THE WORLD.




After working for over eight years in Brazil, I joined Spotify in 2016. My work
aims to include more of our identity in all the products that shape our everyday
experience of culture, not only mobile phones.

While some details are confidential, feel free to reach out to learn more about
the projects.


CHECK SOME OF THE WORK I’VE BEEN DOING WITH THE FANTASTIC FOLKS OF SPOTIFY:


LAUNCHING AUDIOBOOKS

Research analysis · Product foundations · Multi-platform · Strategic project



Since 2020, I have co-led the listening experience design of audiobooks across
Spotify. My role is to understand the complexities that a new content type
brings across devices, while delivering a listening experience that would fit
our core user and business needs.

But also, to identify opportunities and guide teams on improving the audiobook
listening experience at their own pace, taking the device and context someone is
using into consideration: whether it would be their car, their smartwatch, a
voice speaker, a pair of headphones or even their TV.

The work of improving the experience is ongoing, hoping to share more soon.

🔗 Press release · Audiobooks on Spotify




In this podcast episode Spotify's Global Head of Audiobooks, discusses with
award winning authors and producers the potential of this content format.

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VAPPEBY: THE FIRST IKEA+SPOTIFY PRODUCT

Qualitative studies · Multi-company initiative · Hardware · Prototyping



During 2020 and 2021, I had the chance to co-lead a design collaboration between
two beloved Swedish brands.

I was the primary designer from Spotify when creating VAPPEBY, from pitching
ideas to manual edits and creating a transparent, friendly, and sustainable
partnership with a beloved brand. Apart from delivering this project to users,
we've traded resources on research, tech and prototyping practices - even
building our physical prototypes remotely during COVID and other circumstances
that required a more distributed approach.

🔗 Press release · How it works




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IMPROVING THE “BIG SCREEN” EXPERIENCE

Qualitative and Quantitative studies · Multimodal interactions · Multi-company
relationship and delivery · Prototyping



The screens that surround our homes are particularly special. Even when we live
alone, the information on our own devices can be shared with family, friends,
and sometimes with people we do not always intend to. And on other occasions,
they are the centre of attention in our social gatherings, or a soothing
background to wind down after a busy day.

While working with this team, I’ve improved the login and search experience, and
delivered a redesign that included videos and artist imagery to the “now
playing” view on TV, Smart Displays and Gaming Consoles. I’ve guided other
product designers on multiple teams when leading these projects, improving
previously untouched flows, adopting our design system and informing how these
surfaces should evolve.

🔗 Check all the Home Devices where these updates where delivered.



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GETTING CAR THING READY TO RUN

Qualitative and Quantitative studies · Design team foundations · Multimodal
interactions · Hardware · Prototyping



Not everyone has the latest car model, but that shouldn’t exclude them from
enjoying smart controls without wrangling cables and worrying about getting
distracted. That was the premise of Car Thing, an audio player from Spotify,
made to be mounted on a car dashboard and interacted through the touch screen,
voice and button presses.

Building on the work done by my colleagues, I joined the Car Thing team for
three months to support its public launch. My responsibilities were to support
hiring new team members and increase collaboration with the engineering and
product teams while that happened. As a result, I’ve re-structured the way to
document design specs to improve engagement with them, and involved other parts
of the company when building the final solutions, to share our learnings; I've
delivered work on features such as settings, multiple users, presets,
consolidating voice interactions patterns and creating a heuristic for voice
tips.

🔗 Press release · How does it work?




While Car Thing is still available, the product has been discontinued. Check on
this podcast with our Design Director discussing the challenges and joys of
designing for all kinds of hardware within Spotify.

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A SIMPLER SPOTIFY CONNECT

Quantitative studies · Redesign of visuals and behaviours · Customer Support



Spotify Connect is one of the user’s most beloved features, and the key to
unlocking listening on any device, alone or together. The goal is to keep it
simple: frictionless and safe, letting people enjoy audio on their favourite
devices. But simplifying comes at the cost of wrangling complexity.

In 2019, I led a redesign to organise the experience, making troubleshooting
easier, reducing confusion around the device order, and clarifying the currently
playing device. That set the foundations for future improvements around social
features and messaging projects from the teams.

🔗 How Spotify Connect works



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SPOTIFY PERSONAS: UNDERSTANDING MUSIC LISTENERS FROM THE US.

Illustration · Research Planning and Communication · Learn through Play methods
· Research analysis



The personas research started in 2018, intending to get a basic understanding of
US listeners’ user needs around music, and to form a shared language around them
before we ventured into designing solutions within the company.

I’ve worked in two phases of this work: firstly, illustrating and designing the
materials that would better communicate the research of personas, and secondly
as the design lead for an evolution of the research into shared listening,
understanding how people come together (or drive away from each other) when
listening to music with their friends, family and in public.

🔗 The Story of Spotify Personas · Mixed Methods podcast




I’ve had the pleasure of discussing our approach to the Personas work in 2020,
together with two of Spotify’s lead researchers.

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MORE TO COME

Reach out at hello@madytorres.com for more info.