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Where are people streaming video? Charts. News. Analysis DECEMBER 5, 2023 Where are people streaming video? Key stat: 58% of US adults stream video via connected TV (CTV), according to ViewNexa. Beyond the chart: * US CTV ad spend will grow by 22.4% next year to cross the $30 billion mark, according to our forecast. * Retail media CTV spend will grow by 335.5% next year to account for 12.1% of US CTV ad spend. By 2027, it will make up 20.4%, per our forecast. Use this chart: * Understand how viewers consume digital video. * Deterimine ad investments. Read online More like this: * Walmart links holiday-centric rom-coms and social commerce in its new shoppable series * A closer look at YouTube’s ad rates * The shifts that will impact 2024’s video ad landscape * Retail media dealmaking (and Prime Video’s introduction of ads) has reshaped our CTV expectations More Chart of the Day: * 12/4 - Holiday spending breakdown * 12/1 - Gen Z banks on YouTube * 11/30 - Chatbot shopping * 11/29 - Holiday top 6 * 11/28 - Tik-talking holiday inspo Was this email forwarded to you? Sign up here. Insider Intelligence has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. See more charts. Email sent to: whitel2@seattleu.edu If you cannot view the HTML newsletter, please read it in your browser here. Become a Premium Subscriber | Advertise with us Manage your email preferences | Unsubscribe | Terms of Use | Privacy Policy ©2023 Insider Intelligence, One Liberty Plaza 9th Floor, New York, NY 10006