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Submitted URL: https://link.socialmediatoday.com/click/29411525.154319/aHR0cHM6Ly9kaWdpZGF=
Effective URL: https://www.socialmediatoday.com/
Submission: On October 19 via api from BE — Scanned from DE
Effective URL: https://www.socialmediatoday.com/
Submission: On October 19 via api from BE — Scanned from DE
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Retrieved from GIPHY on May 16, 2020
META FORCED TO DIVEST GIPHY AFTER LONG-RUNNING COURT BATTLE IN THE UK
But it’s okay - Giphy says that GIFs aren’t cool anymore either way. Read more ➔
TOP STORIES
1. FACEBOOK ANNOUNCES THE RETIREMENT OF ‘INSTANT ARTICLES’ - THE LATEST STEP IN
THE REFORMATION OF THE APP
2. TIKTOK ANNOUNCES NEW AD TOOLS AND PERFORMANCE INSIGHTS AT SECOND ‘TIKTOK
WORLD’ EVENT
3. WILL THE METAVERSE ACTUALLY BECOME A REAL THING?
4. 5 IMAGE SEO OPTIMIZATION TIPS [INFOGRAPHIC]
5. META LAUNCHES NEW AVATAR FASHION ITEMS AS QUESTIONS ARE RAISED OVER ITS
‘FAKED’ VR AVATAR LEGS
THE LATEST
*
* Retrieved from Snapchat on October 19, 2022
SNAP CELEBRATES THE 15TH BIRTHDAY OF BITMOJI MAKER BITSTRIPS
With over a billion Bitmoji characters created, Snap’s now eyeing the next
stage of Bitmoji development.
Social Media Updates
* Retrieved from YouTube on April 21, 2021
YOUTUBE ANNOUNCES NEW AD OPTIONS, INCLUDING ‘MOMENT BLAST’ AND EXPANDED AUDIO
PLACEMENTS
‘Moment Blast’ is not as devastating as it sounds.
Digital Strategy
* Retrieved from Meta on October 19, 2022
META LAUNCHES NEW VR HORROR EXPERIENCES FOR HALLOWEEN
Meta’s putting a bigger focus on VR with its latest Halloween push.
Social Media Updates
* Retrieved from Alessandro Paluzzi/Twitter on October 19, 2022
INSTAGRAM’S TESTING A NEW OPTION WHICH WOULD ENABLE YOU TO ADD A SONG TO YOUR
PROFILE
Yes, like MySpace.
Social Media Updates
*
* Retrieved from TikTok on August 04, 2020
TIKTOK LAUNCHES AUTOMATED ‘SMART PERFORMANCE CAMPAIGNS’ TO BOOST AD
PERFORMANCE
Smart Performance Campaigns are a ‘completely hands off’ ad targeting
solution.
Digital Strategy
* Retrieved from Twitter on October 19, 2022
TWITTER PROVIDES NEW INSIGHTS INTO NBA/WNBA ENGAGEMENT VIA TWEET
[INFOGRAPHIC]
The NBA season is back, bringing with it new brand tie-in opportunities.
Digital Strategy
* Retrieved from TikTok on October 18, 2022
TIKTOK ANNOUNCES NEW AGE LIMITS FOR LIVE-STREAMING, ‘ADULTS-ONLY’ CATEGORY
FOR STREAMS
Some new safety enhancements for TikTok’s live-stream offering.
Social Media Updates
* Retrieved from Meta on October 18, 2022
META MAKES BRANDED CONTENT TAGS AVAILABLE TO ALL FACEBOOK REELS CREATORS
Another option to help Reels creators make money - and for brands to tap into
Reels.
Content Marketing
*
* Courtesy of Pinterest
PINTEREST PROVIDES NEW INSIGHTS FOR MARKETERS, UPDATED CONVERSIONS API
The new Trends reports will make it easier to tap into the latest shifts.
Digital Strategy
* Retrieved from Parler on October 18, 2022
KANYE WEST IS BUYING CONSERVATIVE SOCIAL MEDIA PLATFORM PARLER TO VOICE HIS
UNFILTERED OPINIONS
Should be fine, right?
Social Media Updates
* Retrieved from Adobe on October 18, 2022
NEW REPORT LOOKS AT THE GROWTH OF THE CREATOR ECONOMY, AND OPPORTUNITIES OF
NEW PLATFORMS
The report looks at how creators are monetizing their work, based on input
from over 9k creators.
Content Marketing
* Retrieved from Matt Navarra/Twitter on October 18, 2022
WHATSAPP LAUNCHES NEW CAMPAIGNS TO HIGHLIGHT THE DANGERS OF UNENCRYPTED
MESSAGING
Meta’s looking to implement its full messaging integration plan next year.
Social Media Updates
* Retrieved from SEMRush/Twitter on October 18, 2022
HOW REAL ESTATE AGENTS CAN USE CONTENT AND SEO TO BOOST THEIR PRESENCE
[INFOGRAPHIC]
The team from SEMRush have put together some new tips to help real estate
agents maximize their digital marketing opportunities.
Content Marketing
* Retrieved from Google on October 17, 2022
GOOGLE UPDATES SEARCH DISPLAY FORMATS TO PROVIDE MORE CONTEXT TO USERS
Some changes to the way Search results are display in the Google app.
Digital Strategy
* Retrieved from Google on October 17, 2022
GOOGLE SHOWCASES LATEST HALLOWEEN TRENDS WITH ‘FRIGHTGEIST’ MINI-SITE
Google’s ‘Frightgeist’ lists all the top Halloween trends.
Digital Strategy
* Retrieved from Twitter on October 04, 2022
DATA SUGGESTS TWITTER BLUE TAKE-UP HASN’T SIGNIFICANTLY INCREASED SINCE THE
ADDITION OF TWEET EDITING
The arrival of tweet editing doesn’t appear to have sparked a big jump in
Twitter Blue sign-ups.
Social Media Updates
* Retrieved from Jane Manchun Wong/Twitter on October 14, 2022
TWITTER’S TESTING A NEW OPTION TO RESTRICT WHO CAN MENTION YOU IN THE APP
The options would add to Twitter’s growing list of experience control tools.
Social Media Updates
* Retrieved from Troy Holden/wikimedia Commons on April 05, 2022
MUSK’S TWITTER OFFER STILL BEING QUESTIONED AS EQUITY PARTNERS LOOK TO EXIT
THE DEAL
We may not be done with the Elon Musk/Twitter drama just yet.
Social Media Updates
* Retrieved from Alessandro Paluzzi/Twitter on October 14, 2022
FACEBOOK’S DEVELOPING A NEW OPTION TO INVITE A CO-AUTHOR FOR YOUR REELS CLIPS
The option would provide another way to tap into Facebook Reels for
marketing.
Content Marketing
* Retrieved from Snapchat on October 14, 2022
SNAP LAUNCHES NEW AR GUIDE TO ADMINISTERING CPR FOR WORLD RESTART A HEART DAY
According to research, fewer than 20% of people administer first aid in cases
of cardiac arrest.
Social Media Updates
* Courtesy of Linktree
TIKTOK ANNOUNCES NEW PARTNERSHIP WITH LINKTREE TO FACILITATE MORE REFERRAL
TRAFFIC OPTIONS
The integration will improve your linking options between the two apps.
Digital Strategy
* Retrieved from Twitter on October 13, 2022
TWITTER LAUNCHES INITIAL TEST OF AUDIO CHATS WITHIN COMMUNITIES
Twitter’s trying another way to enhance community engagement, and Spaces
discovery.
Social Media Updates
* Retrieved from Alessandro Paluzzi/Twitter on October 13, 2022
INSTAGRAM’S WORKING ON NEW ‘ACHIEVEMENT’ BADGES TO INCENTIVIZE REELS CREATORS
The new badges could help to inspire Reels creators to keep posting.
Social Media Updates
* Retrieved from Twitter on October 13, 2022
TWITTER LAUNCHES NEW ‘LINK SPOTLIGHT’ CTA BUTTON FOR PROFESSIONAL ACCOUNTS
The new Link Spotlight could help drive more referral traffic - though there
are some restrictions on its use.
Digital Strategy
* Retrieved from Microsoft on October 13, 2022
MICROSOFT PREVIEWS NEW ‘DESIGNER’ TOOL WHICH ENABLES AI ART GENERATION FOR
MARKETING CAMPAIGNS
The tool will make it easy to use AI-generated art in your marketing
content.
Content Marketing
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MOST POPULAR
1. Instagram’s Testing a New Option Which Would Enable You to Add a Song to
Your Profile
2. Meta Makes Branded Content Tags Available to All Facebook Reels Creators
3. TikTok Announces New Age Limits for Live-Streaming, ‘Adults-Only’ Category
for Streams
4. New Report Looks at the Growth of the Creator Economy, and Opportunities of
New Platforms
LIBRARY RESOURCES
* Playbook
This Leading Tech Platform Can Significantly Enhance Your Next Virtual Event
Custom content for BlueJeans
* Trendline
Inside the latest trends in direct-to-consumer
* Trendline
Understanding the Gen Z and Millennial consumer
View all
COMPANY ANNOUNCEMENTS
* PRNEWS Announces 2022 Winners of Coveted Platinum Awards From PRNEWS
View all | Post a press release
EVENTS
* 03 NOV
Webinar | 2 p.m. ET Sleigh the Holiday Shopping Season with These Strategies
Presented by studioID and Podium
INDUSTRY INTEL
* How to Design TikTok Creative that Performs Webinar - on demand • Provided by
Tinuiti
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