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website.
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HOW TO WRITE A REBRANDING BRIEF (WITH FREE REBRANDING TEMPLATE)
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LESS AGENCY, MORE PARTNER
WE HELP SMALL MARKETING TEAMS DO BIG THINGS WITH THEIR BRANDING
, WEBSITES
, AND CONTENT
.
About us 🔎
Our work
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WE'RE PROUD TO PARTNER WITH COMPANIES IN OVER 20 COUNTRIES WORLDWIDE
WHAT WE DO
Designing, building, and driving marketing growth.
* BRANDING
* WEBSITES
* CONTENT
BRAND STRATEGY
Build a strategic brand through ideation, research, and market analysis that
sets you apart from the competition.
BRAND IDENTITY DESIGN
Create a powerful and memorable brand identity that differentiates you and
leaves a lasting impression.
REBRANDING
Realign your brand with your business goals and reconnect with your target
audience.
PRINT DESIGN
Make a statement and leave a lasting impression with eye-catching print design
and materials.
EXHIBITION DESIGN
Captivate your audience and elevate your brand presence with impactful
exhibition design.
ANIMATED VIDEOS
Bring your brand to life and engage your audience with compelling and memorable
videos.
WEBSITE DESIGN
Design your website with a strategic approach to capture your brand and your
audience.
WEBSITE DEVELOPMENT
Build a strong online presence with a website that is fast, secure, and easy to
navigate.
WORDPRESS
Maintain and update your website effortlessly with a flexible, user-friendly CMS
solution.
WEBSITE HOSTING
Ensure your website is always up and running with reliable and secure website
hosting.
WEBSITE COPY
Compel and convert your audience with website copy that speaks to their needs
and drives action.
WEBSITE OPTIMISATION
Identify areas of improvement and implement strategies that drive measurable
results.
CONTENT STRATEGY
Develop a tailored content strategy that aligns with your business goals and
resonates with your target audience.
CONTENT CREATION
Produce high-quality, engaging content that captures attention and drives
engagement across all channels.
CONTENT MARKETING
Promote your content effectively to reach the right audience and achieve your
marketing objectives.
SOCIAL MEDIA CONTENT
Create and manage compelling social media content that builds community and
drives brand awareness.
EMAIL MARKETING CONTENT
Craft persuasive email campaigns that nurture leads and drive conversions
effectively.
LONG FORM CONTENT
Develop comprehensive ebooks, whitepapers, and resources that showcase your
expertise.
NEED HELP WITH YOUR PROJECT?
Don’t hesitate to get in touch, we’re here to bounce ideas off.
Discuss your project 🚀
WIN YOUR TIME BACK
From rebrands and websites, to marketing campaigns and events, your to-do list
is never ending. We free up your time by working together with you to deliver
projects that are:
* On time
* On budget
* and on brand.
Share your to-do list with us and let us help you win your time back.
DELIVER MEANINGFUL RESULTS
Design and marketing can be entirely subjective, making it hard to get buy-in
from your C-suite or management team. We make strategic data-driven decisions
with a focus on:
* Improving the things that matter most to your organisation
* Eliminating guesswork and subjectivity from key decisions
* Helping you prove marketing impact and ROI
See how we can help you make decisions that matter.
GET A FRESH PERSPECTIVE
When you’re so close to a project, sometimes you can’t see what’s right in front
of you. We make it our business to know your business and help you:
* Discover and unlock potential opportunities
* Identify the right questions to ask about your creative projects
* Make more informed design and creative decisions
Let us take a look at your project together.
OUR PARTNERSHIP PROCESS
Our proven process gets the best results.
STRATEGY
3
Here, we’ll sit down and build a strategy that supports your vision, helps you
overcome your challenges, and achieve your goals. This includes:
* Developing the strategic approach towards your project
* Mapping the journey to ensure smooth project delivery
* Setting the pace with key milestones and timelines to keep things on track
* How the whole project will come together to support your business
EXECUTION
4
With your strategic foundations in place, it’s time to deliver a successful
project that connects your brand to your target audience. This includes:
* Designing and building work that supports your goals and objectives
* Developing a visual approach that brings consistency to your brand
* Creating a seamless online user experience that encourages engagement
* Attracting and engaging your audience through targeted content creation
LAUNCH
5
Now that your project is complete, it’s time to plan and deliver an effective
launch that gets eyes on your project. This includes:
* Planning an effective launch that generates excitement and media coverage
* Kick-starting engagement with targeted messaging to engage your audience
* Setting up Analytics from day one to measure engagement and success
* Collecting early feedback to quickly adapt and refine your project
MEASURE & IMPROVE
6
We help you turn data into insights to identify what parts of your project
worked and what areas we can revisit and improve. This includes:
* Organising planning days for data-driven strategy refinement
* Conducting quarterly marketing meetings for ongoing development
* Revisiting growth goals to align with market trends
* Continuously measuring data to optimise marketing efforts
DISCOVERY
1
The first step in our process is to meet with you to build an understanding of
your business and the scope of your project. This includes:
* The challenges you face
* Your needs and requirements
* Your goals and objectives
* How we can help you
DEEP DIVE
2
This is an in-depth session to get under the surface of your business to find
out where you’ve been and where you’re going next. This includes:
* Reviewing your brand and business growth plans
* Market, sector, and competitor research
* Identifying and profiling your target audience
* Analysis of your customer journey
STRATEGY
3
Here, we’ll sit down and build a strategy that supports your vision, helps you
overcome your challenges, and achieve your goals. This includes:
* Developing the strategic approach towards your project
* Mapping the journey to ensure smooth project delivery
* Setting the pace with key milestones and timelines to keep things on track
* How the whole project will come together to support your business
EXECUTION
4
With your strategic foundations in place, it’s time to deliver a successful
project that connects your brand to your target audience. This includes:
* Designing and building work that supports your goals and objectives
* Developing a visual approach that brings consistency to your brand
* Creating a seamless online user experience that encourages engagement
* Attracting and engaging your audience through targeted content creation
LAUNCH
5
Now that your project is complete, it’s time to plan and deliver an effective
launch that gets eyes on your project. This includes:
* Planning an effective launch that generates excitement and media coverage
* Kick-starting engagement with targeted messaging to engage your audience
* Setting up Analytics from day one to measure engagement and success
* Collecting early feedback to quickly adapt and refine your project
MEASURE & IMPROVE
6
We help you turn data into insights to identify what parts of your project
worked and what areas we can revisit and improve. This includes:
* Organising planning days for data-driven strategy refinement
* Conducting quarterly marketing meetings for ongoing development
* Revisiting growth goals to align with market trends
* Continuously measuring data to optimise marketing efforts
DISCOVERY
1
The first step in our process is to meet with you to build an understanding of
your business and the scope of your project. This includes:
* The challenges you face
* Your needs and requirements
* Your goals and objectives
* How we can help you
DEEP DIVE
2
This is an in-depth session to get under the surface of your business to find
out where you’ve been and where you’re going next. This includes:
* Reviewing your brand and business growth plans
* Market, sector, and competitor research
* Identifying and profiling your target audience
* Analysis of your customer journey
STRATEGY
3
Here, we’ll sit down and build a strategy that supports your vision, helps you
overcome your challenges, and achieve your goals. This includes:
* Developing the strategic approach towards your project
* Mapping the journey to ensure smooth project delivery
* Setting the pace with key milestones and timelines to keep things on track
* How the whole project will come together to support your business
EXECUTION
4
With your strategic foundations in place, it’s time to deliver a successful
project that connects your brand to your target audience. This includes:
* Designing and building work that supports your goals and objectives
* Developing a visual approach that brings consistency to your brand
* Creating a seamless online user experience that encourages engagement
* Attracting and engaging your audience through targeted content creation
LAUNCH
5
Now that your project is complete, it’s time to plan and deliver an effective
launch that gets eyes on your project. This includes:
* Planning an effective launch that generates excitement and media coverage
* Kick-starting engagement with targeted messaging to engage your audience
* Setting up Analytics from day one to measure engagement and success
* Collecting early feedback to quickly adapt and refine your project
MEASURE & IMPROVE
6
We help you turn data into insights to identify what parts of your project
worked and what areas we can revisit and improve. This includes:
* Organising planning days for data-driven strategy refinement
* Conducting quarterly marketing meetings for ongoing development
* Revisiting growth goals to align with market trends
* Continuously measuring data to optimise marketing efforts
WHAT OUR PARTNERS SAY 📢
LEAF IT
"They took a difficult brief and delivered a fresh new brand that pushes
boundaries and arms us with what we need to grow our business and expand into
new markets."
Rachael Weir
Marketing Manager
NTE
"The project has increased Channel Partner engagement and enhanced awareness of
our services portfolio. Canny's work has been vital in supporting our strategic
goals as we evolve as a company."
Emily Mason
Channel Marketing Manager
IHF
"Canny understood the need to work like an extension of the team and reduced
stress delivering a major transformational project. They've helped us take a big
step forward in building our profile."
Katherine Bennett
Senior Communications Manager
MACDONALD & COMPANY
"They took our disjointed branding and turned it into a strong, professional
showpiece for our global consultancy. The rebranding success led to us
appointing Canny to relaunch our website, further cementing our new look and
taking on a complicated integration project with ease."
Chanelle Alhinai
Marketing Manager
Discuss your project 🚀
WHAT OUR PARTNERS SAY 📢
LEAF IT
"They took a difficult brief and delivered a fresh new brand that pushes
boundaries and arms us with what we need to grow our business and expand into
new markets."
Rachael Weir
Marketing Manager
NTE
"The project has increased Channel Partner engagement and enhanced awareness of
our services portfolio. Canny's work has been vital in supporting our strategic
goals as we evolve as a company."
Emily Mason
Channel Marketing Manager
IHF
"Canny understood the need to work like an extension of the team and reduced
stress delivering a major transformational project. They've helped us take a big
step forward in building our profile."
Katherine Bennett
Senior Communications Manager
MACDONALD & COMPANY
"They took our disjointed branding and turned it into a strong, professional
showpiece for our global consultancy. The rebranding success led to us
appointing Canny to relaunch our website, further cementing our new look and
taking on a complicated integration project with ease."
Chanelle Alhinai
Marketing Manager
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USEFUL RESOURCES...
* How to Write a Rebranding Brief
* How to Write a Branding Brief
* How to Write a Web Design Brief
* How to Write a Design Brief
* The Complete List of Branding Services and Deliverables
HOW TO FIND US...
Blyth Workspace
Blyth
Northumberland
NE24 3AF
Project calculator
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Canny Creative Logo and Home Link
* hello@canny-creative.com
* +44(0) 191 364 3030
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* Privacy Policy
* Careers
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