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PRIVACY POLICY
Last Updated: December 2, 2024
TABLE OF CONTENTS
1. Who We Are / Joint Controller Information
2. Introduction to TechTarget
3. Scope of this Policy
4. What Personal Data TechTarget Collects
5. How is Personal Data Used
6. Automated Decision-Making, Including Profiling.
7. Legal Basis
8. Disclosure of Personal Data To Third Parties
9. Data Retention
10. Data Security
11. Use of Tracking Technologies
12. Cookies and Similar Technologies
13. Global Privacy Control
14. Data Transfers
15. Data Privacy Framework
16. EU / UK / Switzerland Rights
17. Your California Rights
18. State Rights
19. Your LGPD Rights
20. Information for Authorized Agents
21. Changes to This Policy
22. Children
23. Contact Us
1. For EU, Swiss, and UK GDPR Data Subject Rights Requests, click here.
2. For California CCPA Consumer Rights Requests, click here.
3. For Other Questions related to privacy, click here.
24. EU Representative
25. Swiss Representative
APPLICABILITY OF THIS POLICY
This Privacy Policy will take effect 30 days after the date posted above. During
this transition period, the previous privacy policy will continue to govern the
use of your Personal Data. After thirty (30) days, this new Privacy Policy will
apply to our processing of your Personal Data.
1. WHO WE ARE / JOINT CONTROLLER INFORMATION
TechTarget, Inc. and its following group companies found here (collectively,
“TechTarget”) are committed to protecting the privacy of individuals.
TechTarget is the data controller and is responsible for the collection and
processing of your Personal Data that is within the scope of this Policy.
TechTarget and Informa PLC have entered into a joint controller relationship.
For more information on this relationship, please visit this page to learn more
about this relationship and the rights you may have.
2. INTRODUCTION TO TECHTARGET
We are TechTarget, a leading publisher dedicated to supporting enterprise
technology decision-making. Our mission is to help business professionals access
relevant insights to guide their research and connect them with businesses
providing the necessary products or services.
Our websites, webinars, and services cater to a wide range of business
professionals—some casually exploring topics, others becoming a registered user
of the TechTarget Services (“Members”) to benefit from our expansive network. As
a Member, you’ll access premium content such as articles, blogs, newsletters,
webinars, videos, events, and more. You’ll also engage with our customers
(“Partners“), who may offer products or services aligned with your interests.
To provide our content for free, members agree to receive personalized content,
ads, and communications (including for our own sales and direct marketing
activities) from TechTarget and our Partners (the “Services”). You can always
unsubscribe from any TechTarget communication at any time.
3. SCOPE OF THIS POLICY
This Privacy Policy (the “Policy“) explains how we process your Personal Data
when you register as a Member, become a sales lead or prospect, or browse our
websites. This includes the Personal Data you provide during registration, when
you interact with us and our brands, and Personal Data we collect automatically
through cookies and similar technologies as you browse and engage with our
content. For the purposes of this Policy, “Personal Data” refers to any
information about an identifiable individual or data that can identify an
individual, as defined by applicable law in your jurisdiction. This web site
contains links to other sites. Please be aware that TechTarget is not
responsible for the privacy practices of these other sites. We encourage you to
be aware when you leave our site and to read the privacy statements of each web
site that collects Personal Data. This Policy applies solely to information
collected by TechTarget.
4. WHAT PERSONAL DATA TECHTARGET COLLECTS
TechTarget collects Personal Data from business professionals who register or
subscribe (such as to a newsletter) as members, visit our websites, or show
interest in our Services. This typically includes information commonly found on
a business card, such as name, job title, company, and contact details. We also
collect personal and professional information from third parties which we
combine with your data to enhance and supplement our records, to ensure it
remains accurate, and to help personalize the delivery of our Services.
This includes:
* Personal details: given name(s); preferred name; photograph; preferences;
personal photo/image; and account settings.
* Contact details: telephone number; email address; mailing address; and social
media profile details.
* Professional details: professional profile details; association memberships;
qualifications and company insight data.
* Device details: device type, operating system, browser type, browser
settings, browsing information, IP address, language settings, dates and
times of connecting to our website and other technical communications
information.
* Payment details: billing address; bank account number or credit card number;
cardholder or accountholder name; card or account security details; card
‘valid from’ date; card expiry date.
* Usage and network activity details: records of your use of our websites and
other Services, including registrations; details of content with which you
interact; votes; questions; downloads; ratings; feedback; profile views;
search queries; anonymous viewings; page views; player clickstream; chapters;
webinar and video activity; browser activity on our network; and favorite
moments.
* Analysis data: keywords, communities, trends, content quality and content
importance.
* Views, opinions and interests: any comments, ratings, views or opinions that
you choose to send to us, post via our website or through the Services, via a
survey, or publicly post via social media platforms; your community interests
and solution interests.
5. HOW IS PERSONAL DATA USED
The purposes for which we may process Personal Data, subject to applicable law,
include:
* Our Websites: Operating and managing our websites; providing content to you;
displaying advertising and other information to you; and communicating and
interacting with you via our websites.
* Content Personalization and Recommendations: Tailor and personalize your
experience in connection with our Services and to provide you with articles,
blogs, newsletters, definitions, surveys, research, videos, webinars and
other original, branded, and sponsored content from us and our Partners.
* Provision of Services to you: Providing our websites and other Services to
you; this includes, without limitation, suggesting content that may be of
interest to you, based on your past activity; communicating with you in
relation to those Services; recommending content that may be of interest to
you; recommending your content to others; account management and other
marketing services as may be further detailed below.
* Account Cleansing: Create, supplement, and update your member account, to
remember your website selections and log-in information, to link your
tracking activity (e.g., your purchase-intent history) to your member
account, and to enhance the Personal Data that we have about you.
* Online Behavioral Advertising: Deliver or display original, branded, or
sponsored content, advertisements, and other materials that match your
professional interests and responsibilities for the purposes of online
behavioral advertising.
* Sales of Personal Data: TechTarget may share or sell your Personal Data with
Third Parties, including TechTarget’s Partners.
* Direct Sales and Marketing: For direct sales and marketing purposes,
including by us and our Partners, regarding information about, and
invitations for, products, services, and events relevant to your professional
interests and responsibilities. Depending on the nature of your interaction
with us and applicable data protection laws, you may have actively given us
your consent (i.e. opted in) or we may be entitled to rely on your implied
consent or legitimate interests to market to you.
* For our Partner Facing Marketing Services: TechTarget will combine the
Personal Data that we collect from you with Personal Data collected from
trusted third-party sources. This information can then be used by, or for the
benefit of, our Partners in different ways as part of our Service offering to
enable our Partners to undertake tailored and targeted advertising campaigns.
* Marketing Communications: Communicating with you via any means (including via
email, telephone, text message, social media, post or in person) news items
and other information in which you may be interested, subject to ensuring
that such communications are provided to you in compliance with applicable
law.
* Log Files: We use IP addresses to analyze trends, administer the site, track
users movement, and gather broad demographic information for aggregate use.
IP addresses are not linked to Personal Data.
* Disclosing Personal Data to our Partners: In accordance with the provisions
of this Policy and applicable law, we may disclose certain Personal Data to
our Partners. Our Partners may contact you with information that may be of
interest to you.
* Communications and IT operations: Management of our communications systems;
operation of IT security; and IT security audits.
* Health and Safety: Health and safety assessments and record keeping; and
compliance with related legal obligations.
* Financial Management: Sales; finance; corporate audit; and vendor management.
* Surveys: engaging with you for the purpose of obtaining your views on our
website or our Services.
* Improving our Website and our Services: Identifying issues with existing
website and our Services; planning improvements to existing website and our
Services; creating new websites and services.
* Ongoing Communication: Communicate with you more effectively regarding our
Services and for the purpose of informing you of service changes, Policy
changes, and other related administrative information.
6. AUTOMATED DECISION-MAKING, INCLUDING PROFILING.
We use fully automated algorithm-based technologies to personalize dynamic web
content based on your explicit and/or implicit interests. General profiling,
such as segmentation, is carried out for the purpose of providing a more
relevant experience. Automated decision making is never used in any way that
produces a legal or similarly significant effect.
7. LEGAL BASIS
In Processing your Personal Data in connection with the purposes set out in this
Policy, we may rely on one or more of the following legal bases, depending on
the circumstances:
* Consent: If you are a member of TechTarget and receive access to our
Services, we may rely on your consent as the legal basis for processing your
Personal Data. Your consent may also be obtained by third parties acting on
our behalf including, for example, through affiliated websites, co-branded
campaigns, or other membership initiatives. We also may rely on your consent
for the purpose of us and our Partners communicating with you for purposes of
direct marketing and sales, and to provide you with relevant content. We may
obtain your consent at the time of the registration interaction you complete.
You have the right to withdraw your consent at any time and we will cease to
process your Personal Data after your consent is withdrawn. (EU/EEA: Art. 6 I
lit. a GDPR).
* Legitimate Interest: We have a legitimate interest in carrying out the
processing for the purpose of managing, operating or promoting our business,
and, in certain instances, sharing your Personal Data with our Partners, and
that legitimate interest is not overridden by your interests, fundamental
rights, or freedoms. (EU/EEA: Art. 6 I lit. f GDPR).
* Performance of a Contract: If we need to process your Personal Data to
comply with our obligations under a contract with you including, for example,
for the purposes of fulfilling our obligations under our Terms of Use to you.
(EU/EEA: Art. 6 I lit. b GDPR).
* Compliance With a Legal Obligation: If we need to comply with a legal
obligation to which we are subject including, for example, to secure and
maintain technical and organizational measures to protect the security of
your Personal Data, to investigate and report any (suspected) breaches of
those technical and organizational measures, or to comply with legal and
regulatory obligations. (EU/EEA: Art. 6 I lit. c GDPR).
* Vital Interests: The processing is necessary to protect the vital interests
of any individual.
8. DISCLOSURE OF PERSONAL DATA TO THIRD PARTIES
We share your information for the purposes outlined in this Policy with:
* Sharing with Informa Group Companies: We may share your Personal Data with
other companies within the Informa Group for specific purposes.
* Partners: We provide your Personal Data and Usage and network activity
details to relevant Partners for their direct marketing and sales activities
based on your interests and interactions with our content. Partners use this
Personal Data, depending on the Services purchased from us, for their own
direct marketing and sales activities to help target business professionals
interested in their specific products.
* Research Customers: We disclose aggregated, de-identified data to clients for
market research, trend analysis, and insight into industry topics and growth
opportunities.
* Service Providers and Contractors: We share Personal Data with third parties
necessary for delivering our Services, data processing, and operational
support. Third parties we share Personal Data with undergo reviews to ensure
their policies and procedures align with our governance framework and guiding
principles.
* Business Transfers: We may share or transfer your Personal Data during
business transactions such as mergers or acquisitions and within our
organization, including our affiliates and subsidiaries.
* Government and Law Enforcement: We may disclose Personal Data to comply with
legal obligations, protect our rights, or respond to regulatory requirements.
9. DATA RETENTION
We retain your Personal Data as necessary to comply with our legal obligations,
resolve disputes, enforce our agreements, and provide our Services. We will
retain members’ Personal Data for so long as a member’s account remains in
existence and as needed to continue to provide our Services. We may retain a
member’s Personal Data after their account has been cancelled or deleted if
retention is reasonably necessary to comply with any other legal or regulatory
requirements, to prevent fraud and abuse, or to enforce our Terms of Use. We may
also retain your Personal Data, for a limited period, if requested by a
government agency or law enforcement.
10. DATA SECURITY
We are committed to protecting your Personal Data through robust security
measures. These include using advanced technologies, encryption, and access
controls to safeguard data against loss, misuse, and unauthorized access. We
conduct regular audits and reviews to maintain high security standards. However,
while we implement strong protections, no system can guarantee complete
security.
11. USE OF TRACKING TECHNOLOGIES
In accordance with applicable laws, our websites use cookies, chatbots, tracking
pixels, and similar technologies to collect information and enhance user
experience. When interacting with our chatbot, you consent to the monitoring and
recording of your conversations. We will notify you within the chat if it is
being recorded. These technologies may also be used to track interactions with
our emails and content, and to improve our Services. Tracking technologies are
used to determine your ability to receive HTML-based messages as well as whether
an HTML email message has been opened or previewed. If you cannot receive HTML,
you will not receive a functioning sensor. Consent is not always required if the
technology is essential for providing requested functionalities or services. For
details on how we use cookies and other tracking technologies, please see the
“Cookies and Similar Technologies” section below.
12. COOKIES AND SIMILAR TECHNOLOGIES
Cookies are small data files placed on your device when you visit our websites.
They serve various functions. In some regions, we require your consent for
certain cookies, which you can manage through our cookie platform. If consent is
not provided, these cookies will not be used. Essential cookies are necessary
for our websites to function properly.
Overall cookies can enable us to identify and authenticate you and remember your
preferences so we can enhance your experience on our websites. They also help us
serve you ads relevant to your professional interests, to provide aggregated
auditing, research, and reporting for advertisers and customers, to understand
and improve our Services, and to know when content has been shown to you.
Because your web browser may request advertisements and beacons directly from
third party ad network servers, these networks can view, edit, or set third
party cookies, just as if you had requested a web page from their site. Ads
served by us may also set third party cookies. Most browsers are initially set
up to accept cookies, but you can set your browser to refuse all cookies or to
indicate when a cookie is being set.
Cookies enable you to take advantage of some of our website features so, if you
decline or delete them, then certain parts of our websites may not work
properly. Even if you decline or delete cookies, you may continue to be served
with advertisements; however, they will not be tailored to your preferences,
usage patterns, or professional interests. We use several different types of
cookies on our websites, including:
Strictly Necessary or Essential Cookies
* Strictly necessary cookies facilitate the operation of our websites. Without
the use of these cookies, portions of our websites would not function
properly.
* Functional cookies are used to remember your preferences on our websites and
to authenticate your identity.
Performance Cookies
* These cookies allow us to count visits and traffic sources so we can measure
and improve the performance of our site.
Functional Cookies
* These cookies enable the website to provide enhanced functionality and
personalization.
Targeting Cookies
* We may use behavioral advertising cookies in order to provide you with
advertising which is tailored to your professional interests when you visit
websites on and off our network.
* These cookies may be set through our websites by our advertising partners.
Although our websites currently do not respond to “do not track” browser
headers, you can limit tracking through third-party programs and by taking the
other steps discussed in this section (including by removing cookies or by
setting your web browser settings to refuse cookies and similar technologies).
Many web browsers operate using different identifiers so you may need to adjust
your settings in each web browser and for each computer or device. Additionally,
if you only delete your cookies, then you may need to remove cookies from your
device after every website visit. You may block cookies entirely by disabling
cookie use in your browser or by setting your browser to ask for your permission
before setting a cookie. The use of online tracking mechanisms by third parties,
including our Partners, when you access their websites, is subject to those
third parties’ privacy policies, and not this Policy.
You may remove yourself from the targeted advertising of companies within the
Network Advertising Initiative by opting out here, or of companies participating
in the Digital Advertising Alliance program by opting out here, the Digital
Advertising Alliance of Canada (for Canadian residents) by opting out here, or
the European Interactive Digital Advertising Alliance (for EU residents) by
opting out here.
13. GLOBAL PRIVACY CONTROL
TechTarget may also sell or share Personal Data with third parties for marketing
and advertising purposes. Individuals may also opt-out of the sale or sharing of
their Personal Data if you have a Global Privacy Control (GPC) setting enabled
on your browser. In those states where it is required, if you have enabled the
GPC signal, we will treat this as a request to opt out of sales, sharing, and
advertising for device and browser information. Note that we do not associate
your browser or device information with your direct identifiers such as name or
email. Please visit the GPC website for more information.
14. DATA TRANSFERS
In accordance with applicable laws, your Personal Data may be transferred to,
stored at and processed by us and our third-party providers outside the country
in which you reside, including the United States, where data protection and
privacy regulations may not offer the same level of protection as in other parts
of the world. We comply with the Data Privacy Frameworks as noted below and have
adopted Standard Contractual Clauses and/or another appropriate legal basis for
transfers of Personal Data, as applicable.
15. DATA PRIVACY FRAMEWORK
TechTarget complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the
UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework
(Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. TechTarget has
certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data
Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the
processing of personal data received from the European Union in reliance on the
EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK
Extension to the EU-U.S. DPF. TechTarget has certified to the U.S. Department of
Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles
(Swiss-U.S. DPF Principles) with regard to the processing of personal data
received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any
conflict between the terms in this privacy policy and the EU-U.S. DPF Principles
and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more
about the Data Privacy Framework (DPF) program, and to view our certification,
please visit https://www.dataprivacyframework.gov/.
TechTarget, Inc. and BrightTALK Inc. are adhering to the DPF Principles. The
Federal Trade Commission has jurisdiction over TechTarget and BrightTALK’s
compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK
Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework
(Swiss-U.S. DPF).
TechTarget receives personal data about individuals in the EU, UK and
Switzerland, including website visitors, members, service providers,
contractors, and other third parties. The personal data collected, its purposes,
its uses, and the third parties to whom we disclose such data are described in
Sections 4, 5, and 8 above. TechTarget remains responsible for all onward
transfers of personal data from the EU, UK, and Switzerland to third parties who
process personal data in a manner inconsistent with the DPF, unless TechTarget
can provide that we are not responsible for the event giving rise to the damage.
The U.S. Federal Trade Commission has jurisdiction over our compliance with the
DPF. In certain situations, we may be required to disclose personal data in
response to lawful requests by public authorities, including to meet national
security or law enforcement requirements.
EU, UK, and Swiss individuals with inquiries or complaints regarding our
handling of personal data received in reliance on the DPF or otherwise wishing
to access their personal data, limit its use and disclosure, or exercise other
applicable data privacy rights should first contact us using one of the contact
methods provided in the “Contact Us” section below.
In compliance with the DPF, TechTarget commits to refer unresolved complaints
concerning our handling of personal data received in reliance on the DPF to
JAMS, an alternative dispute resolution provider based in the United States. If
you do not receive timely acknowledgment of your DPF-related complaint from us,
or if we have not addressed your DPF-related complaint to your satisfaction,
please visit https://www.jamsadr.com/dpf-dispute-resolution for more information
or to file a complaint. The services of JAMS are provided at no cost to you.
If your DPF complaint cannot be resolved through the above channels, under
certain conditions, you may invoke binding arbitration for some residual claims
not resolved by other redress mechanisms. For more information regarding your
right to binding arbitration please see Annex I of the DPF, available on the DPF
website.
This Policy may be amended or modified from time to time consistent with the
DPF.
16. EU / UK / SWITZERLAND RIGHTS
Individuals in the EU, UK, and Switzerland have specific rights regarding their
Personal Data, including the right to:
* Access and obtain a copy of their data.
* Request correction or deletion of their data.
* Restrict or object to data processing.
* Port their data to another service provider.
* Withdraw consent where processing is based on consent.
To exercise these rights or for more information, please contact us at the
details provided below. Emails sent by TechTarget include information about how
you can easily unsubscribe from future communications.
You may also make complaints to Supervisory Authorities. If you have a concern
about our privacy practices or feel that we have not adequately addressed your
complaints or concerns, then you can report it to the competent data protection
authority that is authorized to hear those concerns.
17. YOUR CALIFORNIA RIGHTS
If you are a California resident, the California Consumer Privacy Act, as
amended (CCPA), permits you to request information regarding the disclosure of
your personal data. To learn more about your California privacy rights, please
read our CCPA Privacy Policy and to exercise any of your privacy rights, please
use our CCPA Rights Request Form. Please note, for CCPA requests we will take
reasonable steps to verify your identity and the authenticity of your request.
18. STATE RIGHTS
For individuals who reside in other locations and wish to exercise your privacy
rights, please use our General Privacy Rights Request Form.
19. YOUR LGPD RIGHTS
If you are a resident of Brazil, the Lei Geral de Proteção de Dados Pessoais
(LGPD), Federal Law No. 13,709/2018, may provide you with additional privacy
rights with respect to the collection and use of your personal data. To learn
more about your privacy rights, please read our LGPD Privacy Policy. If you have
questions about our LGPD Privacy Policy, please contact us using one of the
contact methods provided in the “Contact Us” section below.
20. INFORMATION FOR AUTHORIZED AGENTS
Authorized Agents who have the regulatory authority to submit a request shall
use our Authorized Agent Portal available here to submit rights requests on
behalf of individuals from whom they have received prior authorization to act on
their behalf.
In order to ensure the security of an individual’s personal data, we ask that
all requests from Authorized Agents be submitted via this method. Evidence of a
signed authorization to act on behalf of the individual that is the subject of
the request, should be submitted as a PDF as part of this process. Authorized
Agents must also attest to their legal authority to submit information on behalf
of each individual they represent. If an Authorized Agent is unable to provide
proof of authorization, their request may be rejected.
Providing missing or inaccurate personal data on behalf of the individual you
are representing may also result in the request being denied, unless that
information is promptly corrected by the Authorized Agent.
21. CHANGES TO THIS POLICY
We may modify or amend this Policy from time to time. If we make material
changes to our Policy, we will post those changes to our website (and update the
“Last Updated” date at the top of this Policy).
22. CHILDREN
Our Services are directed at professionals. Our business is not directed at
children, and we do not solicit or knowingly collect any Personal Data from
children under the age of 16 without verifiable parental consent. If you are not
18 or older, you are not authorized to use our Services. Parents should be aware
that there are parental control tools available online that you can use to
prevent children from submitting information online without parental permission
or from accessing material that is harmful to minors. If you learn that a child
under 13 has provided us with Personal Data without consent, please contact us
using one of the contact methods provided in the “Contact Us” section below.
23. CONTACT US
If you wish to exercise any rights that you may have to your Personal Data, you
can contact us via one of the below methods:
For EU, Swiss, and UK Data Subject Rights Requests, click here.
For California CCPA Consumer Rights Requests, click here.
For Other Questions related to privacy, click here.
For general questions related to privacy, you can email privacy@techtarget.com.
In addition to the above, you can also send questions regarding this Policy or
other privacy related questions by either emailing DPO_TTGT@techtarget.com, or
writing a letter to the attention of our Data Protection Officer at our
corporate office located at TechTarget, Inc., 275 Grove Street, Newton, MA
02466, USA, to any of our global offices listed here, and/or by calling us at
(617) 431-9200.
To the extent of any conflict between the English language version of our Policy
and any translations available on any of our foreign language websites, this
Policy shall govern.
Translated versions of our Policy are provided for convenience only.
24. EU REPRESENTATIVE
In accordance with Article 27 of the GDPR, we have appointed a representative
within the European Union.
The contact details of our EU representative are below.
Postal Address: E-Magine Medias SAS, 29 rue du Colisée, 7th Floor, 750008 Paris
Email address: eurep_ttgt@techtarget.com
Telephone: +33 (0)1 77 32 13 00.
E-Magine Medias role in this respect is limited solely to being a contact point
for questions from European residents and data protection supervisory
authorities regarding data protection. E-Magine Medias cannot respond to other
communications or legal processes on TechTarget’s behalf. This designation does
not alter TechTarget’s role with respect to the Personal Data in its control nor
does it affect TechTarget’s responsibility or obligations under GDPR.
25. SWISS REPRESENTATIVE
Pursuant to Article 14 of the FADP, TechTarget, Inc. has appointed EDPO
Switzerland as its Representative in Switzerland.
You can contact EDPO Switzerland regarding matters pertaining to the FADP:
* by using EDPO Switzerland’s online request form:
https://edpo.com/swiss-data-request/
* by writing to EDPO Switzerland at Rue de Lausanne 37, 1201 Geneva,
Switzerland
Last Updated: December 2, 2024
TABLE OF CONTENTS
1. Who We Are / Joint Controller Information
2. Introduction to TechTarget
3. Scope of this Policy
4. What Personal Data TechTarget Collects
5. How is Personal Data Used
6. Automated Decision-Making, Including Profiling.
7. Legal Basis
8. Disclosure of Personal Data To Third Parties
9. Data Retention
10. Data Security
11. Use of Tracking Technologies
12. Cookies and Similar Technologies
13. Global Privacy Control
14. Data Transfers
15. Data Privacy Framework
16. EU / UK / Switzerland Rights
17. Your California Rights
18. State Rights
19. Your LGPD Rights
20. Information for Authorized Agents
21. Changes to This Policy
22. Children
23. Contact Us
1. For EU, Swiss, and UK GDPR Data Subject Rights Requests, click here.
2. For California CCPA Consumer Rights Requests, click here.
3. For Other Questions related to privacy, click here.
24. EU Representative
25. Swiss Representative
Applicability of This Policy
This Privacy Policy will take effect 30 days after the date posted above. During
this transition period, the previous privacy policy will continue to govern the
use of your Personal Data. After thirty (30) days, this new Privacy Policy will
apply to our processing of your Personal Data.
1. Who We Are / Joint Controller Information
TechTarget, Inc. and its following group companies found here (collectively,
“TechTarget”) are committed to protecting the privacy of individuals.
TechTarget is the data controller and is responsible for the collection and
processing of your Personal Data that is within the scope of this Policy.
TechTarget and Informa PLC have entered into a joint controller relationship.
For more information on this relationship, please visit this page to learn more
about this relationship and the rights you may have.
2. Introduction to TechTarget
We are TechTarget, a leading publisher dedicated to supporting enterprise
technology decision-making. Our mission is to help business professionals access
relevant insights to guide their research and connect them with businesses
providing the necessary products or services.
Our websites, webinars, and services cater to a wide range of business
professionals—some casually exploring topics, others becoming a registered user
of the TechTarget Services (“Members”) to benefit from our expansive network. As
a Member, you’ll access premium content such as articles, blogs, newsletters,
webinars, videos, events, and more. You’ll also engage with our customers
(“Partners“), who may offer products or services aligned with your interests.
To provide our content for free, members agree to receive personalized content,
ads, and communications (including for our own sales and direct marketing
activities) from TechTarget and our Partners (the “Services”). You can always
unsubscribe from any TechTarget communication at any time.
3. Scope of this Policy
This Privacy Policy (the “Policy“) explains how we process your Personal Data
when you register as a Member, become a sales lead or prospect, or browse our
websites. This includes the Personal Data you provide during registration, when
you interact with us and our brands, and Personal Data we collect automatically
through cookies and similar technologies as you browse and engage with our
content. For the purposes of this Policy, “Personal Data” refers to any
information about an identifiable individual or data that can identify an
individual, as defined by applicable law in your jurisdiction. This web site
contains links to other sites. Please be aware that TechTarget is not
responsible for the privacy practices of these other sites. We encourage you to
be aware when you leave our site and to read the privacy statements of each web
site that collects Personal Data. This Policy applies solely to information
collected by TechTarget.
4. What Personal Data TechTarget Collects
TechTarget collects Personal Data from business professionals who register or
subscribe (such as to a newsletter) as members, visit our websites, or show
interest in our Services. This typically includes information commonly found on
a business card, such as name, job title, company, and contact details. We also
collect personal and professional information from third parties which we
combine with your data to enhance and supplement our records, to ensure it
remains accurate, and to help personalize the delivery of our Services.
This includes:
* Personal details: given name(s); preferred name; photograph; preferences;
personal photo/image; and account settings.
* Contact details: telephone number; email address; mailing address; and social
media profile details.
* Professional details: professional profile details; association memberships;
qualifications and company insight data.
* Device details: device type, operating system, browser type, browser
settings, browsing information, IP address, language settings, dates and
times of connecting to our website and other technical communications
information.
* Payment details: billing address; bank account number or credit card number;
cardholder or accountholder name; card or account security details; card
‘valid from’ date; card expiry date.
* Usage and network activity details: records of your use of our websites and
other Services, including registrations; details of content with which you
interact; votes; questions; downloads; ratings; feedback; profile views;
search queries; anonymous viewings; page views; player clickstream; chapters;
webinar and video activity; browser activity on our network; and favorite
moments.
* Analysis data: keywords, communities, trends, content quality and content
importance.
* Views, opinions and interests: any comments, ratings, views or opinions that
you choose to send to us, post via our website or through the Services, via a
survey, or publicly post via social media platforms; your community interests
and solution interests.
5. How is Personal Data Used
The purposes for which we may process Personal Data, subject to applicable law,
include:
* Our Websites: Operating and managing our websites; providing content to you;
displaying advertising and other information to you; and communicating and
interacting with you via our websites.
* Content Personalization and Recommendations: Tailor and personalize your
experience in connection with our Services and to provide you with articles,
blogs, newsletters, definitions, surveys, research, videos, webinars and
other original, branded, and sponsored content from us and our Partners.
* Provision of Services to you: Providing our websites and other Services to
you; this includes, without limitation, suggesting content that may be of
interest to you, based on your past activity; communicating with you in
relation to those Services; recommending content that may be of interest to
you; recommending your content to others; account management and other
marketing services as may be further detailed below.
* Account Cleansing: Create, supplement, and update your member account, to
remember your website selections and log-in information, to link your
tracking activity (e.g., your purchase-intent history) to your member
account, and to enhance the Personal Data that we have about you.
* Online Behavioral Advertising: Deliver or display original, branded, or
sponsored content, advertisements, and other materials that match your
professional interests and responsibilities for the purposes of online
behavioral advertising.
* Sales of Personal Data: TechTarget may share or sell your Personal Data with
Third Parties, including TechTarget’s Partners.
* Direct Sales and Marketing: For direct sales and marketing purposes,
including by us and our Partners, regarding information about, and
invitations for, products, services, and events relevant to your professional
interests and responsibilities. Depending on the nature of your interaction
with us and applicable data protection laws, you may have actively given us
your consent (i.e. opted in) or we may be entitled to rely on your implied
consent or legitimate interests to market to you.
* For our Partner Facing Marketing Services: TechTarget will combine the
Personal Data that we collect from you with Personal Data collected from
trusted third-party sources. This information can then be used by, or for the
benefit of, our Partners in different ways as part of our Service offering to
enable our Partners to undertake tailored and targeted advertising campaigns.
* Marketing Communications: Communicating with you via any means (including via
email, telephone, text message, social media, post or in person) news items
and other information in which you may be interested, subject to ensuring
that such communications are provided to you in compliance with applicable
law.
* Log Files: We use IP addresses to analyze trends, administer the site, track
users movement, and gather broad demographic information for aggregate use.
IP addresses are not linked to Personal Data.
* Disclosing Personal Data to our Partners: In accordance with the provisions
of this Policy and applicable law, we may disclose certain Personal Data to
our Partners. Our Partners may contact you with information that may be of
interest to you.
* Communications and IT operations: Management of our communications systems;
operation of IT security; and IT security audits.
* Health and Safety: Health and safety assessments and record keeping; and
compliance with related legal obligations.
* Financial Management: Sales; finance; corporate audit; and vendor management.
* Surveys: engaging with you for the purpose of obtaining your views on our
website or our Services.
* Improving our Website and our Services: Identifying issues with existing
website and our Services; planning improvements to existing website and our
Services; creating new websites and services.
* Ongoing Communication: Communicate with you more effectively regarding our
Services and for the purpose of informing you of service changes, Policy
changes, and other related administrative information.
6. Automated Decision-Making, Including Profiling.
We use fully automated algorithm-based technologies to personalize dynamic web
content based on your explicit and/or implicit interests. General profiling,
such as segmentation, is carried out for the purpose of providing a more
relevant experience. Automated decision making is never used in any way that
produces a legal or similarly significant effect.
7. Legal Basis
In Processing your Personal Data in connection with the purposes set out in this
Policy, we may rely on one or more of the following legal bases, depending on
the circumstances:
* Consent: If you are a member of TechTarget and receive access to our
Services, we may rely on your consent as the legal basis for processing your
Personal Data. Your consent may also be obtained by third parties acting on
our behalf including, for example, through affiliated websites, co-branded
campaigns, or other membership initiatives. We also may rely on your consent
for the purpose of us and our Partners communicating with you for purposes of
direct marketing and sales, and to provide you with relevant content. We may
obtain your consent at the time of the registration interaction you complete.
You have the right to withdraw your consent at any time and we will cease to
process your Personal Data after your consent is withdrawn. (EU/EEA: Art. 6 I
lit. a GDPR).
* Legitimate Interest: We have a legitimate interest in carrying out the
processing for the purpose of managing, operating or promoting our business,
and, in certain instances, sharing your Personal Data with our Partners, and
that legitimate interest is not overridden by your interests, fundamental
rights, or freedoms. (EU/EEA: Art. 6 I lit. f GDPR).
* Performance of a Contract: If we need to process your Personal Data to
comply with our obligations under a contract with you including, for example,
for the purposes of fulfilling our obligations under our Terms of Use to you.
(EU/EEA: Art. 6 I lit. b GDPR).
* Compliance With a Legal Obligation: If we need to comply with a legal
obligation to which we are subject including, for example, to secure and
maintain technical and organizational measures to protect the security of
your Personal Data, to investigate and report any (suspected) breaches of
those technical and organizational measures, or to comply with legal and
regulatory obligations. (EU/EEA: Art. 6 I lit. c GDPR).
* Vital Interests: The processing is necessary to protect the vital interests
of any individual.
8. Disclosure of Personal Data To Third Parties
We share your information for the purposes outlined in this Policy with:
* Sharing with Informa Group Companies: We may share your Personal Data with
other companies within the Informa Group for specific purposes.
* Partners: We provide your Personal Data and Usage and network activity
details to relevant Partners for their direct marketing and sales activities
based on your interests and interactions with our content. Partners use this
Personal Data, depending on the Services purchased from us, for their own
direct marketing and sales activities to help target business professionals
interested in their specific products.
* Research Customers: We disclose aggregated, de-identified data to clients for
market research, trend analysis, and insight into industry topics and growth
opportunities.
* Service Providers and Contractors: We share Personal Data with third parties
necessary for delivering our Services, data processing, and operational
support. Third parties we share Personal Data with undergo reviews to ensure
their policies and procedures align with our governance framework and guiding
principles.
* Business Transfers: We may share or transfer your Personal Data during
business transactions such as mergers or acquisitions and within our
organization, including our affiliates and subsidiaries.
* Government and Law Enforcement: We may disclose Personal Data to comply with
legal obligations, protect our rights, or respond to regulatory requirements.
9. Data Retention
We retain your Personal Data as necessary to comply with our legal obligations,
resolve disputes, enforce our agreements, and provide our Services. We will
retain members’ Personal Data for so long as a member’s account remains in
existence and as needed to continue to provide our Services. We may retain a
member’s Personal Data after their account has been cancelled or deleted if
retention is reasonably necessary to comply with any other legal or regulatory
requirements, to prevent fraud and abuse, or to enforce our Terms of Use. We may
also retain your Personal Data, for a limited period, if requested by a
government agency or law enforcement.
10. Data Security
We are committed to protecting your Personal Data through robust security
measures. These include using advanced technologies, encryption, and access
controls to safeguard data against loss, misuse, and unauthorized access. We
conduct regular audits and reviews to maintain high security standards. However,
while we implement strong protections, no system can guarantee complete
security.
11. Use of Tracking Technologies
In accordance with applicable laws, our websites use cookies, chatbots, tracking
pixels, and similar technologies to collect information and enhance user
experience. When interacting with our chatbot, you consent to the monitoring and
recording of your conversations. We will notify you within the chat if it is
being recorded. These technologies may also be used to track interactions with
our emails and content, and to improve our Services. Tracking technologies are
used to determine your ability to receive HTML-based messages as well as whether
an HTML email message has been opened or previewed. If you cannot receive HTML,
you will not receive a functioning sensor. Consent is not always required if the
technology is essential for providing requested functionalities or services. For
details on how we use cookies and other tracking technologies, please see the
“Cookies and Similar Technologies” section below.
12. Cookies and Similar Technologies
Cookies are small data files placed on your device when you visit our websites.
They serve various functions. In some regions, we require your consent for
certain cookies, which you can manage through our cookie platform. If consent is
not provided, these cookies will not be used. Essential cookies are necessary
for our websites to function properly.
Overall cookies can enable us to identify and authenticate you and remember your
preferences so we can enhance your experience on our websites. They also help us
serve you ads relevant to your professional interests, to provide aggregated
auditing, research, and reporting for advertisers and customers, to understand
and improve our Services, and to know when content has been shown to you.
Because your web browser may request advertisements and beacons directly from
third party ad network servers, these networks can view, edit, or set third
party cookies, just as if you had requested a web page from their site. Ads
served by us may also set third party cookies. Most browsers are initially set
up to accept cookies, but you can set your browser to refuse all cookies or to
indicate when a cookie is being set.
Cookies enable you to take advantage of some of our website features so, if you
decline or delete them, then certain parts of our websites may not work
properly. Even if you decline or delete cookies, you may continue to be served
with advertisements; however, they will not be tailored to your preferences,
usage patterns, or professional interests. We use several different types of
cookies on our websites, including:
Strictly Necessary or Essential Cookies
* Strictly necessary cookies facilitate the operation of our websites. Without
the use of these cookies, portions of our websites would not function
properly.
* Functional cookies are used to remember your preferences on our websites and
to authenticate your identity.
Performance Cookies
* These cookies allow us to count visits and traffic sources so we can measure
and improve the performance of our site.
Functional Cookies
* These cookies enable the website to provide enhanced functionality and
personalization.
Targeting Cookies
* We may use behavioral advertising cookies in order to provide you with
advertising which is tailored to your professional interests when you visit
websites on and off our network.
* These cookies may be set through our websites by our advertising partners.
Although our websites currently do not respond to “do not track” browser
headers, you can limit tracking through third-party programs and by taking the
other steps discussed in this section (including by removing cookies or by
setting your web browser settings to refuse cookies and similar technologies).
Many web browsers operate using different identifiers so you may need to adjust
your settings in each web browser and for each computer or device. Additionally,
if you only delete your cookies, then you may need to remove cookies from your
device after every website visit. You may block cookies entirely by disabling
cookie use in your browser or by setting your browser to ask for your permission
before setting a cookie. The use of online tracking mechanisms by third parties,
including our Partners, when you access their websites, is subject to those
third parties’ privacy policies, and not this Policy.
You may remove yourself from the targeted advertising of companies within the
Network Advertising Initiative by opting out here, or of companies participating
in the Digital Advertising Alliance program by opting out here, the Digital
Advertising Alliance of Canada (for Canadian residents) by opting out here, or
the European Interactive Digital Advertising Alliance (for EU residents) by
opting out here.
13. Global Privacy Control
TechTarget may also sell or share Personal Data with third parties for marketing
and advertising purposes. Individuals may also opt-out of the sale or sharing of
their Personal Data if you have a Global Privacy Control (GPC) setting enabled
on your browser. In those states where it is required, if you have enabled the
GPC signal, we will treat this as a request to opt out of sales, sharing, and
advertising for device and browser information. Note that we do not associate
your browser or device information with your direct identifiers such as name or
email. Please visit the GPC website for more information.
14. Data Transfers
In accordance with applicable laws, your Personal Data may be transferred to,
stored at and processed by us and our third-party providers outside the country
in which you reside, including the United States, where data protection and
privacy regulations may not offer the same level of protection as in other parts
of the world. We comply with the Data Privacy Frameworks as noted below and have
adopted Standard Contractual Clauses and/or another appropriate legal basis for
transfers of Personal Data, as applicable.
15. Data Privacy Framework
TechTarget complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the
UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework
(Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. TechTarget has
certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data
Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the
processing of personal data received from the European Union in reliance on the
EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK
Extension to the EU-U.S. DPF. TechTarget has certified to the U.S. Department of
Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles
(Swiss-U.S. DPF Principles) with regard to the processing of personal data
received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any
conflict between the terms in this privacy policy and the EU-U.S. DPF Principles
and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more
about the Data Privacy Framework (DPF) program, and to view our certification,
please visit https://www.dataprivacyframework.gov/.
TechTarget, Inc. and BrightTALK Inc. are adhering to the DPF Principles. The
Federal Trade Commission has jurisdiction over TechTarget and BrightTALK’s
compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK
Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework
(Swiss-U.S. DPF).
TechTarget receives personal data about individuals in the EU, UK and
Switzerland, including website visitors, members, service providers,
contractors, and other third parties. The personal data collected, its purposes,
its uses, and the third parties to whom we disclose such data are described in
Sections 4, 5, and 8 above. TechTarget remains responsible for all onward
transfers of personal data from the EU, UK, and Switzerland to third parties who
process personal data in a manner inconsistent with the DPF, unless TechTarget
can provide that we are not responsible for the event giving rise to the damage.
The U.S. Federal Trade Commission has jurisdiction over our compliance with the
DPF. In certain situations, we may be required to disclose personal data in
response to lawful requests by public authorities, including to meet national
security or law enforcement requirements.
EU, UK, and Swiss individuals with inquiries or complaints regarding our
handling of personal data received in reliance on the DPF or otherwise wishing
to access their personal data, limit its use and disclosure, or exercise other
applicable data privacy rights should first contact us using one of the contact
methods provided in the “Contact Us” section below.
In compliance with the DPF, TechTarget commits to refer unresolved complaints
concerning our handling of personal data received in reliance on the DPF to
JAMS, an alternative dispute resolution provider based in the United States. If
you do not receive timely acknowledgment of your DPF-related complaint from us,
or if we have not addressed your DPF-related complaint to your satisfaction,
please visit https://www.jamsadr.com/dpf-dispute-resolution for more information
or to file a complaint. The services of JAMS are provided at no cost to you.
If your DPF complaint cannot be resolved through the above channels, under
certain conditions, you may invoke binding arbitration for some residual claims
not resolved by other redress mechanisms. For more information regarding your
right to binding arbitration please see Annex I of the DPF, available on the DPF
website.
This Policy may be amended or modified from time to time consistent with the
DPF.
16. EU / UK / Switzerland Rights
Individuals in the EU, UK, and Switzerland have specific rights regarding their
Personal Data, including the right to:
* Access and obtain a copy of their data.
* Request correction or deletion of their data.
* Restrict or object to data processing.
* Port their data to another service provider.
* Withdraw consent where processing is based on consent.
To exercise these rights or for more information, please contact us at the
details provided below. Emails sent by TechTarget include information about how
you can easily unsubscribe from future communications.
You may also make complaints to Supervisory Authorities. If you have a concern
about our privacy practices or feel that we have not adequately addressed your
complaints or concerns, then you can report it to the competent data protection
authority that is authorized to hear those concerns.
17. Your California Rights
If you are a California resident, the California Consumer Privacy Act, as
amended (CCPA), permits you to request information regarding the disclosure of
your personal data. To learn more about your California privacy rights, please
read our CCPA Privacy Policy and to exercise any of your privacy rights, please
use our CCPA Rights Request Form. Please note, for CCPA requests we will take
reasonable steps to verify your identity and the authenticity of your request.
18. State Rights
For individuals who reside in other locations and wish to exercise your privacy
rights, please use our General Privacy Rights Request Form.
19. Your LGPD Rights
If you are a resident of Brazil, the Lei Geral de Proteção de Dados Pessoais
(LGPD), Federal Law No. 13,709/2018, may provide you with additional privacy
rights with respect to the collection and use of your personal data. To learn
more about your privacy rights, please read our LGPD Privacy Policy. If you have
questions about our LGPD Privacy Policy, please contact us using one of the
contact methods provided in the “Contact Us” section below.
20. Information for Authorized Agents
Authorized Agents who have the regulatory authority to submit a request shall
use our Authorized Agent Portal available here to submit rights requests on
behalf of individuals from whom they have received prior authorization to act on
their behalf.
In order to ensure the security of an individual’s personal data, we ask that
all requests from Authorized Agents be submitted via this method. Evidence of a
signed authorization to act on behalf of the individual that is the subject of
the request, should be submitted as a PDF as part of this process. Authorized
Agents must also attest to their legal authority to submit information on behalf
of each individual they represent. If an Authorized Agent is unable to provide
proof of authorization, their request may be rejected.
Providing missing or inaccurate personal data on behalf of the individual you
are representing may also result in the request being denied, unless that
information is promptly corrected by the Authorized Agent.
21. Changes to This Policy
We may modify or amend this Policy from time to time. If we make material
changes to our Policy, we will post those changes to our website (and update the
“Last Updated” date at the top of this Policy).
22. Children
Our Services are directed at professionals. Our business is not directed at
children, and we do not solicit or knowingly collect any Personal Data from
children under the age of 16 without verifiable parental consent. If you are not
18 or older, you are not authorized to use our Services. Parents should be aware
that there are parental control tools available online that you can use to
prevent children from submitting information online without parental permission
or from accessing material that is harmful to minors. If you learn that a child
under 13 has provided us with Personal Data without consent, please contact us
using one of the contact methods provided in the “Contact Us” section below.
23. Contact Us
If you wish to exercise any rights that you may have to your Personal Data, you
can contact us via one of the below methods:
For EU, Swiss, and UK Data Subject Rights Requests, click here.
For California CCPA Consumer Rights Requests, click here.
For Other Questions related to privacy, click here.
For general questions related to privacy, you can email privacy@techtarget.com.
In addition to the above, you can also send questions regarding this Policy or
other privacy related questions by either emailing DPO_TTGT@techtarget.com, or
writing a letter to the attention of our Data Protection Officer at our
corporate office located at TechTarget, Inc., 275 Grove Street, Newton, MA
02466, USA, to any of our global offices listed here, and/or by calling us at
(617) 431-9200.
To the extent of any conflict between the English language version of our Policy
and any translations available on any of our foreign language websites, this
Policy shall govern.
Translated versions of our Policy are provided for convenience only.
24. EU Representative
In accordance with Article 27 of the GDPR, we have appointed a representative
within the European Union.
The contact details of our EU representative are below.
Postal Address: E-Magine Medias SAS, 29 rue du Colisée, 7th Floor, 750008 Paris
Email address: eurep_ttgt@techtarget.com
Telephone: +33 (0)1 77 32 13 00.
E-Magine Medias role in this respect is limited solely to being a contact point
for questions from European residents and data protection supervisory
authorities regarding data protection. E-Magine Medias cannot respond to other
communications or legal processes on TechTarget’s behalf. This designation does
not alter TechTarget’s role with respect to the Personal Data in its control nor
does it affect TechTarget’s responsibility or obligations under GDPR.
25. Swiss Representative
Pursuant to Article 14 of the FADP, TechTarget, Inc. has appointed EDPO
Switzerland as its Representative in Switzerland.
You can contact EDPO Switzerland regarding matters pertaining to the FADP:
* by using EDPO Switzerland’s online request form:
https://edpo.com/swiss-data-request/
* by writing to EDPO Switzerland at Rue de Lausanne 37, 1201 Geneva,
Switzerland
Last Updated: May 1, 2024
TABLE OF CONTENTS
1. Introduction
2. What Does this Privacy Policy Cover
3. What Information Do We Collect or Receive
4. Cookies and Similar Technologies
5. What is the Legal Basis for the Processing of Your Data
6. How is Your Personal Data Used
7. Who Do We Share Your Information With
8. Data Retention
9. How Do We Protect Your Information
10. Your EU and UK GDPR Privacy Rights and Controlling Your Data
11. EU Standard Contractual Clauses / Transfer of Your Information
12. Data Privacy Framework
13. Children’s Privacy
14. Your California Privacy Rights
15. Your LGPD Privacy Rights
16. Changes to this Privacy Policy
17. Contact Us
1. For EU or UK GDPR Data Subject Rights Requests, click here.
2. For California CCPA Consumer Rights Requests, click here.
3. For Other Questions related to privacy, click here.
1. Introduction
Thank you for your interest in TechTarget, Inc. (“TechTarget”) a leading
publisher for enterprise technology decision making! One of our key missions is
to help business professionals embarking on their research journey to obtain
relevant information to guide their buying decisions and to connect them with
other businesses and professionals that provide those products or services. Our
websites and services appeal to a wide range of business professionals, some of
whom casually visit our websites to learn more about a specific research topic
or our services and others who register to become members of TechTarget and our
growing network of websites (“Websites”). Our members (i) gain access to a wide
range of articles, blogs, newsletters, definitions, surveys, research, videos,
webinars, events and other original, branded, and sponsored premium content and
(ii) benefit from engaging directly with our customers (who we call “Partners”)
through email, phone, and other means, that may provide the products or services
relevant to our member’s professional interests (collectively, our “Premium
Services”). In order for us to provide Premium Services for free, members agree
to receive personalized content, ads, and direct sales and marketing
communications from us and our Partners.
If you do not want to receive personalized content, ads, and direct sales and
marketing communications from TechTarget and our Partners, please do not become
a member. Importantly, you can choose to unsubscribe from any TechTarget or
individual Partner communication at any time, while continuing to receive free
access to our Premium Services.
2. What Does this Privacy Policy Cover
This policy is intended to provide you with information about your personal data
as it relates to our Premium Services, our own marketing activities and
outreach, our tracking activities and, importantly, on the types of data we
collect, why we collect it, how we use it, who we may share it with, and how you
can control its use and disclosure. We are deemed a “data controller” as it
relates to any personal data collected in connection with your use of our
Websites. If you use the website of our subsidiary BrightTALK, then they are the
“data controller” and the terms of their privacy policy governs the collection
of your information. For information about where we and our subsidiaries or
affiliates are located and how you may contact us, please refer to the section
entitled “Contact Us” below.
3. What Information Do We Collect or Receive
We collect your personal data in several different ways. Generally, the personal
data we collect is the type of information typically included on a business
card, including your name, job title, email address, phone number, business name
and address. We may collect other information as well such as the type of
industry you are in, the size of your company, and your job function. We also
collect personal and professional information from third parties which we
combine with your data to enhance and supplement our records, to ensure it
remains accurate, and to help personalize the delivery of our Premium Services.
For example, we may collect your personal data (i) from you when you provide it
to us directly through our Websites or websites hosting our registration form,
through email and telephone communications, and through comments and reviews you
leave on our Websites, (ii) from your activity on our Websites or based on the
content you view or interact with, (iii) from our Partners, (iv) from service
providers, contractors, or other third parties we license it from, (v) from our
business partners or affiliates running co-branded campaigns, registration
pages, or membership initiatives, and (vi) from publicly accessible sources like
corporate websites, business listings, social networking platforms, or other
commercially available sources.
Subject to your consent, where applicable, our Websites may also use cookies,
chatbots, tracking pixels, transparent or clear GIFs, web beacons, and other
similar technologies to collect or receive information. If you use our chatbot,
know that when you share personal data, you’re giving us permission to monitor,
collect, and record the personal data. We will have a disclaimer that your chat
will be recorded and monitored within the chat before you share any personal
data. By using these tools and technologies, you consent to your conversations
being monitored and recorded. Additionally, we may use similar tracking
technologies when you read an email, newsletter, or otherwise interact with
content from us and to improve our Premium Services. Consent may not be required
where the technology is necessary to provide a specific functionality or service
that you request. These tracking technologies may include first party cookies
(e.g., those placed by the website being visited) and third-party cookies (e.g.,
those placed by a website other than the one being visited). For more
information about how we use these tracking technologies, please refer to the
section entitled “Cookies and Similar Technologies” below.
4. Cookies and Similar Technologies
Cookies are small data files which are placed on your computer or mobile device
when you visit a website or use an online service. Cookies have many different
functions. In some regions, the use of certain cookies requires your consent and
you will be prompted, through a cookie management platform, to choose to provide
it or not provide it. If you do not provide it, those cookies will not be placed
onto your device or utilized to collect specific information. Some cookie usage
is essential for our Websites to work.
Overall cookies can enable us to identify and authenticate you and remember your
preferences so we can enhance your experience on our Websites. They also help us
serve you ads relevant to your professional interests, to provide aggregated
auditing, research, and reporting for advertisers and customers, to understand
and improve our service, and to know when content has been shown to you. Because
your web browser may request advertisements and beacons directly from third
party ad network servers, these networks can view, edit, or set third party
cookies, just as if you had requested a web page from their site. Ads served by
us may also set third party cookies. Most browsers are initially set up to
accept cookies, but you can set your browser to refuse all cookies or to
indicate when a cookie is being set.
Cookies enable you to take advantage of some of our website features so, if you
decline or delete them, then certain parts of our website and Premium Services
may not work properly. Even if you decline or delete cookies, you will continue
to be served with advertisements; however, they will not be tailored to your
preferences, usage patterns, or professional interests. We use several different
types of cookies on our Websites, including:
Strictly Necessary or Functional Cookies.
* Necessary cookies facilitate the operation of our Websites. Without the use
of these cookies, portions of our Websites would not function properly. For
example, we use these cookies to help us identify which of our visitors have
previously registered in order to access our Premium Services.
* Functional cookies are used to remember your preferences on our Websites and
to authenticate your identity. For example, we use functional cookies to
manage our cookie consent management platform.
Cookies that require consent in some regions (e.g., the EU/EEA):
* Performance Cookies. These cookies monitor the performance of our Websites
and how users interact with them. For example, these cookies collect
information such as how often users visit our Websites, what pages they visit
when they do, and what other websites they used prior to coming to our
Websites. These cookies also provide us with information that allows us to
improve our Websites and services.
* Behavioral Advertising Cookies. We may use behavioral advertising cookies in
order to provide you with advertising which is tailored to your professional
interests when you visit websites on and off our network. For example, these
cookies analyze information about your interests and your browsing history
and provide you with advertisements on and off our network that match these
interests. Behavioral advertising is a type of advertising that is based upon
your web browsing activity over a period of time – so it is different than
advertising you may see when you are looking for something online using a
search engine or on a website you may be visiting at a particular time. For
example, you may be doing research on products and services related to data
center virtualization. If a Partner that provides data center virtualization
products and services is conducting an advertising campaign with us, then we
may serve you with an advertisement related to that Partner.
Although our Websites currently do not respond to “do not track” browser
headers, you can limit tracking through third-party programs and by taking the
other steps discussed in this section (including by removing cookies or by
setting your web browser settings to refuse cookies and similar technologies).
Many web browsers operate using different identifiers so you may need to adjust
your settings in each web browser and for each computer or device. Additionally,
if you only delete your cookies, then you may need to remove cookies from your
device after every website visit. You may block cookies entirely by disabling
cookie use in your browser or by setting your browser to ask for your permission
before setting a cookie. The use of online tracking mechanisms by third parties,
including our Partners, when you access their websites, is subject to those
third parties’ privacy policies, and not this policy.
You may remove yourself from the targeted advertising of companies within the
Network Advertising Initiative by opting out here, or of companies participating
in the Digital Advertising Alliance program by opting out here, the Digital
Advertising Alliance of Canada (for Canadian residents) by opting out here, or
the European Interactive Digital Advertising Alliance (for EU residents)
by opting out here.
Global Privacy Control:
TechTarget may also sell or share personal information with third parties on our
website for marketing and advertising purposes. Individuals may opt-out of the
sale or sharing of their personal information if you have a Global Privacy
Control (GPC) setting enabled on your browser. In those states where it is
required, if you have enabled the Global Privacy Control signal, we will treat
this as a request to opt out of sales, sharing, and targeted advertising for
device and browser information. Note that we do not associate your browser or
device information with your direct identifiers such as name or email. Please
visit the GPC website for more information.
5. What is the Legal Basis for the Processing of Personal Data
For residents located in the European Economic Area, the United Kingdom, and
Switzerland certain laws and regulations, like the EU General Data Protection
Regulation (“EU GDPR”), the UK GDPR, and other similar laws require data
controllers like TechTarget to identify the lawful basis that applies to and is
relied upon to process the personal data of these residents, including:
“Consent” – If you are a member of TechTarget and receive access to our Premium
Services, we rely on your consent as the legal basis for processing your
personal data. Your consent may also be obtained by third parties acting on our
behalf including, for example, through affiliated websites, co-branded
campaigns, or other membership initiatives. We also rely on consent for the
purpose of tracking activity (e.g., cookies and other similar tracking
technologies) on our Websites, for us and our Partners to communicate with you
for purposes of direct marketing and sales, and to provide you with relevant
content. You have the right to withdraw your consent at any time and we will
cease to process your personal data after your consent is withdrawn. (EU/EEA:
Art. 6 I lit. a GDPR).
“Legitimate interest” – If you are website visitor or a prospective customer, we
rely on legitimate interests as the legal basis to process your personal data,
for example, for purposes of business to business sales and marketing of our
products and services. We will not use your personal data where your interests
or fundamental rights and freedoms are overridden by our legitimate interest.
You have the right to object to our processing at any time and we will cease to
process your personal data. (EU/EEA: Art. 6 I lit. f GDPR).
“Performance of Contract” – If we need to process your personal data to comply
with our obligations under a contract with you including, for example, for
purposes of fulfilling our obligations under our Terms of Use to you. (EU/EEA:
Art. 6 I lit. b GDPR).
“Compliance with a legal obligation” – If we need to comply with a legal
obligation to which we are subject including, for example, to secure and
maintain technical and organizational measures to protect the security of your
data, to investigate and report any (suspected) breaches of those technical and
organizational measures, or to comply with legal and regulatory obligations
including, but not limited to, complying with minimum retention periods for
certain types of data. (EU/EEA: Art. 6 I lit. c GDPR).
6. How is Your Personal Data Used
We use your Personal Data to provide you with relevant content and information
about our products and services, to provide you with the opportunity to connect
with our Partners that may be providing products and services relevant to your
activity and business needs, and to help us operate our business and provide you
our Premium Services. We also use your Personal Data for one or more of the
purposes described below:
* For direct sales and marketing purposes, including by us and our Partners,
regarding information about, and invitations for, products, services, and
events relevant to your professional interests and responsibilities;
* Create, supplement, and update your member account, to remember your website
selections and log-in information, and to link your tracking activity (e.g.,
your purchase-intent history) to your member account;
* Tailor and personalize your experience in connection with our Premium
Services;
* Identify new and emerging content topics and trends and identify market
sensitivities and relative market interest in specific product categories;
* Provide you with articles, blogs, newsletters, definitions, surveys,
research, videos, webinars and other original, branded, and sponsored content
from us and our Partners;
* Provide you with information that you request, access, or which may be of
interest to you;
* Send you questionnaires, incentives, surveys, promotions, sponsored event
information and other rewards or program offers;
* Deliver or display original, branded, or sponsored content, advertisements,
and other materials that match your professional interests and
responsibilities for the purposes of online behavioral advertising;
* Communicate with you more effectively regarding our Premium Services and for
purposes of informing you of service changes, policy changes, and other
related administrative information;
* Offer you opportunities to connect directly with your peers and with
providers of technologies, goods, and services that may be of interest to
you;
* Operate, maintain, improve, and customize our Websites, products, services,
and content, including their quality and presentation to you in connection
with the Premium Services;
* Understand trends, usage statistics, and overall purchase-intent data;
* Respond to your product and service inquiries, questions, or support
requests;
* Test and evaluate potential new products, services, and features;
* Honor website visitor and member data subject rights requests as outlined in
this policy;
* Diagnose, investigate, and resolve problems and disputes, monitor usage, and
evaluate resource needs;
* Track, accumulate, and report information on our website and content usage to
relating to our Premium Services and tracking activity so we and our Partners
can measure the effectiveness of advertisements and content viewed on our
Websites; and
* For any other purpose that we tell you about when you give us your personal
data.
7. Who Do We Share Your Information With
We share your information, for any of the purposes described in this policy,
with our Partners, research customers, certain service providers, contractors,
and other third parties. Where required, we will obtain your consent prior to
sharing your information with such third parties as further described below:
* Partners. We provide certain Partners (e.g., that may be interested in
contacting you or that are relevant to your specific interests) with your
information, including your contact information and other relevant
professional information, based on your areas of interest derived from your
activity on our network, your interactions with our original, branded, and
sponsored content, and your communications with us. Our Partners use this
information, depending on the products or services they have purchased from
us, for their direct marketing and sales activities to help target buyers
that are interested in their specific products and services and to provide
information that is relevant to their professional interests.
* Research Customers. TechTarget may disclose certain aggregated and
deidentified user information to customers to assist them in performing
market, trend, and statistical research and analysis activities and to
provide them with other relevant market insight including, for example, to
evaluate current and emerging topics, to assess market growth opportunities,
to consider general engagement trends on an industry basis and for other
lawful purposes.
* Service Providers, Contractors, and Third Parties. We may provide your
information to certain service providers, contractors, and third parties who
require access to this information for the provision of our Premium Services
or for the delivery of our services to our Partners, for data storage, data
processing, and other similar or related data activities, and to support
functions related to the operation of our Websites. We attempt to limit the
information or level of access that we provide to these parties to what is
reasonably sufficient for them to carry out their responsibilities and we do
so in accordance with our information security and privacy practices,
policies and procedures.
* Third Party Analytics and Interest-Based Advertising Partners. We provide our
third-party analytics and interest-based advertising partners with
information or allow them to collect certain information on our Websites as
described in the section entitled “What Information do we Collect or Receive”
above.
* Business transfers, Affiliates, and Subsidiaries. We may share or transfer
your information in connection with any merger, sale of company assets,
financing, or acquisition of all or a portion of our business to another
company. We may also share your information within our organization,
including with our affiliates and subsidiaries, or any future parent,
affiliates, and subsidiaries, and other companies that may be under common
control and ownership with us.
* Government Authorities and Law Enforcement. We may share your information
with government authorities or law enforcement to the extent that we are
required to do so by law, in connection with any legal or regulatory
proceedings or prospective legal or regulatory proceedings, and in order to
protect and defend our rights and that of our customers.
8. Data Retention
We retain your information as necessary to comply with our legal obligations,
resolve disputes, enforce our agreements, and provide our Premium Services. We
will retain members’ personal data for so long as a member’s account remains in
existence and as needed to continue to provide our Premium Services. We may
retain a member’s information after their account has been cancelled or deleted
if retention is reasonably necessary to comply with any other legal or
regulatory requirements, to prevent fraud and abuse, or to enforce our Terms of
Use. We may also retain your information, for a limited period, if requested by
a government agency or law enforcement.
9. How Do We Protect Your Information?
We take the security of the data that we collect very seriously and have
implemented various technical, organizational, and administrative measures to
protect this information. These measures include, but are not limited to, the
implementation of current security technologies and processes to protect
information from loss, misuse, and unauthorized access, disclosure, alteration,
or destruction, the use of encryption to protect our data and services as well
as data transmitted to and from our Websites, and the use of other security
systems that require authenticated access to internal databases, regular audits
of our policies, processes, and procedures, and scheduled reviews of overall web
security. Importantly, while we have implemented these measures to enhance the
security of the information we collect, process, and maintain, no system can
prevent all potential security breaches.
10. Your EU and UK GDPR Privacy Rights and Controlling Your Personal Data
For residents located in the European Economic Area, the United Kingdom, and
Switzerland, if you wish to access, rectify, erase, restrict, transfer, object
to the use of your information, or cancel your membership, please use our EU and
UK GDPR Rights Request Form. If you have any other questions in connection with
this policy or our use of your information, please refer to the section entitled
“Contact Us” below. Emails sent by or on behalf of TechTarget include
information about how you can easily unsubscribe from future communications.
Subject to applicable law, you have the following rights in relation to your
personal data:
* Right of access
* Right to rectification
* Right to erasure
* Right to restrict processing
* Right to data portability
* Right to object
Where we rely on your consent to process your personal data, including for the
delivery of Premium Services, you have the right to withdraw that consent at any
time. Your withdrawal of consent will not affect any data that was processed
prior to our receipt of your withdrawal of consent.
Complaint to Supervisory Authorities
If you have a concern about our privacy practices or feel that we have not
adequately addressed your complaints or concerns, then you can report it to the
competent data protection authority that is authorized to hear those concerns.
Information for Authorized Agents
Authorized Agents who have the regulatory authority to submit a request may use
our Authorized Agent Portal available here to submit rights requests on behalf
of individuals from whom they have received prior authorization to act on their
behalf.
In order to ensure the security of an individual’s personal data, we ask that
all requests from Authorized Agents be submitted via this method. Evidence of a
signed authorization to act on behalf of the individual that is the subject of
the request, should be submitted as a PDF as part of this process. Authorized
Agents must also attest to their legal authority to submit information on behalf
of each individual they represent. If an Authorized Agent is unable to provide
proof of authorization, their request may be rejected.
Providing missing or inaccurate personal data on behalf of the individual you
are representing may also result in the request being denied, unless that
information is promptly corrected by the Authorized Agent.
11. EU Standard Contractual Clauses / Transfer of Your Information
We may transfer, store, and process your personal data outside of your home
country, including in the United States, for the purposes described in this
policy including to provide our Premium Services in accordance with our Terms of
Use. This includes information and data that we transfer, store, and process
from website visitors, members, service providers, contractors, and other third
parties who perform services for us. We will protect your personal data in
accordance with this policy wherever it is processed, however, the privacy
protections and the rights of authorities to access your personal data in such
countries may not be equivalent to those of your home country. If we transfer
your information from the EEA, the UK, or Switzerland to another country such as
the United States, we will implement an appropriate data transfer solution such
as entering into “standard contractual clauses” approved by the European
Commission or an applicable competent governmental authority with the data
importer. If you are a TechTarget customer, you can access our standard customer
standard contractual clauses on our legal page here. Following the adequacy
decision by the European Commission, we rely on the EU-U.S. Data Privacy
Framework.
See the section entitled “Data Privacy Framework” below to learn more about our
use of the Data Privacy Framework.
12. Data Privacy Framework
TechTarget complies with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the
UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework
(Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. TechTarget has
certified to the U.S. Department of Commerce that it adheres to the EU-U.S. Data
Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the
processing of personal data received from the European Union in reliance on the
EU-U.S. DPF and from the United Kingdom (and Gibraltar) in reliance on the UK
Extension to the EU-U.S. DPF. TechTarget has certified to the U.S. Department of
Commerce that it adheres to the Swiss-U.S. Data Privacy Framework Principles
(Swiss-U.S. DPF Principles) with regard to the processing of personal data
received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any
conflict between the terms in this privacy policy and the EU-U.S. DPF Principles
and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more
about the Data Privacy Framework (DPF) program, and to view our certification,
please visit https://www.dataprivacyframework.gov/.
TechTarget, Inc. and BrightTALK Inc. are adhering to the DPF Principles. The
Federal Trade Commission has jurisdiction over TechTarget and BrightTALK’s
compliance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF) and the UK
Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework
(Swiss-U.S. DPF).
TechTarget receives personal data about individuals in the EU, UK and
Switzerland, including website visitors, members, service providers,
contractors, and other third parties. The personal data collected, its purposes,
its uses, and the third parties to whom we disclose such data are described in
Sections 3, 4, 6 and 7, above. TechTarget remains responsible for all onward
transfers of personal data from the EU, UK, and Switzerland to third parties who
process personal data in a manner inconsistent with the DPF, unless TechTarget
can provide that we are not responsible for the event giving rise to the damage.
The U.S. Federal Trade Commission has jurisdiction over our compliance with the
DPF. In certain situations, we may be required to disclose personal data in
response to lawful requests by public authorities, including to meet national
security or law enforcement requirements.
EU, UK, and Swiss individuals with inquiries or complaints regarding our
handling of personal data received in reliance on the DPF or otherwise wishing
to access their personal data, limit its use and disclosure, or exercise other
applicable data privacy rights should first contact us using one of the contact
methods provided in the “Contact Us” section below.
In compliance with the DPF, TechTarget commits to refer unresolved complaints
concerning our handling of personal data received in reliance on the DPF to
JAMS, an alternative dispute resolution provider based in the United States. If
you do not receive timely acknowledgment of your DPF-related complaint from us,
or if we have not addressed your DPF-related complaint to your satisfaction,
please visit https://www.jamsadr.com/dpf-dispute-resolution for more information
or to file a complaint. The services of JAMS are provided at no cost to you.
If your DPF complaint cannot be resolved through the above channels, under
certain conditions, you may invoke binding arbitration for some residual claims
not resolved by other redress mechanisms. For more information regarding your
right to binding arbitration please see Annex I of the DPF, available on the DPF
website.
This policy may be amended or modified from time to time consistent with the
DPF.
13. Children’s Privacy
Our products, services, events and offerings are directed to professionals. Our
business is not directed at children, and we do not solicit or knowingly collect
any personal data from children under the age of 16 without verifiable parental
consent. If you are not 18 or older, you are not authorized to use our Websites
or services. Parents should be aware that there are parental control tools
available online that you can use to prevent children from submitting
information online without parental permission or from accessing material that
is harmful to minors. If you learn that a child under 13 has provided us with
personal data without consent, please contact us using one of the contact
methods provided in the “Contact Us” section below.
14. Your California Privacy Rights
If you are a California resident, the California Consumer Privacy Act, as
amended (CCPA), permits you to request information regarding the disclosure of
your personal data. To learn more about your California privacy rights, please
read our CCPA Privacy Notice and to exercise any of your privacy rights, please
use our CCPA Rights Request Form. Please note, for CCPA requests we will take
reasonable steps to verify your identity and the authenticity of your request.
Authorized Agents may submit requests through our Authorized Agent Portal
available here. For more information, please refer to the section entitled “Your
EU and UK GDPR Privacy Rights and Controlling Your Data – Information for
Authorized Agents” above. If you have questions about our CCPA Privacy Notice,
please contact us using one of the contact methods provided in the “Contact Us”
section below.
15. Your LGPD Privacy Rights
If you are a resident of Brazil, the Lei Geral de Proteção de Dados Pessoais
(LGPD), Federal Law No. 13,709/2018, may provide you with additional privacy
rights with respect to the collection and use of your personal data. To learn
more about your privacy rights, please read our LGPD Privacy Notice. If you have
questions about our LGPD Privacy Notice, please contact us using one of the
contact methods provided in the “Contact Us” section below.
16. Changes to this Privacy Policy
We may modify or amend this policy from time to time concerning matters we do
not need consent for. If we change our policy, we will post those changes to our
website (and update the “Last Updated” date at the top of this policy) and we
will notify you. Additionally, where and when required based on our legal basis
for processing, we will seek your consent. We encourage you to read this policy
regularly.
17. Contact Us
If you wish to exercise any rights that you may have to your Personal Data, you
can contact us via one of the below methods:
1. For EU and UK GDPR Data Subject Rights Requests, click here.
2. For California CCPA Consumer Rights Requests, click here.
3. For Other Questions related to privacy, click here.
For general questions related to privacy, you can email privacy@techtarget.com.
In addition to the above, you can also send questions regarding this privacy
policy or other privacy related questions by either
emailing DPO_TTGT@techtarget.com, or writing a letter to the attention of our
Data Protection Officer at our corporate office located at TechTarget, Inc., 275
Grove Street, Newton, MA 02466, USA, to any of our global offices listed here,
and/or by calling us at (617) 431-9200.
To the extent of any conflict between the English language version of our policy
and any translations available on any of our foreign language websites, this
policy shall govern.
Translated versions of our policy are provided for convenience only.
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