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ANNOUNCEMENT: BACKGROUND REMOVAL IS NOW AVAILABLE ON IMGIX

BY ERIC SANCHEZ

MARCH 16, 2023

 * 
 * 
 * 

We are thrilled to share that imgix now supports image background removal and
replacement! We understand the importance of showcasing images that resonate
with your audience. With this new functionality, you can transform images and
highlight your products for the ultimate design versatility and precision. To
get started, contact us at sales@imgix.com


WHY ARE IMAGE BACKGROUND REMOVAL AND REPLACEMENT IMPORTANT?

Image background removal can be a powerful tool for reducing visual distractions
and drawing attention to the most critical elements of your images. By replacing
the background with a solid color, gradient, or more relevant image, you can
create a more visually appealing experience and increase visitors’ purchasing
intent.

For example, if you're an online fashion brand looking to showcase your latest
line of products, removing a busy background and focusing solely on the products
can create a more cohesive product gallery. Or perhaps you're a car dealership
looking to feature a specific model in a showroom. With image background removal
and replacement, you can replace the showroom image with a photo of the city of
your dealership.


HOW TO GET STARTED WITH IMAGE BACKGROUND REMOVAL AND REPLACEMENT

Image background removal and replacement are currently available to customers on
the Enterprise plan. If you are an Enterprise customer, please ask your Account
Manager to enable this feature. If you want a demo or to learn more about our
Enterprise plan, please contact us at sales@imgix.com

Once you have access, you can use the bg parameters as follows:

 * bg-remove=true: to remove the background on your image
 * bg=: to fill the background with either a solid color or a gradient

Remove the image background and display the new asset in a web-friendly format

Replace the image background with a solid color

Replace the image background with another picture
To replace the background with another image, it’s as simple as adding the
watermark parameters in the mix. In the example below, we use a picture of Paris
as the base image. We then overlay an image of the girl as a watermark, remove
her background, and set the watermark width, padding, and alignment. The final
result is her smiling in front of the Arc de Triomphe.

Once the image background is removed or replaced, you can use any of our other
150 parameters as you normally would. With the imgix Rendering API, you can
easily transform images at scale without development hassle. We can't wait to
see how you'll use this new functionality to create stunning images.

 * For the step-by-step guide, visit our documentation.
 * To get a demo, please reach us at sales@imgix.com.
 * Check out our demo video below.
   




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RECENT POSTS

 * 10 Ways to Improve Performance for Your Travel Website and Application

 * Announcement: Background Removal Is Now Available on imgix

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