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HOW INSTAGRAM AND TIKTOK PREY ON PREGNANT WOMEN'S WORST FEARS

Brian Contreras, Los Angeles Times on Jun 1, 2022

Published in Business News


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When Adriana Lopez found out that she was pregnant, one of the first places she
turned was TikTok.

Immediately, she began to search for posts about morning sickness and other side
effects, Lopez recalls. This was the Stockton, California resident’s first
pregnancy, and she wanted to be prepared.



But the app soon began pushing her in a direction that made her uncomfortable.
During her first trimester, she said, her “For You” page — the TikTok feed where
the app’s seemingly psychic algorithm curates an ever-more-personalized stream
of videos — filled up with videos about miscarriages. By her second trimester,
it had switched over to clips about genetic disorders and stillbirths.

But the app soon began pushing her in a direction that made her uncomfortable.
During her first trimester, she said, her “For You” page — the TikTok feed where
the app’s seemingly psychic algorithm curates an ever-more-personalized stream
of videos — filled up with videos about miscarriages. By her second trimester,
it had switched over to clips about genetic disorders and stillbirths.

She began to feel paranoid that something would go wrong with her own pregnancy.
She tried to use the app’s “Not interested” button to signal that she didn’t
want to see any more alarming pregnancy videos, but they kept appearing in her
feed; she estimates that by her third trimester, they made up more than half of
all the videos that TikTok was showing her. Three of her friends, all of them
also pregnant for the first time, told her they were dealing with the same
thing.

They weren’t alone. Across the country and around the world, pregnant women are
finding themselves pummeled on social media with video after video about the
most terrifying aspects of pregnancy.

 



One woman said she found her Instagram account inundated with posts about birth
defects and chromosomal abnormalities.

Another said she kept getting shown “intrusive” YouTube videos about
miscarriages.

A third said Facebook has been getting “a little crazy” as she nears her
delivery date; it seems to want her to watch videos about the risk of dying in
childbirth.

The Times interviewed 13 women, received statements from nine more and reviewed
social media posts written by 62 others who’ve all struggled with some version
of this problem. A few were able to filter the unwanted content from their feeds
by conscientiously adjusting their viewing habits or making use of in-app safety
features; many had to choose between abstaining from social media and seeing
these videos until they had their babies.

...continued

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©2022 Los Angeles Times. Visit at latimes.com. Distributed by Tribune Content
Agency, LLC.


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