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 1. Home /
 2. Archives /
 3. Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting /
 4. Articles


PEGADAIAN: MENGURAI MODEL PEMASARAN DI MEDIA SOSIAL DAN AKADEMISI

 * Daniel Susilo Universitas Multimedia Nusantara

DOI: https://doi.org/10.31539/costing.v6i2.5473


ABSTRACT

State-owned enterprises are company that is expected to best the others as
they’re owned by the country and the government whether they are from
tech-base industry, finance, internet service, or energy resource. Pegadaian as
a company also cannot escape from this as they’re one of the financial pillars
for the state and the people. Having history to be freed from Dutch
colonization, they become the biggest pawnbroker company serving for the people
and the state’s economy, the social media becomes their primary tool to
construct their own public image through various contents, one of them is the
global agenda of eco-friendly campaign as well as using Gen Z Slangs in their
content. However, as advanced and updated they are from the public image, a bias
still followed through their academic research records. Through examining this,
we will discover their other perspective in the financial marketing.


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 * pdf

Published
2023-03-06
Issue
Vol 6 No 2 (2023): COSTING : Journal of Economic, Bussines and Accounting
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