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Submitted URL: http://eml.demandgenreport.com/dc/wozKyORp1ZIe7tWRPTTxpjYW55kEoR7RQEunAGnl-UdkmowwRRuAIlA8-Dxh84YK8DJDdWC4gmPJ8M6ruBzBVq3O2eo70...
Effective URL: https://webinars.demandgenreport.com/strategy-and-planning-series/2023/press-play-on-personalization-integrating-abm-demand-generatio...
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Text Content

Series Home
Series Home
Dashboard
Dashboard


PRESS PLAY ON PERSONALIZATION: INTEGRATING ABM & DEMAND GENERATION ACROSS
CHANNELS

 * November 13
 * On-Demand



Marketers aspire to be in perfect harmony with prospective buyers, providing
personalized experiences whenever possible. In this session, Caitlin Seele,
Director of Revenue Marketing at Drift, will discuss how her team integrates ABM
and demand generation to deliver personalized buying journeys that convert
across channels.

You’ll learn how to:

 * Develop buyer journeys that span all of your channels;
 * Align your GTM teams through a data-based approach; and
 * Determine when and where 1:few and 1:1 experiences work best.


SPEAKERS

Caitlin Seele

Director, Revenue Marketing

Drift

Kelly Lindenau

Editor

Demand Gen Report



© 2023 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | Email Us | Call Us: 1-888-603-3626

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as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy
and our Terms Of Use for more information on our policies.

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submitting information, you acknowledge and agree that your information may be
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and our Terms Of Use for more information on our policies.

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