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PRIVACY POLICY



Last Updated: March 16, 2020

This Privacy Policy describes the data protection practices of Alation, Inc.
(“Alation,” “we,” “us,” or “our”). This Privacy Policy applies to information
that we collect and use about you when you access or use an Alation website, or
other online or offline Alation services.  We refer to these products and
services collectively as the “Services.”

PLEASE READ THIS PRIVACY POLICY CAREFULLY TO UNDERSTAND HOW WE HANDLE YOUR
INFORMATION. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, PLEASE DO NOT USE THE
SERVICES.

This Privacy Policy contains the following sections:

 * The Information We Collect

 * How We Use Your Information

 * Legal Bases for Use of Your Information

 * Cookies and Similar Technologies

 * Online Analytics and Advertising

 * How We Share and Disclose Your Information

 * Retention of Your Information

 * Data Subject Rights and Your Choices

 * Third Party Links and Features

 * International Users

 * How We Protect Your Information

 * California Privacy Rights

 * Changes to Our Privacy Policy

 * Alation Contact Information




THE INFORMATION WE COLLECT

1. Information You Provide to Us

We collect a variety of information that you provide directly to us. For
example, we collect information from you through:

 * The Services you use

 * Requests or questions you submit to us via online forms, email, or otherwise

 * Uploads or posts to the Services

 * Requests for customer support and technical assistance

The types of data we may collect directly from you includes:

 * Email address

 * First and last name

 * Information about how the Services are implemented and used

 * Information about your support and customer success interactions with us

 * Information provided in responses to surveys we conduct

 * Any other information you choose to directly provide to us in connection with
   your use of the Services



2. Information We Collect Through Automated Means

When you use our Services, we collect certain information as described in this
Section. As discussed further below, we and our service providers (which are
third party companies that work on our behalf), may use a variety of
technologies, including cookies and similar tools, to assist in collecting this
information.

Specifically, when you use our website, we may collect and analyze information
such as your IP address, browser types, browser language, operating system,
software and hardware attributes (including device IDs) referring and exit pages
and URLs, files you download, domain names, pages viewed and the order of those
pages, the date and time you used the Services, error logs, and other similar
information.

Location Information. When you use the Services, we may collect general location
information (e.g., IP address, city/state and or postal code associated with an
IP address) from your computer or mobile device.

3. Information We Collect from Others

We may receive additional business information such as demographic and
statistical information from third parties, such as business partners,
marketers, researchers, analysts, and other parties that we may attribute to you
based on your assignment to certain statistical groups. We use this information
to supplement the information that we collect directly from you in order to
derive your possible interests and to provide more relevant experiences for you
and improve our products, analytics, advertising, and products.


HOW WE USE YOUR INFORMATION

We, or our service providers, use your information for various purposes
depending on the types of information we have collected from and about you, in
order to:

 * Respond to your request for information and provide you with more effective
   and efficient service

 * Contact you by email, postal mail, or phone regarding Alation and partner
   products, services, surveys, research studies, promotions, special events and
   other subjects that we think may be of interest to you

 * Customize the content you see on the Services

 * Help us better understand your interests and needs, and improve the Services,
   including through research and reports, and test and create new products,
   features, and services

 * Secure our Services and resolve technical issues being reported

 * Comply with any procedures, laws, and regulations which apply to us where it
   is necessary for our legitimate interests or the legitimate interests of
   others

 * Establish, exercise, or defend our legal rights where it is necessary for our
   legitimate interests or the legitimate interests of others

Combined Information. For the purposes discussed in this Privacy Policy, we may
combine the information that we collect through the Services with information
that we receive from other sources, both online and offline, and use such
combined information in accordance with this Privacy Policy.

Aggregated/Anonymized Data. We may aggregate and/or anonymize information
collected through the Services so that such information does not identify you as
the source of the information. We may use such information to improve the
Services, for research and marketing purposes, and may also share such data with
third parties, including advertisers, promotional partners, customers, and
sponsors.


LEGAL BASES FOR USE OF YOUR INFORMATION

The legal bases for using your information as set out in this Privacy Policy are
as follows:

 * Where use of your information is necessary to perform our obligations under a
   contract with you (for example, to comply with: the terms of service of our
   websites or a purchase you made)

 * Where use of your information is necessary for our legitimate interests or
   the legitimate interests of others (for example, to provide security for our
   website and applications; operate our business and our Services; receive
   payments; comply with legal requirements and defend our legal rights; and
   prevent fraud)

 * Where we have a reason to process the data in accordance with EU Member State
   laws

 * Where we have your consent to engage in a particular processing activity




COOKIES AND SIMILAR TECHNOLOGIES

To collect the information in the “Information We Automatically Collect” section
above, we and our service providers may use Internet server logs, cookies,
tracking pixels, and other similar tracking technologies. We use these
technologies in order to offer you a more tailored experience in the future, by
understanding and remembering your particular browsing preferences. Cookies are
small text files that are placed on your computer or mobile device when you
visit a site, that enables us to: (i) recognize your computer; (ii) store your
preferences and settings; (iii) understand the web pages of the Services you
have visited; (iv) enhance your user experience by delivering and measuring the
effectiveness of content and advertising tailored to your interests; (v) perform
searches and analytics; and (vi) assist with security and administrative
functions.

As we adopt additional technologies, we may also gather information through
other methods.

Please note that you can change your settings to notify you when a cookie is
being set or updated, or to block cookies altogether. Please consult the “Help”
section of your browser for more information (e.g., Internet Explorer; Google
Chrome; Mozilla Firefox; or Apple Safari).. Please note that by blocking,
disabling, or managing any or all cookies, you may not have access to certain
features or offerings of the Services.


ONLINE ANALYTICS AND ADVERTISING

1. Analytics

We may use third-party web analytics services (such as those of Google
Analytics) on our Services to collect and analyze usage information through
cookies and similar tools; engage in auditing, research, or reporting; assist
with fraud prevention; and provide certain features to you. To prevent Google
Analytics from using your information for analytics, you may install the Google
Analytics Opt-out Browser Add-on by clicking here. If you receive email from us,
we may use certain analytics tools, such as clear GIFs to capture data such as
when you open our message or click on any links or banners our email contains.
This data allows us to gauge the effectiveness of our communications and
marketing campaigns.

2. Online Advertising

If you are interested in information about tailored browser advertising and how
you can generally control cookies from being put on your computer to deliver
tailored advertising, you may visit the Network Advertising Initiative’s
Consumer Opt-Out link, the Digital Advertising Alliance’s Consumer Opt-Out link,
or Your Online Choices to opt-out of receiving tailored advertising from
companies that participate in those programs. To opt out of Google Analytics for
display advertising or customize Google display network ads, visit the Google
Ads Settings page. We do not control these opt-out links or whether any
particular company chooses to participate in these opt-out programs. We are not
responsible for any choices you make using these mechanisms or the continued
availability or accuracy of these mechanisms.

Please note that if you exercise the choices above, you may still see
advertising when you use the Services, but it will not be tailored to you based
on your online behavior over time.

3. Notice Concerning Do Not Track

Do Not Track (“DNT”) is a privacy preference that users can set in certain web
browsers. We are committed to providing you with choices about the information
collected on our website for third party purposes, and that is why we provide
the variety of opt-out mechanisms listed above. However, we do not currently
recognize or respond to browser-initiated DNT signals. To learn more about Do
Not Track, you can do so here.


HOW WE SHARE AND DISCLOSE YOUR INFORMATION

Alation will share your information in the following ways:

 * Affiliates and Subsidiaries.
   
    We may share information we collect within the Alation family to deliver
   products and services to you, ensure a consistent level of service, and
   enhance our products, services, and your customer experience.

 * Service Providers.
   
    We provide access to or share your information with select third parties who
   perform services on our behalf. They have access to perform these services
   but are prohibited from using your information for other purposes. They
   provide a variety of services to us, including billing, sales, marketing,
   product content and features, advertising, analytics, research, customer
   service, data storage, security, fraud prevention, payment processing, and
   legal services.

 * Protection of Alation and Others.
   
    By using the Services, you acknowledge and agree that we may access, retain
   and disclose the information we collect and maintain about you if required to
   do so by law or in a good faith belief that such access, retention or
   disclosure is reasonably necessary to: (a) comply with legal process (e.g. a
   subpoena or court order); (b) enforce our Terms of Service, this Privacy
   Policy, or other contracts with you, including investigation of potential
   violations thereof; (c) respond to claims that any content violates the
   rights of third parties; (d) respond to your requests for customer service;
   and/or (e) protect the rights, property or personal safety of Alation, its
   agents and affiliates, its users and/or the public. This includes exchanging
   information with other companies and organizations for fraud protection, and
   spam/malware prevention, and similar purposes.

 * Business Transfers.
   
    As we continue to develop our business, we may buy, merge, or partner with
   other companies. In such transactions, (including in contemplation of such
   transactions) user information may be among the transferred assets. If a
   portion or all of our assets are sold or transferred to a third-party,
   customer information (including your email address) would likely be one of
   the transferred business assets. If such transfer is subject to additional
   mandatory restrictions under applicable laws, we will comply with such
   restrictions.

 * Aggregate/Anonymous Information.
   
    From time to time, we may share Aggregated and/or Anonymized Information
   about use of the Services, such as by publishing a report on usage trends.
   The sharing of such data is unrestricted.




RETENTION OF YOUR INFORMATION

We keep your information for no longer than necessary for the purposes for which
it is processed. The length of time for which we retain information depends on
the purposes for which we collected and use it and/or as required to comply with
applicable laws.


DATA SUBJECT RIGHTS AND YOUR CHOICES

You have certain rights with respect to your information as further described in
this section.

1. Your Legal Rights

If you would like further information in relation to your legal rights under
applicable law or would like to exercise any of them, please contact us using
the information in the “Contact Information” section below at any time. Your
local laws (e.g., in the EU) may permit you to request that we:

 * provide access to and/or a copy of certain information we hold about you

 * prevent the processing of your information for direct-marketing purposes
   (including any direct marketing processing based on profiling)

 * update information which is out of date or incorrect

 * delete certain information which we are holding about you

 * restrict the way that we process and disclose certain of your information

 * transfer your information to a third party provider of services

 * revoke your consent for the processing of your information

We will consider all requests and provide our response within the time period
stated by applicable law. Please note, however, that certain information may be
exempt from such requests in some circumstances, which may include if we need to
keep processing your information for our legitimate interests or to comply with
a legal obligation. We may request you provide us with information necessary to
confirm your identity before responding to your request.

2. Marketing Communications and Sharing

You may instruct us not to use your contact information to contact you by email,
postal mail, or phone regarding products, services, promotions and special
events that might appeal to your interests by contacting us using the
information below. In commercial email messages, you can also opt out by
following the instructions located at the bottom of such emails. Please note
that, regardless of your request, we may still use and share certain information
as permitted by this Privacy Policy or as required by applicable law. For
example, you may not opt out of certain operational emails, such as those
reflecting our relationship or transactions with you.

To exercise your data subject rights, click here


THIRD PARTY LINKS AND FEATURES

The Services contain links to third-party websites such as social media sites,
and also contain third-party plug-ins (such as the Facebook “like” button and
Twitter “follow” button). If you choose to use these sites or features, you may
disclose your information not just to those third-parties, but also to their
users and the public more generally depending on how their services function. We
are not responsible for the content or practices of those websites or services.
The collection, use, and disclosure of your information will be subject to the
privacy policies of the third party websites or services, and not this Privacy
Policy. We urge you to read the privacy and security policies of these
third-parties.


INTERNATIONAL USERS

The information discussed in this Policy is processed in the United States by
Alation, whose principal office in the United States is located at 3 Lagoon
Drive, Suite 300, Redwood City, CA 94065. Your information will be processed in
the United States for the purposes described herein. As described above, we also
may subcontract the processing of your data to, or otherwise share your data
with, other members within Alation or our service providers in countries other
than your country of residence, including the United States, in accordance with
applicable law. Such third parties may be engaged in, among other things, the
provision of Services to you, the processing of transactions and/or the
provision of support services. By providing us with your information, you
acknowledge any such transfer, storage or use.

If we provide any information about you to third party information processors,
we will take appropriate measures to ensure such companies protect your
information adequately in accordance with this Privacy Policy. These measures
may include signing Standard Contractual Clauses in accordance with EU and other
data protection laws to govern the transfers of such data. For more information
about these transfer mechanisms, please contact us as detailed in the “Contact
Information” section below.

If applicable, you may make a complaint to the data protection supervisory
authority in the country where you reside. Alternatively, you may seek a remedy
through local courts if you believe your rights have been breached.


HOW WE PROTECT YOUR INFORMATION

Alation takes technical and organizational security measures to protect the
information provided via the Services from loss, misuse, and unauthorized
access, disclosure, alteration, or destruction. However, no Internet or email
transmission is ever fully secure or error free. Please keep this in mind when
disclosing any information to Alation via the Internet.


CALIFORNIA PRIVACY RIGHTS

California law gives residents of California the right under certain
circumstances to request information from us regarding the manner in which we
share certain categories of “personal information” (as defined by applicable
California law) with third parties for their direct marketing purposes. For more
information or to make an inquiry, please contact us using the Contact
Information below.


CHANGES TO OUR PRIVACY POLICY

We reserve the right to amend this Privacy Policy at any time to reflect changes
in the law, our data collection and use practices, the features of our Services,
or advances in technology. We will make the revised Privacy Policy accessible
through the Services, so you should review the Privacy Policy periodically. You
can know if the Privacy Policy has changed since the last time you reviewed it
by checking the “Effective Date” included at the beginning of the document. If
we make a material change to the Policy, you will be provided with appropriate
notice in accordance with legal requirements. By continuing to use the Services,
you are confirming that you have read and understood the latest version of this
Privacy Policy.


CONTACT INFORMATION

Please feel free to contact us if you have any questions about Alation’ Privacy
Policy or the information practices of the Services. You can reach us via
email, privacy@Alation.com, or by mail at 3 Lagoon Drive, Floor 12, Redwood
City, CA 94065.

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NEW TO ALATION?

About Alation

Leadership Team

News & Press Releases

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PRODUCTS

Data Catalog

Data Governance

Data Lineage

Compose

Alation Anywhere

Alation Analytics

RESOURCES

Resource Center

Upcoming Events

Blog

Data Radicals Podcast

Alation Brilliance Badges

FEATURED BLOGS

What is a Data Catalog?

What is Data Governance?

What is Data Intelligence?

What is Cloud Transformation?

What is Data Quality?

CONNECT

Careers

Contact Us

Take a Product Tour

Join a Weekly Demo

Get a Personalized Demo

Alation Help Center

Alation Pricing

Terms and Conditions

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Event Policy

© 2023 Alation, Inc.


CCPA AND GDPR COOKIES

This website uses cookies to enhance user experience and to analyze performance
and traffic on our website. By using or accessing our website, you agree to the
storing of cookies on your device to enhance site navigation, analyze site
usage, and assist in our marketing efforts.Alation's Privacy Policy

Reject All Accept Cookies
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COOKIE PREFERENCES

When you visit our website, we store cookies on your browser to collect
information. The information collected might relate to you, your preferences or
your device, and is mostly used to make the site work as you expect it to and to
provide a more personalized web experience. However, you can choose not to allow
certain types of cookies, which may impact your experience of the site and the
services we are able to offer. Click on the different category headings to find
out more and change our default settings according to your preference. You
cannot opt-out of our First Party Strictly Necessary Cookies as they are
deployed in order to ensure the proper functioning of our website (such as
prompting the cookie banner and remembering your settings, to log into your
account, to redirect you when you log out, etc.). For more information about the
First and Third Party Cookies used please follow this link.
Alation's Privacy Policy
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MANAGE CONSENT PREFERENCES

STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. They are usually only set in response to actions made by you
which amount to a request for services, such as setting your privacy
preferences, logging in or filling in forms. You can set your browser to block
or alert you about these cookies, but some parts of the site will not then work.
These cookies do not store any personally identifiable information.

SALE OF PERSONAL DATA

Sale of Personal Data

Under the California Consumer Privacy Act, you have the right to opt-out of the
sale of your personal information to third parties. These cookies collect
information for analytics and to personalize your experience with targeted ads.
You may exercise your right to opt out of the sale of personal information by
using this toggle switch. If you opt out we will not be able to offer you
personalised ads and will not hand over your personal information to any third
parties. Additionally, you may contact our legal department for further
clarification about your rights as a California consumer by using this Exercise
My Rights link. If you have enabled privacy controls on your browser (such as a
plugin), we have to take that as a valid request to opt-out. Therefore we would
not be able to track your activity through the web. This may affect our ability
to personalize ads according to your preferences.

 * PERFORMANCE COOKIES
   
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   These cookies allow us to count visits and traffic sources so we can measure
   and improve the performance of our site. They help us to know which pages are
   the most and least popular and see how visitors move around the site. All
   information these cookies collect is aggregated and therefore anonymous. If
   you do not allow these cookies we will not know when you have visited our
   site, and will not be able to monitor its performance.

 * TARGETING COOKIES
   
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   These cookies may be set through our site by our advertising partners. They
   may be used by those companies to build a profile of your interests and show
   you relevant adverts on other sites. They do not store directly personal
   information, but are based on uniquely identifying your browser and internet
   device. If you do not allow these cookies, you will experience less targeted
   advertising.

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