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THE STATE OF LOCAL MARKETING IN MANUFACTURING WEBCAST 



46% of the co-op funds that manufacturers make available to local partners go
unused.

38% of partners claim they don’t understand marketing.

55% spend little to no time on marketing activities each month.

Why aren’t partners engaging in your program, and how can you change that?

Join us for a webcast Thursday, April 28 at 2 p.m. ET, revealing data-driven
insights on how to increase program engagement, fund utilization, and overall
partner participation in the face of unprecedented supply chain delays, labor
shortages, and skyrocketing consumer demand to get products instantly.

Our latest State of Local Marketing Research revealed new insights specific to
the manufacturing industry, including:

 * Manufacturing partners are investing 5% less in marketing compared to other
   industries. A small increase in marketing investment could result in a big
   revenue impact.
 * Partners at the highest level of marketing maturity experienced 2x more
   revenue growth than their less marketing mature peers, yet 54% of
   manufacturing’s partners occupy the lowest levels of marketing maturity.
 * 68% of manufacturing partners find the processes and policies of the
   marketing program provided to them by a national brand difficult to
   understand or inefficient.
 * Websites and social media are manufacturing partners’ top two tactics, but
   only 20% of partners said websites were supported in a robust way, and only
   14% said social was supported in a robust way.

Register now to learn how to use these insights to shape your local marketing
program!

 

ABOUT THE PRESENTERS



SARAH CUCCHIARA

SVP of Channel Marketing Strategy at BrandMucsle

--------------------------------------------------------------------------------

Throughout her career, Sarah has worked with large national companies and local
small businesses to develop cross-channel marketing and advertising programs
that drive results. As SVP of Channel Marketing at BrandMuscle, Sarah is
responsible for leveraging BrandMuscle's products and services in the
development and execution of hyperlocal marketing and advertising programs for
clients that align with the corporate strategy while driving local results.



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BrandMuscle is the leader in integrated local and channel marketing, enabling
over 175 of the world’s top brands to scale their marketing programs and
accelerate revenue growth.

Reach us at (866) 464-4342 or contact us online




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