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https://www.wsj.com/articles/neil-youngs-music-is-being-taken-down-by-spotify-after-ultimatum-over-joe-rogan-11643230104


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SPOTIFY TAKES DOWN NEIL YOUNG’S MUSIC AFTER HIS JOE ROGAN ULTIMATUM


FOLK-ROCK STAR HAD OVER SIX MILLION MONTHLY LISTENERS ON THE SERVICE, WHICH HE
BLAMES FOR SPREADING FAKE INFO ABOUT VACCINES

NEIL YOUNG SAID SPOTIFY WAS SPREADING FAKE INFORMATION ABOUT VACCINES THROUGH
JOE ROGAN’S PODCAST.

Photo: eric lalmand/Agence France-Presse/Getty Images
By
Anne Steele
Close


ANNE STEELE

 * Biography
 * @AnneMarieSteele
 * anne.steele@wsj.com

Updated Jan. 26, 2022 8:00 pm ET

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Spotify Technology SA has removed Neil Young’s music, the company confirmed
Wednesday, as the folk-rock star isn’t wavering in his objections to Joe Rogan’s
podcast.

The “Heart of Gold” and “Harvest Moon” singer earlier this week penned an open
letter to his manager and label asking them to remove his music from the
service, saying it is spreading fake information about Covid-19 vaccines through
Mr. Rogan’s show. “They can have Rogan or Young. Not both,” he wrote.

Mr. Young’s record label, Warner Music WMG 4.85% Group Corp.’s Warner Records,
formally requested Spotify remove the music Wednesday.

“We want all the world’s music and audio content to be available to Spotify
users. With that comes great responsibility in balancing both safety for
listeners and freedom for creators,” a Spotify spokesman said Wednesday. The
company has detailed content policies in place and has removed over 20,000
Covid-19-related podcast episodes since the start of the pandemic, he added.



“We regret Neil’s decision to remove his music from Spotify, but hope to welcome
him back soon,” he said.

JOE ROGAN IS CENTRAL TO SPOTIFY’S PODCAST STRATEGY IN ATTRACTING LISTENERS AND
AD DOLLARS TO ITS PLATFORM AND SHOWS.

Photo: Louis Grasse/PxImages/Icon Sportswire/Getty Images

For Spotify, the controversy is a significant test of its big bet on Mr. Rogan,
one of podcasting’s most popular and polarizing voices. Spotify struck a deal
with Mr. Rogan in 2020 worth more than $100 million, according to people
familiar with the matter, bringing his loyal followers and lucrative show
exclusively to its service. Mr. Rogan is central to Spotify’s podcast strategy
in attracting listeners and ad dollars to its platform and shows.

While the letter has since been removed from Mr. Young’s website, he has been in
discussions with his label and Spotify since then, and continued to hold his
ground, according to people familiar with the matter.

Mr. Rogan didn’t respond to a request for comment.

On Wednesday, Neil Young took more jabs at Spotify on his website, calling on
others to join him in removing music from Spotify. “I sincerely hope that other
artists and record companies will move off the Spotify platform and stop
supporting Spotify’s deadly misinformation about Covid,” he wrote but added that
he “can’t really expect that to happen.”

Spotify represents 60% of the streaming of his music to listeners, Mr. Young
wrote, and pointed listeners to where his music is still available to stream,
including Apple Music, Amazon Music and Qobuz, a high-res music streamer. Mr.
Young also thanked his label for supporting him in his wishes to leave Spotify.



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Before the removal, Mr. Young had 2.4 million followers and over six million
monthly listeners on Spotify.

Mr. Rogan’s show has created tensions for Spotify before. Earlier this month, a
group of 270 scientists and healthcare professionals signed an open letter to
Spotify accusing the podcast of “promoting baseless conspiracy theories” and
asking the service to take action against mass-misinformation events on its
platform.

Some employees expressed concern over the podcast’s content during a town-hall
meeting in September 2020, relating to material they felt was anti-transgender,
according to people familiar with the matter.

The company stood by its star podcaster, with Chief Executive Daniel Ek saying
that the ambition to make Spotify the “largest audio platform in the world”
involves embracing diverse voices and differing opinions as the company chases
scale in podcasting.

In 2018 Spotify introduced a “Hate Content and Hateful Conduct” policy that
touched off a debate about whether streaming services should punish artists for
alleged bad behavior. It faced backlash across the music industry and walked
back the policy three weeks later.

By removing his music from Spotify, Mr. Young won’t collect the royalty payments
connected with streaming his songs there which are split between him, his record
label, publisher and other rights holders to his music.

While Mr. Young’s label is the licenser to Spotify and legally has control over
how and where his music is distributed, it is typical for a record company to
take an artist’s wishes into account. An act of Mr. Young’s cachet in particular
tends to have more control over their career and creative output.



Last year publicly traded music investment firm Hipgnosis Songs Fund Ltd.
announced a deal to purchase a 50% stake in Neil Young’s songwriting catalog.
The sale fetched a price between $40 million and $50 million, according to
people familiar with the deal. While Hipgnosis investors stand to benefit from
royalties when Mr. Young’s music is streamed on Spotify and other services,
music lawyers say they wouldn’t have a say in the tussle with Spotify because of
the way publishing rights typically work.

Streaming accounts for 84% of recorded music revenue in the U.S., according to
the Recording Industry Association of America. Spotify is by far the largest
music-streaming service by paid subscriptions.

Classic tunes like those found in Mr. Young’s catalog, in particular, have been
streaming well, as services attract older subscribers and younger listeners
discover the favorites of their elders.

During the pandemic, nostalgia listening surged even more. On streaming
services, music older than 18 months is a major growth area, making up some 70%
of listeners’ consumption, according to MRC Data, formerly Nielsen Music.

News Corp’s Dow Jones & Co., publisher of The Wall Street Journal, has a content
partnership with Spotify’s Gimlet Media unit.

Write to Anne Steele at Anne.Steele@wsj.com

Copyright ©2022 Dow Jones & Company, Inc. All Rights Reserved.
87990cbe856818d5eddac44c7b1cdeb8

Appeared in the January 27, 2022, print edition as 'Neil Young Songs Are Pulled
by Spotify.'




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