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HomeGlobalNewsroomBCW Celebrates Cannes Lions Wins
Awards
BCW CELEBRATES CANNES LIONS WINSJUNE 25, 2021
BCW, the global communications agency built to move people, celebrated two
Bronze Lions wins at the 2021 Cannes Lions International Festival of Creativity
virtual ceremonies.
Awards
BCW, the global communications agency built to move people, celebrated two
Bronze Lions wins at the 2021 Cannes Lions International Festival of Creativity
virtual ceremonies.
Awards
NEW YORK, June 25, 2021 – BCW, the global communications agency built to move
people, celebrated two Bronze Lions wins at the 2021 Cannes Lions International
Festival of Creativity virtual ceremonies. Overall, BCW’s work was shortlisted
in 13 categories.
BCW earned a Bronze Lion in the PR track, Social Behavior subcategory, on behalf
of “Beach Mode” for client Trygg-Hansa. In Sweden, the most common cause of
accidental death among children between the ages of one and six is drowning.
Swedish parents spend more than three hours each day staring at their phone. But
on the beach, swimming children need full attention, as a short distraction can
be the difference between life and death. BCW’s idea for insurance company
Trygg-Hansa was to transform the problem - the smartphone - into the solution by
creating Beach Mode, an app that makes one’s smartphone completely inaccessible
while at the beach with your children. The only feature that works is emergency
calls. The innovation yielded a decrease of 31 percent in fatal drownings among
children from the previous year.
BCW also was part of a team to win a Bronze Lion in the Social & Influencer
Category on behalf of Chipotle Mexican Grill for “Chipotle X Elf Cosmetics.” The
work was led by Day One Agency New York.
“It is always a tremendous honor to have our work recognized by the Cannes Lions
– the world’s premier festival celebrating creativity,” said Donna Imperato,
Global CEO, BCW. “The work illustrates how we drive significant results for
clients using our earned-plus, cross-channel offer. We celebrate these awards
with our clients and agency partners and look forward to continued success.”
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