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The Sports Rights Database: Tech and media giants battling for $180 billion in
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Exclusive


A LENDER TO BUZZY BRANDS IS SCRAMBLING, HIGHLIGHTING CONSUMER CRUNCH

Food and beverage startups can struggle to finance inventory and other costs to
get their products on shelves. Photo via Adobe Stock.
By
Ann Gehan
ann.gehan@theinformation.comProfile and archive
May 13, 2024, 11:54am PDT


Ampla, a consumer startup-focused fintech that has loaned money to buzzy food
and beverage brands like Carbone Fine Food pasta sauces and MrBeast-backed snack
brand Feastables, is trying to find a buyer after failing to raise a fresh
equity round, a person who has participated in deal talks said.

The sale attempts highlight how a pullback in consumer spending has had ripple
effects far beyond retailers and brands. Ampla, which provides credit lines to
small sellers to cover upfront costs like inventory and marketing, saw revenue
growth slow over the past year or so as some borrowers have struggled to pay
back their loans, the person said.  At the same time, Ampla has been cutting
credit lines and raising interest rates for some borrowers, according to
executives at three companies that have borrowed funds from it.




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