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The Must-Attend Tech & Services Event
Learn More
About usWhat We Do
What We Offer



INDUSTRIES WE SERVE

Stand out in your industry with TSIA’s proven data and research.


IT INFRASTRUCTURE AND SERVICES




SAAS AND SOFTWARE




INDUSTRIAL EQUIPMENT




HEALTHCARE TECHNOLOGY


RESEARCH AREAS

TSIA provides exclusive data, business frameworks, and expert advice in all
areas of technology to help your organization achieve profitable growth.


CRO COUNCIL

A research-driven executive community focused on growing and optimizing XaaS
revenue across the customer lifecycle.



CUSTOMER GROWTH AND RENEWAL

Leverage your existing accounts to grow and sustain subscription revenue across
the entire customer life cycle.


CUSTOMER SUCCESS

Create and implement a data-driven customer success strategy with the world’s
largest library of customer success data, best practices, and more.



EDUCATION SERVICES

Make the most of learning content, programs, and offers in order to drive
product adoption, expansion, and renewal.


EXECUTIVE LEADERSHIP

Leverage TSIA's data-driven insights and resources to make strategic decisions,
optimize operations, and drive your company's growth.



FIELD SERVICES

Helping companies with equipment on customer premises optimize service delivery
and drive digital transformation.


MANAGED SERVICES

Grow your business’ managed and XaaS revenue across the customer
lifecycle—profitably and sustainably.



OFFERING MANAGEMENT

Utilize deep industry insights tailored to create compelling service and product
offers, converge portfolios, optimize pricing, and more.


PROFESSIONAL SERVICES

Optimize your business with formalized charter and strategy and delivering
solutions with efficient operations.



SUPPORT SERVICES

Maximize your organization’s service efficiencies and optimize its overall
customer experience.
Insights



INSIGHTS

Check out our latest insights and go beyond learning about the latest industry
trends—make them work for you.


FEATURED INSIGHTS

Get inspired, find out what’s trending, and discover what’s next in the
technology and services space on the brand-new TSIA Portal.


TSIA RESEARCH JOURNEYS

Answering your biggest unsolved industry challenges and delivering validated,
board-ready insights designed to empower every tech company.
Membership Options
Community



COMMUNITY

Connect with a diverse and inclusive network of other industry professionals who
have solved the same challenges you’re facing.


TSIA DISCUSSIONS

A community for Product, Sales, and Services teams to navigate business
challenges together.



ADVISORY BOARDS

Meet the hand-picked experts who work with TSIA research and leadership to
address critical issues, trends, and opportunities.


CONFERENCE

Drive innovation and elevate your business at TSIA World, the premier tech and
services conference.


PARTNER WITH TSIA

Share your company’s vision of the future with the biggest names in tech, and
engage with prospects within the TSIA community.


PARTNER DIRECTORY

Check out the technology and services organizations that are currently
benefiting from membership.


STAR AWARDS

Establish your company as among the best in the industry and receive recognition
on your team’s most impactful achievements.
Blog



BLOG

Your source for the latest trends impacting your industry.


FOR EXECUTIVES


FOR DEPARTMENT LEADERS


FOR MANAGERS

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MAKE SMARTER DECISIONS, FASTER

The TSIA Research Navigator is a free tool that helps you find the data you need
to make smart business decisions.
Try it for free




HOW CAN COMPANIES STAY AHEAD OF THE AI REVOLUTION?

It’s no secret: AI has indisputably transformed the entire tech industry, yet
most companies still haven’t organized to effectively deploy new AI
capabilities. So how can tech firms stay ahead of the curve, and what are the
risks of getting left behind?
Read free report




WE HELP COMPANIES MAKE SMART DECISIONS


IN THESE INDUSTRIES:

IT INFRASTRUCTURE AND SERVICES

With hardware, OEM, and other enterprise-level tech firms everywhere pivoting
how they deliver on value, profitability has become a crucial consideration. Let
us show your organization how to stay ahead of the curve.
Learn more 

SAAS AND SOFTWARE

In today’s tech industry, subscription models are the new normal, and for
born-in-the-cloud companies, that makes getting—and staying—profitable more
important than ever. When it comes to digital transformation, we’re the experts.
Learn more 

INDUSTRIAL EQUIPMENT

From supply chain tech to agtech and the Internet of Things, every modern
company is a tech company. TSIA is here to help you navigate this ever-changing
space and ensure that your business evolves with it.
Learn more 

HEALTHCARE TECHNOLOGY

Healthcare and technology are a perfect pair. That’s why for hardware and
software businesses serving the healthcare space, the need to focus on
profitability is more critical than ever—lives depend on it.
Learn more 


ON THESE KEY TOPICS:

BEST PRACTICE IMPLEMENTATION AND IMPROVEMENT

When you understand what “good” looks like, correlating people, processes, and
technology to your financial results is a snap.

AI IMPLEMENTATION

As AI continues to be incorporated into business models, it’s critical to stay
current on its best practices, and which capabilities will move the needle most
on growth and profitability.

AS-A-SERVICE AND DIGITAL TRANSFORMATION

What does it take to build and scale a profitable X-as-a-Service business
model—and what are the risks of getting left behind?

ACHIEVING PROFITABLE GROWTH

The tech industry has long pursued explosive growth over profitability—but why
should your business have to choose between profit vs. growth?


BY SUPPORTING LEADERS ACROSS THESE RESEARCH AREAS:

CROSS-FUNCTIONAL

Executive Leadership


OFFER PORTFOLIO SUCCESS

Offering Management


REVENUE OPTIMIZATION

CRO Council

Customer Growth and Renewal


SERVICE AND DELIVERY

Customer Success

Education Services

Field Services

Managed Services

Professional Services

Support Services




TRUSTED BY TOP COMPANIES EVERYWHERE






A DATA ENGINE FUELED BY YOU

Data

Insights

Frameworks

Benchmark

Virtual advisory
sessions

Inquiries

Member-to-member
inquiries

Conference

Discussions



AI HAS CHANGED BUSINESS FOREVER—IS YOUR COMPANY KEEPING UP?

With layoffs continuing and budgets growing tighter, companies everywhere are
leaning into AI to help reduce costs and improve efficiency. But leveraging AI
to improve business operations needs to be a holistic strategy—and our latest
report is here to show you how.
77%


COMPANIES ALLOCATING SPECIFIC FUNDING FOR AI

35%


COMPANIES WITH A
C-LEVEL LEADER RESPONSIBLE FOR AI STRATEGY

47%


COMPANIES WITH A CENTRALIZED DATA SCIENCE AND ANALYTICS ORG FUNCTION

Read the report


OUR RESEARCH ROADMAP


Guided by your top concerns and refreshed every six months, TSIA’s
groundbreaking, up-to-the-minute research is designed to advance your business’
critical initiatives and produce the results you need, all available on the TSIA
Portal.

Explore the TSIA Portal
TSIA Research Journeys

May 2024

October 2024

CRO Council


BOOST REVENUE WITH GENERATIVE AI

Discover how AI can streamline your workflow, address key challenges, and unlock
new growth opportunities.
CRO Council


ACCELERATE XAAS PARTNER SUCCESS

Adapting your channel partners to thrive in the XaaS landscape? Get expert
insights for traditional and cloud-native vendors.
Customer Growth and Renewal


DRIVE REVENUE WITH THE RIGHT PARTNER STRATEGY

Evaluating vendor-channel partnerships? Learn how to assess data, performance,
pipeline, and organization for success.
Customer Success


PROVE CUSTOMER SUCCESS ROI

Learn how to showcase your team's value to secure funding, fuel growth, and
ensure your department thrives.
Education Services


OPTIMIZE REVENUE WITH THE RIGHT STRATEGY

Discover proven pricing strategies for educational services and maximize revenue
through cost-plus or market-based approaches.
CRO Council


BOOST REVENUE WITH GENERATIVE AI

Discover how AI can streamline your workflow, address key challenges, and unlock
new growth opportunities.
CRO Council


ACCELERATE XAAS PARTNER SUCCESS

Adapting your channel partners to thrive in the XaaS landscape? Get expert
insights for traditional and cloud-native vendors.
Customer Growth and Renewal


DRIVE REVENUE WITH THE RIGHT PARTNER STRATEGY

Evaluating vendor-channel partnerships? Learn how to assess data, performance,
pipeline, and organization for success.
Customer Success


PROVE CUSTOMER SUCCESS ROI

Learn how to showcase your team's value to secure funding, fuel growth, and
ensure your department thrives.
Education Services


OPTIMIZE REVENUE WITH THE RIGHT STRATEGY

Discover proven pricing strategies for educational services and maximize revenue
through cost-plus or market-based approaches.
CRO Council


BOOST REVENUE WITH GENERATIVE AI

Discover how AI can streamline your workflow, address key challenges, and unlock
new growth opportunities.
CRO Council


ACCELERATE XAAS PARTNER SUCCESS

Adapting your channel partners to thrive in the XaaS landscape? Get expert
insights for traditional and cloud-native vendors.
Customer Growth and Renewal


DRIVE REVENUE WITH THE RIGHT PARTNER STRATEGY

Evaluating vendor-channel partnerships? Learn how to assess data, performance,
pipeline, and organization for success.
Customer Success


PROVE CUSTOMER SUCCESS ROI

Learn how to showcase your team's value to secure funding, fuel growth, and
ensure your department thrives.
Education Services


OPTIMIZE REVENUE WITH THE RIGHT STRATEGY

Discover proven pricing strategies for educational services and maximize revenue
through cost-plus or market-based approaches.
Field Services


REVOLUTIONIZE SPARE PARTS

Prepare your spare parts business for the future with innovative logistics
strategies and unlock new growth potential.
Managed Services


MASTER MANAGED SERVICES KPIS

Utilize a proven framework to measure KPIs, optimize investments, and make
data-driven decisions for your managed services organization.
Offering Management


MAXIMIZE SERVICE VALUE

Drive revenue growth and customer loyalty by prioritizing value in your service
offerings amidst industry shifts.
Professional Services


PERFECT YOUR PRICING STRATEGY

Benchmark your pricing strategies against global best practices and unlock
maximum profitability for your professional services.
Field Services


REVOLUTIONIZE SPARE PARTS

Prepare your spare parts business for the future with innovative logistics
strategies and unlock new growth potential.
Managed Services


MASTER MANAGED SERVICES KPIS

Utilize a proven framework to measure KPIs, optimize investments, and make
data-driven decisions for your managed services organization.
Offering Management


MAXIMIZE SERVICE VALUE

Drive revenue growth and customer loyalty by prioritizing value in your service
offerings amidst industry shifts.
Professional Services


PERFECT YOUR PRICING STRATEGY

Benchmark your pricing strategies against global best practices and unlock
maximum profitability for your professional services.
Field Services


REVOLUTIONIZE SPARE PARTS

Prepare your spare parts business for the future with innovative logistics
strategies and unlock new growth potential.
Managed Services


MASTER MANAGED SERVICES KPIS

Utilize a proven framework to measure KPIs, optimize investments, and make
data-driven decisions for your managed services organization.
Offering Management


MAXIMIZE SERVICE VALUE

Drive revenue growth and customer loyalty by prioritizing value in your service
offerings amidst industry shifts.
Professional Services


PERFECT YOUR PRICING STRATEGY

Benchmark your pricing strategies against global best practices and unlock
maximum profitability for your professional services.
Support Services


AI-DRIVEN KNOWLEDGE MANAGEMENT

Harness the power of Generative AI and Machine Learning to revolutionize your
knowledge management strategies.
CRO Council


BOOST REVENUE WITH GENERATIVE AI

Discover how AI can streamline your workflow, address key challenges, and unlock
new growth opportunities.
CRO Council


ACCELERATE XAAS PARTNER SUCCESS

Adapting your channel partners to thrive in the XaaS landscape? Get expert
insights for traditional and cloud-native vendors.
Support Services


AI-DRIVEN KNOWLEDGE MANAGEMENT

Harness the power of Generative AI and Machine Learning to revolutionize your
knowledge management strategies.
CRO Council


BOOST REVENUE WITH GENERATIVE AI

Discover how AI can streamline your workflow, address key challenges, and unlock
new growth opportunities.
CRO Council


ACCELERATE XAAS PARTNER SUCCESS

Adapting your channel partners to thrive in the XaaS landscape? Get expert
insights for traditional and cloud-native vendors.
Support Services


AI-DRIVEN KNOWLEDGE MANAGEMENT

Harness the power of Generative AI and Machine Learning to revolutionize your
knowledge management strategies.
CRO Council


BOOST REVENUE WITH GENERATIVE AI

Discover how AI can streamline your workflow, address key challenges, and unlock
new growth opportunities.
CRO Council


ACCELERATE XAAS PARTNER SUCCESS

Adapting your channel partners to thrive in the XaaS landscape? Get expert
insights for traditional and cloud-native vendors.




ESSENTIAL RESOURCES TO ELEVATE YOUR ENTIRE ORGANIZATION

Your free TSIA Portal account gives you access to the tailored insights,
strategies, and tactics you need to grow your organization and career.
Free access
Explore our vault of proven, proprietary research

Free access
AI-powered search

Members only
Get personalized insights

Members only
Submit inquiries

Members only
Benchmark your organization

Sign up nowAlready have an account? Sign in


JOIN THE CONVERSATION

We couldn’t do what we do without you. That’s why whether in-person, virtually,
or both, we’re proud to connect you with a diverse and inclusive network of
other industry professionals who have solved the same challenges you’re facing.


TSIA WORLD CONFERENCES

Connect with a diverse community of your peers and industry experts, attend
inspiring keynotes and breakout sessions, and solve your business’ most pressing
challenges.
Learn more 


TECHTONIC: THE TSIA PODCAST

Join host Thomas Lah as he discusses tried-and-true strategies companies need to
employ to stay relevant, get profitable, and succeed in the ever-changing
technology and services space.
Learn more 



TSIA DISCUSSIONS

Join a community of your industry peers to hear about lessons learned, discover
best practices, and meet new friends along the way.
Learn more 


TSIA WEBINARS

Stay current on the latest tech industry trends and best practices with highly
interactive sessions led by our experts and partners.
Browse our webinars 




READY TO LEARN MORE?



With exclusive research, expert advisory, and more, we’re here to help you more
efficiently align people, processes, and technology to your financial results.




TSIA (Technology & Services Industry Association) is dedicated to helping
technology and services organizations large and small grow and advance in the
technology industry. Find out how you can achieve success, too. Call us at
800-876-6511 or we can call you.



OUR RESEARCH AREAS

CRO CouncilCustomer Growth and RenewalCustomer SuccessEducation
ServicesExecutive LeadershipField ServicesManaged ServicesProfessional
ServicesOffering ManagementSupport Services
Industries we serveIT Infrastructure and ServicesSaaS and SoftwareIndustrial
EquipmentHealthcare Technology
ConferenceAgendaEventsNetworkingPricingSponsorsTracksTravel


COMMUNITY

Partner DirectoryPartner ProgramStar AwardsTSIA Discussions


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These items allow the website to remember choices you make (such as your user
name, language, or the region you are in) and provide enhanced, more personal
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