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The Playbook Agency Solutions SaaSWeb3 Tools List Case Studies About us Blog Get started Menu Tools ListCase StudiesSaaS SolutionsWeb3 SolutionsAbout usBlogHome Get started OUTBOUND DONE RIGHT We build outbound sales systems that get results. Done with you or done for you Book a Meeting! Learn more Trusted by industry leaders Dom Bowcock Bowimi- Co-Founder "Booking increased from 0.5% to 3% conversion, our sales team are more confident in closing and as a result, ARR is up 50% overall" Anish Ullaskumar Salesflow - Sales Manager "Leo helped build the foundations which enabled us laser target our ICP, we were then able to support hire 8 sellers and rise to $4M in ARR" Matthew Constable WideCharts- Co-Founder "Their proven processes have not only helped us generate a vast amount of valuable leads, but also successfully convert a meaningful number into fruitful business and helped set us on the path to success" Slide 2 of 3. THE CHALLENGE Outbound is harder than ever. We make it easy OUTBOUND IS NOW TECHNICAL With more technologies available at your fingertips, scaling outbound requires real expertise. You need to ensure your messages are getting heard and that all behind with strong data, infrastructure and deep personalization YOU’RE NOT REACHING YOUR ENTIRE TAM Your entire TAM is just an email away. Most teams spend more time researching their prospects & finding (poor) data than actually speaking with them. We automate this process to ensure you can strategically target every vertical in your TAM YOUR CUSTOMER ACQUISITION COST IS SKY HIGH. Paid ads are spiralling & expensive sales teams are hardly hitting target. This is driving your CAC through the roof. We build automated systems that support the team, to drive your costs down. 5x sales output, for less than the price of 1 entry level seller WHO DO YOU TRUST? We are run by ex GTM leaders, so we’ve been there & got the t-shirt. We build systems we wish we had when we were leading our teams and have built the outbound engine for over 20+ companies just this past year. Check our case studies to see that we’re the real deal OUR PACKAGES We use Clay & other systems to scale your outbound, lower CAC and generate more outbound traffic Early Stage Start-Ups TRACTION Find traction & "message market fit" using our cold outbound systems We'll book you qualified meetings via cold email Up to 2,000 leads per month via email & LinkedIn Up to 8000 touch points via multichannel approach On hand copywriting team to support campaign idea's Fully integrated reporting and response handling within slack Up to 3 campaigns per month £2,500 Get started Start-Ups to SMB Companies SCALE Diversify your pipeline, or completely outsource it. Everything in "Traction" plus Unlimited Campaigns across Cold Email & LinkedIn Up to 4,000 net new contacts per month. Up to 16,000 touch points. 2x Optimised LinkedIn Profiles (800+ touch points) 60% + Open Rate 20+ Data Providers for verified contact data (Email + Mobile) MQL Support (Trade show, Webinar & Event Support) Dedicated SDR, Account Manager, Copywriter & Lead Researcher (all for less than an SDR!) £3,500 Get started Keep it in house! BUILD & TEACH Diversify your pipeline, or completely outsource it. Full outbound audit of sales process, stack, data and messaging Fully custom Clay.com implementation with workflows & automations built Automate 90% of your sales teams manual tasks Fix all email deliverability issues & build infrastructure to 4x output Leverage & refresh CRM data, to surface the hottest leads Build out custom scenario based workflows & fix contact data issues £21,500 Get started Early Stage Start-Ups DATA ENRICHMENT & LEAD DATA AS A SERVICE We create bespoke datasets for our clients, enriching your stale CRM data and supplying your team with well researched high intern leads complete with Triple Verified Mobile Numbers and Emails Find custom triggers for your sales data Scrape your competitors users Save your teams valuable time, and keep them selling Lower your data spend Enrich stale & outdated CRM data Create bespoke data sets for your sales & marketing activities From £2,500 Get started Any sized business DATA ENRICHMENT & LEAD DATA AS A SERVICE We create bespoke datasets for our clients, enriching your stale CRM data and supplying your team with well researched high intern leads complete with Triple Verified Mobile Numbers and Emails Find custom triggers for your sales data Scrape your competitors users Save your teams valuable time, and keep them selling Lower your data spend Enrich stale & outdated CRM data Create bespoke data sets for your sales & marketing activities From £2,500 Get started SUCCESS STORIES Bowimi SaaS Supporting Bowimi adding £200,000 in ARR in 6 months Learn more Channel Crawler SaaS How we helped Channel Crawler... Learn more Evergon Web3 Targeting Enterprise Web2 Institutions with Evergon Labs Learn more WHAT OUR CUSTOMERS SAY ABOUT US Get started “It’s been a pleasure to work with TPBA and they’ve been a key support for us with our growth over the last year. In our first 6 months they supported an additional £200K in ARR growth and we continue to work with them to this day"” Dom Bowcock Co-Founder, Bowimi “ “Leo helped build the foundations which enabled us laser target our ICP, we were then able to support hire 8 sellers and rise to $4M in ARR” Anish Ullaskumar Head Of Sales - Salesflow “ "TPBA helped me build outbound traction and book consistent outbound opportunities with enterprise through LinkedIn and Email with orgs Institutions ike HSBC, UBS & more" Hassan Tariq VP Commercial - Evergon Labs “ TPBA were able to increase our outbound footprint, and help us scope out our TAM whilst I focussed on closing business. They operated as an extension of our team rather than a typical agency and we were able to get in rooms with companies we’ve long sought after Jake Kitchiner Co-Founder & Head Of Business Development “ With Abbas’ help, we were able to drive 30% week on week user acquisition growth through his creative email campaigns and segmenting the market, in conjunction with our marketing efforts we were able to go from 0 to 1000 users on our MVP Colin Richardson Co-Founder “ TPBA helped me build outbound traction and book consistent outbound opportunities with enterprise through LinkedIn and Email which was instrumental to gathering product feedback Tony Susanto Co-Founder “ SOLUTIONS SAAS & B2B SERVICES We work with SaaS & B2B organisations from pre seed all the way up to post IPO fixing fundamental problems Your sellers aren’t speaking to enough people Your data is poor, leading to high spam & bounce rates Your email & LinkedIn channels are producing enough pipeline or broken Find out more WEB3 We work with Web3 business looking to target web2 & web3 for their b2b products & VC to raise investment. Key challenges for web3 are Your competitors are landing your dream clients before you, because you don’t have a scalable outbound process Over-reliance on network events & telegram leading to slow sales cycles Your team are wasting time on manual research, poor data & not enough pipeline Find out more B2B SERVICES If you’re targeting B2B with services such as agency, recruitment, consultancy, infrastructure, HR or any myriad of services you’re likely struggling to stand out. Trying to scale out of founder-led sales Reaching out the volume of leads you require that are likely in the market Finding “in market” decision makers at scale who have high intent SaaS Web3 B2B Services SAAS SOLUTIONS We work with SaaS & B2B organisations from pre seed all the way up to post IPO fixing fundamental problems Your sellers aren’t speaking to enough people Reaching out tYour data is poor, leading to high spam & bounce rateshe volume of leads you require that are likely in the market Your email & LinkedIn channels are producing enough pipeline or broken Find out more WEB3 SOLUTIONS We work with Web3 business looking to target web2 & web3 for their b2b products & VC to raise investment. Key challenges for web3 are Your competitors are landing your dream clients before you, because you don’t have a scalable outbound process Over-reliance on network events & telegram leading to slow sales cycles Your team are wasting time on manual research, poor data & not enough pipeline Find out more B2B SERVICES If you’re targeting B2B with services such as agency, recruitment, consultancy, infrastructure, HR or any myriad of services you’re likely struggling to stand out. Trying to scale out of founder-led sales Reaching out the volume of leads you require that are likely in the market Finding “in market” decision makers at scale who have high intent GOT QUESTIONS? WE’VE GOT ANSWERS HOW DO YOU WORK? We work either on a project or retainer basis, most of our customers stay a minimum of 6 months before transitioning into an in house model. As a growth partner, we don’t just stop at meeting bookings, but look to be a reliable swiss army knife across the entire GTM function. HOW DOES THIS COMPARE TO HIRING AN IN-HOUSE TEAM MEMBER? We always recommend hiring internally. However, it often costs 3x and upwards. It’s not just a salary you need to think about, it’s training, taxes, benefits, SaaS and more. All in all the average rolled up SDR cost is close to $120-150k per year. THERE’S A MILLION AGENCIES, WHAT MAKES YOU DIFFERENT? There are a million agencies, but only a handful of good ones. We’ve actually built and scaled B2B teams across Web3, SaaS and more. DO I NEED A SALES TEAM TO WORK WITH YOU? No, you don’t need an existing team to work with us. Quite often fast growing start-ups will hire us to lay the foundations and scale their outbound before they invest heavily into a team. Larger businesses will have a hybrid approach with us, using us to support their internal functions and de-risk their pipeline strategy. I DON’T HAVE ANY CUSTOMERS YET AND AM RUNNING OUT OF RUNWAY - CAN YOU HELP? Unfortunately, if you don’t have a budget and at least some sort of traction with your product, it’s going to be an uphill battle. We’re good, but we can’t perform miracles. WHAT IS THE MEANING OF LIFE, THE UNIVERSE AND EVERYTHING? 42 Get started Ready to take the next step? Get started READ OUR LATEST ARTICLES Founders Guide to making your first sales hires Having worked within start-ups as the first boot on the ground multiple times, we have a unique view on what it takes for a person to be successful November 18, 2024 SaaS Solutions Web3 Solutions Tools List Case Studies About Us Blog Follow us on social! Copyright © 2024 The Playbook Agency | All Rights Reserved