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AMERICAN BEVERAGE 2024 ANNUAL REVIEW

 * AmericanBeverage.org

 * HOME
 * A Message from Leadership
 * Sustainable Solutions
 * Innovation and Balance
 * Stronger America
 * FLY-IN
 * NGAC
 * National Conventions
 * ABOUT US
   * Officers & Board of Directors
   * Members
   * State Associations & Contacts
 * TEAM


DRIVING FORWARD,
EVERY SIP OF THE WAY


A MESSAGE FROM ABA LEADERSHIP

Every morning in America, hundreds of thousands of beverage industry employees
wake up with a common mission: to serve our neighbors across the country. From
producing and packaging to transporting, delivering and stocking, they work
tirelessly to ensure our iconic beverages are flawlessly crafted and readily
available at local businesses, stadiums, restaurants, supermarkets and retailers
for millions of Americans to enjoy nationwide.

Whether at a summer barbecue, in a workplace break room or the Oval Office, our
products are woven into the fabric of America. We offer something for everyone.
Our beverages are shared to kickstart the day, during a meal and special
moments. They are beloved across generations.

Our work and commitment to tackling tough challenges together ensures we can
continue to serve generations to come. That commitment was clear in 2024 as we:

Powered the American economy and provided significant tax revenue to state and
federal governments and generous charitable contributions to organizations
nationwide.

Invested in modernizing recycling infrastructure in 20 communities and delivered
choice and information throughout the beverage aisle.

Defended our family-owned businesses and everyday Americans against regressive
taxes and bans and inaccurate political narratives like shrinkflation.

Advocated for effective collection policy and protected consumer choice at the
state and federal level.

And stood with our communities when they needed us the most.

As we look to 2025, our industry will continue to rise to the occasion – driving
forward, every sip of the way. We will draw on our collective power – hundreds
of companies that comprise an iconic industry, making American products with
American workers in American hometowns – to continue to deliver for our
consumers, customers and communities.


WILLIAM H. O’BRIEN

Chair, Board of Directors
American Beverage
Association
Chief Executive Officer,
Reyes Coca-Cola Bottling


KEVIN KEANE

President and
Chief Executive Officer
American Beverage
Association



 * 171
   
   Members

 * 272K+
   
   family-supporting jobs for U.S. workers

 * NEARLY 60%
   
   of beverages Americans buy have zero sugar

 * 400+
   
   beverages with zero sugar on the market

 * $247.7B
   
   in direct economic impact

 * $2.5B
   
   donated to charitable causes in communities across the nation

 * 2 OUT OF 3
   
   bottles include recycled plastic

 * NEARLY 1M
   
   free recycling carts delivered to households

 * $46.7B
   
   contributed in state and federal taxes

 * $25B
   
   in wages and benefits

 * 14M
   
   Americans with improved recycling through Every Bottle Back investments

 * 1.5M+
   
   workers whose income depends, in part, on beverage sales


DRIVING SUSTAINABLE SOLUTIONS FOR OUR CONTAINERS

We are committed to reducing plastic waste and using less new plastic. In 2024,
we made real progress in advancing circularity for our valuable recyclable
plastic bottles and aluminum cans, so they do not end up in the environment.
Today, Americans are seeing more plastic bottles made of 100% recycled plastic
on beverage shelves than ever before. Whether investing in communities, shaping
effective policy or designing with the end in mind, we are getting more of our
valuable material back and doing our part to drive sustainable solutions.

 * Debuting Made to Be Remade
   
   Read More
   

 * Getting Every Bottle Back
   
   Read More
   

 * Shaping Effective Policy
   
   Read More
   


DRIVING INNOVATION AND BALANCE FOR OUR BEVERAGES

As 2024 brought new discussion around health in the United States, our industry
took the opportunity to remind policymakers that no industry has done more than
ours to provide choice, reduce sugar in the American diet and tackle obesity.
Hardworking Americans enjoy our products, and our collective actions have made a
sizable impact. America’s beverage companies have been innovating and marketing
more choices with less sugar and clear calorie information for decades. Through
our commitments, and actions, we will continue to provide families with the
choices they want and the information they need to support their efforts to
achieve a balanced lifestyle.

 * Transforming the Beverage Aisle
   
   Read More
   

 * Protecting Freedom and Consumer Choice
   
   Read More
   

 * Leading on Energy Drinks
   
   Read More
   

 * Delivering the Facts on Beverages and Obesity
   
   Read More
   


DRIVING A STRONGER AMERICA

We are American companies that make American products with American workers in
America’s hometowns. We are not only driving economic growth and delivering
iconic beverages in neighborhoods nationwide, we are also giving back to the
communities we serve and supporting organizations driving meaningful change. Our
nation is strong when our communities are strong, and we are committed to
building them up because it’s where we live and work, too.

 * Building Our Economies
   
   Read More
   

 * Here For You
   
   Read More
   

 * Partnering for Greater Impact
   
   Read More
   

DEBUTING MADE TO BE REMADE

Communicating to policymakers and consumers the value and recyclability of our
containers is core to our sustainability efforts. In 2024, we introduced a new,
elevated narrative: Made to Be Remade. This next generation campaign showcased
our 100% recycled PET containers and drove home the message that our containers
can be – and are being – remade into new ones. In 2025, Made to Be Remade will
continue to raise awareness of the value of our plastic bottles and aluminum
cans.

GETTING EVERY BOTTLE BACK

Five years ago, we launched our Every Bottle Back initiative, a breakthrough and
sustained effort to reduce our use of new plastic and get more containers back
so they can be remade as intended. We celebrated our investments five years in –
more than $29 million across 50 communities – and the meaningful improvements to
recycling at the community level, including collection, sorting technology and
knowledge on how to recycle properly.

Working closely with Closed Loop Partners and The Recycling Partnership, we have
made recycling more accessible and convenient for 14 million Americans and
provided 985,000 new curbside recycling carts. Our work together will keep an
estimated 707 million pounds of PET and 43 million pounds of aluminum out of
landfills and the environment over the next decade.

In 2024, we invested in projects in Alabama, California, Colorado, Connecticut,
Florida, Georgia, Illinois, Massachusetts, Michigan, Minnesota, Missouri, New
Jersey, New York, Texas and Wisconsin.

These efforts are working. In fact, nearly two out of three bottles include
recycled plastic and the amount of recycled plastic in our bottles nearly
tripled over a four-year period. We’re making real progress, and we’re not done
yet.

SHAPING EFFECTIVE POLICY

Getting Every Bottle Back requires real solutions, and good collection policy
can help. Where the conversation is happening, we are at the table: advocating
for effective extended producer responsibility (EPR) policies, educating
policymakers on our actions and working with environmental partners and
like-minded organizations to shape policy.

We celebrated a major win when Minnesota passed EPR legislation aligned with the
American Beverage-World Wildlife Fund joint policy principles—building on our
success in Colorado. In other states, including Hawaii (Honolulu), Illinois
(Chicago), Michigan and New York, we defeated harmful policies that would have
put substantial new cost burdens on local families and businesses while adding
fees to recycling systems already in need of reform and modernization. Interest
in public policy solutions to plastic waste will only continue to grow and we
are well-positioned to actively drive meaningful policy solutions for the
environment, public and industry in 2025 and beyond.

Collection policy discussions extended to the federal and international level in
2024. In DC, we continued to work with the administration and Congress to make
clear the value of our containers and shape regulation and policy proposals on
plastic waste and recycling. Our efforts resulted in two bipartisan bills, the
Recycling and Composting Accountability Act and the Recycling Infrastructure and
Accessibility Program, being signed into law that are strong steps forward in
supporting local materials circularity.

On the global level, together with the International Council of Beverage
Associations, we are an active, committed stakeholder in the ongoing
negotiations for a UN Plastic Pollution Treaty. We worked closely with
governments and other stakeholders to advance ambitious, coordinated policy
measures that drive harmonization across markets and deliver business certainty.

TRANSFORMING THE BEVERAGE AISLE

Today’s beverage aisle provides Americans with more choices than ever before
that are low in sugar or have no sugar at all. With sparkling and flavored
waters, zero-sugar teas, sports drinks, mini-cans and more, consumers have a
range of options from the more than 400 beverages with zero sugar. And families
are taking advantage of these options – nearly 60% of the beverages Americans
buy have zero sugar. That’s no coincidence. It’s a result of our ability and
willingness to take thoughtful action, creating a significant impact over time.

PROTECTING FREEDOM AND CONSUMER CHOICE

In 2025, we will continue to drive the important message that consumers know
what’s right for them and should be empowered to choose a beverage that best
fuels their day. Restricting choice does not lead to better health outcomes, and
this includes those receiving Supplemental Nutrition Assistance Program (SNAP)
benefits. That’s why we’re working with the U.S. Department of Agriculture
(USDA), members of Congress and the White House to shape a new Farm Bill that
preserves the dignity and freedom of choice at the grocery store for every
American. Along with a broad, bipartisan alliance, we successfully defeated
attempts to introduce new restrictions that could have eliminated certain items
from SNAP purchases including beverages, whole milk, white bread, lunch meat and
sweetened yogurt. This alliance will be critical as we look to an extended Farm
Bill and welcome a new administration and Congress in 2025.

LEADING ON ENERGY DRINKS

Energy drinks have been safely enjoyed by billions of people for more than 30
years and demand remains strong. This year, we elevated our work to ensure
policymakers and media understand that as the top makers of energy drinks, our
members take our responsibility seriously when it comes to energy drink labeling
transparency and empowering parents to make the right decisions for their
families. That’s why we go beyond government-mandated labeling requirements and
have set high standards for marketing, including not marketing to children. We
focused throughout the year on telling this story to policymakers and media,
including through our reinvigorated EnergyDrinkInformation.com website that
differentiates our members as leaders.

DELIVERING THE FACTS ON BEVERAGES AND OBESITY

With a renewed conversation around health in America and addressing chronic
disease, we kept a consistent drum beat with policymakers, stakeholders, media
and consumers to set the record straight: Calories from sugar-sweetened
beverages are a small part of the diet – less than 6%, according to USDA. And
data from the past 20 years has shown us that obesity rates and soda consumption
are not correlated. In fact, adult obesity is up 37.4% since 2000, beverage
calories per serving are down 42%.i, ii This is a direct result of our
companies’ efforts to provide more choices with less sugar. We have a strong
record to stand on in the health arena, which we will continue to amplify and
hone as policymakers at all levels of government pursue solutions in 2025.

 * i Centers for Disease Control and Prevention NCHS Data Brief:
   https://www.cdc.gov/nchs/products/databriefs/db360.htm
 * ii Beverage Marketing Corporation

BUILDING OUR ECONOMIES

America’s beverage companies have roots in every community across the country.
Our companies, distributors and employees are delivering $247 billion in
economic impact annually, providing more than 270,000 good-paying,
family-supporting careers and contributed $2.5 billion to philanthropic causes
in communities nationwide.

HERE FOR YOU

The men and women of America’s beverage companies care deeply for their
communities and one another. They are moms and dads, daughters and sons, who
show up for their neighbors day after day, whenever and wherever they’re needed.
After hurricanes devastated communities across the southeast, beverage companies
from all over the region jumped to support through providing water, meals, and
financial assistance. Ahead of the 2024-2025 school year, Coca-Cola Beverages
Florida provided more than 5,500 students with new backpacks filled with
pencils, notebooks, markers and other classroom supplies. In the spring, Keurig
Dr Pepper awarded $730,000 in college tuition to students as part of the Dr
Pepper Tuition Giveaway. More than 70 PepsiCo employees volunteered to plant
more than 100 trees and plants in South Los Angeles on Earth Day. In these ways
and so many more, we are here for you – always have been and always will.

PARTNERING FOR GREATER IMPACT

Local leaders understand the needs of their communities the best. That’s why
we’ve partnered with The U.S. Conference of Mayors, the African American Mayors
Association and state beverage associations on grant programs that directly
support people and organizations making a real difference. In 2024 alone, we
awarded more than $1.6 million to 30 cities across the country and their
innovative programs that are working to advance the physical health of their
citizens and/or the environmental health of their communities.

As an industry made up of many family-owned businesses, beverage company
representatives meet to discuss how our industry is evolving and preparing for
the next generation.

Sen. Markwayne Mullin (R-O.K.) (front left), sits down with our members to
discuss how the industry contributes to Oklahoma’s economic activity.

Fly-In attendees hear from Rep. Jim McGovern (D-M.A.) on how our industry can
effectively meet with lawmakers.

(Right to left) Rep. Marcy Kaptur (D-O.H.) meets with Coca-Cola Consolidated’s
Brent Tollison and Ohio Beverage Association’s Kimberly McConville to discuss
the industry’s economic impact and contributions in Ohio.

Townhall.com and CNN’s Mary Katharine Ham shares political insights with Fly-In
attendees before they embark on Capitol Hill for meetings.

CBS News’ Chief Washington Correspondent Major Garrett speaks to Fly-In dinner
attendees on his experience covering politics in Washington.

Maine Beverage Association’s Newell Augur and Sen. Angus King (I-M.E.) pose for
a photo after discussing the beverage industry’s impact in the Pine Tree State.

(Left to right) ABA’s Franklin Davis, PepsiCo’s Deriece Harrington, Rep. Glenn
Ivey (D-M.D.), Maryland-Delaware-D.C. Beverage Association’s Tiffany Harvey and
The Coca-Cola Company’s Steve Rebillot post together after a productive meeting
on Capitol Hill.

House Majority Whip Tom Emmer (R-M.N.) speaks to Fly-In attendees at the Capitol
Hill Club on congressional priorities.

Fly-In attendees pose with the Washington Nationals’ Racing Presidents at the
Annual Beverage Bash on Capitol Hill.

(Right to left) Rep. Glenn “GT” Thompson Jr. (R-P.A) joins ABA President and CEO
Kevin Keane and Barbara Hiden for fun and festivities at the Annual Beverage
Bash on Capitol Hill.

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TELLING OUR INDUSTRY STORY WITH FEDERAL LAWMAKERS

In April, nearly 200 beverage industry employees traveled to Washington, D.C. to
meet with their members of Congress to share our story of leadership and
solutions.




NATIONAL GOVERNMENT AFFAIRS CONFERENCE

More than 200 beverage industry employees, partners and panelists met in Boston
to discuss key issues shaping the policy landscape and strategize for the year
ahead.



Breezeway Consulting’s Bree Dietly (right) discusses the importance of
successful collection policy when it comes to achieving strong environmental
outcomes with Walmart’s Alex Schenck (left).

Beverage Digest Editor & Publisher Duane Stanford shares data-driven insights,
trends and what’s next for the beverage industry in the year ahead.

Public Opinion Strategies Partner and NBC News Pollster Bill McInturff gives a
final look into the 2024 presidential election data a few weeks before election
day.

Cornell University Professor of the Practice of Management Risa Mish leads an
interactive session on influence and strategic thinking.

ABA President & CEO Kevin Keane and ABA Board Treasurer and Polar Beverages
President & CEO Ralph Crowley welcome attendees with a fireside chat on industry
priorities.

U.S Chamber of Commerce Executive Vice President and Chief Communications
Officer Michelle Russo presents a framework for using the right language to
advance your message.

(Right to Left) Polsinelli PC Head of U.S. Food and Drug Administration Practice
Stuart Pape (right) dives into recent attention on energy drinks with ABA’s
Sandra Grance and William Dermody.

ABA’s Franklin Davis (middle) predicts election outcomes with Jamal Simmons,
former communications director for Vice President Kamala Harris (left) and David
Urban, senior advisor for the 2016 Donald Trump Presidential Campaign (right).

Attendees end the conference in Boston with a scenic cruise around Boston
Harbor.

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A Made to Be Remade recycling bin next to the ABA-sponsored ice-cream station at
the Democratic National Convention.

ABA staff pose for a photo in front of the Made to Be Remade advertisement at
the Democratic National Convention.

Made to Be Remade advertisement behind beverage at the Democratic National
Convention.

ABA advertisements on televisions at the Republican National Convention.

Made to Be Remade bins at the Republican National Convention.

ABA-sponsored ice-cream station at the Republican National Convention.

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ENGAGING AT THE NATIONAL CONVENTIONS

Earlier this year, ABA staff and member company representatives attended the
Republican and Democratic National Conventions in Milwaukee, Wis., and Chicago,
Ill. Industry representatives and activations amplified how the beverage
industry is made up of iconic American companies who are proactively addressing
pressing issues on health and sustainability.




ABOUT US

 * Officers & Board of Directors
 * Members
 * State Associations & Contacts


AMERICAN BEVERAGE TEAM



Not Pictured: Leah Bebee, Juan Camacho, Megan Daum, Kate Loatman, Stacey Pine
and David Thorp


AMERICANBEVERAGE.ORG

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