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Twitter


ELON MUSK SAYS THERE WILL BE THREE 'VERIFIED' TWITTER CHECKMARKS: BLUE, GOLD,
AND GREY

The plot thickens.
By Stan Schroeder  on November 25, 2022
Share on Facebook (opens in a new window) Share on Twitter (opens in a new
window) Share on Flipboard (opens in a new window)
Can we get a pink checkmark? Credit: NurPhoto/Getty Images

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> Tech > Apps and Software

We might finally be near the end of the Twitter checkmark saga.

Twitter CEO Elon Musk tweeted on Friday that the company aims to re-launch its
account verification scheme next Friday, on Dec. 2. The feature will go live
alongside a re-launch of Twitter's paid membership tier Twitter Blue, which was
pulled earlier this month.



But the system is changing. This time, says Musk, there will be three checks:
"Gold check for companies, grey check for government, blue for individuals
(celebrity or not)."

And just paying $8 for a Twitter Blue membership won't be enough to get a
checkmark. "All verified accounts will be manually authenticated before check
activates."

"Painful, but necessary," he wrote.

SEE ALSO: Elon Musk says Twitter will give 'amnesty' to suspended accounts from
next week

With this, Musk and Twitter have come full circle. Twitter's blue checkmark was
originally a way to prove users' identities. Shortly after taking over at
Twitter, Musk rendered it useless by making it another perk of Twitter Blue.
This meant everyone could get a checkmark for eight bucks, and that's seemingly
what everyone did, with impersonators spewing fake news and confusing users who
no longer had an at least partially reliable way to determine which accounts
were genuine.



For a more detailed recap of what happened next, go here. Suffice to say that
Musk and Twitter stumbled aimlessly, killing off features and bringing them back
on a daily basis, before ultimately deciding on manually authenticating accounts
before granting them checkmarks, which is more or less what Twitter did before
Musk came along.

--------------------------------------------------------------------------------


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The difference, however, is that having the privilege of getting authenticated
by Twitter will no longer be free; users, companies, and (seemingly) governments
and related organizations will have to cough up eight bucks to get it.

When asked to provide more details about how, exactly, the new system will work,
Musk said a "longer explanation" is coming next week.

More in Twitter


STAN SCHROEDER


SENIOR EDITOR

(opens in a new tab) (opens in a new tab) (opens in a new tab)

Stan is a Senior Editor at Mashable, where he has worked since 2007. He's got
more battery-powered gadgets and band t-shirts than you. He writes about the
next groundbreaking thing. Typically, this is a phone, a coin, or a car. His
ultimate goal is to know something about everything.




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