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🚀 Puzzle Raises An Additional $30M To Fuel New Era of AI-Powered Accounting.
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MODERN ACCOUNTING,
DESIGNED FOR STARTUPS.


Upgrade from QuickBooks, because now you can. Automated financials, insights,
accruals & advice - all in one.


Sign up for freeTry a demo



REAL-TIME FINANCIAL CLARITY.
UNCOMPROMISED ACCURACY.

Puzzle is startup accounting software supercharged by AI. Financial statements,
metrics, tax reports & advice –all in one.

Sign up for free
Try a demo



REAL-TIME FINANCIAL CLARITY.
UNCOMPROMISED ACCURACY.

Puzzle is startup accounting software supercharged by AI. Financial statements,
metrics, tax reports & advice –
all in one system.


Get started



POWERING NEXT-GEN STARTUP FOUNDERS AND ACCOUNTANTS

1K+
Ambitious
Startups
$18B+
Transactions Categorized
150+
Founders & CFOs Invested

My first accounting software
Upgrade from Quickbooks

Accounting software that makes sense


THE FASTEST GROWING ACCOUNTING SOLUTION FOR FOUNDERS

Once your business is up and running, it's crucial to monitor your spending and
purchases from day one.
Waiting can lead to added complexity and expenses– up to $10,000 in penalties.
Setup Puzzle and let it run in the background, until you need support with
taxes, fundraising,
or a better understanding of your business.

Key Benefits

Real-time insights

Auto-categorizes up to 90-95% of transactions

Set and forget it

On-demand bookkeepers
and tax experts


TIME IS MONEY.  SAVE BOTH.

Puzzle automatically categorizes 90-95% of your transactions if you are on a
modern stack.
Let the system run, bring your bookkeeper, or hire an on-demand expert anytime
for comfort.
Don’t worry– our in-house CPAs will ensure your books are set up right and ready
for growth.

How it works

1. Pick your starting date

2. Copy over your QBO
(read-only)

3. Thank us immediately

“I wish Puzzle existed when we started Gusto.”
Tomer London
Co-Founder and CPO @ Gusto
“Puzzle is the future of accounting software.”
Megan Reid
Technical Accounting @ Burkland
“A must-have tool for founders.”
Brandon Arvanaghi
CEO @ Meow




“I wish Puzzle existed when we started Gusto.”
Tomer London
Co-Founder and CPO @ Gusto
“Puzzle is the future of accounting software.”
Megan Reid
Technical Accounting @ Burkland
“A must-have tool
for founders.”
Brandon Arvanaghi
CEO @ Meow
See more testimonials



WORKS LIKE MAGIC WITH A MODERN STACK

It’s intuitive and works right out of the box with direct APIs to Stripe, Gusto,
Rippling, Brex, Ramp, Mercury, and via Plaid for other major banks and card
issuers. Puzzle works best with newly formed, US startups using our native
integrations.



Puzzle works the way you work


A FULL ACCOUNTING SOLUTION FOR FOUNDERS AT EVERY STAGE OF YOUR GROWTH.

Scale confidently while staying compliant, whether you are doing it yourself to
save money,
invite your own bookkeeper and give them AI superpowers, or hire one of our
on-demand experts anytime.

Option 1


DO IT YOURSELF

The most budget-friendly choice. Manage your accounting with our guided
experience, saving money in the early days.

Option 2


CONNECT WITH ON-DEMAND EXPERTS

Puzzle has a network of on-demand bookkeepers and tax experts at your service,
if needed.

Option 3


INVITE YOUR BOOKKEEPER

No matter if your bookkeeper opts for the manual or autonomous option, Puzzle's
software seamlessly integrates with your existing team.

Take control of time spent on finances


WHAT IS GENERATIVE ACCOUNTING?

Generative Accounting is Puzzle’s system that automatically generates financial
reports, metrics, insights, reconciliations, and tax documents in real-time.
Read more

For Founders

For Accountants

For founders


STAY ONE STEP AHEAD

Whether you’re leading a team, preparing for taxes, or raising that next round
of capital, Puzzle keeps you prepared and compliant.

Puzzle replaces the need to figure it out yourself with Quickbooks or hire an
expensive expert. Setup is intuitive, no prior accounting knowledge required.

Learn more

See a demo




FINANCIAL STATEMENTS SPOTLIGHT

Highlights key insights on your income statement, balance sheet and cash report





SPOTLIGHT FINANCIAL CHANGES

Highlights your company’s most important cash activity from the most recent
period

See the biggest changes quickly
Drill-down



FOUNDER SUPPORT

Ask an Accountant
Burn and Runway
FDIC Coverage
Chat with a real accounting expert, not a bot
Get personalized answers quickly
Save time and money -- it's completely free




ONE-CLICK TAX PACKAGE




YOUR ACCOUNTING COPILOT, NO MATTER WHERE YOU ARE ON YOUR ENTREPRENEURIAL JOURNEY

Scale confidently while staying compliant


1


Founder-driven

Experience the excitement of scaling compliantly and confidently with Puzzle

 * Intuitive onboarding, takes 5 minutes
 * Autonomous bookkeeping
 * Real-time cash, burn, runway
 * Spend and revenue insights
 * One-click tax export
 * On-demand bookkeepers and tax experts


2


Accountant-assisted

Enjoy the benefits of AI-powered accounting without sacrificing control with
Puzzle

 * Dual cash and accrual books
 * Automatically prepared reconciliations
 * AI-enabled workflows & month close checklist
 * Exception-based workflows
 * Receipts and invoices on transactions
 * Collaboration tools


3


CFO-led

Enhance your CFO potential with Puzzle's AI accounting and prioritize strategic
partnerships

 * Unified data platform and API for finance org
 * Financial reporting and analysis
 * Budgeting and forecasting
 * Cash flow management and audit
 * Tax planning and compliance
   
 * Stakeholder management

For accountants


ACCOUNTING SOFTWARE YOU ACTUALLY ENJOY USING

Our intuitive UX is designed so you work smarter and faster, with built-in
collaboration and an AI assistant that learns and automates repetitive work.

Feel the difference between a modern general ledger, where you deliver greater
value with less effort without sacrificing accuracy or control.

Learn more




REAL-TIME & AUTOMATED

Real-time Financials and Reconciliations
Active Monthly Checklist
Automatic Rule Generation



AI ASSISTANT




WORK THAT FLOWS

Assigning tasks
Audit Log
Exception Workflows



SECURE DATA THAT YOU CONTROL

It’s your data, under your control. We do not sell or share your data. Your
information is read-only and encrypted up to industry-leading standards, whether
in flight or at rest.
SOC2
Encryption
Pentest
Learn more



PEOPLE ❤️ PUZZLE

See what our customers and partners are saying


Tomer London
Co-Founder and CPO at Gusto
"Gosh, I wish this existed when we started Gusto. It's about time innovation
comes to the business accounting space. Puzzle is going to be huge."
Sumukh Sridhara
Founders Product Lead at AngelList
"Thanks to Puzzle, founders can input their financials into investor updates on
AngelList in one click. It’s something that I certainly wish I had, and I’m
excited to see what else the Puzzle team makes easier for finance teams."
Erik Torenberg
Co-founder at On Deck & Village Global
"Proud to be supporting Puzzle in a small way. Sasha has been such a champion
for founders in the last few years."
Tihomir Bajic
CEO at LTSE Equity
"Cash-based accounting for startups is a honed craft, and a tool like Puzzle
makes it much easier. I love how effective and efficient it's been to work with
Puzzle's APIs to plug into startup services that consume cash and help you map
expenditures."
Montana Scher
Co-Founder, CEO at Morf Health
"I just started using Puzzle, and it's a game changer — it's very well designed,
easy to get setup, and the team has been super helpful in getting me up to speed
on what I need know about accounting. I love that our P&L is auto generated via
their integrations, and I can easily drill up and down to different levels of
granularity to understand where our costs are coming from."
Dr. Lindsay Padilla
CEO & Co-Founder at HelloAudio
“I don’t understand how things are set up in QBO; even trying to pull a report
is difficult. Puzzle simplified what founders need access to, making it easier
to find what they need. I could use Puzzle to change a category in a transaction
without watching a single video. I’ve never been able to do this in QuickBooks.
This is huge.”
Brandon Arvanaghi
CEO & Co-Founder at Meow
“A must-have tool for founders. Autonomous accounting is no longer the
future, it has arrived.”
Tushar Sheth
CEO & Co-Founder at SuperFocus.ai
“Puzzle easily saved us $10-20k getting our books organized and taxes filed for
the first time so we could close our seed round. I know absolutely nothing about
accounting, but Puzzle does everything for you. A huge headache and distraction
is now a non-issue because of Puzzle.”
David Wolfand
Co-Founder and CTO at Bellsant
"I love how easy Puzzle makes it to manage the bookkeeping and streamline the
time needed for day to day accounting tasks!"
Andres Ugarte
at copilot.money
"With Puzzle, I'm able to easily understand where our money is going and adjust
as needed. I love being able to easily re-categorize transactions and see
everything in one place. Thanks to Puzzle I can sleep better at night."
-Neil Ward,
Co-Founder at ConfiDental, Inc.
"I started using Puzzle after exploring and using a number of other solutions.
As a startup, I feel Puzzle is really geared toward the needs of my company, and
has been a huge benefit. For anyone looking for a way to simplify their
accounting with understandable and powerful software, this is for you.All of my
interactions with the Puzzle team has been prompt, professional, and incredibly
helpful, which has really set this solution apart. Not only is the software
excellent, but the support is amazing."
Viren Tellis
Co-Founder and CEO at Hedado
"Puzzle has been amazing for me because I have easy access to my financials in
an automated manner. I've never used … any other solution for my accounting, and
I have no reason to look elsewhere. In addition to the software, the service has
been great with the Puzzle team ready to answer any questions I have. In a
pinch, I've used the financial reporting tools to get me info for investors or
accountants or my team and have been able to deliver it in minutes."
Tobias Müller
Co-Founder & CEO at Flike (YC W22)
“We use Puzzle as the single source of truth for our finances. It provides a
holistic and in-depth overview of what we're spending money on. Puzzle makes
bookkeeping very easy for us. I can get everything done in minutes and spend
more time making our customers happy.”
Patrick Gilligan
Founder and CEO, at L/INK
"Puzzle is the one stop shop for all of our financial management, bookkeeping,
and forecasting and is 100% a no brainer product to have as a Founder. Your
financial health is your #1 priority and every company could benefit from Puzzle
to make it effortless to stay on top of your finances. Can’t recommend enough."
Amirali Mohajer
at hostAI Insporation
"Puzzle's magic has made bookkeeping fun! We just started using it and it's
already saved us time with real-time financial statements. If you're an
early-stage startup founder, you must give Puzzle a try! It'll be a game-changer
for your financial health"
Cynthia Arochi-Zendejas
Co-Founder at Isde Digital
"We are very happy with Puzzle — it was a lucky discovery. As a startup founder
it makes my job easier. Puzzle integrates bank accounts automatically and pulls
all information into one place. I have to do a lot of things, and I’m grateful I
don’t have to use excel for my financials anymore. The support and onboarding
have been so helpful!"
-Emily Fay,
Co-Founder and CEO, at Kronistic
"Puzzle is amazing! The initial signup and linking with our existing bank &
stripe account was super easy. The UI is intuitive and straightforward. The
Puzzle team is helpful and responsive. I wholeheartedly recommend Puzzle to
fellow founders looking for an accounting solution that actually helps."
-Givi Beridze,
at Kikliko
"As a non-US startup founder having the US entity, I was struggling to find
someone to help me with bookkeeping and accounting. Puzzle helps me to have
everything in order in a matter of minutes, with their software that reconciles
most of the expenses/revenues for me automatically."
Barron Caster
CEO and Co-Founder at leo.app
"Puzzle is amazing. As a first-time founder, I wanted to worry less about the
back-office so I could focus on building my business. Puzzle exceeded my
expectations by delivering a best-in-class software and support experience
instead of an archaic company like Quickbooks. I have already recommended Puzzle
to other founders and will continue to."
Adel
at Harrows
"Accounting for me was always a nightmare, but with Puzzle it’s all clear. I’m
an engineer by trade and education. This has made accounting the way I like to
see things."
-Adam Spector,
CEO at levy.company
"Before I started using Puzzle figuring out my financials was a chore
combining QBO, chatting with my bookkeeper and excel. Now, I am able to look at
a single dashboard and get all the info I need."
-Sean Austin,
CEO and Founder, at Helios
"As a founder in fundraising mode, Puzzle is a better interface than other
similar solutions, and it is more understandable.The spend explorer is very
helpful."
-Caelin Sutch,
at Passage
"Before I started using Puzzle figuring out the current state of our finances
across multiple accounts and cards was a headache. Now, I am able to see the
financial health of our company quickly!"
Shaquille Gould
Founder at Segue
"Puzzle is a great modern accounting software for startups. It’s easy to use and
instantly gives me a detailed view of my cash, burn, and ARR all in one place."
-Suraj Shah,
COO and Co-Founder, at Rodeo
"Before I started using Puzzle it was hard to aggregate all finances at Rodeo in
one dashboard. Now, I am able to get a much better picture of all our bank
accounts and transactions in one place and save time on my taxes."
Caitlin Curtis
Co-Founder at Violet Labs
"The team at Puzzle has built an excellent platform that brings understanding to
our finances and accounting. Onboarding, modifying, and reporting our data could
not be easier!"
-Oleg Kozyrev,
Founder at Tingz.co
"At our startup stage, transparent and understandable accounting is critical.
Puzzle is perfect for this."
Megan Reid
Startup Accounting Manager at
“Puzzle is accounting software of the future."


WITH JUST A FEW CLICKS,
SEE YOUR ENTIRE FINANCIAL PICTURE

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