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Submitted URL: http://www.iabuk.com//joyofdigital
Effective URL: https://www.iabuk.com/joyofdigital
Submission: On October 11 via api from US — Scanned from DE
Effective URL: https://www.iabuk.com/joyofdigital
Submission: On October 11 via api from US — Scanned from DE
Form analysis 2 forms found in the DOM
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<h4 class="iab-chatbot__chat-welcome">Hi, I'm NORI</h4>
<p>As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.</p>
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About this tool(Opens in a new window)
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MAIN NAVIGATION
* Who we are
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WHO WE ARE
IAB UK unites the digital advertising industry to champion innovation, set
shared standards and make the complex simple by bringing together over 1,200
members from publishers, ad tech providers, agencies and brands.
* About us
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ABOUT US
* Our story
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OUR STORY
Our story
* Rediscover the Joy of Digital
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REDISCOVER THE JOY OF DIGITAL
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MEET THE TEAM
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REDISCOVER THE JOY OF DIGITAL
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REDISCOVER THE JOY OF DIGITAL
More than any other channel, digital advertising can connect with your audience.
It has the reach, the relevance, and the creative credentials to bring your
brand to life. But – big but – it’s also a bit overwhelming. The reality is
multiple options, relentless change, vast amounts data, and bigger expectations.
It’s time to go back to basics. To champion connections instead of clicks. To
captures audiences’ imaginations, not just their attention. And to boldly find
your own beat instead of letting tech set the pace. With the help of Joy, our
Chief Digital Cheerleader.
It’s time to rediscover the joy of digital.
MEET JOY
Introducing Joy, IAB UK's Chief Digital Cheerleader.
Her mission? To help marketers rediscover the joy of digital advertising.
There’s no better bear cut out for this challenge - they don’t call her Joy for
nothing. But first, there are a few things you should know about her. Watch this
short video to find out.
Follow Joy on LinkedIn
FOUR QUICK READS
YOU'VE CAPTURED YOUR AUDIENCE, NOW CAPTURE THEIR IMAGINATION
Why human creativity plays just as big a role in digital advertising as it does
for any other form of media
Read more
CONNECTIONS ARE MORE POWERFUL THAN CLICKS
The importance of building a more accurate, holistic, and long-term measure of
digital advertising effectiveness
Read more
WHEN THE PACE OF DIGITAL LEAVES YOU IN A SPIN, TUNE IN TO YOUR AUDIENCE
On being guided by your audience and ideas true to your brand purpose, rather
than the industry’s pace of change
Read more
WHEN DIGITAL FEELS LIKE A COMPLEX RECIPE, BAKE IN THE ESSENTIALS
The value in the fundamental rules of marketing and staying focused on your
objective when the choices seem endless
Read more
THE JOY OF DIGITAL AWARD
The industry is bursting with creative digital campaigns - big and small. So, we
think we should celebrate it in all its shapes and forms.
From December 2023, we'll be awarding one brand every month the 'Joy of Digital'
award, spotlighting creativity within digital advertising.
You can submit your campaign entries to joy@iabuk.com
September's award View all awards
USEFUL TOOLS & RESOURCES
Whether you're looking for inspiration, to upskill your knowledge, or to simply
stay up to date, here are some of Joy's go-to tools and resources to support
your day-to-day in the digital advertising industry.
DIGITAL ADVERTISING EFFECTIVENESS
A one stop shop for key stats and research packed with insight to demonstrate
that digital advertising offers reach, results, and return, as well as tips and
tools to help you use it effectively
find out more
FAST-GROWING DIGITAL CHANNELS
We’ve launched ‘The Evidence’, bringing together research and case studies to
help marketers navigate what’s on offer across Digital Audio, Gaming and
Connected TV
find out more
ONLINE TRAINING
Upskill on all things digital marketing through a range of online courses that
can be completed at your own pace
find out more
IAB UK PODCAST
Pop on your headphones and tune in to conversations on the latest trends, hot
topics and insights from the world of digital advertising
find out more
MEASUREMENT TOOLKIT
Ditch the clicks and embrace digital metrics that mean more. Get acquainted with
effective measurement strategies for various campaign objectives
find out more
JARGON BUSTER
Dive into our directory that compiles the definitions of all the digital
advertising terms you are likely to encounter across the industry
find out more
CASE STUDIES
Explore examples of effective digital advertising from across the industry to
help supercharge your campaigns
find out more
DEAR JOY
Joy, turned Agony Aunt, has partnered with Campaign as a columnist to answer the
industry's burning questions on digital advertising.
Explore her articles to-date and if you have a question you'd like Joy to
answer, send it to joy@iabuk.com
View all articles
LATEST FROM THE IAB
UPCOMING EVENTS
From celebrating digital innovation to debating key challenges, there are plenty
of opportunities to get ahead. Check out our upcoming events
Learn more
THE GOLD STANDARD
Learn more on how working with Gold Standard certified buyers and sellers
benefits your business and consumers
Learn more
'JOY MEETS' SERIES
Join Joy as she sits down with some of our members to chat 10/10 digital ads,
who inspires them, and more
Learn more
NOT A MEMBER?
IAB UK is the industry body for digital advertising and exists to unite the
industry to champion innovation, set shared standards, and make the complex
simple by bringing together over 1,200 members from publishers, ad tech
providers, agencies and brands.
As a member, your company can help to shape our industry and the future of
digital advertising. From growing your network, to accessing a range of tools,
resources, research, events and expertise - check out our membership benefits
and how to get on board.
Membership is free for all UK advertisers.
Find out more
REDISCOVER THE JOY OF DIGITAL ADVERTISING
Champion connections instead of clicks. Capture audiences' imaginations, not
just their attention. Boldly find your own beat instead of letting tech set the
pace. It’s time to rediscover the joy of digital.
Find out more
IAB UK CHATBOT
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HI, I'M NORI
As the IAB’s AI-powered chatbot, I’m here to help IAB members understand
everything about the world of digital advertising. You must be an IAB member to
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MAIN NAVIGATION
* Who we are
Back
WHO WE ARE
IAB UK unites the digital advertising industry to champion innovation, set
shared standards and make the complex simple by bringing together over 1,200
members from publishers, ad tech providers, agencies and brands.
* About us
Back
ABOUT US
* Our story
Back
OUR STORY
Our story
* Rediscover the Joy of Digital
Back
REDISCOVER THE JOY OF DIGITAL
* Meet the team
Back
MEET THE TEAM
* Careers
Back
CAREERS
* Media Centre
Back
MEDIA CENTRE
REDISCOVER THE JOY OF DIGITAL
* Our work
Back
OUR WORK
Find out more about how we promote industry collaboration between our members
to develop standards, best practices, critical research and provide the
educational resources businesses need to grow their brands both successfully
and sustainably.
* Gold Standard
Back
GOLD STANDARD
* Cookieless solutions
Back
COOKIELESS SOLUTIONS
* Policy & standards
Back
POLICY & STANDARDS
* Transparency
Back
TRANSPARENCY
* Inclusion, Diversity & Equity
Back
INCLUSION, DIVERSITY & EQUITY
* Sustainability in digital
Back
SUSTAINABILITY IN DIGITAL
* Policy
Back
POLICY
* GDPR
Back
GDPR
* Insight
Back
INSIGHT
* Resources & tools
Back
RESOURCES & TOOLS
* Why digital?
Back
WHY DIGITAL?
* Environmental Sustainability FAQs
Back
ENVIRONMENTAL SUSTAINABILITY FAQS
* The Evidence
Back
THE EVIDENCE
* IAB Showcase for Change
Back
IAB SHOWCASE FOR CHANGE
* Perspectives on Trust and Effectiveness
Back
PERSPECTIVES ON TRUST AND EFFECTIVENESS
* Case studies
Back
CASE STUDIES
* Measurement Toolkit
Back
MEASUREMENT TOOLKIT
* Tool for small businesses
Back
TOOL FOR SMALL BUSINESSES
* Adspend Analyser
Back
ADSPEND ANALYSER
* Jargon Buster
Back
JARGON BUSTER
* Guide to Digital Innovation
Back
GUIDE TO DIGITAL INNOVATION
* Get into Digital
Back
GET INTO DIGITAL
* Latest updates
Back
LATEST UPDATES
* News
Back
NEWS
* Opinions
Back
OPINIONS
* Industry sectors
Back
INDUSTRY SECTORS
* Audio
Back
AUDIO
* Creator marketing
Back
CREATOR MARKETING
* CTV
Back
CTV
* Digital out-of-home
Back
DIGITAL OUT-OF-HOME
* Gaming
Back
GAMING
* Retail media
Back
RETAIL MEDIA
* More sector resources
Back
MORE SECTOR RESOURCES
IAB UK GOLD STANDARD
* Our members
Back
OUR MEMBERS
Our members are at the heart of everything we do. Discover more about who
they are, what they do and how their initiatives, products and solutions can
help you.
* Membership benefits
Back
MEMBERSHIP BENEFITS
* Member Vault
Back
MEMBER VAULT
* Industry groups
Back
INDUSTRY GROUPS
* Meet our members
Back
MEET OUR MEMBERS
EXPLORE THE MEMBER VAULT
* Events & training
Back
EVENTS & TRAINING
We run a varied programme of events each year to help our members navigate
the latest innovations in digital advertising, celebrate the best of our
industry and prepare for the future. Can’t make one? IAB UK members can catch
up for free.
* Events
Back
EVENTS
* Training courses
Back
TRAINING COURSES
Training courses
* Digital Upfronts 2024
Back
DIGITAL UPFRONTS 2024
* Leadership Summit 2025
Back
LEADERSHIP SUMMIT 2025
* Past events
Back
PAST EVENTS
ONLINE TRAINING
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