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LEAD THE LOCAL REVOLUTION

EAT, DRINK, SHOP, READ, VOTE, BE LOCAL

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AMBIT

[ AM-BIT ] NOUN


THE RANGE OR LIMITS OF THE INFLUENCE OF SOMETHING




SUPPORT INVEST IN LOCAL BUSINESSES


SMALL BUSINESSES ARE THE LIFEBLOOD OF OUR COMMUNITIES.
 * THEY GIVE OUR COMMUNITIES CHARACTER AND SUPPORT LOCAL CAUSES
   
 * THEY RECIRCULATE ECONOMIC ACTIVITY AND CREATE JOBS
   
 * THEY BRING AUTHENTICITY TO A WORLD INCREASINGLY FOCUSED ON HOMOGENEITY
   
 * THEY FOSTER RELATIONSHIPS BETWEEN BUSINESSES AND THE CUSTOMERS THEY SERVE
   
 * THEY INSPIRE OTHER ENTREPRENEURS TO BRING THEIR SKILLS AND CREATIVITY TO THE
   MARKETPLACE
   


SMALL BUSINESS ARE RUN BY *CHECKS NOTES* SMALL BUSINESS OWNERS: THESE ARE PEOPLE
WHO PUT THEIR LIVELIHOOD ON THE LINE TO BRING THEIR TALENTS AND ARTISANSHIP TO
MARKET, GIVING OUR COMMUNITIES ENERGY AND COLOR. 

WHEN SMALL BUSINESSES SUCCEED, OUR COMMUNITIES SUCCEED: THEY REINVEST THEIR
PROFITS BACK INTO THE COMMUNITY BY HIRING MORE WORKERS, OPENING NEW STORES, AND
COLLABORATING WITH OTHER SMALL BUSINESSES. 

AMBIT ALLOWS YOU TO FIND AND CONNECT WITH SMALL BUSINESSES IN YOUR COMMUNITY, SO
YOU CAN INVEST IN SMALL BUSINESSES - INVEST IN LOCAL JOBS, INVEST IN
AUTHENTICITY, INVEST IN ECONOMIC ACTIVITY, AND INVEST IN STRONGER COMMUNITIES.




REIGNITE LOCAL JOURNALISM


LOCAL JOURNALISTS ARE MEMBERS OF YOUR COMMUNITY WHO WORK HARD TO BRING YOU
QUALITY INFORMATION ABOUT WHAT’S GOING ON IN YOUR NEIGHBORHOOD.
UNFORTUNATELY, THE PRESENCE OF LOCAL JOURNALISM IS QUICKLY DETERIORATING AND
MISINFORMATION IS RUNNING RAMPANT.

THE RISE OF SOCIAL MEDIA HAS FLOODED OUR INFORMATION ECOSYSTEM WITH
MISINFORMATION AND DISINFORMATION, CAUSING CONFUSION AND UNCERTAINTY AROUND
BASIC FACTS.

SINCE 2004 (COINCIDENTALLY THE YEAR FACEBOOK WAS FOUNDED!), MORE THAN 2,100
LOCAL NEWSPAPERS HAVE CLOSED. MEANWHILE, THE NUMBER OF NEWSPAPER JOURNALISTS
FELL FROM 71,000 IN 2008 TO 31,000 IN 2020. LOCAL JOURNALISM IS SUFFERING AND
OUR COMMUNITIES ARE PAYING THE PRICE FOR IT. 

ONLY 36% OF AMERICANS HAVE A “FAIR AMOUNT OF TRUST” IN NATIONAL MEDIA - WHICH IS
FAIR - BUT LOCAL JOURNALISTS ARE TRUSTWORTHY MEMBERS OF YOUR COMMUNITY WORKING
HARD TO SHARE INFORMATION IMPACTING YOUR DAY-TO-DAY LIFE.

AMBIT ALLOWS YOU TO FOLLOW LOCAL JOURNALISTS IN YOUR AREA SO YOU CAN STAY
ENGAGED.

LET’S REBUILD JOURNALISM AS AN ESSENTIAL FORCE FOR CONNECTING COMMUNITIES,
INFORMING VOTERS, AND STRENGTHENING DEMOCRACY.


FOLLOW YOUR LOCAL LEADERS


TRUST IN INSTITUTIONS IS DOWN… LIKE, WAY DOWN. ONLY 20% OF AMERICANS TRUST THE
GOVERNMENT TO DO WHAT’S RIGHT, AND MOST AMERICANS ARE QUESTIONING HOW GOVERNMENT
IS WORKING TO IMPROVE THEIR LIFE.
AMERICANS ARE ABOUT READY TO GIVE UP ON GOVERNMENT. BUT THE SOLUTION ISN’T TO
DISCONNECT - IT IS TO RECONNECT.

AMBIT ALLOWS YOU TO FOLLOW YOUR LOCAL LEADERS SO YOU CAN STAY INFORMED ABOUT
WHAT THEY’RE WORKING ON AND MAKE YOUR VOICE HEARD.

 * DO YOU WANT THAT PESKY POTHOLE FIXED? 
   
 * SHOULD EDUCATORS BE BETTER FUNDED?
   
 * CAN LAW ENFORCEMENT TO BE BETTER EQUIPPED TO SUCCEED?
   


THESE CHANGES HAPPEN FROM LOCAL LEADERS - NOT NATIONAL LEADERS. AND LOCAL
LEADERS ARE ULTIMATELY RESPONSIBLE FOR REPRESENTING YOUR COMMUNITY’S INTERESTS. 

THE BEST WAY TO STRENGTHEN ALL OF OUR INSTITUTIONS IS FROM THE BOTTOM-UP. AFTER
ALL, OUR LEADERS REPORT TO US, WE THE PEOPLE.

LET’S USE THAT POWER TO SOLVE PROBLEMS WE CARE ABOUT IN OUR COMMUNITIES.




WHAT’S YOUR AMBIT?

It's not just small business owners, local journalists, and local leaders - we
all play a role in making  our communities strong. 
Artists and musicians give our communities color, but so do the fans in the
crowd. 

Students prepare to become future leaders, but it's the coaches and teachers
along the way that can have the biggest impact. 

It's the relationships and connections we make with those around us that give us
a sense of belonging and purpose. 

The strength of our communities is the sum of all of our efforts. 

Your Ambit is the contribution you make to your community as both a producer and
a consumer.

Source: First Avenue
IT’S YOUR TALENTS & YOUR ARTISANSHIP

Your ambit is your influence in your community. It’s your contribution to
society that gives your community character, gives us a shared sense of identity
and purpose, and makes the place we call home.

Source: MSP Mag
IT’S YOUR VOICE & REPRESENTATION

It’s both the small business owner and the consumer. It’s the teacher and the
student, the politician and the voter, the athlete and the spectator, the worker
and the patron.

Source: Start Tribune
IT’S YOUR LEADERSHIP & YOUR PARTICIPATION

It’s both the small business owner and the consumer. It’s the teacher and the
student, the politician and the voter, the athlete and the spectator, the worker
and the patron.



RECONNECTING LOCAL COMMUNITIES.


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