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 * Privacy Policy
 * Detailed Privacy Notice
 * How We Collect Personal Information
 * What Personal Information We Collect & Use
 * How We Share Personal Information
 * How Long Do We Retain Personal Information
 * Your Privacy Choices
 * State Privacy Laws
 * Children's Information
 * Securing Personal Information
 * Third Party Links; Social Login
 * Cross-Border Transfers
 * Updates To This Privacy Policy
 * How To CONTACT US

Summary Privacy Notice & Notice at Collection

Updated January 2023




This brand is a member of the L’Oréal USA, Inc. family of brands. When we say
“Us”, “Our”, or “We”, We are referring to L’Oréal USA, Inc. This Summary Privacy
Notice supplements Our Privacy Notice by providing key information to You about
how We collect and use personal information about Our customers operating in a
business capacity.  For example, salon professionals, health care professionals,
or any other stakeholders such as influencers.  This Summary Privacy Notice is
for individuals in the United States only




Our detailed Privacy Notice, which describes the types of Personal Information
We collect from You directly, from Your interactions with Us (on Our websites,
mobile apps, and digital tools (collectively, “Sites”) and advertising), and
from third parties; how We use it; how We protect it; and Your rights as Our
consumer. Visitors from other countries should visit the L’Oréal brand site for
Your part of the world.  There is a separate privacy notice located on
the L’Oréal Careers website for job applicants, and a separate  Privacy
Notice for consumers. Our contact details are available at the end of the
detailed Privacy Notice in the "How to Contact Us" section.






What Types of Personal Information Do We Collect and for What Purposes?




The personal information that We collect about a specific person will depend on,
for example, Our relationship or interaction with that person. We collect
personal information that You provide to Us, from Your engagement with Our brand
Sites and platforms, advertising, media, and from third parties who have Your
permission to share it with Us.




We collect the following categories of personal information when You interact
with Us:




Categories of Personal Information

Examples

Identifiers

 * Name
 * Postal Address
 * Telephone number
 * Mobile number
 * Online identifiers
 * Internet Protocol address
 * E-mail address
 * Account name/username
 * Social handle or moniker
 * Device identifiers

Internet or similar network activity

 * Browsing history
 * Search history
 * Information on Your interaction with a website, application, or advertisement
 * Smart device and sensor data

Payment Information

 * Credit or debit card information
 * Information to process payments and prevent fraud

Legally Protected Characteristics

Characteristics of protected classes or groups under state or federal law.For
example:

 * Age (40 and over)
 * Race, ethnicity, national origin
 * Sex, gender identity, gender expression
 * Marital status

Purchasing Information

 * Products or services purchased, obtained, or considered
 * Other purchasing or consuming histories or tendencies (e.g., beauty routines,
   beauty concerns)
 * Loyalty activity and redemption
 * Account information
 * Customer service records
 * User-generated content

Geolocation Data

Geolocation data includes information such as the following:

 * General location information indicating the general physical location of you
   or your device (e.g., IP address or zip code)
 * Precise information about your location if you allow us (or a third party who
   provides it to us) to collect it

Audio Visual Information

 * Photographs that you upload or share with us
 * CCTV video recorded at our facilities
 * Call center recordings
 * Video images

Professional or employment-related personal information

 * Career/profession
 * Company name, department, job title
 * Professional credentials (e.g., professional license)
 *  Professional training

Other Information Considered Personal Information*




*Some information in this category is addressed in other categories as well.

 * Name
 * Contact details such as telephone number and address (personal or business)
 * Age
 * Signature (including electronic signature)
 * Physical characteristics or descriptions
 * Payment information
 * Address
 * Driver’s license or state ID number
 * Education
 * Employment
 * Medical/health information

Inferences drawn from any of these personal information categories

Inferences based on personal information about an individual to create a summary
about, for example:

 * Beauty and related preferences
 * Characteristics
 * Behaviors on and off Site
 * Purchase patterns
 * Demographics
 * Household information




The purposes for which We collect and use personal information depends on, among
other things, Our relationship or interaction with You. We collect and use this
information within the L’Oréal family of brands to:




 * Fulfil Your requests for products or services, manage Your orders, and
   process payments (including, for example, to process and pay any referral or
   commission payments We make to You)  

 * Administer and manage Your professional account or membership in programs We
   offer (e.g. loyalty programs, social seller program) 

 * To send You marketing communications, which may be tailored to Your ‘profile’
   based on what personal information we Know about You and Your preferences 

 * To provide tailored and personalized content, services, advertisements and
   offers, including based on Your beauty characteristics and preferences 

 * Post Your content and reviews on the Sites, our social media pages, and
   related-third party sites that retail or feature Our brands and products 

 * Manage any competitions, promotions, surveys, sweepstakes, giveaways, or
   contests You choose to enter

 * To manage, improve, and develop Our business,

 * Verify Your identity and detect and prevent fraud, and to maintain the
   security of Our products, Sites, and systems 

 * To communicate with You, answer questions and otherwise interact with You,
   and create better experiences 

 * Provide You with requested services or to complete transactions You request 

 * To collect, evaluate, and monitor reports of undesirable events during or
   after use of Our products

 * Support Our everyday operations, including to meet risk, legal, and
   compliance requirements 

 * To enforce Our terms, and to protect Our rights, property, and safety, or the
   rights, property, and safety of others

 

 * To administer and manage events, seminars, and training sessions. 

 * For corporate governance, including mergers, acquisitions, and divestitures,
   and to otherwise comply with applicable laws

 

 * To administer and manage Our relationship with Our stakeholders (including
   influencers and talent). 




We may combine information that We collect via one method (e.g., from a website
or Our digital advertising) with another method (e.g., an offline event). We do
this to get a more complete view of Your preferences for Our beauty products and
services, which, in turn, allows Us to serve You better and with more
customization and better beauty products.  A more detailed description of the
information We collect and how We use this information is available in the “How
We Collect and Use Personal Information” section of the detailed Privacy
Notice. 




When Do We Share Personal Information?




We share personal information with third parties (vendors, agencies, and
businesses) that help Us run Our Sites, Our business, and retail Our products to
further L’Oréal’s beauty mission. We may disclose information to Our service
providers, to complete a transaction requested by You, when required by law or
authorities, and in the event of a sale or reorganization of Our company.




We do not 'sell' (as 'sell' is traditionally defined) personal information about
Our consumers. We do not make available or provide consumer's names, phone
numbers, addresses, email addresses, or other personal information to third
parties in exchange for money. Like many companies, however., We do share or
make available personal information We collect with third parties to provide You
with personalized advertising. In some jurisdictions, such as residents of
California, this type of activity is considered (1) a 'sale' or (2) a 'share'
 of personal information for targeted advertising and subject to a right of
opt-out. To exercise the right of opt-out please visit the "Your Privacy
Choices" footer on a brand website or click Here to access Our form to submit a
request regarding offline personal information.




More information is available about how we share personal information about You
in the “How We Share Personal Information” section of Our detailed Privacy
Notice.




How Long Do We Retain Personal Information?

We will retain personal information about You for so long as Your account is
active, You participate in one of Our programs, or  as needed to provide You
services  and as necessary to comply with Our legal and/or regulatory
obligations, to resolve disputes, to manage Our rights, and to enforce Our
agreements. We do not control certain privacy settings and preferences
maintained by Our social media partners like Facebook and Twitter. If You wish
to make changes to those settings and preferences, You may do so by visiting the
settings page of the appropriate social media site.




DETAILED PRIVACY NOTICE

TABLE OF CONTENTS

 1.  How We Collect Personal Information
 2.  What Personal Information We Collect & Use
 3.  How We Share Personal Information
 4.  How Long Do We Retain Personal Information?
 5.  Your Privacy Choices
 6.  State Privacy Laws
 7.  Children’s Information
 8.  Securing Personal Information
 9.  Third Party Links; Social Login
 10. Cross-Border Transfers
 11. Updates to this Privacy Policy
 12. How to Contact Us      

 * How We Collect Personal Information

We obtain personal information from the following categories of sources. We
combine personal information that We collect from one method (e.g., from a
website, digital advertising engagement) with another method (e.g., an offline
event). For example, if You have an account with Us and are logged in, or
otherwise provide personal information like an email, We associate information
We observe about You with other information You or a third party provide to Us.
We do this to get a more complete view of preferences for Our beauty products
and services, which, in turn, allows Us to serve You better and with more
customization and better beauty products.




A) PERSONAL INFORMATION YOU PROVIDE




When You Interact with Us. We (and third parties on Our behalf) collect personal
information You provide to Us directly when You Interact with Us. For example:

 * Account creation and management. We collect personal information during the
   creation or management of an account with Us.

You may also be able to register and log in to Our Sites or chat features using
Your social media account, such as Facebook or Google. These platforms may ask
Your permission to share certain information with Us (e.g. name, gender, profile
picture) and all information is shared subject to their privacy policies. You
can control the information that We receive by changing Your privacy settings
offered by the relevant social media platform.

 * Newsletter and marketing subscriptions. We collect and use personal
   information when You subscribe to receive Our marketing communications.
 * Purchase and order management. We collect and use personal information when
   You purchase products or services from Us, whether on Our Sites, in one of
   Our retail locations, or otherwise. For example, financial account activity
   and transactions (payment history, account balances, usage).
 * On Our social media platforms. We collect and use personal information You
   publicly post on social media platforms or when You mention Us on social
   media platforms.
 * Promotions. We collect personal information during Your participation in a
   competition, game, contest, promotional offer, sample request, or response to
   a survey.
 * User Generated Content. When You submit content (such as images or rating and
   reviews on one of Our Sites or You agree to allow Us to re-use content You
   posted on social media).
 * Use of Our Sites. When You provide personal information while using Our
   Sites, such as completing forms or using services on Our Sites. For example,
   if You use a chat feature on Our Sites, We (and a third party provider of
   chat software who provides Us with services) collect personal information You
   share during the interaction.

If You use one of Our virtual try on features, We may collect and store Your
image(s), for example, if You use social sharing to send Your image to a friend
or post it online or if You save it to Your profile. If You use one of Our
online beauty tools We may collect, capture, possess, store, or obtain the
picture You provide, and data obtained or created from Your picture (including
the automated recognition of various facial landmarks that might qualify as
biometric data, biometric information, or a biometric identifier under various
laws).

 * Customer Service. When You ask questions relating to Our brands, Our products
   and their Use, or Your purchases or account.
 * Contractual Services.  Personal information we receive prior to/during
   fulfillment of contractual services, including to verify and deliver earned
   payments or commissions.

B) PERSONAL INFORMATION WE OBSERVE




We collect personal information We observe about You - in Our physical locations
or on Our Sites. For example, We (or third-party companies (e.g., Google))
collect personal information automatically when You use or visit Our Sites,
install and use Our mobile apps, view Our advertisements, interact with Our
emails or other communications, or use Our products and services. This personal
information is collected through a variety of technologies, such as cookies,
Flash cookies, JavaScript tags, software development kits, application program
interfaces, Web beacons, and other technologies described below. Information
collected via automated means include identifiers (e.g., IP address, device ID,
cookie ID, mobile advertising identifier), geolocation, commercial information,
and internet or network activity (e.g., clickstream data, such as browsing and
search history, other interactions with Our Sites). We may collect information
collected automatically with personal information We already have about You to
identify You.




a) Cookies and Other Technologies: Our Sites, applications, email messages, and
advertisements may use cookies and other technologies such as pixel tags and web
beacons. These technologies are used help Us to:

 * remember Your information so You do not have to re-enter it,
 * track and understand how You use and interact with Our Sites,
 * tailor the Sites and Our advertising around Your preferences,
 * manage and measure the usability of the Sites,
 * understand the effectiveness of Our content,
 * otherwise enhance the Sites and Our beauty offerings, and
 * protect the security and integrity of Our Sites.

Our emails include pixels in Our messages to determine whether You open and
interact with them. Our Sites also use cookies and other technologies to help
keep track of items You put into Your shopping cart including when You have
abandoned Your cart and this information is used to determine when to send cart
reminders (including messages via SMS).




b) Mobile Services/Apps and Devices: We use technologies that collect
information from Your phone when You use Our mobile apps or Our ‘smart’ devices
in Your home. This information could include Your mobile phone or other device
identifiers (including a mobile phone identifier (iOS IDFA and Android
Advertising ID), Bluetooth ID, or other device identifier), information about
Your phone or other device’s operating system, how You use the app or device,
and Your physical location. Certain of Our mobile apps and tools offer opt–in,
geo–location services and push notifications.

 * Geo-location services provide location–based content and services, such as
   store locators, local weather, promotional offers, and other personalized
   content.
 * Push notifications can include discounts, reminders or details about local
   events or promotions. Most mobile devices allow You to turn off location
   services or push notifications.

If You turn on location services, We will collect location information,
including information about the Wi–fi routers closest to You and the cell IDs of
the towers closest to You to provide location–based content and services.
Additionally, most mobile devices will allow You to disable sharing or reset
some device identifiers.




c) In-Store Analytics; Call-Recording: We may use certain in-store wireless
services (such as Wi-Fi networks and Bluetooth beacons) and cameras to
automatically collect information about visitors to Our stores.

 * Our Wi-Fi routers capture certain data from mobile devices that interact with
   the router, including information about Your mobile device (such as a MAC
   Address, signal strength data, and location of device capturing the
   information).
 * Bluetooth beacons are small devices that broadcast a Bluetooth signal to map
   nearby Bluetooth-enabled mobile devices. We may use the data collected from
   these in-store wireless services to provide operational insights such as foot
   traffic volumes and how customers move through Our stores.
 * We also use cameras in and around Our retail locations for operational and
   analytics purposes such as measuring traffic patterns. Cameras are also used
   for safety, fraud detection, theft and loss prevention, and security.
 * We also record customer service calls for quality assurance, maintain
   transcripts of chats using our chat tools (provided by a third party), and
   logs of Your interactions with our automated phone system and our chat bots.




 d) Personal Information Received from Third Parties: 




We receive personal information from third party sources to update or supplement
personal information You provide or We collect automatically, such as when We
validate postal address information using third party services or when third
parties provide Us with additional information about You, and We combine that
information with other personal information we maintain about You. These
third-party sources include vendors that provide Us with services, advertising
networks, data analytics providers, government entities, social media networks,
companies that process payments, other L’Oréal affiliates, data brokers,
companies that help Us detect fraud and safety issues, and companies who have
received Your permission to share personal information with L’Oréal or when a
third party needs to share personal information with Us to complete a
transaction You have requested (e.g., if You checkout with PayPal We will
receive information back from PayPal to complete the transaction). We also
operate and manage refer-a-friend or similar programs, where We collect email
addresses and other contact information about You if a person invites You or
refers You. 




This information includes marketing and demographic data (including identifiers,
commercial and purchasing information (i.e., products You have purchased or
considered)), analytics information (including online information), internet or
online information, demographics (e.g., including nationality, race, ethnicity),
geolocation, and offline records, as well as inferences.




We may also receive information from other companies that collect or aggregate
information from publicly available databases or if You agreed to allow them to
use and share Your information.  This might be de-identified information about
purchasing patterns, location of shoppers and websites that are of interest to
Our consumers. This also includes information received from third parties about
individuals who share common interests or attributes (e.g., color treated hair,
individuals who purchased products similar to products We sell) to create user
“segments,” which help Us to better understand and market to Our current or
prospective customers.




Additionally, if You provide Us with permission to store payment information in
Your account, We will receive a tokenized version of the credit card back from
Our payment processor, and Your credit card issuer may provide Us with updated
Payment Information in connection with the credit card issuer’s account update
service.




You also can engage with Our brands, use chat or try-it-on features,
applications, and log into Our Sites via social media platforms, such as
Facebook (including Instagram) or Google. If You link, connect, or login to one
of Our Sites with a third-party service (e.g., Facebook, Google), We collect
Personal Information You share with Us, or that the social media platforms share
with Us. When You engage with Our content on or through social media or other
third-party platforms, plug-ins, integrations or applications, these platforms
may ask Your permission to share certain information with Us (e.g. name, gender,
profile picture, likes, interests, demographic information). Such information is
shared with Us subject to the third-party platform’s privacy policy. You can
control the information that We receive by changing Your privacy settings
offered by the relevant social media platform.

 * What Personal Information We Collect & Use

The purposes for which We collect and use personal information about You depends
on, among other things, Our relationship or interaction with You. Other members
of the L’Oréal Group may access personal information about You when they perform
services on behalf of L’Oréal USA and, unless prohibited under applicable law,
for use on their own behalf for the purposes described in this Notice.




The categories of personal information we use, and why and how We use them, are
outlined below:

Purpose of Our Use of Personal Information

 

 

Examples of Processing Activities

Examples of Personal Information Used




The actual personal information We use depends on Your factual circumstances and
interactions with Us, but could include the following: 

 

Providing Products & Services

 

We collect and use personal information to provide our products and services or
to purchase goods and services from vendors and contractors.  For example:

 

(A) To administer and manage Your account or loyalty program membership; 

 

(B) provide You with products and services You have requested on Our Site(s),
in-store, or on voice assisted platform, and otherwise manage and fulfil Your
orders and requests and process Your payments;  

 

(C) provide and operate Our services and Our Sites, and to otherwise provide You
with requested services (e.g., virtually test Our products, notify You when a
product is back in stock); 

 

(D) allow log-in, sharing, and use of Our content with a social media account;
and 

 

(E) complete other transactions You request, such as to provide shipping and
other rewards from Your selected third-party provider (e.g., ShopRunner).  

 

 

 

Account Management:  We collect and use personal information to create, manage,
and administer Your professional account or loyalty program membership.  Before
establishing a relationship, we may perform due diligence and/or other forms of
background checks.




You will need to provide basic data and contact data to create an account with
Us.  You may need to provide Us with additional information to create an account
with Us.  For example, We (or a third party on Our behalf) will collect basic
identifiers, government identifiers, professional and employment information,
and payment information, to verify Your identity and professional status.  

 

You may provide other personal information in connection with Your account (such
as preferences data, physical characteristics data, payment data (e.g., save a
payment method to Your account), user generated data, or audio/visual data
(e.g., add a picture to Your Account)).   

  

We associate other personal information We collect about You with Your profile
to help Us understand Your interests and preferences.

 

Product Fulfilment: We use personal information (identifiers, professional and
employment-related information) to either conduct business with You or seek to
conduct business with You.  This may include selling our products and services
to You or purchasing products and services from Our vendors and contractors.  We
will need to use payment information to pay vendors and contractors.




 If you purchase products or services from Us we will collect and use personal
information about You  to: 

 * manage Your order(s), 
 * fulfil orders, and/or complete transactions You request, 
 * process Your payments, 
 * provide You receipts and order confirmations/updates,
 * track gift certificate values and/or redemptions;
 *  and manage and process returns (which may require government data) or
   disputes related to an order.  

On some products you may elect to participate in a recurring order or
subscription program.  We (and a third party on Our behalf) will process
personal information (e.g., product code, SKU, frequency, email address, next
order date, saved payment information, shipping information) to process and
manage Your recurring order or subscription.  A saved payment method on file
with Us is required for recuring/subscription orders.

 

We use payment service processors to handle and process payments.  If you agree
to save a credit card to Your account, we will receive back from Our third-party
payment processors tokenized payment information. 

 

We will also collect and use personal information about You to complete other
transactions You have requested.

 

Other Online or In-Store Services:  To provide You with the requested service or
otherwise complete a transaction requested by You.  

 

For example, 

 * To allows You to virtually try-on Our products, 
 * To analyze Your personal and beauty characteristics so We can recommend the
   appropriate products and routines (including bespoke products and routines); 
 * To show You the nearest retail location that sells Our products, and 
 * To allow You to schedule appointments (and receive appointment reminders) for
   in-person or teleconsultations with beauty advisors or other 1:1 experiences.
    

You may choose to provide physical characteristics and/or health and medical
information in connection with some of these services.  If You use one of our
virtual try on features or beauty tool(s), We collect, capture, possess, store,
or obtain the picture You provide and data obtained or created from Your picture
(including the automated recognition of various facial landmarks), that might
qualify as biometric data or otherwise infer physical characteristics or
demographic data about You.

 

Many of these services will allow You to enter contact information (such as a
name and email) so We can send You results (i.e., send You suggested routines or
recommendations in response to Your use of a service).  We associate personal
information collected during Your use of Our services (quiz responses,
information You provide, beauty characteristics, recommendations, etc.) with
Your beauty profile to help Us understand Your interests and preferences.




Site Functionality:  We collect and use personal information about You to enable
Our Sites and services to function properly.  

 

For example to:

 * Ensure the proper display of content; 
 * Allow You to add items to or purchase items from Your cart, 
 * Allow You to log in (and keep You logged in), 
 * filling in or competing forms, 
 * Perform any customization or personalization attached to Your device or
   account (language, screen resolution, font preference, etc.), 
 * Perform troubleshooting, improve user experience and Our Sites (e.g., testing
   new ideas and layouts); and 

Provide features and functionality to Our Sites (e.g., web chat services,
product recommendations, predictive sort, product search, and commenting and
rating systems).  These services are provided by Us or by a third party on Our
behalf.    

Identifiers:

 * basic identifiers, such as first and last name, alias, account name,
   signature, username, social media handle, or similar identifiers
 * government identifiers, such as driver’s license number or other government
   identifier (tax ID)
 * online identifiers, such as device identifiers; internet protocol address (IP
   address), cookies, beacons, pixel tags, mobile ad identifiers, or similar
   identifiers and browser information.

Other Personal Information 

 * contact data, such as home address, shipping address, telephone number(s),
   mobile number(s), email address(es), and business contact information
   (business address, business email, business phone), etc.
 * preferences data, such as subscription type (contact preference:  email, SMS;
   preferred store or channel; recurring order/subscription information), date
   created, date modified, and permission status.
 * payment data, such as credit or debit card number or other payment
   information.  
 * physical characteristics, such as personal descriptions, skin tone and type,
   hair color, eye color, and other beauty profile information You provide to Us
   or We collect.
 * health and medical data, such as medical conditions regarding skin conditions
   (e.g., acne, rosacea) in connection with a beauty service, online or in-store
   experience, or product recommendation. 
 * user generated content, such as any content (e.g., text, videos, images,
   ratings and reviews, etc.) You create and/or provide to Us (e.g., via Your
   “My Account” page, contacting Us, using the chat function on Our Sites or by
   participating in a contest, game, survey, etc).   

Commercial or Purchasing Information, such as products or services (e.g., gift
certificate) purchased, obtained, or considered (e.g., order details,
transaction information, products added to cart, shipping/return status, store
location); purchasing or consuming histories or tendencies; and loyalty activity
and redemption (e.g., loyalty status, participation, points earned/redeemed,
etc.).     

 

Professional or Employment Information  such as business or employer, job title,
department, relationship with Us on behalf of yourself or a business customer,
training courses (online/offline) you have selected and/or attended, membership
to a professional association, and/or professional training courses You have
selected and/or attended.




Characteristics of Protected Classes 

 * demographic data, such as age, gender, race, ethnicity, household
   information, and birthday or age range, some of which may include protected
   classifications under state or federal law.  
 * biometric data, such as information considered biometric information or a
   biometric identifier under state law. 

Internet or Other Network Activity 

 * technical data, such as browser information, bowser size, browser version,
   operating system and version, device information/type, smart device, sensor
   data, language setting, email client used; screen size/resolution, inferred
   geographic location by IP address; internet service provider, and network
   domain name.
 * browsing data, such as information related to Your use of Our Sites; where
   You came from, login details, location, data related to Your navigation of
   Our Sites (e.g., scroll, mouse movements), pages/ad/content You looked at,
   clicked, or tapped, creative shown, duration of Your visit, products You
   searched for and/or selected to create Your basket; and email messages opened
   and any links clicked-through.

Audio/Visual Information, such as photographs, images, videos, and recordings of
Your voice (including when We record customer service calls).

 

Geolocation, such as information that allows us to determine Your location, such
as if You provide Us with Your location information, We obtain estimates of
geographic location (such as from IP address), or if You enable Your device to
send us precise geolocation information. 

 

Inferences, using personal information about an individual to create a summary
about, for example, an individual’s preferences and characteristics, including
beauty and related preferences, characteristics, behaviors on and off site,
purchase patterns, demographics, household information

Communications

 

(A) To contact You, including to send notice of changes to policies, other
requested communications from Us, and to send other transactional or
relationship-related communications; 

 

(B) to respond to questions and otherwise interact with You; 

 

(C) provide troubleshooting and technical support; and 

 

(D) for cosmetoviligance, including to collect, evaluate, and monitor reports of
undesirable events during or after use of Our products. 

 

 

 

To communicate with You.  We collect and use personal information to communicate
with You about Your account, Our relationship, or to otherwise send You
non-marketing communications.     For example, 

 * to send You notices of changes to a L’Oréal USA policy, 
 * to notify You if You win a prize promotion or other contest, and 
 * to send You a welcome email when You create an account, or other transaction
   or relationship-related communications, including to send notifications
   related to Your account, purchases, returns, exchanges, subscriptions, and
   reservations.

Customer Service and Support.  We also collect and use personal information to:

 * provide support, 
 * respond to questions, inquiries, or requests (e.g., process orders over the
   phone, update information on Your account, etc.), 
 * otherwise interact with You, and
 * to follow-up and perform corrective measures.  

If you contact Us via our chat feature, we (and our third-party service
provider) will collect and maintain transcripts of Your communication with Us
and Your interactions with Our chat tool.  If you call Us, we collect
information about Your interaction with Our call system, as well as voice
recordings and transcripts of Your conversations with Us.     This is used for: 

 * training & quality assurance, 
 * assessing customer satisfaction, 
 * perform and follow-up on corrective measures, 
 * improving Our Sites, stores, and customer service, and 
 *  other purposes outlined in this Notice. 

This may include the collection and use of health and medical data, such as for
cosmetovigilance purpose.     We collect, evaluate, and monitor reports of
undesirable events during or after use of Our products, and to perform studies
relating to the safe use of Our products.

Identifiers 

 * basic identifiers, such as first and last name, alias, account name, email,
   postal address, signature, username, social media handle (e.g., if you
   contact Us via social channels), or similar identifiers.
 * online identifiers, such as device identifiers; internet protocol address (IP
   address), cookies, beacons, pixel tags, mobile ad identifiers, or similar
   identifiers. 

Other Personal Information:

 * contact data, such as home address, shipping address, telephone number(s),
   mobile number(s), email address(es), etc. 
 * payment or other financial data, such as credit or debit card number or other
   payment information if you request We update Your payment information
   associated with Your account or if You order via phone.
 * physical characteristics, such as personal descriptions, skin tone and type,
   hair color, eye color, and other beauty profile information You provide or We
   collect.
 * health and medical data. 
 * user generated content, such as the content of Your communications with Us
   (including contents/transcripts of chat logs or social media posts or private
   messages) and/or any other content you create and/or provide or share with Us
      

Commercial or Purchasing Information, such as products or services (e.g., gift
certificate) purchased, obtained, or considered (e.g., order details,
transaction information, products added to cart, shipping/return status, store
location); purchasing or consuming histories or tendencies, and loyalty activity
and redemption (e.g., loyalty status, participation, points earned/redeemed,
etc.).  




Audio/Visual Information, such as photographs, images, videos, and recordings of
Your voice (including when We record customer service calls).

 

Geolocation, such as information that allows us to determine Your location, such
as if You provide Us with Your location information, We obtain estimates of
geographic location (such as from IP address), or if You enable Your device to
send us precise geolocation information. 

 

Internet or Other Network Activity 

 * technical data, such as browser information, browser size, smart device,
   sensor, browser version, operating system and version, device
   information/type, language setting, email client used; screen size/resolution
   , internet service provider, and network domain name.
 * browsing data, such as information related to Your use of Our Sites; where
   You came from, login details, location, data related to Your navigation of
   Our Sites (e.g., scroll, mouse movements), pages/ad/content You looked at,
   clicked, or tapped, creative shown, duration of Your visit, products You
   searched for and/or selected to create Your basket; and email messages opened
   and any links clicked-through.

Inferences, using personal information about an individual to create a summary
about, for example, an individual’s preferences and characteristics, including
beauty and related preferences, characteristics, behaviors on and off site,
purchase patterns, demographics, household information

Marketing & Promotions

 

(A) To send you marketing and promotional communications, which may be tailored
to Your ‘profile’ based on the information We know about You and Your
preferences; 

 

(B) provide You with tailored and personalized content, services, advertisements
and offers, including based on Your beauty characteristics and preferences; and 

 

(C) to manage any competitions, promotions, surveys, sweepstakes, giveaways, or
contests You choose to enter.    

 

 

Marketing and Promotions:  We collect and use personal to:

 *  to seek to conduct business with You.
 * send or show You tailored and personalized content, advertisements, offers,
   and other marketing communications (including by email, text message, or
   postal mail), including based on the personal information We know about You,
   Your beauty and physical characteristics, health and medical information,
   user generated content, and Your preferences, including on social media and
   other websites, 
 * send content on Your behalf to Your friends and family (refer-a-friend
   programs); and 
 * manage any competitions, promotions, surveys, sweepstakes, giveaways, or
   contests You choose to enter.

For example, We may use internet and network browsing information, together with
other personal information we maintain about You and others (e.g., basic
identifiers, online identifiers, contact data, preferences data, physical
characteristics, health and medical information, demographic data, user
generated content, geolocation, inferences, commercial/purchasing infomration)
to deliver targeted advertising to You online (i.e., online advertisements for
products or services that We believe may be of interest to You, based on Your
previous behavior), and/or on social media platforms (e.g., Google, Meta,
Snapchat, Amazon, Pinterest, TikTok).   

 

We may retarget You with cart reminder messages to finalize Your order where You
have saved Your shopping cart or placed products in Your shopping cart without
completing the checkout process.     Our Sites use cookies and other
technologies to help keep track of items You put into Your shopping cart
including when You have abandoned Your cart and this information is used to
determine when to send cart reminders (including messages via SMS).

 

Personalized Content:  We use personal information We collect and store
associated with You and others to assess and understand Your interests and Your
preferences (e.g., inferences and derived data) to provide with personalized
experiences.  This helps Us to: 

 * personalize recommendations and content; 
 * display our Sites in a tailored way (e.g., show you products We believe You
   might like); and 
 * personalize marketing and other communications You see or receive from Us.

Event Management:  Personal information is also collected and used for event
planning and management, including registration, attendance, connecting You with
other event attendees, and contacting You about relevant products and services. 

 

Identifiers:

 * basic identifiers, such as first and last name, alias, email, account name,
   signature, username, social media handle, or similar identifiers and browser
   information. 
 * online identifiers, such as device identifiers; internet protocol address (IP
   address), cookies, beacons, pixel tags, mobile ad identifiers, or similar
   identifiers. 

Other Personal Information: 

 * contact data, such as home address, shipping address, telephone number(s),
   mobile number(s), email address(es), etc. 
 * preferences data, such as subscription type (contact preference:  email, SMS;
   preferred store or channel; recurring order/subscription information), date
   created, date modified, and permission status.
 * physical characteristics, such as personal descriptions, skin tone and type,
   hair color, eye color, and other beauty profile information You provide or We
   collect.
 * health and medical information, such as medical conditions regarding skin
   conditions (e.g., acne, rosacea) in connection with a beauty service, online
   or in-store experience, or product recommendation. 
 * user generated content, such as any content (e.g., text, videos, images,
   ratings and reviews, etc.) You create and/or provide to Us (e.g., via Your
   “My Account” page, contacting Us, using the chat function on Our Sites, using
   services available on Our Sites or stores, or by participating in a contest,
   game, survey, etc).   

Commercial or Purchasing Information, such as products or services (e.g., gift
certificate) purchased, obtained, or considered (e.g., order details,
transaction information, products added to cart, shipping/return status, store
location); purchasing or consuming histories or tendencies; and loyalty activity
and redemption (e.g., loyalty status, participation, points earned/redeemed,
etc.).     

 

Characteristics of Protected Classes 

 * demographics, such as age, gender, race, ethnicity, and household
   information, some of which may include protected classifications under state
   or federal law.  
 * biometric data, such as information considered biometric information or a
   biometric identifier under state law. 

Internet or Other Network Activity 

 * technical data, such as browser information, browser size, smart device,
   sensor, browser version, operating system and version, device
   information/type, language setting, email client used; screen
   size/resolution; Internet Service Provider, and network domain name; and 
 * browsing data, such as information related to Your use of Our Sites; where
   You came from, login details, location, data related to Your navigation of
   Our Sites (e.g., scroll, mouse movements), pages/ad/content You looked at,
   clicked, or tapped, creative shown, duration of Your visit, products You
   searched for and/or selected to create Your basket; and email messages opened
   and any links clicked-through.

Audio/Visual Information, such as photographs, images, videos, and recordings of
Your voice (including when We record customer service calls).

 

Geolocation, such as information that allows us to determine Your location, such
as if You provide Us with Your location information, We obtain estimates of
geographic location (such as from IP address), or if You enable Your device to
send us precise geolocation information. 

 

Inferences, using personal information about an individual to create a summary
about, for example, an individual’s preferences and characteristics, including
beauty and related preferences, characteristics, behaviors on and off site,
purchase patterns, demographics, household information

User Generated Content

 

To post Your content and reviews on Our Sites.  

 

User Generated Content.  We may offer You the ability to post content that
others can read (directly or through a third-party service).  We collect and use
personal information to: 

 * provide you with a forum for discussion, 
 * use Our services, 
 * to ask questions, and 
 * to use and post content You create and/or share with Us on Our Sites.  

For example, when you submit content on one of Our social media platforms or
accept the re-use of content You posted on a social media platform by Us.  

 

Ratings and Reviews.  We collect and use personal information to post Your
rating/review or content on the Sites, Our social media pages, and related third
party websites that retail or feature Our brand and products, and to communicate
with You.f  

 

For example, You may submit reviews and comment on or rate goods, products, and
services on our Sites.     In order to submit this information, You need to
provide other information, such as Your name, email address, mailing address or
phone number, and other personal information. We (and our third-party ratings &
review provider) also use cookies (or similar technologies) to collect
information to provide the service, enable the submission of user generated
content, and to analyse usage. 

 

We do add user generated content to the beauty profile We maintain about You to
better understand Your interests and preferences. 

 

Please note, personal information You provide may be  published on public-facing
Sites or media and is accessible to others.  We do not have to publish any
content You provide (in whole or in part). 

 

Identifiers: 

 * basic identifiers, such as first and last name, alias, account name, email
   address, postal address, signature, username, social media handle, or similar
   identifiers.
 * online identifiers, such as device identifiers; internet protocol address (IP
   address), cookies, beacons, pixel tags, mobile ad identifiers, or similar
   identifiers; and browser information. 

Other Personal Information 

 * contact data, such as home address, shipping address, telephone number(s),
   mobile number(s), email address(es), etc. 
 * physical characteristics or preferences, such as personal descriptions, skin
   tone and type, hair color, eye color, and other beauty profile information
   You provide or We collect.
 * user generated content, such as any content (e.g., text, photographs, videos,
   ratings and reviews, social media comments, etc.) You create and/or provide
   to Us or otherwise publicly post.   User-generated content may include other
   personal information You choose to include, such as purchasing information
   (i.e., products You considered or purchased), physical characteristics data,
   or information about health and medical conditions 

Audio/Visual Information, such as photographs, images, videos, and recordings.

 

Geolocation, such as information that allows us to determine Your location, such
as if You provide Us with Your location information, We obtain estimates of
geographic location (such as from IP address), or if You enable Your

 

Internet or Other Network Activity (

 * technical data, such as browser information, browser size, browser version,
   operating system and version, device information/type, language setting,
   email client used; screen size/resolution inferred geographic location by IP
   address; internet service provider, and network domain name.
 * browsing data, such as information related to Your use of Our Sites, where
   You came from, data relating to Your navigation of Our sites (e.g., scroll,
   mouse movements), pages/ad/content You looked at, clicked or tapped, creative
   shown, and duration of Your visit.

Inferences, using personal information about an individual to create a summary
about, for example, an individual’s preferences and characteristics, including
beauty and related preferences, characteristics, behaviors on and off site,
purchase patterns, demographics, household information

Financial Incentive & other Program




To administer and maintain Our financial incentive, rewards, discounts (e.g.,
price or service coupons), and loyalty programs, and to provide You with the
benefits associated with those programs.  

Financial Incentive Program Management.  We process personal information to
implement and administer Our financial incentive (e.g., coupons, samples),
rewards, loyalty programs, and/or other programs.

 

For example, if you sign-up to receive a coupon or sample and provide Your name
and contact details, a coupon or sample is sent to You.  We use third parties to
help us provide these services, and we will receive personal information
associated with Your participation (such as, for a coupon, basic identifiers,
online identifiers, contact data, commercial or purchasing information (i.e.,
campaign name and ID, coupon code, action taken (view coupon, print coupon,
redemption of coupon)); for a sample, basic identifiers, online identifiers,
contact data, information about sample requested, ratings & review information
associated with requested sample).  We and Our third party vendors use and
analyze personal information to identify and detect fraudulent requests
(including online data and technical and browsing data).  

 

For loyalty programs, this may include setting up and verifying Your account,
communicating with You regarding the program, tracking rewards/points You earn
pursuant to the terms of the financial incentive program, and providing You with
benefits associated with this program.    

 

We may offer unique rewards provided by third parties.  We will facilitate
exchange of program points for products, promotional materials, and other items
from such third parties.  To do so, we will need to disclose personal
information about You (such as basic information, contact information,
commercial or purchasing information) with third parties to complete Your
request.  

 

Refer-a-Friend Program.     We also process personal information (such as basic
identifiers, online identifiers, contact data, commercial or purchasing
information (reward type, reward redemption/fulfilled reward value), technical
and browsing data) to provide refer-a-friend programs on some of our Sites.
 This enables individuals on Our Sites to create either a code or send a
communication to a friend or family.  If the friend or family member makes a
purchase using the coupon code or by engaging with the communication received
the referrer will receive a coupon or other reward.   We (and our third-party
ratings & review provider) also use cookies (or similar technologies) to collect
information to provide the service and to analyse and measure usage.

 

Identifiers 

 * basic identifiers, such as first and last name, alias, email, postal address,
   account name, signature, username, social media handle, or similar
   identifiers
 * online identifiers, such as device identifiers; internet protocol address (IP
   address), cookies, beacons, pixel tags, mobile ad identifiers, or similar
   identifiers (order fingerprints); and browser information. 

Other Personal Information 

 * contact data, such as home address, shipping address, telephone number(s),
   mobile number(s), email address(es), etc. 

 * payment or other financial data, such as credit or debit card number or other
   payment information.

 *  preferences data, such as subscription type (contact preference:  email,
   SMS; preferred store or channel; recurring order/subscription information),
   date created, date modified, and permission status.

Commercial or Purchasing Information, such as information about preferred
channel or store, loyalty status, loyalty participation subscription or
recurring order-related information, gift certificate purchase; products
considered or purchased (e.g., order details, transaction information, products
added to cart, shipping/return status, store location), and other purchasing or
consuming histories or tendencies.  

 

Internet or Other Network Activity 

 * technical data, such as browser information, browser size, smart device,
   sensor, browser version, operating system and version, device
   information/type, language setting, email client used; screen size/resolution
   Inferred geographic location by IP address; Internet Service Provider, and
   network domain name
 * browsing data, such as information related to Your use of Our Sites, where
   You came from, login details, location, data related to Your navigation of
   Our Sites (e.g., scroll, mouse movements), pages/ad/content You looked at or
   viewed, clicked, or tapped, creative shown, duration of Your visit, products
   You searched for and/or selected to create Your basket, and email messages
   opened and any links clicked through. 

Security




(A) to verify Your identity and detect and prevent fraud; 

 

(B) maintain the security of Our products, services, Sites, premises, and
systems; and 

 

(C) protect Our rights, property, and safety, or the rights, property, and
safety of others. 

 

We use personal information We collect to:

 * detect, investigate, prevent, or take action regarding possible malicious,
   deceptive, fraudulent, or illegal activity, including fraudulent
   transactions, attempts to manipulate or violate our policies;
 * enforce our Terms of Use;
 * conduct security investigations and risk assessments; 
 * verify or authenticate information provided by You; 
 * maintain the security and integrity of our products, services, Sites, and
   systems; and 
 * to otherwise protect Our rights, property, and safety, or the rights,
   property, and safety of others.  

Closed Circuit Television is used at warehouse and Our retail locations to
identify and investigate theft or security concerns, while phone calls are
recorded.  If you have an incident or medical issue while at one of Our
locations, we may collect and use health and medical information to respond to
such incident and for regulatory and compliance purposes. 




We analyse Your interactions with the Sites, Our services, or Our retail
locations, Your profile information, and other personal information We obtain
about You (including identifiers, payment information, commercial information,
internet or other network activity information, geolocation, audio/visual
information).  We also use solutions provided by third parties to analyze Your
activities on Our Sites as well as information in relation to activities on and
off Our Sites that can be associated with You, that could restrict or suspend
access to Our Sites.  This process may be completed automated or may involve
human intervention where a person makes a final decision.  

 

You may (i) experience delays in the processing of Your order/request while Your
transaction is being reviewed; and/or (ii) be limited or excluded from the
benefit of a service. if a risk of fraud or violation of Our policies is
identified.  

 

Identifiers: 

 * basic identifiers, such as first and last name, alias, account name,
   signature, username, social media handle, or similar identifiers
 * online identifiers, such as device identifiers (MAC address); internet
   protocol address (IP address), cookies, beacons, pixel tags, mobile ad
   identifiers, or similar identifiers; and browser information. 

Other Personal Information: 

 * contact data, such as home address, shipping address, telephone number(s),
   mobile number(s), email address(es), etc. 
 * preferences data, such as subscription type (email, SMS), date created, date
   modified, and permission status.
 * user generated content, such as Your communications with Us and any other
   content you create or provide to Us. 
 * health and medical data (e.g., attendance/visitor forms may collect
   welfare/health data, data collected in the event of an incident at one of Our
   facilities). 

Demographic information, such as age, gender, race, ethnicity, and household
information, some of which may include protected classifications under state or
federal law.  

 

Internet or Other Network Activity (

 * technical data, such as browser information, browser size, smart device,
   sensor data, browser version, operating system and version, device
   information/type, language setting, email client used; screen size/resolution
   Internet Service Provider, and network domain name 
 * browsing data, such as information related to Your use of Our Sites, where
   You came from, location inferred from IP address, data relating to Your
   navigation of Our sites (e.g., scroll, mouse movements), pages/ad/content You
   looked at, clicked or tapped, creative shown, and duration of Your visit. 

This also includes What You are doing on Your device, like if your mouse is
moving (which can help Us (and our third-party service providers) tell humans
from bots)




Audio/Visual Information, such as photographs, images, videos, and recordings of
Your voice (including when We record customer service calls).

 

Commercial or Purchasing Information, such as information loyalty status,
loyalty participation (points earned/redeemed), gift certificate purchaser
(e.g., sender name, recipient name, recipient email, message); purchasing or
consuming histories or tendencies; and products considered or purchased (e.g.,
order details, transaction information, products added to cart, shipping/return
status, truncated payment card, payment method, store location).  

 

Geolocation, such as information that allows us to determine Your location, such
as if You provide Us with Your location information, We obtain estimates of
geographic location (such as from IP address), or if You enable Your device to
send us precise geolocation information. 

 

Inferences, using personal information about an individual to create a summary
about, for example, an individual’s preferences and characteristics, including
beauty and related preferences, characteristics, behaviors on and off site,
purchase patterns, demographics, household information

Training & Learning




To provide or offer events, seminars, and training sessions.

We process personal information to invite you to events, seminars, and training
sessions; to manage the events, seminars, and training sessions, and to provide
You with information and training on Our products, services, and brands,
tailored to Your professional profile.




Identifiers: 




basic identifiers, such as first and last name, alias, account name, signature,
username, social media handle, or similar identifiers

online identifiers, such as device identifiers (MAC address); internet protocol
address (IP address), cookies, beacons, pixel tags, mobile ad identifiers, or
similar identifiers; and browser information. 

Other Personal Information: 




contact data, such as home address, shipping address, telephone number(s),
mobile number(s), email address(es), professional contact information (email,
address, telephone), etc. 

payment data, such as bank details or other payment information; and 

user generated content, such as any content (e.g., text, videos, images, ratings
and reviews, etc.) You create and/or provide to Us.

Commercial or Purchasing Information, such as information about preferred
channel or store, loyalty status, purchasing or consuming histories or
tendencies; loyalty participation subscription or recurring order-related
information, gift certificate purchase; and products considered or purchased
(e.g., order details, transaction information (e.g., event participation –
accepted/invited), products added to cart, shipping/return status, store
location). 




Internet or Other Network Activity (




technical data, such as browser information, browser size, browser version,
operating system and version, device information/type,  smart device and sensor
data, language setting, email client used; screen size/resolution Internet
Service Provider, and network domain name 

browsing data, such as information related to Your use of Our Sites, where You
came from, location inferred from IP address, data relating to Your navigation
of Our sites (e.g., scroll, mouse movements), pages/ad/content You looked at,
clicked or tapped, creative shown, and duration of Your visit. 

Professional or Employment Information, such as business or employer,
professional occupation, membership to a professional association, professional
skills, spoken languages, and/or professional training courses You have selected
and/or attended.

Influencer Management




To engage with Our Stakeholders (including Influencers and Social Sellers).

We process personal information to work with Our stakeholders (including
influencers and social sellers) on a particular project or activity.  This
includes to administer and manage Our relationship and/or contract, including to
calculate and verify any earned commissions relating to the project or activity.
 




For influencers and social sellers, we will process personal information to
conduct a value match before we work with You to evaluate whether it is aligned
with Our values.  For example, We (or a third party on Our behalf) will review
content of Your public profile, reviews or images You share, as well as
information contained in publicly available sources such as media coverage.  




Identifiers:  




•    basic identifiers, such as first and last name, alias, account name,
signature, username, social media handle, or similar identifiers

•    online identifiers, such as device identifiers (MAC address); internet
protocol address (IP address), cookies, beacons, pixel tags, mobile ad
identifiers, or similar identifiers; and browser information. 




Other Personal Information: 

•    contact data, such as home address, shipping address, telephone number(s),
mobile number(s), email address(es), etc., 

•    user generated content, such as any content (e.g., text, videos, images,
ratings and reviews, etc.) You create and/or provide to Us; and    

•    payment data, such as bank details or other payment information, earned
commission amounts.  




Characteristics of Protected Classes 




•    demographics, such as age, gender, race, ethnicity, and household
information, some of which may include protected classifications under state or
federal law.  




Internet or Other Network Activity (

•    technical data, such as browser information, browser size, browser version,
operating system and version, device information/type,  smart device and sensor
data, language setting, email client used; screen size/resolution Internet
Service Provider, and network domain name 

•    browsing data, such as information related to Your use of Our Sites, where
You came from, location inferred from IP address, data relating to Your
navigation of Our sites (e.g., scroll, mouse movements), pages/ad/content You
looked at, clicked or tapped, creative shown, and duration of Your visit. 




Commercial or Purchasing Information, such as information about preferred
channel or store, loyalty status,  purchasing or consuming histories or
tendencies; loyalty participation subscription or recurring order-related
information, gift certificate purchase; and products considered or purchased
(e.g., order details, transaction information, products added to cart,
shipping/return status, store location), products or services You may recommend
or promote to others in your role as an influencer or social seller.  




Professional or Employment Information, such as business or employer, membership
to a professional association, and/or professional training courses You have
selected and/or attended.  




Audio/Visual Information, such as photographs, images, videos, and recordings of
Your voice (including when We record customer service calls).

Research & Development

 

(A) To understand how Our products and services are used; and 

 

(B) To improve our products and services.  

We use personal information collected to understand how our products, services,
facilities, and Sites are used, and to validate metrics to inform and improve
our products, services, facilities, and Sites. 

 

We use personal information We have collected, including through consumer
surveys, call logs and call recordings, other market research activities, and
from an analysis of how our Sites, products, facilities, and services are used,
to develop, research, and test improvements to our Sites, products, and
services.  We use personal information to: 

 * understand how You interact with Our Sites and advertisements, 
 * to see if a product or service is working and troubleshoot and correct if it
   is not; 
 * to improve the effectiveness of Our Sites, stores, customer service, and
   product offering, and communications, 
 * to test out new products, services, and features; 
 * obtain feedback;
 * conduct surveys and other research about what Our customers may like and what
   We can do better; 
 * develop new products and services; and 
 * for research and innovation by scientists within the L’Oreal Group, including
   undertaking internal research for technological development and
   demonstration.   

Our Sites use cookies (and similar tracking technologies), including from Google
Analytics and Glassbox, which allow Us to count visits and traffic sources and
understand what pages are the most and least popular.  They also help Us track
and replay a visitor’s journey on Our Sites.     These tools help Us understand
how visitors move around and interact with Our Sites so We can measure and
improve Our Sites.  

 

Additionally, in Our retail stores We may use certain in-store wireless services
(such as guest Wi-Fi networks and Bluetooth beacons) and cameras to
automatically collect information about visitors to Our stores (i.e., traffic
count, traffic patterns). 

 * Our Wi-Fi routers capture certain data from mobile devices that interact with
   the router, including information about Your mobile device (such as a MAC
   Address, signal strength data, and location of the sensor observing the
   device). 
 * Bluetooth beacons are small devices that broadcast a Bluetooth signal to map
   nearby Bluetooth-enabled mobile devices. 
 * Cameras analyse live video to determine paths people take through Our retail
   stores and/or to determine qualities about people like estimate age or
   gender.

We may use the data collected from these in-store wireless services to provide
operational insights such as foot traffic volumes and how customers move through
Our stores to improve the layout of Our stores and offer products that most
interest Our customers.

 

Publicly Posted Content.  Additionally, we collect and use personal information
publicly available, including information publicly posted on social media
platforms, or when You mention Us on social media platforms (such as social
media handle, photo, and/or any comments mentioned in Your post), to better
understand how consumers view Our products/services and interact with Us (e.g.,
social listening -We may use public social media posts to identify beauty
trends)




Identifiers:

 * basic identifiers, such as first and last name, alias, account name, email,
   postal address, signature, username, social media handle, or similar
   identifiers
 * online identifiers, such as device identifiers; internet protocol address (IP
   address), cookies, beacons, pixel tags, mobile ad identifiers, or similar
   identifiers; and browser information. 

Other Personal Information 

 * contact data, such as home address, shipping address, telephone number(s),
   mobile number(s), email address(es), etc. 
 * preferences data, such as subscription type (contact preferences:  email,
   SMS; shopping preferences), date created, date modified, and permission
   status.
 * physical characteristics, such as personal descriptions, skin tone and type,
   hair color, eye color, and other beauty profile information You provide or We
   collect.
 * health and medical data, such as medical conditions regarding skin conditions
   (e.g., acne, rosacea) in connection with a beauty service, online or in-store
   experience, or product recommendation. 
 * user generated content, such as Your communications with Us and any other
   content you create or provide to Us (e.g., ratings and reviews,
   communications with Us, responses to surveys) 

Commercial or Purchasing Information, such as information about preferred
channel or store, loyalty status, loyalty participation (points
earned/redeemed), subscription or recurring order-related information, gift
certificate information (e.g., sender name, recipient name, recipient email,
message, redemption/value); products considered or purchased, and other
purchasing or consuming histories or tendencies.  

 

Characteristics of Protected Classes 

 * demographic data, such as age, gender, race, ethnicity, and household
   information, some of which may include protected classifications under state
   or federal law  
 * biometric data, such as information considered biometric information or a
   biometric identifier under state law. 

Internet or Other Network Activity 

 * technical data, such as browser information, bowser size, smart device,
   sensor data, browser version, operating system and version, device
   information/type, language setting, email client used; screen
   size/resolution, inferred geographic location by IP address; internet service
   provider, and network domain name
 * browsing data, such as information related to Your use of Our Sites; where
   You came from, login details, location, data related to Your navigation of
   Our Sites (e.g., scroll, mouse movements), pages/ad/content You looked at,
   clicked, or tapped, creative shown, duration of Your visit, products You
   searched for and/or selected to create Your basket; and email messages opened
   and any links clicked-through

Audio/Visual Information, such as photographs, images, videos, and recordings of
Your voice (including when We record customer service calls).

 

Geolocation, such as information that allows us to determine Your location, such
as if You provide Us with Your location information, We obtain estimates of
geographic location (such as from IP address), or if You enable Your device to
send us precise geolocation information. 

 

Inferences, personal information about an individual to create a summary about,
for example, an individual’s preferences and characteristics, including beauty
and related preferences, characteristics, behaviors on and off site, purchase
patterns, demographics, household information










































































































Additional Information About Our Advertising (including Interest-Based
Advertising): We provide tailored and personalized content, services,
advertisements and offers, including based on personal information We know about
You as

well as Your beauty characteristics and preferences.




When We send or display personalized communications or content, We use personal
information to generate inferences about You.   We use these inferences to show
You advertisements or other content We believe You would like to see.  This
means We collect personal information about You as described above, and We
centralize this personal information and analyze it to evaluate and attempt to
determine Your personal preferences, interests, or needs.   For example, based
on information We collect We may conclude that You are interested in certain
products and services We provide and then We send or display communications or
content tailored to those preferences, interests, or needs.  




We may recognize Your information across different devices that You use or log
in from (i.e. computers or mobile devices.). We may recognize that one cookie or
device ID (i.e. from a computer) may be connected to another device (i.e. smart
phone) by the cookie or device ID or log in. This may result in You searching
for one of Our products on one device but seeing an ad later for that product on
another device. Knowing what devices are being used by a person or household
helps Us limit the number of times You may see the same ad across different
devices.  We may also combine information We collect from Your devices with
other information We have about You, such as Your account information, services,
transaction history, and interaction with Our Sites.  




We participate in interest-based advertising.  We use third party companies to
serve advertisements tailored to Your individual interests based on how You
browse and shop online, as well as to provide advertising-related services such
as measuring the performance and engagement with Our ads, provide analytics,
preference, and interest information. In some instances, these ad network
providers, social platforms, sponsors, and/or analytics providers may use their
own tracking technology to capture information about Your device, use, and
engagement online for the purpose of tailoring advertising (for Our products or
for products or services of other companies) based on preferences or interests
known or inferred from the data collected.  We use Google Analytics Advertising
Features to share information with Google about Your use of this site to allow
Us to deliver relevant and personalized advertising or content to You on other
websites.  We have enabled the following Google Analytics Advertising Features:
 Remarketing with Google Analytics, Google Display Network Impression Reporting,
Google Analytics Demographic and Interest Reporting, and integrated services
that require Google Analytics to collect data for advertising purposes,
including collecting data via marketing cookies and identifiers. 




Other Purposes.  We collect and use any personal information We collect for
other legitimate purposes, such as our day-to-day business operations, to
analyze and improve our business, for corporate governance, and to comply with
laws and regulations.




1. Day to Day Business Operations & Product Improvement.  We use personal
information we have collected for other purposes reasonably required for
day-to-day operations, such as accounting, financial reporting, business
analytics, operational and strategic business planning, real-estate management,
and expense management.  For example, concluding and executing agreements with
our business customers, suppliers, and business partners; recording and settling
services; managing relationships, account management, customer service, and
development, execution, and analysis of market surveys and marketing strategies.




 2. Corporate Governance.  We also use any personal information we collect for
planning, managing, and carrying out restructuring, redundances, or other change
programs, evaluating or conducting a merger, divestiture, restructuring,
reorganization, dissolving, or other sale or transfer of some or all of Our
assets, whether as a going concern or as part of a bankruptcy, liquidation, or
similar proceeding, in which personal information by Us is among the assets
transferred.




3. Compliance with Laws & Regulations.  We use personal information We collect
to comply with local, state, and federal laws; enforce Our legal rights and
obligations; and for any purpose in connection with legal claims, reports of
violations, or allegations made by, against, or otherwise involving, and to the
otherwise comply with lawful requests by public authorities, e-discovery
requests or where otherwise required or permitted by applicable laws, court
orders, government regulations, or regulatory authorities.




To comply with legal and regulatory obligations, to protect Our assets and
employees/contractors, and to ensure We can comply with trade control,
anti-money laundering, and/or bribery and corruption laws and other regulatory
requirements we may process personal information on owners, shareholders, and
director of our business customers.  This may take place against publicly
available or government issued sanctions lists and media sources.

How We Share Personal Information




Third Parties Providing Services On Our Behalf:




We rely on third parties to perform a range of business operations on Our
behalf. Service providers may also use personal information for their own
internal business purposes, such as process or product improvement, but are not
permitted to use personal information for their own independent marketing or
other purposes.  For instance: 

 * Third parties that assist and help Us in providing digital and e-commerce
   services such as social listening, store locator services, loyalty programs,
   quizzes and product finders, name collection and lead generation, identity
   management, ratings and reviews, teleconsultations tools and services,
   product recommendations, predictive sort, product search, personalized
   services, virtual try-on tools, coupons, loyalty, refer-a-friend program
   management, customer relationship management, data management tools, provide
   subscription or recurring purchases, gift cards purchase and redemption,
   sampling and redemption services; web chat features, and user generated
   content curation tools; 
 * Advertising, marketing, digital and social media agencies, analytics
   providers, and vendors to help Us to deliver advertising, marketing, and
   campaigns, to analyze their effectiveness, understand how consumers use Our
   Sites, products and services, and Our retail locations, and to manage Your
   contact and questions.   For example, providers that:
   * help Us send Our direct mail, email, and SMS marketing messages, 
   * personalize Our Sites, 
   * help Us manage Our events, 
   * deliver Our ads (e.g., demand side platforms, ad servers, content
     optimization), and 
   * analyze Our customers.
 * Third parties that assist and help Us in providing IT services, such as
   platform providers, hosting services, master data management, maintenance and
   support on Our databases as well as on Our software and applications that may
   contain data about You (such services could sometimes imply access to Your
   data to perform the required tasks);
 * Third parties that provide us with consulting services in the field of market
   research and analytics, and who help Us collect feedback on our products and
   services; 
 * Third parties that assist Us with bot and fraud detection and prevention,
   legal, compliance, and risk management; 
 * Third parties that provide order processing, fulfilment, shipping, and return
   management; provide delivery and shipment notifications, who process
   transactions and payments; provide customer service and support, and assess
   customer satisfaction; 
 * Third parties that assist Us for customer care and cosmetovigilance purposes.

Categories of personal information shared (depending on the specifics of the
business transaction) with these third parties include identifiers, internet or
network activity, geolocation data, purchasing information, protected
classifications, professional or employment-related information, audio-visual
information, other categories of personal information, biometric, geolocation
information, payment information, other information, and inferences generated
from the foregoing categories of information.




Transactions You Have Requested or to Which You Have Agreed




Personal information may also be shared to complete a transaction You requested.
 For example, payments You make to pay for goods and services through some of
Our Sites are completed using a third-party’s online payment system (e.g., Apple
Pay, PayPal).  Additionally, You may elect to use buy now pay later services
available on Our Sites (e.g., Afterpay) or receive free shipping through third
party services (e.g., ShopRunner).  To facilitate Your request, categories of
personal information such as identifiers, internet or similar network activity,
contact information, and purchasing information is shared to complete the
transaction You requested.  

Additionally, some of Our Sites may provide the opportunity to post content in a
public forum.  For example, providing ratings & reviews about Our products and
services, granting Us permission to host user generated content; posting on Our
social media pages or channels; or participating in contests, blogs, or videos.
 If You decide to submit information or permit Us to post it in these public
forums, the information will be publicly available. 




Other Third Parties:




We share or make available personal information (such as identifiers, Internet
or similar network activity, commercial information, inferences) with third
party marketing and advertising networks and social media platforms to serve You
tailored and personalized advertisements.   For example, when You provide Us
with personal information, We use that information to serve You advertisements.
  We do this generally by uploading an identifier You provided Us or We obtained
(email, phone number, cookie or device ID, other identifier, etc.) to a platform
that is selling advertisements (such as Facebook, YouTube, Instagram, Pinterest,
etc.).   We can use that same data to serve You with advertising on websites
that participate in online auctions of their ad inventory. 




Additionally, when You visit Our Sites We use cookies (or other similar
technologies) from third parties.   Information collected by these companies is
used to build a profile of Your interests to show You relevant advertising on
other websites or to other devices connected to You (cross-device advertising)
by Us or other companies, and includes identifiers, internet or network
activity, commercial information, and inferences generated from the foregoing.  
In connection with advertising or Our Sites, You may be asked to receive
information and/or marketing offers from someone else, or to otherwise agree to
the sharing of Your information with a third party.  




Some of Our Sites have features such as plugins, widgets, or other tools
provided by third parties.  These tools collect identifiers along with internet
or similar network activity (e.g., IP address and what page You are visiting).
 If You engage with such plugins, widgets, or other tools, additional
information may be shared.  For example, if You use Facebook’s “like” feature,
Facebook may register the fact that You ‘liked’ a product and may post that
information on Facebook.  The use of information is not governed by this privacy
notice.  




L’Oréal Group; Business Transfers: 




Other members of the L’Oréal Group may access information about You when they
perform services on behalf of L’Oréal USA and, unless prohibited under
applicable law, for use on their own behalf for the purposes described in this
Notice.   Please visit the L’Oréal Group website, for further details on the
L’Oreal Group, its brands, and its locations.  We may also share information
about You, including information collected through cookies (and similar
technologies) between Our L’Oreal USA family of brands to harmonize and update
the information You share with Us, to perform statistics based on Your
characteristics, and to tailor Our communications. We may share personal
information to Our employees and other personnel, so Our employees and other
personnel know whom to contact when working with You. 




As We continue to develop Our business, We (or Our affiliates) may sell or
purchase assets, or otherwise be acquired by, merged with, or invested in by
another company. If another entity acquires Us or Our assets, or assets related
to the Sites or Our business, personal information, and any other information
that We have collected may be disclosed to such entity as one of the transferred
assets. We may also share certain personal information as necessary prior to the
completion of such a transaction or corporate transactions such as financings or
restructurings, to lenders, auditors, and third-party advisors, including
attorneys and consultants, as part of due diligence or as necessary to plan for
a transaction.  If any bankruptcy or reorganization proceeding is brought by or
against Us, all such information may be considered an asset of Ours and as such
may be sold or transferred to third parties. 




Legal Disclosure; Security and Protection of Rights: 




L’Oréal USA may transfer and disclose information, including personal
information about You, and any other information that We have collected, to
third parties to comply with a legal and compliance obligation; when We believe
in good faith that the law requires it; or at the request of governmental
authorities conducting an investigation. For example, We may disclose personal
information in response to subpoenas, courts orders, and other lawful requests
by regulators and law enforcement, including responding to national security or
law enforcement disclosure requirements.  This may include regulators,
government entities, and law enforcement.  In addition, it may include certain
disclosures that We are required to make under applicable laws, such as making
available (including to the public) names of sweepstakes or contests winners. 




We may disclose personal information where We believe doing so is necessary to
protect the services, Sites, Our rights and property, or the rights, property,
and safety of others.  For example, We may disclose personal information to (i)
prevent, detect, investigate, and respond to fraud, unauthorized activities and
access, illegal activities, and misuse of the services and Sites; (ii)
situations involving potential threats to the health, safety, or legal rights of
any person or third party; or (iii) enforce, and detect, investigate, and take
action in response to, violations of Our Terms of Use.  We may also disclose
personal information related to litigation and other legal claims or proceedings
in which We are involved, as well as for Our internal accounting, auditing,
compliance, recordkeeping, and legal functions.

 * How Long Do We Retain Personal Information?

In accordance with Our routine record keeping, We may delete certain records
that contain personal information You have submitted through the Sites. We are
under no obligation to store such personal information indefinitely and disclaim
any liability arising out of, or related to, the destruction of such personal
information. In addition, You should be aware that it is not always possible to
completely remove or delete all information about You from Our databases without
some residual data because of backups and other reasons.




We will retain personal information about You for as long as Your account is
active, You participate in one of Our programs, or as needed to provide You
services and as necessary to comply with Our legal and/or regulatory
obligations, to resolve disputes, to manage Our rights, and to enforce Our
agreements. 




We do not control certain privacy settings and preferences maintained by Our
social media partners like Facebook and Twitter. If You wish to make changes to
those settings and preferences, You may do so by visiting the settings page of
the appropriate social media site.

 * Your Privacy Choices 

Email:

You may change Your preferences and unsubscribe from email services from Our
brands by: (i) modifying Your registered user information on the Sites; (ii)
sending Us an e-mail to the address listed in Contact Us located at the end of
this Notice; or (iii) following the unsubscribe instructions in the
communications that You receive. &




SMS Text Messages: 




We may send text messages if You have agreed to receive from one of Our brands.
 You may cancel text messages from a brand at any time by texting “STOP”.  After
You send “STOP” We may send You an additional text message to confirm that You
have been unsubscribed.  If at any time You have questions about the text
messages We send please text “HELP”.   Message and data rates may apply.




Push Notices; Uninstallation of Mobile Apps:  




You may at any time opt out from push notifications allowing Us to access
location data by adjusting the permissions in Your mobile device.  You can stop
all further collection of information by Our mobile applications by uninstalling
the mobile application.  Please note that if You uninstall the mobile
application from Your mobile device, the unique identifier associated with Your
mobile device will continue to be stored.  If You re-install the application on
the same mobile device, We will be able to re-associate this identifier to Your
previous transactions and activities.




Geo-Location and In-Store Location: 




You may prevent Your mobile device from sharing Your location data by adjusting
the permissions on Your mobile device or within the relevant app.




Cookies, Tracking, and Interest-Based Advertising:  




If You would prefer not to accept cookies, You can manage Your cookie
preferences by clicking on the “Cookie Settings” button located on the bottom of
the website homepage.   You cannot disable essential cookies.  You can also
change Your browser settings to notify You when You receive a cookie, which lets
You choose whether or not to accept it; or set Your browser to automatically
reject any cookies. However, please be aware that some features and services on
Our Sites may not work properly because We may not be able to recognize and
associate You with Your account. In addition, the offers We provide when You
visit Us may not be as relevant to You or tailored to Your interests. To learn
more about cookies, please visit https://www.allaboutcookies.org.




You can opt out of receiving targeted advertising through the Network
Advertising Initiative (NAI) Opt–Out Page or the Digital Advertising Alliance
Opt-Out page. Options are Device-specific, so if You use multiple devices, You
should opt out on each one. You can also opt out of certain targeted advertising
programs by clicking on the AdChoices icon that appears on Our Site footers and
may appear on Our advertising. Even if You opt-out of targeted advertising, You
may still see Our advertisements while You are browsing, but they may not be
targeted to You based on Your interests.

Some social networks (such as Facebook), allow You to exercise ad choices, limit
data collection and clear Your history on that platform as well. For Your
convenience We have provided the links to some of the social networks:

 1. Facebook -
    https://www.facebook.com/ads/preferences/?entry_product=education_page
 2. Instagram -
     https://www.facebook.com/ads/preferences/?entry_product=education_page
 3. Twitter -
    https://help.twitter.com/en/safety-and-security/privacy-controls-for-tailored-ads
 4. Google - https://adssettings.google.com/authenticated 

Do Not Track (“Global Privacy Control”):  




Under the laws of several states, Website and online service operators are
required to disclose how they respond to web browser ‘do not track’ signals.
 L’Oréal USA does not currently take actions to respond to Do Not Track signals
as a uniform standard for such response has not yet been established.   However,
where required under certain state privacy laws, We will treat the Global
Privacy Control (“GPC”) signals as requests to opt-out of the sale/sharing of
personal information.




Other Analytics Services:




We use certain analytics services, such as Google Analytics, to gather
information about Our site visits or mobile app usage.   We also use Google
Analytics Advertising Features to share information with Google about Your use
of this site to allow Us to deliver relevant and personalized advertising or
content to You on other websites.  We have enabled the following Google
Analytics Advertising Features:  Remarketing with Google Analytics, Google
Display Network Impression Reporting, Google Analytics Demographic and Interest
Reporting, and integrated services that require Google Analytics to collect data
for advertising purposes, including collecting data via marketing cookies and
identifiers. You can learn more about how Google Analytics processes information
here: Google Analytics Terms of Use and Google Privacy Policy.  You can also
download and install the Google Analytics browser plugin available here  that
allows You to disable Google Analytics across all websites.  To learn more about
Google Analytics, including opting out of Google Analytics, click here.




In connection with analytics used in our retail locations, You may opt-out of
having a mobile device counted in statistics.  You may opt-out by visiting this
website.  




Rights Available Under Applicable Laws and Regulations:




Residents of certain jurisdictions have additional rights as set forth below in
State Privacy Laws.  If You are a California or Virginia resident, please review
Additional Information for California Residents and Other State Privacy Rights,
respectively, below, for additional information and disclosures and privacy
rights available to You under applicable California and Virginia privacy laws.

 * State Privacy Laws

Residents of certain States have additional rights under applicable privacy
laws, as described in this Section.  If You are a resident of California, please
review the additional information, below.  




This subsection provides residents of California with additional information
regarding Our collection, use, and disclosure of personal information, as well
as privacy rights available under California law.  In this subsection We provide
California residents additional information about how We handle personal
information.  This section does not address or apply to Our handling of publicly
available information or other personal information that is exempt from
California law.

 

Removal of Content


 If You are a California resident under the age of 18, and a registered user of
any site where this policy is posted, California Business and Professions Code
Section 22581 permits You to request and obtain removal of content or
information You have publicly posted.

 

To make such a request, please write to use at the address listed at the end of
this Notice and provide as much details as possible (i.e., date and caption) as
to the post(s) You would like removed. Please be aware that such a request does
not ensure complete or comprehensive removal of the content or information You
have posted and that there may be circumstances in which the law does not
require or allow removal even if requested.

 

California Privacy Rights Act 

 

Categories of Personal Information Collected. 

 

While Our processing of personal information varies based upon Our relationship
and interactions with You, the information below identifies, generally,
categories of personal information collected about California residents:  

 1.  Identifiers — Personal unique identifiers, such as full name, address,
     telephone number, online identifiers, internet protocol address, email
     address, account name, social handle or moniker.
 2.  Other Personal Information — Name, contact details such as telephone number
     and address, financial information such as account number and balance,
     payment card details including credit and debit card numbers, signature
     (including electronic signature), driver’s license or state ID number,
     education, and employment.   This includes physical characteristics or
     descriptions, as well as medical and health information, which may be
     considered as ‘sensitive’ personal information.
 3.  Characteristics of Protected Classes — Characteristics of protected classes
     or groups under state or federal law, such as age (40+), race, ethnicity,
     national origin, sex, gender identity, gender expression or marital status.
 4.  Biometric Information – We may collect, capture, possess, store, or obtain
     the picture You provide through one of our online beauty tools, and data
     obtained or created from Your picture (including the automated recognition
     of various facial landmarks), that might qualify as biometric data,
     biometric information, or a biometric identifier under various laws. 
 5.  Commercial or Purchasing Information — Purchase information, such as
     products and services purchased, obtained, and considered; other purchasing
     or consumer histories or tendencies (e.g., beauty routines or beauty
     concerns), loyalty activity and redemptions, account information,
     user-generated content, and transaction histories.
 6.  Internet or Online Information — Internet or online information such as
     browsing history, search history, smart device and sensor data, and
     information regarding interaction with Our Sites, or advertisements.
 7.  Geolocation Data — Geolocation data, such as device location.
 8.  Audio and Visual Information — Audio, electronic, visual, thermal,
     olfactory, or similar information, such as call and video recordings,
     photographs that You upload or share with Us, CCTV video recorded at Our
     facilities, call center recordings, and video images.
 9.  Employment Information — Professional or employment-related information,
     such as work history, career/profession, professional credentials (e.g.,
     professional license status), and prior employer.
 10. Inferences — Inferences based on personal information about an individual
     to create a summary about, for example, an individual’s preferences and
     characteristics, including beauty and related preferences, characteristics,
     behaviors on and off site, purchase patterns, demographics, household
     information.

Sources of Personal Information; Purposes of Collection, Use, and Disclosure.  

 

The sources from which We collect personal information are summarized in “How We
Collect Personal Information”.  The business or commercial purposes of
collecting personal information are as summarized in Our Notice at Collection ,
and as described in more detail in "How We Use Personal Information About You ”
section in Our detailed Privacy Notice.  For more information about the
categories of personal information We share or disclose for business or
commercial purposes, and the categories of recipients, please see “How We Share
Personal information about You” section of Our Detailed Privacy Notice.




California Residents’ Rights

 

Sales/Sharing of Personal Information 

 

We do not ‘sell’ (as ‘sell’ is traditionally defined) personal information about
Our consumers.  We do not make available or provide consumer’s names, phone
numbers, addresses, email addresses, or other personal information to third
parties in exchange for money.  Like many companies, however, We do share
personal information with third parties to provide You with personalized
advertising from Us, or We make available personal information to third parties
due to Our use of cookies (or similar technologies) provided by third parties on
Our Sites.  You have the right of opt-out of such activities in California.  You
can opt-out by clicking “Your Privacy Choices” link at the bottom of Our website
and selecting Your preferences, or by broadcasting a browser-based preference
signal (such as the Global Privacy Control (“GPC”)).  




Notwithstanding Our selling/sharing of personal information as discussed here,
We will not sell or share any personal information about You that is or can be
considered biometric information where prohibited by law. We do not knowingly
sell/share personal information of consumers under 16 years of age.  

 

Categories of personal information disclosed that may be considered “sale”/
“sharing” under California law: Identifiers, Other Personal Information,
Commercial or Purchasing Information, Internet or Online Information,
Geolocation Data, Inferences, Professional or Employment-Related Information,
and Inferences (inferred and derived data).  

 

Categories of third parties to whom personal information was disclosed that may
be considered “sale”/ “sharing” under California law: publishers and marketing
partners with whom We work to place Our advertisements (such as retailers who
sell Our products or online companies who sell Us advertising space to deliver
Our ads), adtech companies who help Us deliver Our advertisements, data
analytics providers, and online platforms and social media networks such as
Google, Amazon, and Meta.

 

Limit the Use and Disclosure of Sensitive Personal Information 

 

You may opt-out of certain uses of sensitive personal information by Us,
including Our sharing of this type of personal information with third-parties.
 This opt-out will generally provide You with the ability to limit Our use of
sensitive personal information to only the following:  

 * To perform services or provide goods reasonably expected by the consumer who
   requested the services or goods; 
 * To prevent, detect, and investigate security incidents; 
 * To resist malicious, fraudulent, deceptive, or illegal actions; 
 * Ensure the physical safety of natural persons;
 * Short-term, transient uses;
 * To perform services on Our behalf;
 * To verify or maintain the quality or safety of a product, service, or device
   owned, manufactured, manufactured for, or controlled by Us, and to improve,
   upgrade, or enhance such product, service, or device; and 
 * For purposes that do not infer characteristics about a consumer.

If You would like to opt-out of uses of sensitive personal information, other
than those listed above, please submit Your submit Your request by clicking
“Your Privacy Choices” link at the bottom of Our websites or read the “Submit a
Request” section, below. 

 

Access to Information 

 

You have the right to request that We disclose information about our collection
and use of Your personal information from and after January 1, 2022, including: 

 * Categories of personal information We collected
 * Categories of sources for the personal information We collected
 * Our business purpose for collecting personal information
 * The categories of third parties with whom We share that personal information
 * The specific personal information We collected about You 

Deletion 




You have the right to request that We delete any of Your personal information
that We collected from You and retained, subject to certain exceptions. Once We
receive and confirm Your verifiable consumer request, We will delete (and direct
our service providers to delete) Your personal information from our records,
unless an exception applies.

 

We may deny a deletion request where retaining the information is necessary for
Us or our service providers. For example, data may need to be kept to: 

 * Complete a transaction for which We collected the personal information,
   provide a good or service requested (such as the sale of our beauty products
   to You), or reasonably anticipated within the context of a relationship with
   Us, 
 * Track consumer complaints or product issues
 * Detect security incidents, protect against malicious, deceptive, fraudulent,
   or illegal activity
 * Comply with a legal obligation
 * Enable solely internal uses that are reasonably aligned with consumer
   expectations based on Your relationship with Us
 * Other internal uses compatible with the context in which the consumer
   provided US with personal information 

Correction 

 

You have the right to request We correct inaccurate personal information We
maintain about You. In responding to Your request, We will take into account the
nature of the personal information as well as the purposes for the processing of
such personal information.

 

Submitting a Request 




To submit Your data subject privacy request click here or contact Us using the
toll-free number in How to Contact Us.

 

Only You or a person that You authorize to act on Your behalf, may make a
request related to Your personal information. You may also make a verifiable
consumer request on behalf of Your minor child.

 

The verifiable consumer request must:

 * Provide sufficient information that allows Us to reasonably verify You are
   the person about whom We collected personal information or an authorized
   representative of the person who wishes to make a request.

We may not be able to respond to Your request or provide You with personal
information if We cannot verify Your identity or authority to make the request
and confirm the personal information relates to You.  Making a verifiable
consumer request does not require You to create an account with Us.  We will ask
You for the email information that You used to interact with Us or sign up for a
loyalty, email, or to make purchases along with other information You submit
(such as contact information like name, address, phone number) and the
information We have in Our systems, to help verify Your identity or authority to
make the request and confirm that Your information is in Our system. Information
provided to submit a request will only be used in connection with the request.

 

You may designate an agent to submit requests on Your behalf.  We will need the
agent to provide Us with Your signed permission to act on Your behalf.   We may
also require You to verify Your identity with Us directly and confirm that You
provided the agent permission to submit the request on Your behalf.

 

Timing




We will endeavor to respond to a verified consumer request within 45 days.  If
We require more time, We will inform You of the reason and extension in writing
(including by email).

 

We do not charge a fee to process or respond to a verified consumer request
unless it is excessive, repetitive, or manifestly unfounded.  If We determine
that the request warrants a fee, We will provide explanation and a cost estimate
prior to completing the request.

 

You may only make a request for access or data portability twice within a
12-month period.
 

Non-Discrimination

 

We will not discriminate against You for exercising any of Your privacy rights.




Rewards Offers/Programs Calculation – Financial Incentives




We may offer incentives, such as a coupon or discount on purchase in exchange
for personal information (e.g. email sign-up).  We may also offer a loyalty
program that will provide certain perks, such as rewards and exclusive offers,
as well as other programs like sweepstakes or contests.  We generally do not
assign monetary or other value to personal information. If, however, We are
required by law to assign such value, We have valued the personal information
collected and used as based, in part, on the value of consumer trial of new
products and sharing future offers tailored to Your interest with competitive
value. The value is a practical and good-faith effort often involving the (i)
categories of personal information collected (e.g., names, email addresses),
(ii) the transferability of such personal information for Us, (iii) the
discounted price offered, (iv) the volume of consumers enrolled in Our programs,
and (v) the product or service to which the programs, or price or service
differences, applies. The disclosure of the value described herein is not
intended to waive, nor should be interpreted as a waiver to, Our proprietary or
business confidential information, including trade secrets, and does not
constitute any representation with regard to generally accepted accounting
principles or financial accounting standards.

 * Children’s Information

CHILDREN: Our Sites are not directed to children under 13. We do not knowingly
collect, use or disclose personal information from anyone under 13 years of age.
If We determine upon collection that a user is under this age, We will not use
or maintain his/her personal information without the parent/guardian's consent.
If We become aware that We have unknowingly collected personal information from
a child under the age of 13, We will make reasonable efforts to delete such
information from Our records. If You believe that We might have any information
from or about a child under age 13, please contact Us through one of the methods
listed in the Contact Us section at the end of this notice.




Parental Consent: Minors between 13 years of age and the age of majority in
their state must ask their parent or guardian for permission to use any L’Oréal
USA properties. For L’Oréal USA brands offering e-commerce, You may only make
purchases if You are 18 years of age or older, or the age of majority in Your
jurisdiction of residence.




Parental participation: We strongly recommend that minors 13 years of age or
older ask their parents for permission before sending any information about
themselves to anyone over the Internet and We encourage parents to teach their
children about safe internet use practices.

 * Securing Personal Information About You

L’Oréal USA maintains reasonable safeguards to protect personal information
against loss, unauthorized use, disclosure, or destruction and when transferring
information for processing and requires third parties providing services on Our
behalf to do the same. However, no electronic data transmission or storage of
information can be guaranteed to be 100% secure. Please note that We cannot
ensure or warrant the security of any information You transmit to Us.

 * Third Party Links; Social Login

The Sites may contain links to third party websites that are not owned or
operated by L’Oréal USA. This includes links from advertisers, sponsors and/or
partners that may use Our logo(s) as part of a co–branding or co–marketing
agreement. We do not control, recommend, or endorse, and are not responsible for
these websites or their content, products, services or privacy policies or
practices. These other websites may send their own cookies or other tracking
technologies to Your device; they may independently collect data or solicit
personal information and may or may not have their own published privacy
policies. You should also independently assess the authenticity of any site
which appears or claims that it is one of Our Sites (including those linked to
through an email or social networking page). The Sites may make available chat
rooms, forums, message boards, and news groups. Remember that any information
that You disclose in these areas becomes public information and is not subject
to the provisions of this Privacy Notice.




We may also offer You the opportunity to use Your social media login. If You do
so, please be aware that You share Your profile information with Us depending on
Your social media platform settings. Please visit the relevant social media
platform and review its privacy policy to understand how Your personal
information is shared and used in this context. 

 * Cross-Border Transfers 

The Sites are governed by and operated in, and in accordance with the laws of,
the United States, and are intended for the enjoyment of residents of the United
States. Country or region-specific websites are available for L’Oréal brands and
products around the world. L’Oréal makes no representation that the Sites are
governed by or operated in accordance with the laws of any other nation. Given
that We are an international business, Our use of Your information necessarily
involves the transmission of data on an international basis. If You are located
in the European Union, Canada or elsewhere outside of the United States please
be aware that information We collect may be transferred to and processed in the
United States.   By using the Sites, or providing Us with any information, You
(a) acknowledge that the Sites are subject to the laws of the United States, (b)
consent to the collection, processing, maintenance and transfer of such
information in and to the United States and other applicable territories in
which the privacy laws may not be as comprehensive as or equivalent to those in
the country where You reside and/or are a citizen, and (c) waive any claims that
may arise under those laws. 

 * Updates to this Privacy Notice

Please note, We may change information on the Sites and/or this Privacy Policy
at any time and any changes will be effective immediately upon the publication
of revisions.


HOW TO CONTACT US




If you have any questions or concerns regarding this Privacy Policy, our privacy
practices, or you would like to exercise any of your rights as outlined in this
Policy, please contact us here.




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