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Submission: On March 19 via api from US — Scanned from DE
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Log in Membership Membership WHAT IS INCLUDED? All you need to succeed TEMPLATES & FRAMEWORKS ONDEMAND VIDEOS EXCLUSIVE CONTENT MEMBER PERKS MEMBERSHIP RELEASE NOTES MEMBERSHIP PLANS Pick your path FREEMIUM MEMBERSHIP PRO MEMBERSHIP PRO+ MEMBERSHIP Certification CUSTOMER MARKETING CORE The A to Z of activating customers CUSTOMER MARKETING CERTIFIED: CORE The only accredited customer marketing certification VIEW ALL COURSES MASTERS CERTIFIED Get certified in any CM skill CONSUMER PSYCHOLOGY: MASTERS CUSTOMER ADVISORY BOARDS: MASTERS CUSTOMER RESEARCH: MASTERS CUSTOMER ADVOCACY: MASTERS NARRATIVE DESIGN: MASTERS STORYTELLING: MASTERS VIEW ALL MASTERS LEADERSHIP CERTIFIED The ultimate roadmap for CM leaders C-SUITE MASTERCLASS Four months to become an executive powerhouse VIEW ALL COURSES Resources CONTENT HUB Customer marketing insights ARTICLES EBOOK AND PLAYBOOKS PODCASTS REPORTS AMAS Coming soon CREATE & CONTRIBUTE RESEARCH & REPORTS Industry insights from us STATE OF CUSTOMER MARKETING REPORT 2023/24 Grab your copy CUSTOMER MARKETING SALARY REPORT 2023/24 Grab your copy ONES TO WATCH IN 2024 Grab your copy ONES TO WATCH IN 2023 Grab your copy DRIVE SALES & MARKETING WITH CUSTOMER SUCCESS STORIES [EBOOK] EMPOWERING CUSTOMER-DRIVEN DIRECTION [EBOOK] ESSENTIAL ELEMENTS OF A CUSTOMER MARKETING PLAN [EBOOK] CUSTOMER MARKETING SALARY AND INDUSTRY SURVEY 2024 NEWSLETTERS Get your monthly fix CUSTOMER MARKETING DISPATCH Signup to the monthly email Events IN-PERSON Coming up CUSTOMER MARKETING SUMMIT | BOSTON April 11 & 12 CUSTOMER MARKETING SUMMIT | SAN FRANCISCO September 4 & 5 CUSTOMER MARKETING SUMMIT | LONDON December 4 GLOBAL 2024 CALENDAR 2024 APPLY TO SPEAK AT OUR EVENTS ONLINE Coming to a screen near you... CUSTOMER MARKETING SUMMIT | ONDEMAND CUSTOMER MARKETING CONNECTION Webinar AI FOR MARKETERS Virtual Summit CMANOW: LIVE LINKEDIN WEBINAR Webinar Community NETWORK Connect and collaborate SLACK COMMUNITY MEETUPS CUSTOMER MARKETING ALLIANCE LINKEDIN MEET THE AMBASSADORS LEARN Level up your career COMMUNITY NEWSLETTER BECOME AN AMBASSADOR CMA AWARDS | WINNERS | 2023 About THE BASICS Our journey & how to reach us MISSION THE TEAM CONTACT GET INVOLVED Get your name published CREATE & CONTRIBUTE APPLY TO SPEAK AT OUR EVENTS PARTNER WITH US What's new? 1 x close Nothing to display... or view by: AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs DRIVE SALES & MARKETING WITH CUSTOMER SUCCESS STORIES [EBOOK] In a world packed with content, it's essential that you find convincing ways to stand out from the crowd. See how this eBook can help marketing and sales enablement professionals boost the sales pipeline and nurture leads. And discover how it can help customer advocacy professionals who are yet to build an evergreen customer content library. Transform how you engage and convert.👇 Customer evidence programs can be hugely beneficial to both the buying and selling stakeholders. See how this eBook can help you start a customer evidence program that’s scalable, impactful, and elevates sales engagement with authentic content. Gain useful insights on how to solve these issues: * Crisis of trust: Buyers are hesitant to engage with sales reps and do more research online. Customer evidence is more compelling compared to generic or overly promotional marketing materials. * Too much information: Without relatable, real-life examples, the torrent of content fails to capture buyers’ attention. Customer evidence fills this gap not only through tangible business metrics but also the real stories of how businesses solved problems and achieved success. * Increased churn: With B2B budgets getting tighter, buyers are more selective in their decision process. Yet, understanding your happy customers better can offer your sales reps the roadmap on how to retain those happy customers and land new ones by replicating the same steps. LIKE WHAT YOU SEE? THEN CHECK OUT TONS MORE. From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hours’ worth of presentations, our membership plans are packed with awesome resources. Sign up Learn more Customer Marketing Alliance — Drive sales & marketing with customer success stories [eBook] Our mission is plain and simple. We want to provide those in customer marketing positions with the resources and information they need to fulfill their potential. ABOUT * Contribute * Media Guide * Mission * Contact * Privacy Policy * Terms of Service RESOURCES * Articles * Newsletter GENERAL * Membership * Community Learn AFFILIATES AND REFERRALS CUSTOMER ADVOCACY CUSTOMER AND MARKET RESEARCH CUSTOMER COLLABORATION CUSTOMER MARKETING CUSTOMER RETENTION CUSTOMER SEGMENTATION OKRs newDrive sales & marketing with customer success stories.