marketplace.rakuten.net Open in urlscan Pro
199.60.103.228  Public Scan

Form analysis
1 forms found in the DOM

/hs-search-results

<form data-hs-do-not-collect="true" action="/hs-search-results">
  <label for="term">SIGN UP</label>
  <input type="text" class="hs-search-field__input" name="term" autocomplete="off" aria-label="SIGN UP" placeholder="Search">
  <input type="hidden" name="type" value="SITE_PAGE">
  <input type="hidden" name="type" value="BLOG_POST">
  <input type="hidden" name="type" value="LISTING_PAGE">
</form>

Text Content

This website stores cookies on your computer. These cookies are used to collect
information about how you interact with our website and allow us to remember
you. We use this information in order to improve and customize your browsing
experience and for analytics and metrics about our visitors both on this website
and other media. For California residents, by clicking on “decline” or "remove
cookies" you will be able to exercise your rights equivalent to the "Do Not Sell
My Personal Information" requirement under California Consumer Privacy Act.To
find out more about the cookies we use, see our Privacy Policy.

If you decline, your information won’t be tracked when you visit this website. A
single cookie will be used in your browser to remember your preference not to be
tracked.

Accept Decline
 * ABOUT JAPAN
   
   * Rakuten Ichiba
 * HOW IT WORKS
   
   * Onboarding Schedule
   * Requirements
   * Cost And Fees
   * Full Support
   * Loyalty Program
 * TESTIMONIALS
 * RESOURCE CENTER
   
   * Blog
   * Webinars
   * Ebooks
   * FAQ
   * Do Not Sell My Personal Information
 * SIGN UP

SIGN UP


START SELLING IN JAPAN

Expand your business to the 4th largest eCommerce market in the world. Get
exclusive access to Rakuten Ichiba, #1 online shopping mall in Japan trusted by
87% of the Japanese population.

SIGN UP




M A R K E T   P O T E N T I A L


WHY SELL IN JAPAN


VAST MARKET

With a recorded population of 126 million in 2019, Japan offers unlimited
opportunities for consumer brands.


ONLINE CULTURE

There are 119 million internet users (80.9% penetration rate) actively engaged
in shopping online.


ROBUST ECONOMY

Japan is the 3rd largest economy in the world by nominal GDP and the 4th largest
global eCommerce market.


AFFLUENT AUDIENCES

The average annual household income in Japan accounts for $51,000 USD.


DIGITAL SHOPPERS

On average, 58% of Japanese shop online, with those in their 20’s and 30’s
shopping online most often.


SUBURBAN LIFESTYLE

50% of Japanese think living in a comfortable house in a suburban area is an
ideal lifestyle.

A F F L U E N T   A N D   A C T I V E   C U S T O M E R S 


MEET YOUR TYPICAL JAPANESE SHOPPER

Japanese consumers are clamoring for high-quality American products – but they
will only buy from sources they know and trust. eCommerce marketplaces in Japan
are overwhelmingly popular, holding as much as 60% market share and remaining
top destinations for daily shopping. The upshot? That's where your business
should be venturing to join.

They prefer eCommerce marketplaces over brand shop websites. For most shoppers,
enhanced security and loyalty reward programs are key benefits of marketplaces.



They want transparency and detailed information about products. Product listings
on Japanese eCommerce marketplaces are content-rich and granular.



Japan is home to its own unique online shopping events which customer love and
actively engage with. The gift-giving season is going to wipe your stock out.

Japanese are willing to spend. The monthly consumption of people in their 50s is
nearly $3,000. 50%+ of Japanese teens have experienced buying products abroad.
(Source: Economikata)



Japanese consumers expect products to be cheaper online than in brick-and-mortar
stores. Loyalty programs are equally important and work are very popular.



They use vast ecosystems of eCommerce marketplaces as the ultimate destination
for daily shopping, job boards, travel booking, mobile payments and more. 

up
WANT TO LEARN MORE?

W H Y  R A K U T E N  I C H I B A


DISCOVER RAKUTEN ICHIBA, THE LARGEST ONLINE SHOPPING PLATFORM IN JAPAN

As Japan's eCommerce powerhouse, Rakuten Ichiba boasts a whopping customer base
of 100+ million shoppers. What better place to roll out your store and promote
your brand than a popular marketplace frequented by 87% of Japanese population?


26.8%

M A R K E T   S H A R E



Source: Fuji Keizai Co. Mail order and eCommerce business now and 2019


49,887+

S H O P S



Source: FY 2019 Second Quarter Consolidated Financial Results


111.4M

M E M B E R S H I P   I D



Incredible membership base, considering that Japan's population totals 126
million.


3.9T JPY

2 0 1 9   D O M E S T I C   G M S



2019 domestic eCommerce GMS accounts for 37 billion USD (1 USD = 111 JPY) 

W H Y   R A K U T E N   I C H I B A


RAKUTEN IS THE MOST TRUSTED ECOMMERCE MARKETPLACE IN JAPAN

Rakuten Ichiba outperforms global eCommerce giants, inlcuding Amazon and Yahoo!
Japan, holding a strong grip on the Japanese domestic market since 1997.




RAKUTEN ICHIBA REACHES ACROSS MOST POPULAR ECOMMERCE SEGMENTS

Rakuten is a go-to destination for the most popular product categories among
Japanese shoppers. Rakuten's vast ecosystem truly powers their shopping habits
and lifestyle preferences.



 

*FX conversion rate 100 JPY = 0.92 USD (as of 10/14/2019)
*Source: Rakuten Group, Inc. “IR Release for Q4 of FY2018
Financial Results and Consolidated Financial Results in
2018” and “IR Release for 2Q of FY2019 Financial Results”
*Average Daily GMS is determined by “2018 Domestic eCommerce GMS” divided by
days

R A K U T E N ' S   U N I Q U E   P R O M I S E


WHAT SETS RAKUTEN'S PLATFORM APART?

MARKET GRASP



Rakuten dominates the eCommerce market in Japan, holding 25%+ of online B2C
market and 30%+ in apparel, food, and household segments.

CONCIERGE SUPPORT



Rakuten delivers full support throughout the merchant's journey. A bilingual
eCommerce Consultant (ECC) helps you maximize your potential on Rakuten.

THE LENS ON BRAND



Rakuten is a shop-centric marketplace where merchants can fully control their
storefront, product pages, and customer experiences. Run your store as you see
fit.

CROSS-BORDER REACH



As a US merchant, you don't need to establish an entity in Japan. Rakuten
enables you to drop ship directly from your overseas warehouse to Japan.
Excellent infrastructure and small distances make deliveries fast and
frictionless.

THRIVE ON ECOSYSTEM



The ecosystem that exists within Rakuten arms you with unique tools to retain
customers and grow your sales. Popular shopping events, campaigns and loyalty
programs like Rakuten Points are absolute winners. 

CUSTOMER REWARDS



Rakuten's unique platform captures and retains customers through a vast
portfolio of online services and and engaging loyalty programs. Customers can
earn up to 16% points back across the Rakuten ecosystem.

INTERESTED? SIGN UP

L O Y A L T Y   P R O G R A M


RAKUTEN POINT: UNIQUE LOYALTY PROGRAM

Rakuten has issued over $2 billion worth of Rakuten Points since its loyalty
program launched in 2002.

The number of shoppers who use more than two Rakuten services increased from
64.9% in 2017 to 72.3% in 2019, proving how effective Rakuten's membership
program is for customer retention withing its vast ecosystem.
The rate at which Rakuten points are issued has been growing exponentially in
recent years. Just in the past 3 years, Rakuten issued $1 billion worth of
points, with 32 billion Rakuten Points issued in 2019 alone.

As one of of the most popular credit card companies in Japan, Rakuten
accumulates 1%-16% of your monthly spending as loyalty points. This is the
marketplace that genuinely rewards shopping across its ecosystem.
MORE ABOUT LOYALTY PROGRAM

E D U C A T I O N


WANT MORE MARKET INSIGHTS & HOW-TO'S?

Check out this definitive guide to running your eCommerce business in Japan &
how companies like yours are already thriving thanks to lucrative opportunities
this market provides.



READ GUIDE

G E T T I N G   S T A R T E D


MERCHANT ONBOARDING PROCESS

S T E P  1

REGISTRATION

Our team of onboarding consultants specialize in overseas business and will
guide you in preparing materials to submit for your company’s screening. Once
you pass all stages of screening, you can begin to create your store on
Rakuten’s marketplace.

S T E P  2



STORE SETUP

After you gain access to RMS (Rakuten Merchant Server), the next step will be to
register your items, upload your company’s information, set your return and
shipping policy, and create your storefront. A Shop Open Adviser will be
standing by to support you with your setup.

S T E P  3



SHOP OPENING

Once your store is live, a dedicated eCommerce consultant (ECC) will be assigned
to help you further drive sales and maximize your store’s performance to ensure
success on Rakuten’s marketplace.

Founded in 1997, Rakuten Ichiba is the largest eCommerce marketplace in Japan
and the third-largest eCommerce marketplace globally. Rakuten's 70+ businesses
span eCommerce, digital content, communications and FinTech, bringing the joy of
discovery to over 1.2 billion members across the world.

Official website   

SIGN UP

 



 * HOW IT WORKS
   * Onboarding Schedule
   * Requirements
   * Fees
   * Support
 * Resources
   * Blog
   * FAQ
   * Webinars
   * Ebooks
   * Loyalty Program
   * Testimonials
   * Contact Us

© Rakuten Group, Inc. | Privacy Policy Remove cookies

Developed by GiantFocal