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TikTok Shop is the place for small businesses to shine,

especially during the holidays.



TikTok Shop is the place for small businesses to shine, especially during the
holidays. Join us as we celebrate incredible small and medium-sized businesses,
like yours, in the 2024 TikTok Shop Holiday Emporium: Official Gift Guide.


This TikTok for Business gift guide offers your business an opportunity to drive
sales, boost brand recognition, and gain visibility while earning rewards.


We’ll feature unique holiday gift ideas through creator-led TikToks, a digital
holiday market, and more, taking #TikTokMadeMeBuyIt to new heights. Let your
small business shine in the TikTok Shop Holiday Emporium: Official Gift Guide!

Apply now
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Here's how it works


Step 1


Choose a package

Choose a TikTok Holiday Emporium package below and submit your application.

Step 2


Set up holiday campaigns

Open up your TikTok Shop and TikTok Ads Manager accounts. Commit to and fulfill
the criteria & requirements.

Step 3


Earn benefits

Stay tuned to see if the TikTok elves select your brand for the TikTok Shop
Holiday Emporium Gift Guide inclusion and/or other benefits!

Apply now
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Packages

Spend $300 in TikTok Ads Manager
Get $500 worth of benefits

Benefits include:

$300 in TikTok ad credits

Tier 3 placement in the TikTok Holiday Emporium

TTCX Starter Package Allowlist

TTCX Starter Package Allowlist

Apply now
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Begin TikTok Shop setup by October 1, 2024


Spend $12,500 total on Shop Ads and receive benefits!

Build Audiences: Spend $2,500 (min) on Shop Ads from October 1 to November 1.

Peak Holiday: Spend $10,000 (min) on Shop Ads from November 1 to December 31

Benefits may include:

Build Audiences: Spend $2,500 (min) on Shop Ads from October 1 to November 1.

Opportunity to be featured in creator gift guide & website

$1,000 ad credits for Q1, 2025

1 free AI Generated Content TikTok video from TikTok Symphony Creative Studio
(1
revision, with parameters)

Exclusive webinar deep dive on how to use TikTok Symphony

TikTok Shop onboarding support


Apply now
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TTCX Starter Package Allowlist

Terms and Conditions apply. Please see the FAQ section for details.

Begin TikTok Shop setup by October 1, 2024

Spend $19,500 total on Shop Ads

and receive benefits!

Build Audiences: Spend $4,500 (min) on Shop Ads from October 1 to November 1.

Peak Holiday: Spend $15,000 (min) on Shop Ads from November 1 to December 31.

Benefits may include:

Opportunity to be featured in creator gift guides & website

$2,500 ad credits for Q1, 2025

1 free AI Generated Content TikTok video from TikTok Symphony Creative Studio
(1
revision, with parameters)

Exclusive webinar deep dive on how to use TikTok Symphony

Inclusion in TikTok Marketing Campaigns Opportunity

TikTok Shop onboarding support

TTCX Starter Package Allowlist

Apply now
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Terms and Conditions apply. Please see the FAQ section for details.

New to TikTok?

Get started by opening a free TikTok Ads Manager Account so you can start
scaling your business. Also, don't forget to open your TikTok Shop to
supercharge your business for the holidays. 

Learn more about TikTok Shop
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Learn more about TikTok Ads Manager
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Requirements to Apply

You must have an active TikTok Ads Manager account (New accounts are permitted.
Click here to get set up!)

Your TikTok account must be in good standing and adhere to our community
guidelines and ad policies.

Your business must be based in the US or Canada.

Your products must be available for purchase via an e-commerce platform and your
business must become a TikTok Shop Merchant by Oct 1. Click here to get started
opening your Shop.



Holiday Resources

Looking to get your business started on TikTok?
Learn tips and tricks to sleigh this holiday season with the 2024 Holiday
Playbook to Unbox Success.

Download
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TikTok Priority Ad Products

Video Shopping Ads

Video Shopping Ads allow you to make your TikTok in-feed video ads shoppable.
When people on TikTok see your Video Shopping Ad, they can browse and buy
products on your TikTok Shop. Learn more here.

LIVE Shopping Ads

LIVE Shopping Ads help people on TikTok discover and watch your LIVE videos, and
browse and buy your products throughout your livestream. Learn more here.

Product Shopping Ads

With Product Shopping Ads, you can create ads that use use product images and
information from your products' Product Details Page and show these product
images to users in Shopping Center and Search. When someone sees your ad in the
TikTok feed, Shopping Center or search, they can click your ad to view a Product
Details Page and decide to buy your product. Learn more here.



GMV Max

GMV Max is an automation solution for TikTok Shop Ads that optimizes for your
TikTok Shop's total channel ROI. GMV Max automates your ads in the following
ways:


 * Uses all available creative assets to create ads and set campaign settings
 * Optimizes both organic delivery and paid ad traffic to achieve incremental
   GMV

Learn more here.

(with 3+ events and auto advanced matching)

(with 3+ events and auto advanced matching)

Holiday Resources

2024 Holiday Playbook

Get seasonal creative best practices to make the most of the holiday shopping
blitz.

Download
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The 2024 TikTok Holiday Emporium Small Biz Gift Guide goes live on December 1,
2024 and will be promoted through December 31, 2024.

Access now
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Last-Minute Creative Webinar

Learn how to create 3 holiday
on-trend TikTok videos to post immediately.

Wed, Nov. 00, 2024
0pm ET/ 00am PT

Register
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Explore the benefits you get with a TikTok Ads Manager account.

Our TikTok specialists are here to continue to give you guidance, insights and
the support you on your TikTok journey so you can focus on building your brand,
and growing your business on TikTok!

TikTok Creator Marketplace (TCM)is the official platform for brand and creator
collaborations on TikTok.

The TikTok Creative Exchange helps advertisers connect with creative experts to
create brand videos designed specifically
for TikTok.

TikTok Symphony Creative Studio is an AI-powered video generation platform to
create or adapt TikTok videos from simple inputs.

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Creative Center is a resource where you can discover the latest trends, success
stories, and tools to create the best performing TikTok ads.

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’Tis the season to drive sales on TikTok

1 in 2

people on TikTok turn to the FYP for holiday and shopping events content

Source
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61%

of TikTok users have purchased something directly on TikTok, or right after
seeing it on TikTok

Source
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15%

of all product discoveries
begin on TikTok


Source
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Case studies

Bellamianta

@bellamianta

Read more
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Betterbrand

@betterbrandhealth

Read more
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Dora Mill

@doramillmalaysia

Read more
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Cammomile

@cammomileindonesia

Read more
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FAQs & Terms and Conditions

Have questions about the TikTok Holiday Emporium?

Here are the most asked questions about the TikTok Holiday Emporium, as well as
the terms and conditions of the promotion. If what you’re looking for isn’t
here, please visit the TikTok Help Center for more information.

Visit Business Help Center
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Requirements to Apply

 * You must have an active TikTok Ads Manager account. (New accounts are
   permitted. <Click here> to get set up!)
 * Your TikTok account must be in good standing and adhere to our community
   guidelines and ad policies.
 * Your business must be based in the US & Canada
 * Your products must be available for purchase via an e-commerce platform and
   your business must begin setting up as a TikTok Shop Merchant by Oct 1.
   <Click here to sign up>



What are the eligibility criteria to be featured in the TikTok Holiday Emporium?

 1. Your TikTok account must be and remain in good standing and abide by our
    community guidelines and advertising policies.
 2. Your business establishment must be located within the United States or
    Canada.
 3. Your products must be for sale through an e-commerce platform and your
    business must become a TikTok Shop Merchant by Oct 1. Please be advised that
    brands that exclusively sell through Instagram are ineligible.
 4. Your TikTok account has not been previously deactivated because of any legal
    infringement or breach of any of our established policies. Unauthorized
    endeavors to access or procure information are strictly prohibited and must
    not be undertaken.



What will my business receive if it's selected for the TikTok Holiday Emporium?

Should you be selected to be featured in the TikTok Holiday Emporium Gift Guide
and opt-in to the program, you will be added to the The TikTok Holiday Emporium
Gift Guide -- an online experience designed to showcase businesses' TikTok
Shops.. Depending on your selected package, you may also have the opportunity to
be featured in TikTok marketing campaigns, a Success Story, and be included in a
TikTok creator video opportunity as components of the TikTok Holiday Emporium.

Your business will enjoy exposure in the TikTok Holiday Emporium. It will be
featured in the TikTok Holiday Emporium Gift Guide TikTok Shop destination
curated with your TikTok Shop. There will also be an opportunity for
influencer-led TikTok videos, a chance to be featured in a "hero" video
distributed across TikTok For Business channels, and a potential opportunity to
be highlighted in TikTok Emporium Gift Guide PR and Communications if eligible.
Internally, your participation will be promoted to TikTok employees through
internal channels. These opportunities aim to give your business a spotlight
during the TikTok Holiday Emporium.

You are only eligible to receive benefits from one of the two packages should
you meet the minimum ad spend and product adoption criteria: "Silver," and
"Gold." Details below:

“Silver” package requirements:

All of the following are required to earn the "Silver" package benefits


 * Must have a TTS set up by Oct 1, 2024
 * Launch Shop Ads for your TikTok Shop
 * Can be Video Shopping Ads, Live Shopping Ads, or Product Shopping Ads or any
   combination of the three
 * Build Audiences: Spend $2.5k (min) on Shop Ads from Oct 1 - Nov 1.
 * Peak Holiday: Spend $10k (min) on Shop Ads from Nov 1. to Dec 31.
 * Must be based in US
 * Adhere to all applicable TikTok Ad Policies
 * Must qualify as a "small-to-medium sized business ("SMB") as determined
   solely by TikTok

“Gold” package requirements:

All of the following are required to earn the "Gold" package benefits

 * Must have a TTS set up by Oct 1, 2024
 * Launch Shop Ads for your TikTok Shop
 * Can be Video Shopping Ads, Live Shopping Ads, or Product Shopping Ads or any
   combination of the three
 * Build Audiences: Spend $4.5k (min) on Shop Ads from Oct 1 - Nov 1.
 * Peak Holiday: Spend $15k (min) on Shop Ads from Nov 1. to Dec 31.
 * Must be based in US
 * Ad policy / account clearance
 * Must qualify as a "small-to-medium sized business ("SMB") as determined
   solely by TikTok

You will need to meet the minimum ad spend and/or product adoption criteria
between October 1 and December 31 (inclusive) to qualify for the offer. Only the
paid bill amount (excluding taxes or any other charges) will be considered to
determine eligibility.


Can I claim more than one package if I am eligible and qualify for more than
one?

No. You are only eligible for and may only claim one (1) package. If you enter
and qualify for more than one (1) package, you will be awarded the "highest"
tier package (e.g., if you enter and qualify for both "Gold" and "Silver"
packages, you will be awarded a "Gold" package).



How will I know if my business has been selected to be featured in the TikTok
Holiday Emporium, and what is the confirmation process?

This is a limited-time offer available to selected, qualified businesses. You
will receive an email or in-app notification from TikTok For Business if you are
selected for the offer within three weeks of your application submission and
will need to claim the offer to be confirmed.


In the event you are eligible and accept the offer subject to the "Terms and
Conditions" governing TikTok's Holiday Emporium, you acknowledge that your brand
will be featured within TikTok's "Holiday Emporium" and related gift guide. You
hereby grant to TikTok a perpetual, worldwide, irrevocable, fully paid,
royalty-free, non-exclusive right and license to distribute, display, and
otherwise use your trademarks, logos, service marks, trade names, and any other
content or intellectual property as well as any brand testimonials and quotes
(including any testimonials and/or quotes from your employees) (collectively,
the “Brand IP”), solely related to TikTok's Holiday Emporium Gift Guide
including, without limitation on the gift guide, via all means and media
(including, without limitation, paid media), and languages, for any purpose.



When and how will the ad credits be applied, and what are the terms and
conditions associated with it?

Provided all requirements and obligations are met, the ad credits will be
applied to your TikTok Ads Manager (TTAM) account on or before January 31, 2025.
If the ad credits are not fully utilized, they will automatically expire on
March 31, 2025.

The coupon or ad credits are exchangeable only towards the cost of advertising
with TikTok and are not transferable to a third party or exchangeable for cash.


The ad credits are subject to all applicable TikTok policies, terms, agreements,
and other requirements necessary for you to access and use the ad credits and
TTAM (the "Ad Policies"). You hereby agree and acknowledge that you shall adhere
to all applicable ad policies, including, without limitation, participating in
TTAM onboarding and creating a TTAM account. You may not transfer ad credits to
any third party, including, without limitation, your affiliates. Additional
terms apply.



Are there any fees or costs associated with applying for or being featured in
the TikTok Holiday Emporium Gift Guide?

No fees or costs are associated with applying for the TikTok Holiday Emporium
Gift Guide.



What is the deadline for the application and selection process?

The final deadline for the application and selection process to be featured in
the TikTok Holiday Emporium Gift Guide is September 30, 2024 If you would like
to be considered to be featured for the Holidays, you must apply by September
30, 2024. Additionally, you must meet the minimum spend and/or product adoption
criteria between October 1 and December 31, 2024 (inclusive) to qualify for the
packages on offer.



Do I need to have a certain number of followers, likes, or engagement on TikTok
to be considered?

No, but you must have a TikTok account for your business, a TikTok Shop and your
TikTok account must be in "good standing" with our community guidelines and
defined Ad Policies.



How long will my business be featured in the guide, and what happens after the
holiday season?

Your business will be featured in the TikTok Holiday Emporium Gift Guide
from November 18, 2024 until the closure of the TikTok Holiday Emporium Gift
Guide December 31, 2024. However, if the minimum spend and/or product adoption
criteria between October 1 and December 31 are not met, your business will not
be eligible for the benefits.



What creative assets will I need to provide for the campaign?

 * High-resolution brand logo
 * Your TikTok Advertiser ID
 * Your TikTok Shop code and preferred product
 * High-resolution photo of featured product/service
 * Preferred TikTok video from profile
 * Brand bio (200 words or less)
 * If applicable, you may be asked to send your product to be featured in a
   TikTok video



Are there any additional terms and conditions of the TikTok Holiday Emporium
Gift Guide I should be aware of?

Yes. Please note that when applying for and participating in the TikTok Holiday
Emporium, you acknowledge and consent to the fact that TikTok cannot guarantee
an increase in website traffic or sales. Furthermore, you are aware that the
rewards associated with inclusion in TikTok marketing campaigns, a Success
Story, and creator hero assets as part of the TikTok Holiday Emporium Gift Guide
are contingent upon potential opportunities and do not carry any guaranteed
assurances. Inclusion in influencer/creator-based gift guide content is
predicated upon influencer/creator approval and is not assured. Additionally, it
is imperative that your TikTok account has not been previously disabled due to a
violation of the law or any of TikTok's policies. Unauthorized access or
information collection is strictly prohibited.

© 2024 TikTok for Business      Terms & policies     Privacy



Spark creativity


Success Stories on TikTok For Business inspire other SMBs to thrive, offering
your brand exposure and your team recognition as marketing trendsetters.

TikTok Marketing Science [US/CA] Holiday Purchasing Research 2022 conducted by
Material

TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by
Material February 2022 (n=17,937)

TikTok Marketing Science Post-Purchase Analysis conducted by Fairing, 2022


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