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Text Content

Product
Solutions


FOR CTV CHANNELS

Publica is a one-stop solution to manage all of your monetization across CTV &
OTT apps - optimize yield for each ad break and grow ad revenues.


FOR VIRTUAL MVPDS

The end-to-end ad serving solution for TV Service  Providers (MPVDs) and TV
manufacturers, steering operations from a single platform designed for CTV.


FOR WEB & APP PUBLISHERS

Server-to-server Video Header bidding solution design to make the most of your
inventory. No tech switch needed, seamless integration with your stack.

Features
Unified Auction
Ad Stitching
Campaign Management
Audience Management
Unified Reporting
Ad Podding
Inventory Split
Elea ai
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THE AD SERVER DESIGNED FOR TV BROADCASTERS

Publica stands at the forefront of the streaming economy.

Fueling advertising revenue. Powering exceptional user experience.

How do we transform CTV advertising?

Join leading TV manufacturers, broadcasters & AVOD streaming services


Watch Presentation Video
Meet the ultimate CTV Ad Server


OPEN, TRANSPARENT & DEMAND AGNOSTIC

We deliver true TV like experiences to streaming audiences. We connect SSPs to
unique CTV inventory. We increase publisher yields.


OTT HEADER BIDDING

Run a Unified auction between leading video SSPs & direct demand


AUDIENCE TARGETING

First & third party data segmentation to increase inventory value


CAMPAIGN MANAGEMENT

Set up direct demand & handle everything from uploading creatives to targeting
campaigns.


SERVER SIDE AD INSERTION

Dynamic ad insertion built for programmatic scale


AD POD AUTOMATION

Deliver unique, non-competitive ads within your live ad breaks


ADVANCED ANALYTICS

Single access to all of your CTV data: Revenue, Auctions, Bidders, Audience
behavior & more.


TRUSTED BY THE FASTEST GROWING OTT STREAMING SERVICES AND THE BIGGEST TV
MANUFACTURERS.

What do the top folks among FAST, AVOD, CTV & OTT companies think of Publica?

“The Publica platform has enabled Samsung Ads to create more advanced CTV ad
breaks, run a unified auction and provide the data we needed to grow our
streaming advertising revenues in a controlled and transparent way, we look
forward to our continued partnership”


Craig Chinn

VP Programmatic Advertising
Samsung Ads


“We’re excited about the new layer of automation Publica brings with Elea ai to
ensure that our users are not inundated with the same ads over and over while
enabling more programmatic buyers access to our premium video inventory.”


Reed Barker

Head of Advertising
Philo


"Since we started partnering with Publica, we have measured marked performance
improvements across our entire OTT inventory. Both their technology and their
team are highly recommended."


Henry Embleton

Head of Ad Products and Revenue Crunchyroll


"We've enabled demand from multiple platforms to compete in a unified auction,
eliminating waterfall latency while increasing bid density and overall yield."


Stan Hunting

Director of Advertising Operations


“Publica’s technology helps publishers identify errors down to the creative
level and even automatically fix some of these errors in real time. As a result,
our delivery rates and revenue performances are unmatched in the industry.”


Erick Opeka

President at Cinedigm Networks


“As one of the first publishers using Publica’s CTV Header Bidding solution, we
witnessed first hand their ability to ship products faster than anyone else in
the industry. We now rely heavily on their platform to build an Audience-centric
monetization strategy.”


Jonathan Lesson

Senior Director, Revenue Operations


”Publica's approach to CTV monetization is already a game-changer for publishers
- adding easy, secure, and integrated access to LiveRamp's capabilities is
incredibly powerful.”


Joel Jewitt

Co-founder & VP Strategic Operations



NEWSROOM

Insights
Tips & Tricks
Updates
July 28, 2022

What are CTV render rates and why are they important to understand?

Jason Kim, Publica's VP of Publisher Operations explains in this CTV explainer
why it's so important for streaming publishers to understand CTV render rate.

Read more
Insights
Updates
July 20, 2022

Exchange Wire ATS London 2022: CTV Growth Beyond 2022

Publica CEO on stage at ExchangeWire ATS in London to talk about the evolution
of addressable TV and the programmatic technology supporting its rapid growth.

Read more
Insights
Updates
July 13, 2022

Where are we on the Programmatic TV Journey?

Publica's VP of CTV Strategy, Paul Gubbins and Katie Coteman, joined forces at
Advertising Week Europe to discuss the future of programmatic advertising in
CTV.

Read more
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READY TO ENTER THE NEW ERAOF TV ADVERTISING?

Schedule a demo 

Awards
Publica Finalist in the 2021AdExchanger Awards
Most Innovative TV Advertising Technology
Best Seller-Focused Technology
Publica Winner of Best Sell-Side Programmatic Platform in the 2021 Digiday Tech
Awards
Finalist for Best Connected TV/Streaming Video Management Platform
Finalist for Best Video Ad Server
Proud Member & Contributor

Product
Solutions


FOR CTV CHANNELS

Publica is a one-stop solution to manage all of your monetization across CTV &
OTT apps - optimize yield for each ad break and grow ad revenues.


FOR VIRTUAL MVPDS

The end-to-end ad serving solution for TV Service  Providers (MPVDs) and TV
manufacturers, steering operations from a single platform designed for CTV.


FOR WEB & APP PUBLISHERS

Server-to-server Video Header bidding solution design to make the most of your
inventory. No tech switch needed, seamless integration with your stack.

Features
Unified Auction
Ad Stitching
Campaign Management
Audience Management
Unified Reporting
Ad Podding
Inventory Split
Elea ai
Resources
About UsJobsBlogDocumentationContact
Login
Schedule a demo 




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