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ET BRANDEQUITY MARTECH+ AWARDS 2025

The Leela Ambience, Gurugram
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#ETMARTECHAWARDS

September 2025 | The Leela Ambience, Gurugram
Express Your Interest
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DIGITAL MARKETING AWARDS INDIA- DIGIPLUS AWARDS


ET BRANDEQUITY MARTECH+ AWARDS 2025

ETBrandEquity is excited to present the third edition of Martech+ Awards 2025
that will honor and felicitate the commendable work done by brands, agencies and
solution providers in the Marketing Technology space.

Martech has revolutionalised the way brands connect with their audiences, and
organisations around the world are increasingly embracing martech to improve
their marketing efforts, with a focus on enhancing customer engagement and
experience, increasing ROI, and optimizing operations. This landscape has grown
by 7000% over the last 13 years and today there are more than 11000+ Martech
solutions available. Brands are working towards consolidating their martech
stacks and leveraging tools and strategies that deliver business impact. 



Read More...

The awards are segmented into three main categories and nominations can be
submitted by organisations or their representatives, as long as due approval for
submitting the entry has been received from all the parties concerned. We count
nominations for each campaign/individual as one entry and you can register a
nomination in multiple entries.


KEY DATES

 * Early Bird Deadline : June 2025
 * Regular Fees Deadline : July 2025
 * Late Fees Deadline : August 2025
 * Jury Meet : September 2025
 * Awards Announcement : September 2025


WHY ENTER ET MARTECH+ AWARDS 2025


INDUSTRY RECOGNITION

Winning or even being nominated for the ET Martech+ Awards can provide valuable
recognition from peers, clients, and industry leaders. It validates your work
and showcases your achievements in a highly competitive field.


ENHANCED REPUTATION

Awards can enhance your credibility and reputation. They serve as third-party
validation of your skills, innovations, and contributions, making you stand out
in the industry.


DISTINCTIVE OPPORTUNITY TO SHOWCASE EXPERTISE

The ET Martech+ Awards offers a unique platform to highlight and celebrate your
innovative achievements and industry-leading expertise.


EQUALIZES COMPETITIVE OPPORTUNITIES

The ET Martech+ Awards creates a fair platform where both new and seasoned
professionals can compete on equal terms.


ESTABLISH NEW STANDARDS OF EXCELLENCE

The ET Martech+ Awards enables you to set new benchmarks for excellence in your
field, demonstrating leadership and innovation


SHOWCASE AWARD-WINNING TALENT TO ATTRACT NEW CLIENTS

The ET Martech+ Awards allows you to showcase your award-winning talent,
effectively attracting new clients and expanding your business opportunities.


WHAT AN HONOUR!

Previous

“The setup which was done via ET and even EY, it was very easy to free flow, go
ahead with, you know, taking up the space. I mean, checking each of the
nominations and going through them, it was very easy. So it was very seamless.”

Namitha Bohara, Head Customer Centricity Aditya Birla Hindalco-

“I think it's a great idea to have awards that are focused on MarTech. The kind
of entries that I saw were fantastic, but my kudos to all those who have
participated.”

Deepali Nair, Group Chief Marketing Officer CK Birla Group

“It varied and I would say very interesting. In fact, quite a few were really
competing and it was a difficult one for us to select from. I think it's a tough
decision but we all surely came together to select the best.”

Gayatri Prabhu, Head of Omnichannel & Digital TransformationSanofi

"As jury members, we had healthy discussions and very detailed conversations
before we arrived at the outcome. So, well done all the participants and
congratulations to the winners."

Krishna Guha Roy, Director – IT (CIO) South Asia Region Nestle

“The setup which was done via ET and even EY, it was very easy to free flow, go
ahead with, you know, taking up the space. I mean, checking each of the
nominations and going through them, it was very easy. So it was very seamless.”

Namitha Bohara, Head Customer Centricity Aditya Birla Hindalco-

“I think it's a great idea to have awards that are focused on MarTech. The kind
of entries that I saw were fantastic, but my kudos to all those who have
participated.”

Deepali Nair, Group Chief Marketing Officer CK Birla Group

“It varied and I would say very interesting. In fact, quite a few were really
competing and it was a difficult one for us to select from. I think it's a tough
decision but we all surely came together to select the best.”

Gayatri Prabhu, Head of Omnichannel & Digital TransformationSanofi

"As jury members, we had healthy discussions and very detailed conversations
before we arrived at the outcome. So, well done all the participants and
congratulations to the winners."

Krishna Guha Roy, Director – IT (CIO) South Asia Region Nestle

“The setup which was done via ET and even EY, it was very easy to free flow, go
ahead with, you know, taking up the space. I mean, checking each of the
nominations and going through them, it was very easy. So it was very seamless.”

Namitha Bohara, Head Customer Centricity Aditya Birla Hindalco-
Next
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HOW OUR AWARDS WORK


JUDGING CRITERIA

We focus on exceptional entries that demonstrate outstanding execution and
strong impact.

Judges consider aspects like innovation, inspiration, and the ability to push
boundaries.

View weightage


PERSISTENT FAIRNESS & INTEGRITY

Judges who enter the competition don't vote on entries in their category to
avoid bias. A strict code of conduct ensures impartial evaluation of all
entries. This process ensures that only the most exceptional and impactful work
receives recognition.


CONFIDENTIALITY

All material will remain confidential to the judges. Only the 'Credits and
Casestudy' section of an entry will be made public via the shortlist/winner
announcement. If you win a particular category, our team may summarize the entry
for shortlist/winner announcement and winner guides.


SCRUTINY BY EXPERT TABULATOR

 * Eligibility Check: An expert tabulator meticulously verifies the eligibility
   of each entry.
 * Certified Assurance: The tabulator’s name and logo stand as a mark of
   credibility and transparency.


THOROUGH REVIEW PROCESS

 * Expert Judges: We enlist top professionals from across the nation, ensuring
   judges bring deep industry knowledge and current insights.
 * Two-Tier Judging: A rigorous two-stage judging process narrows down the
   entries to the best of the best.
 * Final Shortlist: The top 5 entries in each category advance to the final
   round, highlighting excellence


GRAND JURY

 * Winner Selection: From the final shortlist, the grand jury identifies the
   ultimate winners.
 * Ceremony Recognition: Winners are unveiled and celebrated at our prestigious
   award ceremony.


GET THE RECOGNITION YOU AND YOUR TEAM DESERVE

Early Bird is open till June, 2025
Express Your Interest


JOIN OUR GRAND AWARD DISTRIBUTION CEREMONY

2 Tickets per shortlisted company is Complimentary
September, 2025
The Leela Ambience Gurugram Hotel
Express Your Interest


WHO SHOULD ENTER

 * Brands
 * Service Providers
 * Product Heads
 * Agencies
 * Marketing Heads
 * Technology Heads




FAQS


WHAT ARE THE ET MARTECH+ AWARDS

The ET Martech+ Awards 2025 is open to anyone working to make martech more
effective, with different categories aligned to the three primary groups –
inhouse marketers/marketing teams; vendors; agencies/consultants.


HOW MANY CAMPAIGNS/ENTRIES UNDER DIFFERENT CATEGORIES CAN I SUBMIT?

There is no restriction on the number of entries and categories that you can
enter.


IS A FIRM REPRESENTED BY A JURY MEMBER ALLOWED TO ENTER THE COMPETITION?

Yes. However, the jury member(s) aren’t allowed to judge the work of their own
companies.


IS THERE A PROCESSING FEE FOR SUBMITTING ENTRIES?

Yes, The entry fee for submissions under the Industry , Martech Deployment &
Technologies is Rs 23,000 plus GST per entry.


WHAT ARE THE ELIGIBILITY REQUIREMENTS?

The competition is open to campaigns created, published and promoted between 1st
July 2024 to 1st July 2025.


WINNING CASETUDIES


CATEGORY : E-COMMERCE & Q-COMMERCE CAMPAIGN : SWIGGY INSTAMART LEVERAGES REVX
FOR BIG RESULTS



Download


CATEGORY : GAMING CAMPAIGN : PLAYER REACTIVATION CAMPAIGN



Download


CATEGORY : ADTECH PLATFORM/ SOLUTION CAMPAIGN : REBID



Download


CATEGORY : CUSTOMER DATA PLATFORM CAMPAIGN : REBID



Download


CATEGORY : MARKETING PERSONALISATION TOOL CAMPAIGN : WEBENGAGE



Download


CATEGORY : MOBILE MARKETING PLATFORM CAMPAIGN : REVX'S TARGETED CAMPAIGNS DRIVE
SUCCESS FOR SWIGGY INSTAMART



Download


CATEGORY : USE OF MULTI- CHANNEL MARKETING INITIATIVE CAMPAIGN : BIGHAAT X
NETCORE CLOUD



Download


CATEGORY : USE OF B2C CAMPAIGN : BOOSTING LOYALTY AND LIFETIME VALUE WITH
CONTEXTUAL CONNECTIONS.



Download


CATEGORY : USE OF OMNI-CHANNEL MARKETING INITIATIVE CAMPAIGN : 360° BRAND
CAMPAIGN - DEHAAT



Download


CATEGORY : USE OF MARTECH FOR FESTIVE/ SEASONAL CAMPAIGN CAMPAIGN : 360° BRAND
CAMPAIGN - DEHAAT



Download


CONTACT US

For Nominations
Shweta Agarwal
shweta.agarwal1@timesinternet.in 7738484707
For Partnership
Riju Goel Jain
riju.jain@timesinternet.in 9873089731

For any issues requiring immediate escalation, please write to
shahbaz.khan@timesinternet.in - Md. Shahbaz Khan, Head of Special Initiatives &
Business Strategy, The Economic Times Business Verticals.


ABOUT ETBRANDEQUITY.COM

ETBrandEquity.com is the online avatar of Brand Equity, India's premier source
of information, news and opinion on the marketing and advertising industries.

For over two decades as a weekly print magazine and for six years as an
incendiary TV show, Brand Equity has set the agenda for the Indian marketing and
marketing communications industry, chronicling the latest trends, the larger
than life personalities and the hottest campaigns and agencies.

ETBrandEquity will be the single largest, most reliable source for information
on the latest in the Indian marketing industry: from market share battles,
account movements and pitches, quarterly performances of leading consumer goods
companies, and the latest movements of key industry personnel.



For any issues requiring immediate escalation, please write to
shahbaz.khan@timesinternet.in - Md. Shahbaz Khan,
Head of Special Initiatives & Business Strategy, The Economic Times Business
Verticals


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